Journal of Research in Interactive Marketing,
Journal Year:
2024,
Volume and Issue:
unknown
Published: Dec. 9, 2024
Purpose
A
crossover
effect
exists
in
the
relationship
between
recommendation
apps
and
restaurants
online-to-offline
(O2O)
service
platform
context.
Yet,
how
this
evolves
across
subsequent
consumption
episodes,
from
initial
stage
of
information
searching
to
final
loyalty
a
provider,
remains
unclear.
Design/methodology/approach
This
study
utilizes
two-time-lag
interval
approach
test
changes
temporal
carryover
effects
attribute
weights.
Findings
While
there
is
no
restaurant
satisfaction
app
during
two
time-lag
periods,
intentions
significant.
These
findings
indicate
that
satisfaction–loyalty
linkage
operates
systematically
within
O2O
domain
increases
over
time.
Particularly,
selection
based
on
an
app’s
strengthens
intention
use
again
toward
restaurant.
Originality/value
contributes
literature
by
demonstrating
systems
consumer
evaluations.
It
underscores
importance
individual
weights
as
behavioral
responses
occur
phases.
British Food Journal,
Journal Year:
2024,
Volume and Issue:
126(13), P. 353 - 377
Published: May 30, 2024
Purpose
This
study
addresses
the
impact
of
aesthetics
and
formality
in
Food
Delivery
Applications
(FDAs)
evoking
emotions,
how
these
influence
intention
to
reuse
compulsive
usage,
providing
critical
insights
for
designing
responsible
effective
marketing
strategies.
Design/methodology/approach
A
quantitative
analysis
data
collected
from
1,029
FDA
users
was
employed,
using
PAD
(Pleasure,
Arousal,
Dominance)
theory
investigate
aesthetic
design
affect
emotions
consumer
behaviour
towards
applications.
Findings
The
reveals
that
appeal
significantly
dominance,
arousal,
pleasure,
which
are
decisive
users'
decisions
continue
FDAs
manifestation
usage
behaviours.
Research
limitations/implications
presents
inherent
limitations
due
its
cross-sectional
design,
prevents
offering
a
longitudinal
perspective
on
evolution
regarding
FDAs.
actual
purchasing
is
not
examined,
but
rather
suggested
experiences.
Future
research
could
be
enriched
by
considering
cultural,
social,
demographic
factors,
sustainability
perception
use
FDAs,
importance
specific
sustainable
practices.
Adopting
approach
utilising
would
allow
deeper
more
nuanced
understanding
taking
into
account
both
personal
factors
functional
attributes
along
with
their
emotional
reactions.
Practical
implications
findings
provide
guidelines
companies
optimise
interfaces
enhance
user
experience,
foster
loyalty,
prevent
usage.
They
emphasise
balancing
functionality
induce
conscious
consumption
Social
highlights
significant
social
stemming
integration
Apps
effect
turn
influences
use.
Amidst
COVID-19
pandemic,
behaviours
have
shifted
increased
electronic
transactions
hedonic
as
responses
stress,
anxiety,
boredom,
leading
reevaluation
life
experiences
through
technological
means.
underlines
role
particularly
promoting
has
far-reaching
engagement,
patterns,
need
responsible,
It
suggests
new
avenue
businesses
policymakers
consider
impacts
satisfaction
regulation
aiming
mitigate
potential
adverse
effects
encourage
sustainable,
Originality/value
offers
novel
exploring
dimensions
loyalty
compulsivity.
These
areas
still
examined
depth
literature.
theoretical
practical
marketing,
demonstrating
can
well-being
behaviour.
Highlights
Novel
analyse
FDA’s
emotions.
intentions
Emotions
arousal
directly
linked
intention.
Pleasure
Heliyon,
Journal Year:
2024,
Volume and Issue:
10(10), P. e31603 - e31603
Published: May 1, 2024
In
social
commerce,
users
are
increasingly
resorting
to
media
platforms
search
for
information,
purchase
goods,
and
share
shopping
experiences.
However,
use
may
also
affect
users'
emotions
negatively,
causing
them
switch
platforms.
Therefore,
this
study
aims
investigate
how
negative
factors
(i.e.,
information
communication
overload)
consumers'
platform-switching
behavior
in
commerce.
Drawing
on
the
stimulus-organism-response
(SOR)
model,
established
a
research
framework
conducted
an
online
survey
China.
A
purposive
sampling
technique
was
used
collect
data,
generating
477
valid
responses.
Data
analysis,
based
structural
equation
modeling,
indicates
that
overload,
fatigue
positively
intention.
The
effect
of
intention
is
moderated
by
switching
costs.
Mediation
analysis
shows
overload
can
indirectly
influence
through
This
incorporates
novel
aspects
costs
examining
driving
forces
behind
thereby
theoretically
adding
value
existing
body
knowledge.
Apart
from
this,
our
findings
bear
significant
practical
implications
valuable
commerce
sellers
improve
their
user
experience
retain
customers.
Journal of Services Marketing,
Journal Year:
2024,
Volume and Issue:
38(7), P. 872 - 891
Published: Aug. 13, 2024
Purpose
This
paper
aims
to
utilize
an
extended
involvement-commitment
and
trust
commitment
model
examine
post-consumption
decisions
related
food
delivery
app
use.
Design/methodology/approach
A
self-administered
online
survey
was
used
collect
data
from
users
in
the
USA.
Findings
validate
a
favorable
role
of
perceived
security
menu
description
on
recommendations.
Trust
found
be
positively
involvement,
willingness
provide
feedback.
The
positive
moderating
convenience
rewards
incentives
also
confirmed
relation
consumers’
recommendations,
involvement
Originality/value
key
contribution
this
study
includes
development
comprehensive
understand
postconsumption
usage
apps.
To
best
authors’
knowledge,
is
first
unveil
antecedent
factors
users’
feedback,
share
personal
pay
more.
