Marketing Communications Strategy in Increasing the Number of Visits to Rice Tourism Destinations DOI Open Access

Ike Purwaningrum,

Mujahid Mujahid,

Fitriana Fitriana

et al.

Journal La Bisecoman, Journal Year: 2024, Volume and Issue: 5(2), P. 140 - 150

Published: March 26, 2024

This research aims to analyze the marketing communication strategy of Rice Field Tourism Destination in Gunung Mulia Village, as well inhibiting and supporting factors these strategies increasing number tourist visits. The method employed is qualitative descriptive, with data collection through in-depth interviews, observations, document studies. Data analysis utilizes content analysis. findings indicate that out 5 promotions mix strategy, only three are implemented by D’Wish, namely advertising sales promotion, direct marketing. Meanwhile, personal selling, public relations, publicity have not been applied. primary factor affecting implementation entire budget limitations, leading selectivity choosing strategies. On other hand, there contributing success D’Wish's strategy. These include affordable entrance tickets, absence competitors surrounding environment, availability social media an effective platform for promoting D’Wish. provides recommendations destination managers consider developing a more holistic optimal overcome constraints leverage advantages existing factors.

Language: Английский

Current trends in sustainable organization management: A bibliometric analysis DOI Creative Commons
Hellen Ogutu, Youssef El Archi, Lóránt Dénes Dávid

et al.

Oeconomia Copernicana, Journal Year: 2023, Volume and Issue: 14(1), P. 11 - 45

Published: March 25, 2023

Research background: Sustainability in organizations is a business approach to creating long-term value by taking into consideration how given organization operates the ecological, social, and economic environments. The organizational practices that eventually lead sustainable development are referred as management. Purpose of article: purpose this paper examine current trends management over time period 2015?2022, highlight emerging themes study area, provide guidance for further research field. Methods: This uses bibliometric meta-data analysis present an An in-depth sample result 619 papers from Web Science core collection was conducted with use biblioshiny, R-Programming Language package, VoS Viewer software. A global representation concepts created using relational directory network visualization technique based on Keyword cooccurrence relationships were determined; techniques used visualize bibliographic coupling density identify thematic areas little research; overlay new old themes. Findings & added: Emerging modeling, tourism, perceptions. Motor theme field include performance, impact, concludes area sustainability still its early stages has great potential, such Africa despite fact there have been few or no findings. Future should role technology innovation promoting within clarify well can survive competition.

Language: Английский

Citations

57
Balancing Growth and Preservation: Strategic Pathways for Sustainable Rural Tourism in China’s Environmental Landscape DOI Open Access
Chenchen Han, Hongmei Zhang,

Yechen Zhang

et al.

Sustainability, Journal Year: 2025, Volume and Issue: 17(1), P. 246 - 246

Published: Jan. 1, 2025

Sustainable rural tourism development is paramount for the socio-economic advancement of regions in China. This study systematically prioritizes key drivers essential successful implementation sustainable by employing Interpretive Structural Modeling (ISM) and MICMAC analysis methodologies. Through an extensive literature review expert consultations, we identify categorize critical influencing tourism. Utilizing ISM approach, construct a hierarchical structure to elucidate interrelationships among these drivers. Following this, applied assess their driving dependence power. We find that government policy support most powerful driver forming basis development. Moreover, our findings uncover complex network interdependencies, with several emerging as crucial effective implementation. research provides invaluable insights policymakers, stakeholders, practitioners, offering robust framework inform strategic decision-making fostering

Language: Английский

Citations

2
Tea Culture Tourism Perception: A Study on the Harmony of Importance and Performance DOI Open Access
Quan Zhou, Kai Zhu,

Ling Kang

et al.

Sustainability, Journal Year: 2023, Volume and Issue: 15(3), P. 2838 - 2838

Published: Feb. 3, 2023

Tea culture tourism is a product of the combination agricultural and ecotourism. After COVID-19 period, this more popular. Tourism performance an important index for measuring development level tourist destinations, research on influencing factors way to promote high-quality tea tourism. Using town Wushan as case study, 452 valid questionnaires were used data, exploratory factor analysis, paired sample t-test IPA analysis applied. The results indicate that: (1) mainly divided into 5 dimensions 22 specific indicators, including service quality, resource environment, transportation, tourism-supporting facilities products; (2) there significant difference between degree importance visitors each indicator, overall sites at average level; (3) convenient service, professional business management, park traffic, parking conditions, environmental design, shopping characteristics are potential advantageous factors, ‘service with smile’, accessibility, trail layout, image, air natural scenery, landscape vignettes, network communication, public toilets, sanitation facilities, centers, travel activities, souvenirs areas in need improvement.

Language: Английский

Citations

37
Special Forms of Tourism as a Territorial Management Tool DOI
Júlio Augusto Mendes da Silva, Bruno Sousa

Advances in logistics, operations, and management science book series, Journal Year: 2025, Volume and Issue: unknown, P. 105 - 124

Published: Jan. 2, 2025

Some Special Forms of Tourism (SFT) are the result technological developments (e.g. virtual tourism, e-tourism, or emotional intelligence) using highly developed specialist systems that can provide a greater variety tourism products and services. Geocaching is an outdoor recreational activity, in which participants use Global Positioning System (GPS) receiver mobile device other navigational techniques to hide seek containers, called geocaches caches, at specific locations marked by coordinates all over world. Apparently, this tourist practice could be important tool dissemination notoriety destinations (i.e. territorial management), as well regional local development. This chapter aims present some illustrative cases geocaching management tool. From interdisciplinary perspective, presents insights for marketing (territorial) (niches segments with motivations). At end, lines future research will presented.

Language: Английский

Citations

1
Greenwashing in the Food Industry: A Systematic Review Exploring the Current Situation and Possible Countermeasures DOI Creative Commons
Widya Satya Nugraha, Dávid Szakos, Miklós Süth

et al.

Cleaner and Responsible Consumption, Journal Year: 2024, Volume and Issue: unknown, P. 100227 - 100227

Published: Sept. 1, 2024

Language: Английский

Citations

5
The Future Direction of Halal Food Additive and Ingredient Research in Economics and Business: A Bibliometric Analysis DOI Open Access
La Ode Nazaruddin, Balázs Gyenge, Mária Fekete-Farkas

et al.

Sustainability, Journal Year: 2023, Volume and Issue: 15(7), P. 5680 - 5680

Published: March 24, 2023

The increasing growth trend of the global Muslim population implies an increase in consumption halal products. importance market attracts much attention from many stakeholders, including academia/researchers. Many scholars have conducted studies on topics. However, these cover broad topics, such as ICT potential sector, supply chain, Islamic Law, and other related to natural sciences. This study aims research gap future trends food additive ingredient business economics using bibliometric analysis. data were obtained Scopus database 1999 2022. authors analyzed keyword “Halal Consumption Production” by general or Haram Additive Ingredient”. dataset was uploaded VOSviewer R language (Bibliometrix) software. found a deficit additives ingredients economics. co-occurrence network output demonstrated that should consider clusters lower density central positions, production–consumption healthy foods, logistics health effects. Bibliometrix strategic diagram 2020–2022 thematic evolution demonstrates three out four quadrants (i.e., emerging declining, basic, motor themes). suggests areas field ingredients, ethical sustainable sourcing, responsible consumption, consumer sovereignty, international trade, economic modeling, security, green/sustainable regulation product safety.

Language: Английский

Citations

11
Facilitating Knowledge-Driven Economic and Social Development: the Significance of Demographic Transformation in Tourism Villages in China DOI
Xiuling Chen, Jie Li

Journal of the Knowledge Economy, Journal Year: 2023, Volume and Issue: 15(3), P. 13890 - 13918

Published: Dec. 8, 2023

Language: Английский

Citations

10
Community-based rural tourism: a mapping technique analysis study from 2005 to 2023 DOI Creative Commons
Franklin Córdova-Buiza, Miguel Jesús Medina‐Viruel, Jesús Claudio Pérez Gálvez

et al.

Humanities and Social Sciences Communications, Journal Year: 2025, Volume and Issue: 12(1)

Published: April 14, 2025

Language: Английский

Citations

0
Systematically prioritizing key barriers for the implementation of sustainable rural tourism development in China: an ISM-MICMAC approach DOI

Dong Dong Zhang,

Bowen Liao,

Ding Wu

et al.

Environment Development and Sustainability, Journal Year: 2025, Volume and Issue: unknown

Published: April 21, 2025

Language: Английский

Citations

0
Promotion of Geocaching and Educational Tourist Routes in the Euroregion of Northern Portugal and Galicia DOI
Bruno Sousa, Júlio Augusto Mendes da Silva, Vasco Santos

et al.

IGI Global eBooks, Journal Year: 2025, Volume and Issue: unknown, P. 87 - 106

Published: April 30, 2025

Geocaching is an activity that can be compared to traditional treasure hunting. However, unlike the usual physical maps, geocachers, name given those who practice this activity, use location coordinates through a GPS system (Global Positioning System). facilitate creation of educational routes. By integrating geocaching into activities, students are encouraged engage with their environment direct interaction, enhancing experiential learning. This chapter aims present exploratory and embryonic view importance development tourist routes represent for benefit regional tourism potential territory. In particular, euroregion Northern Portugal Galicia territory characterized by cultural traditions. Thus, preliminary insights future in cross-border regions specific contexts.

Language: Английский

Citations

0