AI-driven virtual travel influencers and ethical consumerism: analysing engagement with Sena Zaro’s Instagram content DOI
Júlia Martí-Ochoa, Eva Martín-Fuentes, Berta Ferrer-Rosell

et al.

Young Consumers Insight and Ideas for Responsible Marketers, Journal Year: 2025, Volume and Issue: unknown

Published: Jan. 13, 2025

Purpose This study examines how AI-driven virtual travel influencers engage young consumers, with a focus on ethical consumerism. It analyses the content strategy Instagram of Sena Zaro, pioneering AI influencer in and hospitality sector, created by Cenizaro Hotels. The purpose is to identify adherence communication standards evaluate types that garner highest engagement, analysing emotions expressed through shared posts, exploring destinations promoted. Design/methodology/approach Through web scraping sentiment analysis, all textual posts from her profile corresponding comments were examined. stimulus-organism-response theory was applied explore messaging (stimuli) impacted emotional engagement (organism), driving follower behaviour (response). also categorized based tourism principles, as published World Tourism Organization’s Global Code Ethics for Tourism. Findings Results highlight authenticity transparency are crucial successful (VI) marketing. Posts featuring Zaro herself, especially carousel format, had engagement. Although cultural heritage local benefit most common themes labour rights underrepresented, they did not notably impact levels. Practical implications related dynamics, location presented enhance customer along recommendations future digital marketing strategies effectively use VI Originality/value research first examine industry, specifically such an engages consumers. emphasizes importance

Language: Английский

Technology advancement and international law in marine policy, challenges, solutions and future prospective DOI Creative Commons
Muhammad Bilawal Khaskheli, Shumin Wang, Xin Zhang

et al.

Frontiers in Marine Science, Journal Year: 2023, Volume and Issue: 10

Published: Oct. 24, 2023

The use of technology and international law in marine policy is becoming increasingly vital as we seek to address the challenges facing our oceans. Technology has revolutionized ability monitor, understand, manage ecosystems, providing valuable tools for data collection, analysis, decision-making. International law, ocean governance ensuring environment represented by frameworks such United Nations Convention on Law Sea (UNCLOS), plays a crucial role governing establishing guidelines sustainable management resources. This paper explores intersection policy, highlighting transformative impact understanding oceans legal that shape approach conservation. It examines benefits enabling evidence-based decision-making fostering collaboration, while also addressing regulatory complexities arise. emphasizes need ongoing dialogue development adapt emerging technologies discourse ethical considerations, harnessing power can work towards effective policies ensure conservation future generations.

Language: Английский

Citations

20
Symbiosis or parasitism? A framework for advancing interdisciplinary and socio-cultural perspectives in influencer marketing DOI Open Access
Lauren Gurrieri, Jenna Drenten, Crystal Abidin

et al.

Journal of Marketing Management, Journal Year: 2023, Volume and Issue: 39(11-12), P. 911 - 932

Published: July 24, 2023

Language: Английский

Citations

17
The Role of Influencer Marketing in Building Authentic Brand Relationships Online DOI Creative Commons

Ifeanyi E. Okonkwo,

Emmanuel Namkoisse

Journal of Digital Marketing and Communication, Journal Year: 2023, Volume and Issue: 3(2), P. 81 - 90

Published: Dec. 1, 2023

Influencer marketing is a dynamic digital strategy that leverages social media influencers to promote products or brands targeted audience. It has evolved with the rise of platforms like Instagram, YouTube, and TikTok, providing individuals stage build substantial followings. Brands now collaborate connect authentically their demographics. Over time, influencer progressed from endorsements include sponsored content, product placements, influencer-generated material, emphasizing authenticity trust in selection. The objective this review explore dynamics marketing, its evolution ethical considerations, effective campaign crafting, risk mitigation, future trends, significance age. In landscape, there are various types, including celebrities, micro-influencers, nano-influencers. Celebrities offer broad reach but may lack personal connection, while micro-influencers engage specific niche audiences, nano-influencers have hyper-local, engaged communities. Crafting campaigns entails defining clear objectives, selecting right influencers, creating engaging implementing multi-channel approach, fostering audience engagement. Measuring success beyond vanity metrics focuses on quantifiable outcomes for more accurate evaluation. Mitigating risks involves addressing authenticity, regulatory compliance, relevance, content quality, metrics, scalability, potential negative publicity, ensuring successful partnerships. Future trends virtual AI-driven campaigns, evolving toward long-term

Language: Английский

Citations

17
The Power of Influencers: How Does Influencer Marketing Shape Consumers’ Purchase Intentions? DOI Open Access
Yiming Chen,

Zhaoyue Qin,

Yue Yan

et al.

Sustainability, Journal Year: 2024, Volume and Issue: 16(13), P. 5471 - 5471

Published: June 27, 2024

In the current digital wave, social media is not only a hub for information exchange but also shaper of new business marketing models, as especially evident in trend towards light and healthy eating. The influence influencer economy on consumer purchasing decisions increasingly pronounced. This paper systematically investigates impact purchase intentions utilizing Consumer Attitude Theory. Through sample survey 654 consumers empirical analysis using fuzzy comprehensive evaluation model, results show that influencers’ credibility professionalism consumers’ satisfaction with live-streaming sales by influencers have significant positive enhancing intentions. To enhance intentions, this study suggests should transparently disclose their collaborations brands, showcase experiences other users, use relevant research data to support product recommendations order credibility. Simultaneously, need strengthen knowledge, improve professional image reputation, meet needs through personalized carefully designed content promote brand-value enhancement.

Language: Английский

Citations

8
How does risk interplay with trust in pre-and post-purchase intention to engage: PLS-SEM and ML classification approach DOI Creative Commons
Nora Sharkasi, Gomaa Agag

Journal of Marketing Analytics, Journal Year: 2024, Volume and Issue: unknown

Published: Sept. 4, 2024

Language: Английский

Citations

8
Innovation Helps with Sustainable Business, Law, and Digital Technologies: Economic Development and Dispute Resolution DOI Open Access
Wang Shu-min,

Yincheng Li,

Muhammad Bilawal Khaskheli

et al.

Sustainability, Journal Year: 2024, Volume and Issue: 16(10), P. 3910 - 3910

Published: May 7, 2024

This paper discusses the dispute resolution procedure that innovative digital commerce has adopted for future sustainable business. As trade becomes increasingly important economic growth, trade-related disputes must be settled in both business and consumer situations. study examines advantages of using technology to resolve involving how is changing traditional procedures. Conventional differ from their counterparts because sphere gives rise more complex conflicts require stronger regulatory resources. The utilization technologies such as blockchain, artificial intelligence, innovation-based models, strategies, others can enhance efficacy conflict resolution. Digital assist resolving with trade, even though procedural fairness issues including prejudice algorithmic opacity may also arise. research highlights importance developing techniques set up procedures building legal frameworks jurisdiction, trial, enforcement addition stressing usage technology.

Language: Английский

Citations

7
AI vs. Human-Generated Content and Accounts on Instagram: User Preferences, Evaluations, and Ethical Considerations DOI
Jeongeun Park, Changhoon Oh, Ha Young Kim

et al.

Technology in Society, Journal Year: 2024, Volume and Issue: 79, P. 102705 - 102705

Published: Sept. 2, 2024

Language: Английский

Citations

7
The new game of online marketing: How social media influencers drive online repurchase intention through brand trust and customer brand engagement DOI Creative Commons
Saeed Tarabieh, Ignacio Gil-Pechuán, José Luis Galdón Salvador

et al.

Intangible Capital, Journal Year: 2024, Volume and Issue: 20(1), P. 103 - 103

Published: Feb. 2, 2024

Purpose: This study examines the impact of social media influencers (SMIs) on online repurchase intentions through brand trust and customer engagement in cosmetics sector.Design/methodology/approach: The framework hypotheses this paper were tested using a questionnaire survey approach, with consumer as unit analysis. study’s main target was individuals who purchase products platforms. Questionnaire items created measurement scale employed an earlier study. A Likert seven points, ranging from 1 to 7, used grade items. Responses ranged strong disagreement agreement.Findings: In general, revealed that have significant positive direct trust, engagement, intentions. Moreover, most vital determinant intention, followed by engagement. had trust. Additionally, impacted significantly positively intention. mediation analysis results found did not mediate Furthermore, it mediated is among first offer empirical evidence demonstrate act route intention engagement.Research limitations/implications: has several limitations. one only conducted country. Using samples single country (Jordan) may produce culture-specific findings are difficult generalise across other settings. second limitation related population. study, researchers surveyed purchased platforms.Practical implications: As use rises, ever-greater customers' intentions, customers deem be ideal role models they aim imitate.Originality/value: highly valuable for marketing strategies, powerful effective strategies.

Language: Английский

Citations

5
Swipe to Sustain: Exploring Consumer Behaviors in Organic Food Purchasing via Instagram Social Commerce DOI Open Access
Arman Poureisa, Yuhanis Abdul Aziz, Siew Imm Ng

et al.

Sustainability, Journal Year: 2024, Volume and Issue: 16(6), P. 2338 - 2338

Published: March 12, 2024

Promoting organic foods production and consumption contributes to accomplishing the United Nations’ sustainable development goals. Social commerce provides a promising opportunity develop food industry. However, there is limited knowledge regarding customer behaviors in relation purchasing via social platforms. Therefore, this study expanded upon unified theory of acceptance use technology (UTAUT-2) comprehensive model that explains how customers’ trust behavioral intentions purchase using Instagram affect their behaviors. The research was analyzed by employing partial least squares structural equation modeling (PLS-SEM) for data collected from quantitative survey 410 customers who used Iran. results revealed commerce-facilitated conditions, hedonic motivations, influence, ratings reviews, influencers’ endorsements positively influenced intentions. Moreover, Instagram’s recommendations referrals, endorsements, as well influence boost platform. Eventually, it determined trust, intention determine customer’s This valuable insights marketers optimize strategies.

Language: Английский

Citations

5
Micro-influencers y publicidad. Transparencia y ética en la creación de contenido DOI Creative Commons
Erika Fernández-Gómez,

Natalia Quintas-Fraufe

Doxa Comunicación Revista interdisciplinar de estudios de comunicación y ciencias sociales, Journal Year: 2025, Volume and Issue: unknown

Published: Jan. 1, 2025

Due to the emergence of influencer as a profession in which commercial content is created benefit brands and faced with controversy not always disclosing this collaboration public, concern regarding transparency ethics activity has been addressed paper from viewpoint these prescribers. For purpose, 290 micro-influencers, who are those less than 100,000 followers, were surveyed. Their selection was based on fact that despite working exclusively profession, they have higher level engagement groups. According prescribers, their followers know work with, fans aware given products gifts free charge. As such, accept advertising offered. However, influencers do divulge partnership openly, but rather clandestinely, such by mentioning brand using clear label, latter practice included standard regulations. The also complain unethical practices companies due lack monetization activity, well training transparency.

Language: Английский

Citations

0