Decoding the ChatGPT mystery: A comprehensive exploration of factors driving AI language model adoption

Information Development, Journal Year: 2023, Volume and Issue: unknown

Published: Sept. 27, 2023

The increasing ubiquity of Artificial Intelligence (AI) chatbots across a variety sectors has sparked burgeoning interest in deciphering the determinants that govern their adoption and usage. This study aims to examine pivotal factors influence practical usage AI chatbot, ChatGPT, among sample university students. Leveraging theoretical framework planned behavior, research model scrutinizes interplay between knowledge application, perceived intelligence, usability, attitude, subjective norms, behavioral control, trust, intention, actual Data procured from survey students were examined through lens structural equation modeling. outcomes reveal usability have positive impact on attitudes towards ChatGPT. Perceived intelligence also influences trust. Concurrently, attitude norms notably affect intention. Contrary expectations, control did not significantly Trust emerged as crucial factor steering which turn, positively correlates with These insights enrich academic discourse chatbot provide implications for developers, educators, policy makers, striving enhance user engagement systems educational contexts.

Language: Английский

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Big-data AI analytics in value-chain innovation and international marketing strategy: insights from SMEs in cultural and creative industries

International Marketing Review, Journal Year: 2025, Volume and Issue: unknown

Published: Jan. 22, 2025

Purpose Despite great consensus on the positive impact of big-data-driven artificial intelligence (AI) analytics (BDAI) a firm’s performance, it still appears to be black box mechanism through which small and medium-sized enterprises (SMEs) strengthen their dynamic competencies innovate expand global footprint. To fill this theoretical empirical gap we examine relationship between BDAI affordances, digital marketing capabilities (DMCs), value-chain innovation international market goals. Design/methodology/approach The study incorporates capability view an extension resource-based knowledge-based empirically primary data collected from managers executives SMEs in cultural creative industries utilizing Structural Equation Modeling (SEM) analysis. Findings highlights significant role affordances such as intelligent process recommendations, customer DMCs, where DMCs significantly affect strategy both directly indirectly. Research limitations/implications minimizes identifying drive context industries. Marketing can incorporate these findings enhance for competitive advantages markets. Originality/value proposes holistic framework strategic use resources knowledge transform into new forms value market. These insights are robust grounded provided by practitioners.

Language: Английский

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Reassessing the impact of social media on healthcare delivery: insights from a less digitalized economy

Cogent Public Health, Journal Year: 2024, Volume and Issue: 11(1)

Published: Feb. 3, 2024

Social media plays a crucial role in modern healthcare by promoting patient engagement, facilitating communication among professionals, and serving as platform for health education outreach. Its significance delivery continues to grow digital becomes increasingly integral the industry's efforts improve outcomes. Nonetheless, existing studies have not adequately empirically explored its impact less digitalized economies. Thus, this study seeks investigate of social on systems economic context. Leveraging engagement theory, employs partial least squares (PLS-SEM) approach explore Ghana's system. Based purposely selected sample 457 professionals from Ghana, found that using crisis management, patient-doctor relationships, information dissemination positively impacts systems. On contrary, use public relations activities did any significant delivery. This contributes growing literature affordances circular economy towards improved emerging The offers strategy optimizing within settings foster enhanced outcomes, particularly

Language: Английский

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Toward a Sustainable Development of E-Commerce in EU: The Role of Education, Internet Infrastructure, Income, and Economic Freedom on E-Commerce Growth

Sustainability, Journal Year: 2024, Volume and Issue: 16(9), P. 3809 - 3809

Published: May 1, 2024

The emergence of e-commerce reshaped the traditional trade models, also playing a significant role in meeting UN sustainable development goals. According to UN, sustained growth and social must include resilient infrastructure, foster innovation, allow for better access information communications technology, universal affordable internet infrastructure. This study explores multidimensional analysis EU generated by following factors: education, income, economic freedom. We use an ARDL econometric model Eurostat data. Additionally, we analyze time responsiveness changes these factors. In long run, our findings identify stable positive relationship between all However, short results illustrate dynamics two variables e-commerce. Specifically, level percentage individuals who daily exhibit short-run impact on sales, with system absorbing shocks within period. research advocates targeted policies that support fair competition, consumer protection digital economy. provides valuable guidance policymakers stakeholders improving institutional framework promote EU.

Language: Английский

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Innovative marketing and sales promotion: catalysts or inhibitors of SME performance in Ghana

Cogent Business & Management, Journal Year: 2024, Volume and Issue: 11(1)

Published: May 17, 2024

Innovative marketing (IM) drives success in small and medium enterprises (SMEs); however, the impact of sales promotions (SPs) remains a double-edged sword. This is crux this study, which examines influence IM SP on SME performance Ghana. Hierarchical regression analysis tested hypotheses using sample SMEs registered with Ghana Enterprises Agency. The results indicated significant positive association between practices performance. Contrary to expectations, exhibited statistically negative In addition, moderates -performance link. practical implication that Ghanaian should synergistically integrate SPs practices. study addresses pressing need for entrepreneurial research grounded nuances African economies, enriching scholarly landscape.

Language: Английский

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The tech advantage: exploring technological determinants of social media marketing adoption in Pakistani small and medium startups

Journal of Innovation and Entrepreneurship, Journal Year: 2025, Volume and Issue: 14(1)

Published: Feb. 28, 2025

Language: Английский

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Cross-country differences in the role of innovation performance in the relationship between entrepreneurial intention and access to finance

International Entrepreneurship and Management Journal, Journal Year: 2025, Volume and Issue: 21(1)

Published: March 28, 2025

Language: Английский

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The mediating role of marketing management in the relationship between online presence and product innovation among SMEs

Journal of Economics Finance and Administrative Science, Journal Year: 2024, Volume and Issue: 29(58), P. 246 - 262

Published: April 4, 2024

Purpose This study explores the mediating role of marketing management in relationship between online presence and product innovation among Small Medium Enterprises (SMEs). Design/methodology/approach The sample comprises 205 Costa Rican SMEs collected by Global Competitiveness Project during first half 2019. data were analyzed using a two-stage modeling strategy for ordinary regression models to analyze mediation effects. Findings Marketing as strategic resource or capability accounts performance SMEs, meaning that resources require complementary organizational capabilities enhance innovation. Originality/value study, grounded resource-based view theory, contributes field identifying an intermediate interaction SMEs. Thus, managers should recognize advantages integrating principles tactics into tools realize value their products tailoring them client’s needs.

Language: Английский

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Determinants of farmers’ intentions to seek Agricultural Value Chain Financing in Tanzania

Cogent Business & Management, Journal Year: 2024, Volume and Issue: 11(1)

Published: Feb. 13, 2024

This study examines the determinants of sunflower farmers' intention to seek Agricultural Value Chain Financing (AVCF) in Tanzania. A cross-sectional survey design was used collect data from 184 farmers Singida and Dodoma. Partial least squares structural equation modelling (PLS-SEM) engaged test hypotheses. The findings revealed a significant link between perceived benefit, risk, knowledge, social enterprise embeddedness, AVCF. However, behavioral control over AVCF subjective norms demonstrated an insignificant relationship with results present imply that stakeholders providers must create adequate awareness terms benefits risks involved Moreover, embeddedness enterprises creates implications among farmers, through supporting missions improving lives vulnerable hence leading poverty eradication defenseless farmers.

Language: Английский

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Determinants of local communities’ intentions to adopt carbon trading: evidence from Tanzania

Cogent Business & Management, Journal Year: 2024, Volume and Issue: 11(1)

Published: Sept. 2, 2024

Carbon trading is an emerging economic activity and research area significantly underserved in African countries, particularly Sub-Saharan Africa (SSA). As such, studies examining carbon adoption are highly droughts. Guided by the theory of planned behavior, this study examines determinants local communities' intentions to adopt Tanzania. A cross-sectional survey design was used collect data from 217 communities Tanganyika District Council, Partial Least Squares Structural Equation Modelling (PLS-SEM) test hypotheses. The results revealed that attitude, subjective norms, perceived cost, benefit, knowledge positively influenced trading. Perceived behavioral control social enterprise embeddedness indicated a positive but insignificant connection with preferences for adopting trading, while Local Government Authorities (LGA) support negligible negative association. Therefore, these valuable promotion countrywide adoption, recognition, implementation

Language: Английский

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