Tourism
has
been
a
significant
part
of
many
people's
lives
for
centuries.From
the
first
trips,
organized
tours,
and
development
scientific
concept
tourism,
importance
tourism
industry
stood
out.The
is
rapidly
changing,
keeping
up
with
all
latest
information
innovations
necessary.The
highest
impact
on
changes
brought
by
technological
development.Hence,
subject
this
paper
to
determine
moments
change
in
influenced
new
achievements,
special
emphasis
artificial
intelligence
development.The
research
based
secondary
data
analysis
various
academic
publications
related
technology
usage
tourism.Research
results
indicate
that
have
affected
both
offer
demand.Information
more
available,
nowadays,
it
easier
travel
than
ever
before.On
other
hand,
demand
influences
constant
tourist
offers.If
does
not
listen
tourists'
needs,
problems
can
arise.With
mind,
necessary
observe
market
ensure
sustainability.
Administrative Sciences,
Journal Year:
2023,
Volume and Issue:
13(8), P. 184 - 184
Published: Aug. 10, 2023
This
study
explores
the
adoption
of
digital
technology
in
sustainable
tourism
destinations
and
provides
insights
into
current
research.
Using
a
bibliometric
analysis
approach,
it
comprehensively
evaluates
research
outputs,
identifies
trends,
highlights
key
themes
collaborative
networks.
Employing
this
utilizes
Scopus
database
software.
After
rigorous
data
cleaning,
bibliographic
coupling
maps,
collaboration
networks,
keyword
maps
are
generated
using
Biblioshiny
VOSviewer
for
comprehensive
analysis.
Analyzing
559
papers,
reveals
consistent
growth
publications,
indicating
increasing
interest
destinations.
Europe,
Asia,
North
America
primary
regions
activity.
Interdisciplinary
is
high,
emphasizing
multidimensional
nature
field.
While
valuable,
limited
by
availability
quality
database.
Relevant
outputs
may
be
excluded.
The
focuses
on
overall
trends
patterns
rather
than
individual
paper
content.
study’s
findings
have
practical
implications
researchers,
policymakers,
practitioners
tourism.
identification
networks
can
guide
future
foster
interdisciplinary
collaborations.
contributes
to
existing
literature
technological
innovations
through
its
approach.
Through
providing
an
overview
landscape,
identifying
offers
valuable
state
serve
as
foundation
further
exploration
advancement
technology.
Considering
the
framework
of
Smart
Society
5.0,
present
chapter
examines
revolutionary
possibilities
combining
artificial
intelligence
(AI)
and
virtual
reality
(VR).
5.0
aims
to
create
a
world
where
technology
seamlessly
integrates
with
everyday
life,
enhancing
both
our
overall
well-being
societal
progress,
as
becomes
increasingly
interconnected.
It
explores
complementary
nature
AI
VR
looks
at
how
they
work
together
simulated
smart
society.
The
plot
starts
out
by
explaining
core
ideas
highlighting
necessity
machine
learning
that
can
adjust
various
demands
individuals
groups.
then
delves
into
is
facilitating
complex
interactions
between
information
connection,
self-governing
choice
making
in
this
dynamic
social
environment.
entire
scope
be
realized
through
use
AI,
which
emerging
an
essential
driver
for
customized
offerings
forecasting.
section
follows
subsequent
comprehensive
field
(VR)
ways
systems
aid
production
realistic,
settings.
investigates
possibility
improved
humans
machines,
distant
cooperation,
hands-on
training
smoothly
incorporating
within
5.0.
Because
people
may
interact
their
environment
fresh
manner
develop
stronger
bond
among
actual
worlds.
also
research
findings
real-life
scenarios
proved
beneficial
fields
including
planning
cities,
medical
services,
teaching.
Furthermore,
it
discusses
difficulties,
moral
concerns,
possible
directions
further
study
rapidly
evolving
discipline.
concludes
potential
development
Everyone
establish
society,
responds
constantly
its
citizens
utilizing
these
advancements
concert
providing
preview
linked,
highly
intelligent,
sociocultural
realities
are
still
ahead.
Advances in computational intelligence and robotics book series,
Journal Year:
2025,
Volume and Issue:
unknown, P. 347 - 372
Published: March 12, 2025
This
chapter
shows
how
AI
and
the
metaverse
can
revolutionize
travel
experiences
increase
accessibility.
Through
real-time
data
analysis
prediction
algorithms,
automates
booking
itinerary
planning
improves
customer
experience.
While
immersive
virtual
environments
allow
users
to
experience
worldwide
destinations
digitally,
opens
those
with
financial,
physical,
or
geographical
restrictions.
Tourism
operators
give
customized
suggestions
“previews”
of
using
AI-driven
metaverse-enabled
satisfy
varied
travelers.
However,
these
advances
raise
ethical
issues,
including
privacy,
security,
biases.
Addressing
challenges
is
crucial
ensuring
that
evolve
tourism
responsibly.
These
technologies
support
sustainable,
inclusive
tourism,
making
global
accessible
engaging
while
promoting
innovation
in
industry.
empower
digitally
if
used
Advances in computational intelligence and robotics book series,
Journal Year:
2025,
Volume and Issue:
unknown, P. 189 - 220
Published: March 12, 2025
The
rise
of
the
metaverse
is
revolutionizing
tourism
industry
by
transforming
customer
experiences,
marketing,
and
operations.
Technologies
like
VR,
AR,
AI
play
a
crucial
role
in
creating
highly
personalized
immersive
allowing
tourists
to
virtually
tour
landmarks
museums
from
comfort
their
homes.
This
enhances
pre-travel
decision-making
serves
as
an
effective
marketing
tool
for
organizations.
also
supports
hybrid
model,
which
particularly
relevant
context
pandemics
environmental
concerns,
promoting
sustainable
travel
behaviors
reducing
over-tourism.
big
data
further
enrich
experience
offering
recommendations
unique
journeys.
Despite
significant
investment
required,
technology
presents
innovative
opportunities
revenue
generation
marketing.
Embracing
these
advancements,
stakeholders
must
adapt
leverage
metaverse's
potential.
Administrative Sciences,
Journal Year:
2025,
Volume and Issue:
15(3), P. 110 - 110
Published: March 19, 2025
This
study
investigates
the
impact
of
digital
transformation
on
visitor
satisfaction,
engagement,
and
recommendation
intentions
at
World
Heritage
Sites
in
Chinese
coastal
cities.
A
survey-based
quantitative
research
design
was
employed,
collecting
data
from
four
hundred
two
respondents
across
eight
cities
using
systematic
random
sampling.
structural
equation
modeling
(SEM)
applied
to
analyze
relationships
among
participation,
perceived
authenticity,
behaviors.
Results
highlight
that
technologies
such
as
VR
AR
enhance
driving
Extending
Cultural
Authenticity
Theory
satisfaction–loyalty
frameworks,
emphasizes
dynamic
interplay
tools
cultural
narratives.
Practical
recommendations
focus
implementing
culturally
sensitive,
interactive
strategies
strengthen
heritage
tourism’s
sustainability.
Future
is
encouraged
explore
emerging
like
AI
metaverse.
Tourism and hospitality management,
Journal Year:
2024,
Volume and Issue:
30(4)
Published: Jan. 1, 2024
Purpose
–
Owing
to
recent
technological
advancements
and
the
growing
use
of
virtual
communication
tools,
particularly
during
after
COVID-19
period,
this
research
has
investigated
usefulness
immersive
technologies
in
hospitality
industry.
Moreover,
obtained
a
deep
comprehensive
understanding
how
metaverse
can
pose
challenges
opportunities
for
employers
users
tourism
sector.
Design/methodology/approach
We
utilized
an
exploratory
qualitative
approach
conducted
interviews
with
fifteen
industry
experts
who
were
actively
involved
Morocco’s
Based
on
thematic
analysis
approach,
findings
have
been
presented.
Findings
The
suggest
that
provided
numerous
benefits
promoting
tourist
destinations
through
personalized
experiences.
However,
it
also
presented
related
cost,
security,
data
protection,
accessibility.
Overall,
contributes
possibilities
offered
by
field
will
serve
as
foundation
further
ever-evolving
domain.
Originality/value
Extensive
examined
metaverse’s
theoretical
applications
hospitality.
empirical
validation
remains
scarce.
This
study
addresses
gap,
being
one
first
North
Africa
leverage
methods
in-depth
exploration.
validate
propositions
provide
unique
insights
into
impact
both
users.
Our
informs
recommendations
successful
hotel
adoption,
emerging
economies
facing
spectrum
challenges.
ISPRS International Journal of Geo-Information,
Journal Year:
2024,
Volume and Issue:
13(9), P. 332 - 332
Published: Sept. 17, 2024
The
application
of
virtual
reality
(VR)
in
geography
education
is
regarded
as
a
progressive
and
proactive
method
that
has
still
not
gained
sufficient
attention
the
educational
policy
Hungary.
aim
our
review
to
find
ways
means
make
it
happen.
We
selected
47
works
are
closely
linked
teaching
analyzed
their
bibliometric
(authorship
journal
characteristics,
types
applied
methods,
keywords,
referencing,
co-citation
networks)
contextual
characteristics
(research
objectives,
demographic,
gender
social
background,
hardware
software
specifications,
advantages
disadvantages,
conclusions,
predictions)
which
we
expected
help
us
understand
slow
implementation
undeserved
marginalization
VR
curricular
education.
used
mixed-method
research
analysis
combining
elements
quantitative
qualitative
using
inductive
reasoning.
Our
preliminary
assumption
technology
an
effective
useful
way
was
proved
by
findings.
methods
authors
reviewed
empirical
works,
together
with
recommended
future
topics
strategies,
can
be
on
use
Revista San Gregorio,
Journal Year:
2024,
Volume and Issue:
1(58), P. 17 - 30
Published: June 30, 2024
El
sector
turístico
en
la
actualidad
está
marcado
por
las
concepciones
de
gestión,
los
espacios
y
visión
económica
regiones,
territorios
ciudades.
Además,
se
aprecia
que,
como
industria
campo,
debe
contribuir
al
desarrollo
social
comunitario
sostenible
función
elevar
calidad
vida
habitantes.
objetivo
investigación
estuvo
encaminado
análisis
nuevas
tendencias
del
turismo
tras
Covid-19.
Para
ello
implementó
un
diseño
mixto
dos
etapas,
con
estudio
bibliométrico
principal
una
revisión
hermenéutica
literatura
adaptada
a
intereses
cognoscitivos
metas
investigación.
Los
resultados
primera
etapa
evidenciaron
ligero
incremento
producción
año
2022
2023,
siendo
áreas
más
representativas
ciencias
sociales
ambientales.
En
segunda
examinó
relación
entre
sostenibilidad
el
marco
objetivos
sostenible,
así
principales
retos.