How does risk interplay with trust in pre-and post-purchase intention to engage: PLS-SEM and ML classification approach

Journal of Marketing Analytics, Journal Year: 2024, Volume and Issue: unknown

Published: Sept. 4, 2024

Language: Английский

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The Influence of AI and AR Technology in Personalized Recommendations on Customer Usage Intention: A Case Study of Cosmetic Products on Shopee

Applied Sciences, Journal Year: 2024, Volume and Issue: 14(13), P. 5786 - 5786

Published: July 2, 2024

With the rapid growth of Augmented Reality (AR) in e-commerce, it is necessary to conduct in-depth studies related integration AR with Artificial Intelligence (AI) technology improve personalization product recommendations. AI and are expected work together, where systems analyze consumer data provide more suitable recommendations, while helps consumers visualize these recommendations real world. This research explores influence personalized on customer usage intention, a focus cosmetics industry e-commerce platform Shopee. Adopting Technology Acceptance Model (TAM) Theory Planned Behavior (TPB), this uses quantitative methods try-on feature cosmetic products as main focus. total number 387 respondents, results PLS-SEM analysis revealed factors impacting intention use, such perceived ease usefulness, users’ trust, use contributes understanding AI–AR acceptance context online shopping, particularly sector.

Language: Английский

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Understanding Trust Drivers of S-commerce

Heliyon, Journal Year: 2023, Volume and Issue: 10(1), P. e23332 - e23332

Published: Dec. 6, 2023

Trust has emerged as a pillar in the acceptance and use of new technologies ever-changing digital landscape, notably booming field social commerce. The importance this study lies fact that it explores in-depth aspects customer trust Instashopping using constructs have yet to be explored s-commerce literature. Focusing on Instashopping, research proposed multi-dimensional model examine dynamics user commerce platforms analyses effects various factors, including institution-based trust, disposition personal inventiveness, perceived page quality, overall web experience. Structural equation modelling confirmatory factor analysis were used data from 267 responses survey university students United Arab Emirates who Instagram for shopping. showed trusting beliefs significantly influenced by general Still, no significant association was found between site quality beliefs. These findings highlight crucial part plays platform success how important is online build maintain trust. work also contributes theoretically knowledge body comprehensively analysing In practice, gained can help organisations plan their strategy gaining keeping client which essential long-term arena. To ensure success, must emphasise building maintaining

Language: Английский

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Improving Environmental Performance Through Innovative Academic Citizenship Behaviour: Green Training And Development, Green Recruitment And Selection As Antecedents In Jordanian Government University

Economics, Journal Year: 2024, Volume and Issue: 12(1), P. 101 - 129

Published: Feb. 3, 2024

Abstract Education institutions are thought to be largely responsible for environmental pollution even though businesses of all shapes and sizes contribute this issue. This research explores how important factors might help government universities in Jordan develop implement green innovation. It seeks also examine whether the academic citizenship behaviour is a mediating variable that explains connection between training development, recruitment selection, organization performance. Accordingly, an email survey was conducted collect responses from 404 employees Jordanian Government universities. The study used contemporary variance-based structural equation modelling (Amos-SEM) data analysis hypothesis testing. obtained results indicated positive association development two variables, namely behaviour, They selection namely, As well as Furthermore, they showed effects relationship performance paper helps provide insights HRM practitioners, shedding light on importance Green practices their role enhancing

Language: Английский

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Assessing antecedents of Google shopping ads intention to purchase: a multigroup analysis of generation Y and Z

Young Consumers Insight and Ideas for Responsible Marketers, Journal Year: 2024, Volume and Issue: 26(7), P. 1 - 21

Published: April 29, 2024

Purpose The substantial expansion of technology and the efficacy digital platforms in reaching young audiences have led to enhanced targeting customization promotional communications. Notwithstanding contemporary advertising platforms, scholarly attention has not kept pace with this domain inquiry. This study aims assess antecedents Google Shopping Ads (GSA) on intention purchase behavior among Generation Y Z cohorts. Design/methodology/approach current used a quantitative approach snowball sampling technique gather primary data via questionnaire Forms, which resulted collection 5,808 questionnaires cohort members. A principal component analysis multigroup confirmatory structural equation modeling (between Z) were research model. Findings results show positive trust perceived value associations purchase, particularly consumers. findings also negative irritation, product risk time especially cohort, indicates that consumers generally do observe due usage GSA. Originality/value GSA will continue grow become an increasingly important integrated marketing communications tool as landscape develops. It can be concluded high degree low levels use study, therefore, promotes improved understanding academics, marketers businesses search engine cohorts (Generation developing country context.

Language: Английский

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How does cybersecurity awareness help in achieving digital financial inclusion in rural India under escalating cyber fraud scenario?

Journal of Cyber Security Technology, Journal Year: 2024, Volume and Issue: unknown, P. 1 - 39

Published: May 13, 2024

The remarkable rise of cybercrime and its catastrophic consequences pose a significant threat to global financial banking institutions. Financial inclusion is essential in fostering economic development enhancing individual empowerment. Integrating digital technologies the sector, promotes inclusion. However, increasing prevalence cybercrimes poses towards Considering rising cases cybercrimes, research model integrates constructs UTAUT DOI theory, along with two additional constructs, viz. cyber fraud security awareness, context through payment rural India. By examining effect on trust adoption intention, study provides valuable insights into implications findings revealed that harms adoption. Cyber facilitating conditions, positively affect adoption, ultimately inclusiveness structural suggests emerging has become challenge In contrast, awareness among users could be helpful for protect their bank accounts from fraud.

Language: Английский

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Indian Millennials’ continued usage intentions toward online dating apps: the interplay between trust and perceived autonomy

Young Consumers Insight and Ideas for Responsible Marketers, Journal Year: 2025, Volume and Issue: 26(2), P. 207 - 226

Published: Jan. 15, 2025

Purpose This study aims to empirically examine the role of privacy, security, trust and autonomy in Millennials’ continued use online dating applications. Emerging markets have been famous for their rapid modernization, growth cultural shifts. Yet, consumer worries about consumption need be addressed literature through a better understanding behavioural intentions. examines interplay underlying variables by testing conceptual framework grounded on theory reasoned action (TRA), self-determination (SDT) information systems continuance (ISCT) with regard an emerging market. Design/methodology/approach A cross-sectional quantitative research design is adopted. Using well-designed structured questionnaire adapted from established scales, data was collected survey featuring 332 substantive responses actively involved Millennial users apps India. The analysed using confirmatory factor analysis (CFA) structural equation modelling (SEM) IBM SPSS AMOS (Analysis Moment Structures) 24.0 provide evidence reliability validity constructs alongside hypothesis proposed model. Furthermore, Preacher Hayes’ (2004) approach used explore mediation effects. Findings results show that positively affect apps. further reveals autonomous behaviour motivates Millennials apps, overriding concerns privacy security. indicate fully mediates relationship between concern perceived security usage intention. Therefore, affects users’ intentions continue as it bridges effect platform, making these dimensions relevant whole. Research limitations/implications provides critical insights into practice. findings demonstrate more significant motivating than perceptions In addition, plays crucial mediating variables. app developers, marketers stores can motivate platforms encouraging sense freedom inner self, fostering engagement conveying user trust. Originality/value Several studies investigated pre-adoption little attention has paid usage. unique theoretical model perspective uncovers post-adoption integrating TRA, SDT ISCT. integration offers futuristic refined human considering both cognitive motivational aspects. establishes outweighs

Language: Английский

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The Role of Security Perception and Usage Impact of Mobile Accounting Applications

Jurnal Akuntansi, Journal Year: 2025, Volume and Issue: 29(1), P. 186 - 205

Published: Jan. 31, 2025

This study aims to measure the implementation of Technology Acceptance Model (TAM) in using Mobile Accounting Applications on smartphones by adding security perceptions as an external variable. integrates variables perceived usefulness and ease use explain factors influencing technology acceptance. The quantitative survey method analyses relationship between through hypothesis testing. Primary data were obtained from 60 MSME owners Medan City online questionnaires analysed SmartPLS4 with SEM model. results showed that affect use, which attitude. In addition, attitude positively affects behavioural intention, ultimately affecting application's actual use. provides important insights into adoption accounting application among MSMEs.

Language: Английский

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The influence of using digital banking to impulsive buying behavior (the students’ perspective)

Journal of Science and Technology Policy Management, Journal Year: 2025, Volume and Issue: unknown

Published: March 26, 2025

Purpose This research aims to find out whether there is an influence of using digital banking on student’s impulsive buying behavior. Design/methodology/approach quantitative and the method used in this purposive sampling a questionnaire data collection tool form Google Form obtaining 150 students as respondents with characteristics users aged 18–25 years who live island Java. For research, authors use analysis methods descriptive statistics regression Statistical Package for Social Sciences software. Findings The results show that variables tested have positive or significant influence. So, it can be said has effect Originality/value focuses discussing analyzing banking, which intention behavior Indonesia. Researchers focus their certain areas because these topics are still rarely discovered researched.

Language: Английский

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Application of Structural Equation Modelling to Cybersecurity Risk Analysis in the Era of Industry 4.0

Mathematics, Journal Year: 2024, Volume and Issue: 12(2), P. 343 - 343

Published: Jan. 20, 2024

In the current digital transformation to Industry 4.0, demands on ability of countries react responsibly and effectively threats in field cyber security (CS) are increasing. Cyber safety is one pillars concepts as digitization brings convergence integration information technologies (IT) operational (OT), IT/OT systems, data. Collecting connecting a large amount data smart factories cities poses risks, broader context for entire state. The authors focus attention issue CS, where, despite all digitization, human factor plays key role—an actor risk well strengthening sustainability resilience CS. It obvious that accordance with how individuals (decision-makers) perceive risk, thus they subsequently evaluate situation countermeasures. Perceiving threats/risks their complexity part hybrid (HT) helps decision-makers prevent manage them. Due growing trend HT, need research focused perception by companies Moreover, literature review points out lack methodology evaluation strategy. This study presents results aimed at mathematical modelling state industry through disruption provide developed model (FMCS), i.e., CS threat perception. When creating FMCS, researchers applied SEM (structural equation modelling) confirmatory analysis obtained implementation tool (a questionnaire designed authors). sub-pillars defined within enable quantification level differentiation comparison between analyzed groups respondents (students considered universities SK CZ). convergent discriminant validity instrument verified, its reliability confirmed (Cronbach’s alpha = 0.95047). influence individual demonstrated significant significance α 5%. For set N 964, highest share achieved DISRIT pillar (disruption or reduction resistance IT infrastructure).

Language: Английский

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