Consumer Segmentation and Market Analysis for Sustainable Marketing Strategy of Electric Vehicles in the Philippines DOI Creative Commons

John Robin R. Uy,

Ardvin Kester S. Ong,

Danica Mariz B. De Guzman

et al.

World Electric Vehicle Journal, Journal Year: 2024, Volume and Issue: 15(7), P. 301 - 301

Published: July 8, 2024

Despite the steady rise of electric vehicles (EVs) in other countries, Philippines has yet to capitalize on its proliferation due several mixed concerns. Status, socio-demographic characteristics, and availability have been main concerns with purchasing EVs country. Consumer segmentation analysis for EV acceptance utility were determined this study need understanding consumer preferences market towards Philippines. A total 311 valid responses coming from owners collected through purposive snowball sampling approaches. The data via face-to-face distribution online a questionnaire covering demographic characteristics segmentation. Demographic such as gender, age, residence type, car ownership, income used identify segments using K-means clustering approach. Jupyter Notebook v7.1.3 was overall analysis, number clusters optimized, ensuring precise results indicated strong correlation between ownership ability purchase EVs, where effectively identified groups. groupings also included “Not Capable at All” “Highly Capable” individuals based their likelihood EVs. Based results, core-value customers are male, older than 55 years old, live urban areas, own vehicle insurance, monthly more PHP 130,000. Following those high-value customers, considered target users expected use frequently. It could be posited that frequent purchasers products services. aged 36–45 car, 100,001–130,000. Both these should highly by industries, would driving constructed provided valuable insights industry, academic institutions, policymakers, offering foundation targeted marketing strategies promoting adoption Moreover, sustainable developed adopted extended among developing countries wanting adopt utility. Future works suggested limitations researchers consider extensions, holistic approach considers environmental, social, economic factors, well policies promotion development.

Language: Английский

The Potential of Thailand in Advancing the Classic Car EV Conversion Industry: A Transition Strategy DOI Creative Commons

Warit Thammasiriroj,

Chedthawut Poompipatpong,

Puchong Khumpunja

et al.

World Electric Vehicle Journal, Journal Year: 2025, Volume and Issue: 16(3), P. 122 - 122

Published: Feb. 23, 2025

The adoption of electric vehicles (EVs) in Thailand has been growing steadily. This research study investigated the Thai automotive industry cluster and completed an analysis EV transition to create a domestic industry, its social environmental impacts, laws supporting EVs, consumer acceptance. results found that had 1.53 million accounting for 8.12% all 2023. significant impact on Thailand’s GDP, highlighting need strategic support development conversion industry. A particular focus is internal combustion engine are over 10 years old. These debt-free vehicles, having simpler technology, present ideal opportunity modification as part broader strategy prepare sector production usage. strong legal framework supports efforts by promoting conversion. country already major manufacturing hub, ranked 11th globally, with robust parts Additionally, stock older classic cars, 18.26% 2023 being 20 absence restricting vehicle lifespan further facilitates process. measures also promote economic growth industries related tax incentives designed stimulate these sectors. business attracted USD 300 investment 2023, survival rate 97.33%, reflecting continuous year-on-year growth. developments indicate well positioned become leading hub Southeast Asia. If wants grow without affecting stakeholders, those involved must consider following issues or develop strategy: (1) industry; (2) aspects conversion; (3) EVs; (4) consumers who considering Countries similar can using this model their countries well.

Language: Английский

Citations

0
Evaluation of Sustainable Behavior and Acceptance of Electric Public Transportation: A Perspective from the Philippines DOI Creative Commons

Jill Angela C. Buenavista,

Ardvin Kester S. Ong,

Princess Jane Servas

et al.

World Electric Vehicle Journal, Journal Year: 2024, Volume and Issue: 15(6), P. 265 - 265

Published: June 17, 2024

Rapid urbanization has exerted pressure for development on public transportation infrastructure. The rise in population driven consumers to seek efficient, cost-effective, and environmentally sustainable transportation. objective of this study was assess the determinants influencing consumers’ behavioral intention acceptance utilizing electric integrated UTAUT2 theory planned behavior underwent a higher-order construct using partial least squares structural equation modeling analysis thoroughly evaluate key factors accept utilized 55-item questionnaire distributed 438 respondents. findings indicated that domains had most significant effect, with hedonic motivation as predominant variable, followed by effort expectancy performance expectancy. This primary factor use transportation, highlights importance ensuring user-friendly convenient experience design delivery services. Substantial implications, both theoretical practical, are also posited. Considering impactful variables, deduced government, sectors, vehicle developers should place increased emphasis enhancing customers’ transport manner.

Language: Английский

Citations

2
Consumer Segmentation and Market Analysis for Sustainable Marketing Strategy of Electric Vehicles in the Philippines DOI Creative Commons

John Robin R. Uy,

Ardvin Kester S. Ong,

Danica Mariz B. De Guzman

et al.

World Electric Vehicle Journal, Journal Year: 2024, Volume and Issue: 15(7), P. 301 - 301

Published: July 8, 2024

Despite the steady rise of electric vehicles (EVs) in other countries, Philippines has yet to capitalize on its proliferation due several mixed concerns. Status, socio-demographic characteristics, and availability have been main concerns with purchasing EVs country. Consumer segmentation analysis for EV acceptance utility were determined this study need understanding consumer preferences market towards Philippines. A total 311 valid responses coming from owners collected through purposive snowball sampling approaches. The data via face-to-face distribution online a questionnaire covering demographic characteristics segmentation. Demographic such as gender, age, residence type, car ownership, income used identify segments using K-means clustering approach. Jupyter Notebook v7.1.3 was overall analysis, number clusters optimized, ensuring precise results indicated strong correlation between ownership ability purchase EVs, where effectively identified groups. groupings also included “Not Capable at All” “Highly Capable” individuals based their likelihood EVs. Based results, core-value customers are male, older than 55 years old, live urban areas, own vehicle insurance, monthly more PHP 130,000. Following those high-value customers, considered target users expected use frequently. It could be posited that frequent purchasers products services. aged 36–45 car, 100,001–130,000. Both these should highly by industries, would driving constructed provided valuable insights industry, academic institutions, policymakers, offering foundation targeted marketing strategies promoting adoption Moreover, sustainable developed adopted extended among developing countries wanting adopt utility. Future works suggested limitations researchers consider extensions, holistic approach considers environmental, social, economic factors, well policies promotion development.

Language: Английский

Citations

0