Luxury Landscape of Business Administration,
Journal Year:
2024,
Volume and Issue:
2(2), P. 116 - 126
Published: July 31, 2024
The
purpose
of
this
study
was
to
determine
the
effect
promotion
and
price
on
purchasing
decisions
at
XL
Center
Pekanbaru.
sample
in
100
consumers.
Data
analysis
used
validity
test,
reliability
classical
assumption
multiple
linear
regression,
hypothesis
test
determination
coefficient
test.
Based
results
study,
it
is
known
that
through
partial
(t-test)
there
a
significant
with
t
count
(2.377)
>
table
(1.984)
Sig.
(0.000)
<
0.05.
There
(11.096)
Simultaneously
shows
Promotion
(X1)
Price
(X2)
together
influence
Purchasing
Decisions
Pekanbaru
Fcount
(76,678)
Ftable
(3.09)
significance
0.000
In
terms
coefficient,
variables
have
an
61.3%
while
remaining
38.7%
explained
by
other
factors
not
studied
author.
Luxury Landscape of Business Administration,
Journal Year:
2024,
Volume and Issue:
2(1), P. 59 - 70
Published: Jan. 20, 2024
International
trade
requires
a
very
important
source
of
financing,
namely
foreign
exchange
reserves.
Foreign
reserves
are
the
net
position
assets
government
and
banks,
which
must
be
maintained
for
international
transaction
purposes.
This
research
aims
to
determine
effect
oil
gas
exports,
crude
oil,
products
on
in
Indonesia.
The
type
data
used
this
is
secondary
obtained
from
Central
Statistics
Agency
website,
taken
BPS
value
exports
imports
1996-2017
2005-2018.
method
Simple
Linear
Regression
Method
see
form
relationship
between
variables
through
an
equation.
From
results
above,
it
can
concluded
that
2010-2017
did
not
have
significant
country's
shows
lack
contribution
influencing
Nexus Synergy A Business Perspective,
Journal Year:
2024,
Volume and Issue:
1(4), P. 207 - 219
Published: March 31, 2024
The
development
of
communication
technology
has
undergone
very
significant
changes
ranging
from
simple
to
modern.
One
the
visible
developments
in
is
Smartphone.
This
study
aims
determine
and
analyze
effect
Brand
Awareness,
Image,
Product
Quality
on
OPPO
Smartphone
Users
Pekanbaru.
population
this
consumers
who
have
smartphones
Pekanbaru
City.
Sampling
used
Accidental
method,
so
sample
was
120
respondents.
Methods
collecting
data
through
questionnaires
interviews.
analysis
technique
research
Structural
Equation
Model
(SEM)
with
help
Smart
Partial
Least
Square
(PLS)
3.0
software.
Based
results
obtained
study,
variables
a
positive
influence
consumer
satisfaction.
Interconnection An Economic Perspective Horizon,
Journal Year:
2024,
Volume and Issue:
2(1), P. 1 - 17
Published: May 31, 2024
This
research
aims
to
determine
and
analyze
the
influence
of
brand
equity,
product
variety,
social
influence,
halal
labeling
on
interest
in
buying
cosmetics.
was
conducted
Pekanbaru
City.
Determining
sample
this
study
used
Purposive
Sampling
method
with
150
respondents.
The
population
is
all
consumers
Data
analysis
using
multiple
linear
regression.
results
show
that
there
no
significant
negative
between
equity
purchasing
interest,
a
positive
variety
interest.
Luxury Landscape of Business Administration,
Journal Year:
2024,
Volume and Issue:
2(2), P. 127 - 136
Published: July 31, 2024
This
paper
explores
the
state-of-the-art
advancements
in
AI-based
banking
applications
and
their
impact
on
customer
service,
focusing
capabilities,
benefits,
potential
challenges.
The
descriptive
qualitative
method
is
used
to
examine
real-world
of
AI
banking,
operational
mechanisms
influence
experiences.
data
analysis
process
involves
following
steps:
Thematic
Analysis,
Comparative
Content
Analysis.
technologies
such
as
chatbots,
virtual
assistants,
fraud
detection
systems
enhance
efficiency,
provide
personalized
experiences,
improve
security
banking.
have
significantly
enhanced
service
by
improving
personalization,
security,
leading
higher
satisfaction.
Future
research
can
investigate
frameworks
for
ensuring
fairness,
transparency,
accountability
AI-driven
systems.
Information Services & Use,
Journal Year:
2024,
Volume and Issue:
44(2), P. 139 - 164
Published: April 23, 2024
This
study
employs
Structural
Equation
Modeling
(SEM)
using
Smart
PLS
3.2.9
to
offer
valuable
insight
into
the
relationship
between
e-marketing
mix
(4Ps)
and
customer
satisfaction
with
electronic
information
services
provided
by
public
university
libraries
in
Jordan.
The
identified
primary
aspects
within
encompass
e-product,
e-pricing,
e-place,
e-promotion.
An
online
survey
(questionnaire)
targeting
postgraduate
student
respondents
at
Jordanian
universities
(a
total
of
792
participants)
was
used
gather
data
a
quantitative
technique.
Participants
were
chosen
voluntary
response
sampling.
study’s
findings
revealed
that
all
relevant
elements
establish
significant
relationships
among
utilizing
e-information
Notably,
e-products,
e-promotion
demonstrated
substantial
positive
satisfaction.
Conversely,
there
negative
observed
e-place.
novelty
this
lies
its
exploration
previously
unexplored
realm
framework
context
