Use of AI-based Banking Applications for Customer Service DOI

Achmad Tavip Junaedi,

Suhardjo Suhardjo,

Andi Andi

et al.

Luxury Landscape of Business Administration, Journal Year: 2024, Volume and Issue: 2(2), P. 127 - 136

Published: July 31, 2024

This paper explores the state-of-the-art advancements in AI-based banking applications and their impact on customer service, focusing capabilities, benefits, potential challenges. The descriptive qualitative method is used to examine real-world of AI banking, operational mechanisms influence experiences. data analysis process involves following steps: Thematic Analysis, Comparative Content Analysis. technologies such as chatbots, virtual assistants, fraud detection systems enhance efficiency, provide personalized experiences, improve security banking. have significantly enhanced service by improving personalization, security, leading higher satisfaction. Future research can investigate frameworks for ensuring fairness, transparency, accountability AI-driven systems.

Language: Английский

The Influence of Promotion and Price on Product Purchasing Decisions at XL Center Pekanbaru DOI
Vi’in Ayu Pertiwi, Evawany Aritonang

Luxury Landscape of Business Administration, Journal Year: 2024, Volume and Issue: 2(2), P. 116 - 126

Published: July 31, 2024

The purpose of this study was to determine the effect promotion and price on purchasing decisions at XL Center Pekanbaru. sample in 100 consumers. Data analysis used validity test, reliability classical assumption multiple linear regression, hypothesis test determination coefficient test. Based results study, it is known that through partial (t-test) there a significant with t count (2.377) > table (1.984) Sig. (0.000) < 0.05. There (11.096) Simultaneously shows Promotion (X1) Price (X2) together influence Purchasing Decisions Pekanbaru Fcount (76,678) Ftable (3.09) significance 0.000 In terms coefficient, variables have an 61.3% while remaining 38.7% explained by other factors not studied author.

Language: Английский

Citations

1
The Influence of Communication in Increasing Work Productivity at PT. Global Technomedica Mandiri Pekanbaru DOI

Wanda Defitri,

Dani Dani

Interconnection An Economic Perspective Horizon, Journal Year: 2024, Volume and Issue: 2(2), P. 60 - 69

Published: Aug. 31, 2024

This research was conducted at PT. Global Teknomedika Mandiri Pekanbaru, the respondents of this study were 31 people, where sample employees Pekanbaru. The purpose to determine Effect Communication on Work Productivity Pekanbaru with results hypothesis test showing that t count (7.646)> table (2.0452) sig 0.000 <sig 0.05, so it can be concluded there is a significant influence if conclusion variable affects

Language: Английский

Citations

0
Use of AI-based Banking Applications for Customer Service DOI

Achmad Tavip Junaedi,

Suhardjo Suhardjo,

Andi Andi

et al.

Luxury Landscape of Business Administration, Journal Year: 2024, Volume and Issue: 2(2), P. 127 - 136

Published: July 31, 2024

This paper explores the state-of-the-art advancements in AI-based banking applications and their impact on customer service, focusing capabilities, benefits, potential challenges. The descriptive qualitative method is used to examine real-world of AI banking, operational mechanisms influence experiences. data analysis process involves following steps: Thematic Analysis, Comparative Content Analysis. technologies such as chatbots, virtual assistants, fraud detection systems enhance efficiency, provide personalized experiences, improve security banking. have significantly enhanced service by improving personalization, security, leading higher satisfaction. Future research can investigate frameworks for ensuring fairness, transparency, accountability AI-driven systems.

Language: Английский

Citations

0