Published: March 22, 2011

With Facebook reaching half a billion users in mid-2010 and two thirds of consumers worldwide using the Internet before purchasing goods (Erbenich, Freundt, 2008) the social web represents an increasingly important point of interaction or touchpoint between businesses and consumers. This paper asks marketing professionals and experts from academia about the impact of social media marketing on the decision-making process and evaluates which social web platforms are most suitable for influencing high involvement purchase decisions. The results indicate that in the early phases of the purchase decision process, social networks, wikis and blogs are the platforms to use. In the …

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Published: March 22, 2011

This article describes a method for human capital scenario analysis, one that may be used as an organizational intelligence (OI) tool capable of supporting management decision-making. Here, scenario analysis supports a knowledge management based (KM-based) decisional method for integrating human resource (HR) and fiscal data in performance measurement. This OI scenario analysis tool may be used in strategic management, organizational development, performance measurement, and HR-related risk mitigation. The aim is to strengthen decisional capacity with regard to the management of human capital and in general with regard to the advancement of organizational performance and productivity goals. The approach taken is …

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