Innovative Marketing,
Год журнала:
2024,
Номер
20(3), С. 209 - 223
Опубликована: Сен. 4, 2024
With
the
proliferation
of
digital
platforms,
businesses,
including
clothing
brands,
increasingly
leverage
advertising
to
reach
and
engage
their
target
audiences.
However,
limited
research
explicitly
explores
its
influence
on
purchasing
decisions
in
Nigeria,
particularly
among
private
university
students.
This
aims
determine
effects
customer
purchase
for
The
study
surveyed
a
population
450
students
randomly
selected
from
four
universities
(Covenant
University,
Bells
University
Technology,
Crawford
Crescent
University)
Ogun
State,
Nigeria.
data
collected
field
were
subjected
analysis
using
multiple
linear
regression.
results
revealed
that
affects
consumer
universities.
Specifically,
has
significantly
positive
effect
awareness
(adj.
R2
=
0.220,
F
(4,
416)
30.294,
p
<
0.05);
interest
0.112,
14.024,
0.05),
desire
0.102,
12.758,
0.05).
Thus,
this
recommends
any
businesses
targeting
sales
growth
sustainability
Nigerian
should
advertising.
result
further
noted
need
focus
variables
such
as
search
engine
optimization,
social
media,
influencers
boost
decisions.
Abstract
Adapting
to
market
and
technological
turbulence
is
essential
for
survival
in
a
developing
enterprise
requires
making
changes.
Firms
may
need
increase
their
innovation
performance
keep
up
struggle
with
these
changes
gain
competitive
advantage.
We
believe
that
the
courage
of
entrepreneur
emerges
as
catalyst
such
struggle.
Since
firm’s
superior
contingent
on
both
internal
external
environments
firm,
depending
on,
contingency
theory,
current
study
investigates
effect
changes,
which
are
part
environmental
nascent
enterprises
moderating
role
this
effect.
The
authors
collected
data
from
331
innovative
companies
acting
free
trade
zones
by
using
convenience
sampling
method
via
HR
department
managers.
results
showed
were
significantly
positively
related
performance,
entrepreneur’s
moderated
relationship.
It
can
be
stated
entrepreneurs
high
responded
more
than
those
low
courage.
Asian Journal of Economics Business and Accounting,
Год журнала:
2023,
Номер
23(17), С. 81 - 89
Опубликована: Июль 9, 2023
The
purspose
of
this
study
is
to
indentify
factors
influencing
the
consumer
intention
towards
online
food
purchasing
in
Phnom
Penh.
conceptual
frameworkis
developed
from
previous
which
includes
perceived
convenience,
customer
control,
advertsing,
technolgy
eagerness,
purchase
attitude,
and
intention.
quantitative
method
was
applied
distribute
questionaires
400
respondents.
Multi-stage
sampling
technique
conducted
nonprobability
approach,
using
judgmental
select
relevant
respondents
Penh,
quota
calculate
sample
size
targeted
respondents,
convenience
online,
Google-based
surevy
form.
Item-Objective
Congruence
Cronbach’s
Alpha
were
employed
validate
constructs.
Confirmatory
Factior
Aalysis
(CFA)
used
verify
conventient
discriminant
validity,
goodness
fit
indices.
Structural
Equation
Model
(SEM)
carried
out
test
relationship
among
variables.
results
analysis
revealed
that
advertisng
technology
eargerness
have
signigicant
influences
on
attitude
has
significant
influence
However,
control
do
not
any
attitude.
International Journal of Logistics Research and Applications,
Год журнала:
2023,
Номер
unknown, С. 1 - 18
Опубликована: Июль 31, 2023
ABSTRACTCompanies'
information
transparency
on
online
platforms
is
important
for
customers.
However,
determining
what
key
social
responsibility
to
make
available
challenging
firms.
In
terms
of
green
product
transactions
online,
whether
corporate
(CSR)
affects
purchase
willingness
remains
unclear.
Therefore,
this
study
investigates
the
influence
CSR
consumption
agricultural
products.
Data
were
collected
from
a
sample
562
Chinese
consumers
and
structural
equation
modelling
method
was
used.
The
results
show
that
both
dimensions
had
positive
effect
consumers'
identification
willingness.
addition,
positively
affected
their
These
findings
can
guide
enterprises
in
reveal
be
practical
importance
encouraging
pursue
sustainability
digital
platforms.KEYWORDS:
Corporate
responsibilitytransparencyonline
identificationonline
willingnessdigital
Disclosure
statementNo
potential
conflict
interest
reported
by
author(s).Data
availability
statementThe
data
support
finding
are
corresponding
author
upon
reasonable
request.Additional
informationFundingThis
research
funded
Major
program
National
Social
Science
Foundation
China
(22&ZD082),
Guangdong
Province
(D22CGL18)
'Overseas
Famous
Scholars'
Project
2022.
Cogent Social Sciences,
Год журнала:
2022,
Номер
8(1)
Опубликована: Ноя. 7, 2022
Since
the
expansion
of
e-commerce
in
Indonesia
and
United
Kingdom
is
inescapable,
it
will
be
fascinating
to
see
how
competition
legislation
implemented
these
two
countries.
The
measures
countries
take
prevent
unfair
are
crucial
for
revising
legislation,
particularly
Indonesia.
This
research
aimed
compare
contrast
Indonesian
English
commercial
law
digital
age.
A
normative
judicial
strategy
was
employed
this
investigation.
data
demonstrates
that
impose
barriers
market
entry.
Vertical
price
fixing,
discriminatory
pricing,
preservation
resale
prices
all
illegal
under
England's
Competition
Act
1998.
In
Indonesia,
anti-competitive
fixing
governed
by
Law
No.
5
1999.
has
favoured
internet
businesses
over
brick-and-mortar
ones
since
Brexit.
There
no
regulations
on
business
rivalry
Online
offline
increasingly
focusing
expanding
their
online
presence.
Whenever
there
concerns
sector
harms
U.K.
market,
Business
Supervisory
Commission
might
launch
an
Indonesia's
anti-competition
laws,
those
about
internet,
may
impacted
Commerce
Commission's
limited
jurisdiction
(buying
selling).
article
compares
contrasts
laws
protect
consumers
public
interest.
IEEE Access,
Год журнала:
2023,
Номер
11, С. 40741 - 40760
Опубликована: Янв. 1, 2023
The
COVID-19
pandemic
is
still
a
challenge
in
many
countries,
although
life
must
proceed
while
ensuring
the
managed
critically.
Due
to
delay
producing
permanent
medical
intervention,
despite
availability
of
vaccines,
there
need
depend
on
technology
performing
several
tasks.
A
systematic
literature
review
that
provides
comprehensive
evidence
dependence
and
impact
individuals
during
lacking.
This
study
systematically
reviewed
scholarly
works
related
dependency
from
broad
view
since
mapped
research
findings
into
taxonomy,
thus
establishing
trend
type,
major
areas
dependency,
pandemic.
taxonomy
used
expound
open
challenges
recommendations.
final
set
search
was
76
articles.
Technology
might
be
an
avenue
for
administering
enhancing
health
services,
improving
outreaches,
supporting
curbing
spread
diseases.
However,
both
positive
negative.
mapping
conducted
explore
impacts
technology,
where
further
research.
Notwithstanding
category,
most
articles
emphasized
usage
at
such
time
provided
insights
manner
addressing
them.
Realistically,
has
been
acceleration
digitalization
trends
present
era
possibility
rapid
development
novel
digital
technologies.
Kybernetes,
Год журнала:
2023,
Номер
54(2), С. 1262 - 1288
Опубликована: Дек. 4, 2023
Purpose
This
research
aims
to
comprehend
the
factors
that
impact
emerging
inclination
of
consumers
toward
mobile
finance
technology
(fintech)
services
over
banking
institutions.
The
study
focuses
on
users'
demographics
and
psychographics
delineate
their
unique
segments
profiles.
Design/methodology/approach
proposes
a
segmentation
profiling
framework
includes
variance
analysis,
two-step
cluster
analysis
pairwise
statistical
tests.
is
applied
dataset
customers
using
range
fintech
services,
specifically
robo-investment,
peer-to-peer
(P2P)
payments,
robo-advisory
digital
savings.
creates
distinct
customer
profile
clusters,
which
are
later
validated
tests
based
output.
Findings
Empirical
results
reveal
P2P
payment
service
users
exhibit
higher
frequency
usage,
proficiency
intention
continue
compared
robo-investment
or
savings
platforms.
In
contrast,
individuals
utilizing
identified
have
significantly
greater
familiarity
sustain
engagement
with
users.
Practical
implications
findings
provide
financial
institutions,
especially
traditional
banks
actionable
insights
into
base.
information
enables
them
identify
specific
needs
preferences,
thereby
allowing
tailor
products
accordingly.
Ultimately,
this
understanding
may
strategically
position
maintain
competitiveness
amidst
increasing
prominence
enterprises.
Originality/value
provides
an
in-depth
examination
profiles
within
sphere,
thus
giving
nuanced
behavior
preferences
generating
practical
recommendations
for
other
sets
stage
further
paves
way
developing
personalized
in
evolving
landscape.
Systemic Practice and Action Research,
Год журнала:
2024,
Номер
unknown
Опубликована: Янв. 5, 2024
Abstract
The
ubiquity
of
communication
technologies
has
influenced
the
way
we
receive
and
process
‘information’.
It
is
shaping
that
human
societies
interact
made
it
to
distinguish
between
tittle-tattle
facts.
Despite
its
many
benefits
can
also
lead
social
disengagement
where
‘data’
treated
as
information
‘news’
be
untrue.
In
this
paper
I
investigate
if
digitization
changing
nature
society
behave.
Using
a
Soft
systems
method,
explore
impact
having
upon
discuss
lessons
learnt.
suggestion
using
soft
ideas
might
help
receivers
gain
better
appreciation
material
they
access
within
context
in
which
expressed.
Highlights in Business Economics and Management,
Год журнала:
2024,
Номер
30, С. 405 - 413
Опубликована: Апрель 10, 2024
This
paper
examines
the
association
between
digital
economy
and
consumption
upgrading
in
five
coastal
cities
China
from
2016
to
2020,
using
a
spatial
econometric
model.
The
results
indicate
that
exhibits
significant
agglomeration.
development
of
can
facilitate
level
has
positive
spilling
over
effect
on
neighboring
regions,
thereby
narrowing
differences
regions.
mediation
suggests
promote
industrial
upgrading,
which
turn
promotes
upgrading.
To
sustainable
consumption,
should
continue
develop
economy,
upgrade
traditional
industries,
coordinate
across
all
Matrik Jurnal Manajemen Strategi Bisnis dan Kewirausahaan,
Год журнала:
2024,
Номер
unknown, С. 44 - 44
Опубликована: Июнь 17, 2024
Modern
companies
invest
heavily
in
understanding
the
needs
of
future
customers.
However,
sometimes,
these
efforts
are
not
appreciated
by
customers,
which
can
lead
to
poor
results.
This
research
aims
develop
an
anticipation
linking
it
companies'
predictions
technological,
cultural,
and
competitive
changes
how
consumers
perceive
changes.
To
understand
this
phenomenon,
qualitative
methods
were
used
study.
Data
was
collected
through
semi-structured
interviews
with
eight
people.
Based
on
initial
understanding,
focus
group
discussions
(FGD)
also
conducted
people
deepen
perceptions.
The
findings
show
that
customers
highly
value
visionary
company
initiatives,
form
a
positive
memory
strengthen
relationship
brand.
These
memories,
especially
precordium
area
brain,
have
effect
loyalty
shopping
behaviour,
confirming
importance
introspection
personal
experience.
highlights
concept
"massclusivity"
product's
elite
consumers,
such
as
tablet
owners.
novelty
study
lies
application
futurology
marketing
utilisation
autobiographical
memory.
Keywords:
future,
consumer
corporate
anticipation,
era
uncertainty,
technology
products