Customer purchase decisions of clothing amongst students in Nigerian private universities: The effect of digital advertising DOI Creative Commons
Emmanuel O. Ajike, Jeremiah A. Aderimiki, Ayodeji Gbenga Bamidele

и другие.

Innovative Marketing, Год журнала: 2024, Номер 20(3), С. 209 - 223

Опубликована: Сен. 4, 2024

With the proliferation of digital platforms, businesses, including clothing brands, increasingly leverage advertising to reach and engage their target audiences. However, limited research explicitly explores its influence on purchasing decisions in Nigeria, particularly among private university students. This aims determine effects customer purchase for The study surveyed a population 450 students randomly selected from four universities (Covenant University, Bells University Technology, Crawford Crescent University) Ogun State, Nigeria. data collected field were subjected analysis using multiple linear regression. results revealed that affects consumer universities. Specifically, has significantly positive effect awareness (adj. R2 = 0.220, F (4, 416) 30.294, p < 0.05); interest 0.112, 14.024, 0.05), desire 0.102, 12.758, 0.05). Thus, this recommends any businesses targeting sales growth sustainability Nigerian should advertising. result further noted need focus variables such as search engine optimization, social media, influencers boost decisions.

Язык: Английский

The Effect of Market and Technological Turbulence on Innovation Performance in Nascent Enterprises: The Moderating Role of Entrepreneur’s Courage DOI Creative Commons
Mete Kaan Namal, Cenk Tufan, Kemal Köksal

и другие.

Economics, Год журнала: 2023, Номер 17(1)

Опубликована: Янв. 1, 2023

Abstract Adapting to market and technological turbulence is essential for survival in a developing enterprise requires making changes. Firms may need increase their innovation performance keep up struggle with these changes gain competitive advantage. We believe that the courage of entrepreneur emerges as catalyst such struggle. Since firm’s superior contingent on both internal external environments firm, depending on, contingency theory, current study investigates effect changes, which are part environmental nascent enterprises moderating role this effect. The authors collected data from 331 innovative companies acting free trade zones by using convenience sampling method via HR department managers. results showed were significantly positively related performance, entrepreneur’s moderated relationship. It can be stated entrepreneurs high responded more than those low courage.

Язык: Английский

Процитировано

5

Factors Influencing Consumers Intention towards Online Food Purchasing in Phnom Penh DOI Open Access

Bunteng Long

Asian Journal of Economics Business and Accounting, Год журнала: 2023, Номер 23(17), С. 81 - 89

Опубликована: Июль 9, 2023

The purspose of this study is to indentify factors influencing the consumer intention towards online food purchasing in Phnom Penh. conceptual frameworkis developed from previous which includes perceived convenience, customer control, advertsing, technolgy eagerness, purchase attitude, and intention. quantitative method was applied distribute questionaires 400 respondents. Multi-stage sampling technique conducted nonprobability approach, using judgmental select relevant respondents Penh, quota calculate sample size targeted respondents, convenience online, Google-based surevy form. Item-Objective Congruence Cronbach’s Alpha were employed validate constructs. Confirmatory Factior Aalysis (CFA) used verify conventient discriminant validity, goodness fit indices. Structural Equation Model (SEM) carried out test relationship among variables. results analysis revealed that advertisng technology eargerness have signigicant influences on attitude has significant influence However, control do not any attitude.

Язык: Английский

Процитировано

3

The influence of corporate social responsibility information transparency on the consumption of green agricultural products on digital platforms DOI
Shaoling Fu, Yiting Yu, I‐Hsuan Su

и другие.

International Journal of Logistics Research and Applications, Год журнала: 2023, Номер unknown, С. 1 - 18

Опубликована: Июль 31, 2023

ABSTRACTCompanies' information transparency on online platforms is important for customers. However, determining what key social responsibility to make available challenging firms. In terms of green product transactions online, whether corporate (CSR) affects purchase willingness remains unclear. Therefore, this study investigates the influence CSR consumption agricultural products. Data were collected from a sample 562 Chinese consumers and structural equation modelling method was used. The results show that both dimensions had positive effect consumers' identification willingness. addition, positively affected their These findings can guide enterprises in reveal be practical importance encouraging pursue sustainability digital platforms.KEYWORDS: Corporate responsibilitytransparencyonline identificationonline willingnessdigital Disclosure statementNo potential conflict interest reported by author(s).Data availability statementThe data support finding are corresponding author upon reasonable request.Additional informationFundingThis research funded Major program National Social Science Foundation China (22&ZD082), Guangdong Province (D22CGL18) 'Overseas Famous Scholars' Project 2022.

Язык: Английский

Процитировано

3

The role of business competition law in online business: A comparative study of United Kingdom and Indonesia DOI Creative Commons

Asmah

Cogent Social Sciences, Год журнала: 2022, Номер 8(1)

Опубликована: Ноя. 7, 2022

Since the expansion of e-commerce in Indonesia and United Kingdom is inescapable, it will be fascinating to see how competition legislation implemented these two countries. The measures countries take prevent unfair are crucial for revising legislation, particularly Indonesia. This research aimed compare contrast Indonesian English commercial law digital age. A normative judicial strategy was employed this investigation. data demonstrates that impose barriers market entry. Vertical price fixing, discriminatory pricing, preservation resale prices all illegal under England's Competition Act 1998. In Indonesia, anti-competitive fixing governed by Law No. 5 1999. has favoured internet businesses over brick-and-mortar ones since Brexit. There no regulations on business rivalry Online offline increasingly focusing expanding their online presence. Whenever there concerns sector harms U.K. market, Business Supervisory Commission might launch an Indonesia's anti-competition laws, those about internet, may impacted Commerce Commission's limited jurisdiction (buying selling). article compares contrasts laws protect consumers public interest.

Язык: Английский

Процитировано

4

Technology Dependency and Impact During COVID-19: A Systematic Literature Review and Open Challenges DOI Creative Commons
Azah Anir Norman,

Athirah Husna Marzuki,

Fatokun Faith

и другие.

IEEE Access, Год журнала: 2023, Номер 11, С. 40741 - 40760

Опубликована: Янв. 1, 2023

The COVID-19 pandemic is still a challenge in many countries, although life must proceed while ensuring the managed critically. Due to delay producing permanent medical intervention, despite availability of vaccines, there need depend on technology performing several tasks. A systematic literature review that provides comprehensive evidence dependence and impact individuals during lacking. This study systematically reviewed scholarly works related dependency from broad view since mapped research findings into taxonomy, thus establishing trend type, major areas dependency, pandemic. taxonomy used expound open challenges recommendations. final set search was 76 articles. Technology might be an avenue for administering enhancing health services, improving outreaches, supporting curbing spread diseases. However, both positive negative. mapping conducted explore impacts technology, where further research. Notwithstanding category, most articles emphasized usage at such time provided insights manner addressing them. Realistically, has been acceleration digitalization trends present era possibility rapid development novel digital technologies.

Язык: Английский

Процитировано

2

The evaluation of challenges and impact of digitalisation on consumers in Singapore DOI
Easwaramoorthy Rangaswamy,

Wong Sin Yong,

Gemini V. Joy

и другие.

International Journal of Systems Assurance Engineering and Management, Год журнала: 2023, Номер 15(5), С. 1704 - 1716

Опубликована: Июль 29, 2023

Язык: Английский

Процитировано

2

Psychographic and demographic segmentation and customer profiling in mobile fintech services DOI
Agnieszka Maria Koziel, Chien-wen Shen

Kybernetes, Год журнала: 2023, Номер 54(2), С. 1262 - 1288

Опубликована: Дек. 4, 2023

Purpose This research aims to comprehend the factors that impact emerging inclination of consumers toward mobile finance technology (fintech) services over banking institutions. The study focuses on users' demographics and psychographics delineate their unique segments profiles. Design/methodology/approach proposes a segmentation profiling framework includes variance analysis, two-step cluster analysis pairwise statistical tests. is applied dataset customers using range fintech services, specifically robo-investment, peer-to-peer (P2P) payments, robo-advisory digital savings. creates distinct customer profile clusters, which are later validated tests based output. Findings Empirical results reveal P2P payment service users exhibit higher frequency usage, proficiency intention continue compared robo-investment or savings platforms. In contrast, individuals utilizing identified have significantly greater familiarity sustain engagement with users. Practical implications findings provide financial institutions, especially traditional banks actionable insights into base. information enables them identify specific needs preferences, thereby allowing tailor products accordingly. Ultimately, this understanding may strategically position maintain competitiveness amidst increasing prominence enterprises. Originality/value provides an in-depth examination profiles within sphere, thus giving nuanced behavior preferences generating practical recommendations for other sets stage further paves way developing personalized in evolving landscape.

Язык: Английский

Процитировано

2

Digitization and the Shaping of Society – A Soft Systems Study DOI Creative Commons
Frank Stowell

Systemic Practice and Action Research, Год журнала: 2024, Номер unknown

Опубликована: Янв. 5, 2024

Abstract The ubiquity of communication technologies has influenced the way we receive and process ‘information’. It is shaping that human societies interact made it to distinguish between tittle-tattle facts. Despite its many benefits can also lead social disengagement where ‘data’ treated as information ‘news’ be untrue. In this paper I investigate if digitization changing nature society behave. Using a Soft systems method, explore impact having upon discuss lessons learnt. suggestion using soft ideas might help receivers gain better appreciation material they access within context in which expressed.

Язык: Английский

Процитировано

0

A novel Spatial Econometric Model Approach to Analyze the Association Between Digital Economy and Consumption Upgrading DOI Creative Commons

Jiaqian Li

Highlights in Business Economics and Management, Год журнала: 2024, Номер 30, С. 405 - 413

Опубликована: Апрель 10, 2024

This paper examines the association between digital economy and consumption upgrading in five coastal cities China from 2016 to 2020, using a spatial econometric model. The results indicate that exhibits significant agglomeration. development of can facilitate level has positive spilling over effect on neighboring regions, thereby narrowing differences regions. mediation suggests promote industrial upgrading, which turn promotes upgrading. To sustainable consumption, should continue develop economy, upgrade traditional industries, coordinate across all

Язык: Английский

Процитировано

0

Brand Anticipation in an Era of Uncertainty: Understanding Consumer Behaviour towards Companies' Future Anticipation Efforts DOI Creative Commons
Andriya Risdwiyanto,

Filasti Rahma,

Loso Judianto

и другие.

Matrik Jurnal Manajemen Strategi Bisnis dan Kewirausahaan, Год журнала: 2024, Номер unknown, С. 44 - 44

Опубликована: Июнь 17, 2024

Modern companies invest heavily in understanding the needs of future customers. However, sometimes, these efforts are not appreciated by customers, which can lead to poor results. This research aims develop an anticipation linking it companies' predictions technological, cultural, and competitive changes how consumers perceive changes. To understand this phenomenon, qualitative methods were used study. Data was collected through semi-structured interviews with eight people. Based on initial understanding, focus group discussions (FGD) also conducted people deepen perceptions. The findings show that customers highly value visionary company initiatives, form a positive memory strengthen relationship brand. These memories, especially precordium area brain, have effect loyalty shopping behaviour, confirming importance introspection personal experience. highlights concept "massclusivity" product's elite consumers, such as tablet owners. novelty study lies application futurology marketing utilisation autobiographical memory. Keywords: future, consumer corporate anticipation, era uncertainty, technology products

Язык: Английский

Процитировано

0