Role of social media on mobile banking adoption among consumers

Technological Forecasting and Social Change, Год журнала: 2022, Номер 180, С. 121720 - 121720

Опубликована: Май 4, 2022

The purpose of this paper is to examine the effectiveness social media on different stages consumers' cognitive through Hierarchy Effects (HOE) model for mobile banking adoption among consumers. A two-stage analytical approach with Structural Equation Modeling (SEM) and Neural Network (NN) analysis bring out media's distinctive confirmatory influence Data from 482 respondents in age group 18 years 30 (the young consumers) India was analyzed acceptance. Results show increasing tendency level. Among four (Attention, Interest, Desire, Action- AIDA model) m-banking adoption, Action Interest are most influenced by media, followed Desire Attention. This research provides a combining “SEM NN” assess impact integration constructs. We develop an original integrated which outlines phenomenon diffusion information

Язык: Английский

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Give your hunger a new option: Understanding consumers' continuous intention to use online food delivery apps using trust transfer theory

International Journal of Consumer Studies, Год журнала: 2022, Номер 47(2), С. 474 - 495

Опубликована: Июнь 27, 2022

Abstract The recent growth of online food delivery apps (OFDAs) centralized the restaurant's business in electronic distribution platforms. Recently, a few researchers have attempted to understand consumer behaviour towards using OFDAs. However, various aspects related usage OFDAs not been explored. Drawing from trust transfer theory, purpose this study is fill gap by investigating restaurants and address boundary condition examining moderating effect perceived effectiveness dispute resolution (PEDR) between restaurant. model was tested via structural equation modelling (SEM) data obtained 836 users through structured questionnaire. results show that positively influence restaurant, which ultimately leads consumers' continuous purchase intention. Further, PEDR moderates relationship Additionally, disposition reviews significantly develops present research makes substantial theoretical practical contributions as it mechanism considering an emerging mobile‐commerce field. provides first outlook on intention use OFDAs, has considered so far. findings provide information for platforms how manage conflict succeed market help selecting most effective with collaborate.

Язык: Английский

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Impact of empathy with nature on pro‐environmental behaviour

International Journal of Consumer Studies, Год журнала: 2022, Номер 47(2), С. 652 - 668

Опубликована: Июль 27, 2022

Abstract Existing studies show the role of empathy with nature in improving attitudes toward environment. This article demonstrates that induced can improve environmental behaviours and commitments. We find commitment behaviour are positively affected by establish a causal model between pro‐environmental behaviour. further investigate relationship self‐construal (interdependent or independent), (existing non‐existing) The results indicate participants who have display stronger behaviour, particularly private domain. Commitment to environment plays mediating this moderating role. Specifically, for individuals interdependent self‐construal, promotes whereas independent has no statistically significant effect on

Язык: Английский

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Cultural consequences of brands' masstige: An emerging market perspective

Journal of Business Research, Год журнала: 2022, Номер 146, С. 338 - 353

Опубликована: Апрель 4, 2022

Язык: Английский

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Impact of Green Process Innovation and Productivity on Sustainability: The Moderating Role of Environmental Awareness

Sustainability, Год журнала: 2023, Номер 15(17), С. 12945 - 12945

Опубликована: Авг. 28, 2023

Sustainability is one of the fastest-growing research areas globally. Irrespective industry and economic activity, it need day. This study examines impact green process innovation production on sustainability in Pakistan India’s cement plastic manufacturing industries. The also addresses moderating role environmental awareness, which increases effect productivity towards sustainability. based a quantitative approach to addressing issue question. Primary data were collected via closed-ended questionnaire from 657 employees industries, analyzed partial least square structural equation modeling SmartPLS. findings show that have significant sustainability, while awareness plays sustainable practices industries India. results are helpful for policymakers, other governmental non-governmental organizations ensure through innovation, productivity, awareness.

Язык: Английский

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Consumers' willingness to pay for corporate social responsibility: Theory and evidence

International Journal of Consumer Studies, Год журнала: 2023, Номер 47(6), С. 2212 - 2244

Опубликована: Фев. 8, 2023

Abstract In an era when consumers believe that businesses should engage in corporate social responsibility (CSR), it is vital to understand how affects consumers' willingness pay (WTP) for the goods and services offered by such businesses. There a need in‐depth study into relationship between CSR WTP, identify mediators moderators affecting this relationship. To investigate this, we conducted systematic literature review based on preliminary search result of 116 unique articles indexed topic four bibliographic databases—Scopus, Google Scholar, Dimensions Web Science—published over previous seven decades. The findings confirm overall positive effect WTP. This also reveals indirect mediated variables like Brand Trust, Loyalty, Love, Customer Satisfaction, Attitude, Purchase Intention Equity. impacted moderators, including demographics, cause‐based aspects, company characteristics, personal aspects types products. theory explaining evidence each these provides deeper understanding intervening variables. Based these, conceptual framework involving all developed. Theory, Context Method (TCM) employed gaps systematically make recommendations future research. will aid marketers developing pricing strategies thorough consumer behaviour terms perceptions. Scholars can use study's examine previously unexplored relationships. As its influence purchase grows, comprehensive effects WTP fills important gap.

Язык: Английский

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Types of Consumer-Brand Relationships: A systematic review and future research agenda

Journal of Business Research, Год журнала: 2023, Номер 160, С. 113753 - 113753

Опубликована: Фев. 26, 2023

Язык: Английский

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Deploying artificial intelligence in services to AID vulnerable consumers

Journal of the Academy of Marketing Science, Год журнала: 2023, Номер 52(5), С. 1431 - 1451

Опубликована: Ноя. 11, 2023

Abstract Despite offering substantial opportunities to tailor services consumers’ wants and needs, artificial intelligence (AI) technologies often come with ethical operational challenges. One salient instance of such challenges emerges when vulnerable consumers, consumers who temporarily or permanently lack resource access control, are unknowingly discriminated against, excluded from the marketplace. By integrating literature on consumer vulnerability, AI for social good, calls rethinking marketing a better world, current work builds framework how leverage detect, serve, empower consumers. Specifically, our AID advocates designing that make more accessible , optimize customer experiences journeys interactively dynamically improve decision-making. Adopting multi-stakeholder perspective, we also discuss respective implications researchers, managers, public policy makers.

Язык: Английский

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Perceptions and drivers of the metaverse adoption: A mixed‐methods study

International Journal of Consumer Studies, Год журнала: 2024, Номер 48(4)

Опубликована: Июнь 14, 2024

Abstract Metaverse has garnered considerable attention in recent times. Given its swift pace of development, it is imperative to study the adoption metaverse. This analyses perceptions and drivers influencing behavioural intention use metaverse among Generation Z millennials by employing a sequential mixed‐methods approach. In first stage study, in‐depth expert interviews were conducted ( n = 20), subsequent featured countrywide survey 1253). The outcomes this indicate that perceived usefulness, personal innovativeness, enjoyment, facilitating conditions, telepresence, social presence, trust, regulatory support influence attitudes intentions towards findings also reveal significant difference strength few relationships across age, gender, income levels, shedding light on crucial factors for organisations seeking position themselves strategically various demographic groups. significantly contributes existing knowledge emerging optimistic pessimistic affecting By harnessing these outcomes, can enhance development promotion experiences.

Язык: Английский

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Anti‐consumption behavior: A meta‐analytic integration of attitude behavior context theory and well‐being theory

Psychology and Marketing, Год журнала: 2022, Номер 39(12), С. 2302 - 2327

Опубликована: Ноя. 8, 2022

Abstract Researchers have given considerable attention to investigate anti‐consumption behavior. However, empirical research tends report somewhat erratic and inconsistent findings. Accordingly, the relationships between antecedents, outcome variables of behavior, such as consumer well‐being, remain unclear. Thus, fill this void in literature, study integrates Attitude Behavior Context (ABC) theory Well‐being into a meta‐analytic framework synthesizes extant literature on examine concrete contextual attitudinal variables, behavior well‐being. The findings show that ecological concern, religiosity, mortality salience, perceived behavioral control influence attitudes intention, whereas well‐being is variable To possible reasons for findings, we performed moderation analysis which suggests country study, product type, data collection period, methods sample type may cause inconsistencies This contributes literature. Practically, provide guidelines policymakers societal organizations interested promoting anti‐consumption.

Язык: Английский

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