Gen Z’s Motivations towards Sustainable Fashion and Eco-Friendly Brand Attributes: The Case of Vinted

Sustainability, Год журнала: 2023, Номер 15(11), С. 8753 - 8753

Опубликована: Май 29, 2023

Vinted is a free digital sharing economy platform where individuals buy and sell second-hand apparel. It an example of industry 4.0 that promotes innovative successful business model while favoring sustainable fashion consumption. Gen Z consumers are concerned about climate change social ethical issues. Their environmental awareness significant. Nevertheless, their values do not always translate into consumption behavior; role as heavy in the fast-fashion market proof this. The research aims to delve motivations towards perception eco-friendly brand attributes case Vinted. From methodological point view, qualitative quantitative approaches combined through focus group sessions pilot study based on questionnaire. results confirm recognize appreciate Vinted, although other types ones mostly mobilize behavior. Some participants claim representation Vinted’s advertising campaigns too soft. Among conclusions, opportunity revise strategy stands out, giving more explicit pursuing effective

Язык: Английский

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Habits, Health and Environment in the Purchase of Bakery Products: Consumption Preferences and Sustainable Inclinations before and during COVID-19

Foods, Год журнала: 2023, Номер 12(8), С. 1661 - 1661

Опубликована: Апрель 16, 2023

The aim of the research is to investigate whether purchasing decisions about bakery products (bread, snacks and biscuits) are influenced by concerns health, climate change, biodiversity loss food waste. exploratory survey was carried out in two successive moments before during health emergency from COVID-19. Before emergency, face-to-face interviews were using a structured questionnaire. Data analyzed factor analysis, reliability tests descriptive analysis. Structural equation modeling (SEM) employed test hypotheses. results analysis structural equations highlighted that environment represent an important background consumer experience respondents influence attitude intention purchase safe environmentally friendly products. Furthermore, suggest informed, modern aware consumers have direct indirect effects on intentions adopt sustainable attitudes. On contrary, perception relating shops where buy does not always show significant propensity for sustainability. During conducted online. Families confined their homes, buying less stores, prepared many baked goods manually at home. this group shows growing attention points sale tendency use online shopping. changes type purchases importance attributed need reduce waste emerge.

Язык: Английский

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Gen-Z Marketing Strategies: Understanding Consumer Preferences and Building Sustainable Relationships

Golden Ratio of Mapping Idea and Literature Format, Год журнала: 2024, Номер 4(1), С. 53 - 77

Опубликована: Янв. 30, 2024

In the contemporary digital landscape, marketing strategies have become increasingly intricate due to influence of Generation Z, a significant consumer group born between mid-1990s and early 2010s. This generation, labeled as "digital natives," presents unique challenges opportunities for marketers, given their adeptness with technology distinct shopping behaviors. To address these challenges, this research aims conduct thorough analysis Z's preferences effective building sustainable relationships them. Drawing from multitude qualitative studies spanning 2010 2024, study employs systematic review approach extract insights into By synthesizing data employing thematic analysis, uncovers recurring patterns, emerging trends, socio-cultural influences shaping behavior. Furthermore, explores shift in physical products experiences added value provided by brands. Key findings highlight inclination towards brands prioritizing social values, environmental concerns, sustainability, well reliance on media influencers preference personalized experiences. The gleaned are expected provide valuable guidance companies seeking tailor effectively engage resonate thereby remaining competitive dynamic market.

Язык: Английский

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Leveling up in corporate training: Unveiling the power of gamification to enhance knowledge retention, knowledge sharing, and job performance

Journal of Innovation & Knowledge, Год журнала: 2024, Номер 9(3), С. 100530 - 100530

Опубликована: Июль 1, 2024

This paper extends the fast-growing research stream on gamification in corporate training by examining impact of employees' knowledge retention, sharing, and job performance. A mixed-methods approach was employed. Quantitative data from surveys qualitative insights experimental were combined to ascertain effectiveness techniques training. The sample consisted 110 employees business owners who attended gamified sessions powered Discovery-Innovation-Growth platform. Participants aged 18 64 years had diverse educational backgrounds positions. They also based different European countries (Spain, France, Germany, United Kingdom, Italy, Finland, Romania). characteristics thus ensured comprehensive coverage employee profiles. Gamification significantly enhanced retention such as points, badges, leaderboards positively influenced engagement, which turn boosted ability retain apply effectively at work. Social interaction mediated relationship between highlighting role collaborative learning environments. These offer valuable guidance for instructors human resource (HR) professionals aiming develop engaging personalized programs that meet needs preferences. study contributes theoretical framework adult organizational development, paving way future this dynamic field.

Язык: Английский

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Conceptualizing organic food consumption: a consumer motive perspective

Cogent Social Sciences, Год журнала: 2024, Номер 10(1)

Опубликована: Апрель 18, 2024

The primary research findings in the literature about what motivates consumers to purchase organic food items were mapped out this scoping review. Researchers looked through databases at ProQuest, Scopus, and Web of Science find publications. A search was conducted from 2020 April 2023. Scoping review is undertaken obtain insights on antecedents consumption among consumers. pandemic's effect mental health, emotional stability, mood may have an impact dietary choices intake. As a result, intake patterns increased, study focuses elaborating motivating elements. Since 1940, term 'organic' has been used several studies addressing issues related public social issues, systems, health. To close gap highlight key trends scientific subject, carried out. took 76 all into account. ultimate result will focus solely factors that led people consume food. This serve as conclusion for academics, executives, decision-makers who want comprehend concerns associated with use foods better. identified various keywords underpinning motivations consumption, these remain relevant post-pandemic era well. Even though it difficult forecast completely if same motives or change index customer changing satisfaction levels.

Язык: Английский

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Generation Z Romanian Students’ Relation with Rural Tourism—An Exploratory Study

Sustainability, Год журнала: 2023, Номер 15(10), С. 8166 - 8166

Опубликована: Май 17, 2023

The subject of generations and their differences has been intensely analyzed debated. Each generation its own characteristics, regardless the element that differentiates them. Gen Z’s relationship with tourism approached in recent years from various perspectives by many scholars. For current research, representative characteristics were identified as important for Z: off-the-beaten-path locations experiences. Off-the-beaten-path refer to small-scale destinations, under-tourism, local businesses, sustainability, traditions. All aspects mentioned before are typical rural tourism. Experiences introduced elements attractiveness: material cultural heritage (MCH) immaterial (ICH), living human treasures program (LHT), wine tourism, products a protected designation origin (PDO), geographical indication (PGI), culinary diversity, other leisure facilities. Two purposes have established: identify between Z components defined traditional gastronomy, construct predictive model regarding behavior when traveling destinations. this, we performed quantitative investigation among university students Romania using an online survey. Using 280 respondents 323 valid responses, direct logistic regression. results showed they value gastronomy unique attractions, which can include MCH. price represents choosing accommodation unit. Due constantly increasing share market, destinations operators will time prepare adapt new realities. Transversal research benefit opportunity compare preferences changes over time.

Язык: Английский

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Sustainable and Healthy Eating Behaviors and Environmental Literacy of Generations X, Y and Z with the Same Ancestral Background: A Descriptive Cross-Sectional Study

Sustainability, Год журнала: 2024, Номер 16(6), С. 2497 - 2497

Опубликована: Март 18, 2024

As social culture and structure evolve, changes occur in individuals’ eating habits environmental awareness. This study assesses the relationship between sustainable behaviors literacy across generations (Gens) from same ancestry. The Sustainable Healthy Eating (SHE) Behavior Scale Environmental Literacy for Adults (ELSA) was administered to 381 individuals three generations. Self-reported anthropometric data were collected. total scores of SHE participants all significantly different each other. “Quality Labels”, “Meat Reduction” “Low Fat” factor similar GenX GenY. These lower GenZ. “Animal Welfare” score higher GenX. “Avoiding Food Waste Seasonal Foods” “Local Food” than GenY “Healthy Balanced Diet” There no difference ELSA scores. “Environmental Consciousness” Generational disparities strongly influence perspectives on healthy eating. Focused initiatives are essential educate future parents, who play a pivotal role shaping next generation, about nutrition.

Язык: Английский

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Gen Z and Their Sustainable Shopping Behavior in the Second-Hand Clothing Segment: Case Study of the Slovak Republic

Sustainability, Год журнала: 2024, Номер 16(8), С. 3129 - 3129

Опубликована: Апрель 9, 2024

The fashion industry is an integral part of people’s lives with different purchasing behaviors depending on age and education. In this paper, we focused the perception online shopping for second-hand clothes shoes among Generation Z. This group has a lot experience in using technology, so suitable way to buy clothes. article aims analyze behavior Gen Z, focusing benefits, obstacles, environmental awareness, preferred platforms. We studied consumer preferences based sample consisting 340 respondents representing Z through Google Forms questionnaire published from November January. results show that price biggest advantage Moreover, found aspect plays significant role all consumers, regardless shoes. correspondence maps demonstrate consumers planning future purchase clothing are aware impact together potential buyers clothing, unlike without any interest clothing. These consider protection high-quality, diverse (unique) be key contrast smaller selection used conclusions provide theoretical basis understanding sustainability requirements selected group.

Язык: Английский

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Attitudes and Pro-Environmental Behavior of Representatives of Generation Z from the Example of Poland and Germany

Sustainability, Год журнала: 2023, Номер 15(20), С. 15068 - 15068

Опубликована: Окт. 19, 2023

Generation Z (Gen Z) accounts for 40% of the world’s consumer population. Its representatives set market trends that will shape products and services in near future. Taking into account potential characteristics Gen Z, it seems reasonable to ask questions such as following: To what extent are young people engaged pro-environmental actions? Is awareness state environmental degradation pragmatism related nationality? The main purpose this article is assess attitudes behavioral patterns consumers Poland Germany. We conducted a review studies available literature behavior from greening consumption. Moreover, we carried out empirical research using CAWI (Computer-Assisted Web Interviewing) methodology, with participation Z. This study showed differences between those Germany terms their declarations towards patterns. has revealed higher sensitivity environment among shown lower level Poland.

Язык: Английский

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Generational Differences in Sustainable Consumption Behavior among Chinese Residents: Implications Based on Perceptions of Sustainable Consumption and Lifestyle

Sustainability, Год журнала: 2024, Номер 16(10), С. 3976 - 3976

Опубликована: Май 9, 2024

To deal with the challenges posed by generational differences in China’s sustainable consumption transition, this study’s pioneers using a mixed-methods approach data mining and literature research to classify Chinese residents into four generations based on perspective. We developed conceptual model of conducted an empirical study structured interviews multi-stage random sampling approach. The results highlight significant distinct influencing mechanisms among regarding perceptions consumption, lifestyle, behavior. Based this, multi-generational differentiated green marketing strategies, product development practices, as well consumer education systems strategies for stakeholders including government, enterprises, society are proposed. findings contribute advancing theoretical perspectives research, serving valuable reference worldwide.

Язык: Английский

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