Exploring the Darkverse: A Multi-Perspective Analysis of the Negative Societal Impacts of the Metaverse

Information Systems Frontiers, Journal Year: 2023, Volume and Issue: 25(5), P. 2071 - 2114

Published: June 2, 2023

The Metaverse has the potential to form next pervasive computing archetype that can transform many aspects of work and life at a societal level. Despite forecasted benefits from metaverse, its negative outcomes have remained relatively unexplored with majority views grounded on logical thoughts derived prior data points linked similar technologies, somewhat lacking academic expert perspective. This study responds dark side perspectives through informed multifaceted narratives provided by invited leading academics experts diverse disciplinary backgrounds. metaverse covered include: technological consumer vulnerability, privacy, diminished reality, human-computer interface, identity theft, invasive advertising, misinformation, propaganda, phishing, financial crimes, terrorist activities, abuse, pornography, social inclusion, mental health, sexual harassment metaverse-triggered unintended consequences. paper concludes synthesis common themes, formulating propositions, presenting implications for practice policy.

Language: Английский

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How to combine and clean bibliometric data and use bibliometric tools synergistically: Guidelines using metaverse research

Journal of Business Research, Journal Year: 2024, Volume and Issue: 182, P. 114760 - 114760

Published: June 19, 2024

Bibliometrics (or scientometrics) is a powerful technique to assess the trajectory of scientific research. Building on Journal Business Research's seminal guides for bibliometric analysis—i.e., "How conduct analysis: An overview and guidelines" "Guidelines advancing theory practice through research"—and using metaverse research as case, this article presents in-depth procedural guidelines (i) combing cleaning data from multiple databases (Scopus Web Science) (ii) conducting analysis tools (bibliometrix VOSviewer). Besides serving guide harness potential bibliometrics insightful assessments research, provides noteworthy insights into various features metaverse. This includes an examination decentralized systems integration digital assets, alongside innovations, influence industrial revolutions, ethical sustainable development. The dynamics identity, ownership, business models are explored in tandem with engagement strategies multi-disciplinary perspectives comprehensive also addresses challenges, market behaviors, marketing strategies. Collectively, these offer robust foundation scholars, practitioners, policymakers shape future clarity, purpose, impact.

Language: Английский

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Towards a theoretical framework for augmented reality marketing: A means-end chain perspective on retailing

Information & Management, Journal Year: 2023, Volume and Issue: 61(2), P. 103910 - 103910

Published: Dec. 22, 2023

Augmented reality (AR) merges virtual elements with our physical context. Although there is evidence in marketing that AR may be superior to alternative formats, a lack of work explaining from the ground up why this case. Consequently, we applied means-end chain theory identify specific AR-features (e.g., contextualization, interactivity, portability) drive benefits inspiration, better decision-making, time savings, risk reduction). These contribute consumers' goal achievement self-confidence, self-expression, reduced purchase regret). A subsequent study organized these factors into practical framework (SEAD and SALES). This contributes understanding AR.

Language: Английский

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ARvolution: Decoding consumer motivation and value dimensions in augmented reality

Journal of Retailing and Consumer Services, Journal Year: 2024, Volume and Issue: 78, P. 103701 - 103701

Published: Jan. 12, 2024

Recent technological advancements, notably in augmented reality (AR), have disrupted the marketing landscape, arousing interest immersive experiences for consumers. In particular, AR has emerged as a powerful tool marketers across various industries bridging imagination gap. Despite this potential, many managers grapple with how to strategically integrate AR. The literature on highlights its ability inspire, engage, increase sales, induce impulse buying, and enhance customer–brand relationships. However, comprehensive understanding of value provides users remains lacking. This study addresses gap by applying consumption theory identify dimensions influencing usage. By integrating into technology acceptance model, we establish coherent framework analyzing values driving adoption. uncovers importance convenience informational value, closing While emotional hedonic was only significant female consumers, there no statistical support monetary social present study. Thus, motivational that people seek when they use

Language: Английский

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Augmented reality marketing and consumer‒brand relationships: How closeness drives brand love

Psychology and Marketing, Journal Year: 2024, Volume and Issue: 41(4), P. 819 - 837

Published: Jan. 18, 2024

Abstract Marketers use augmented reality (AR) to place virtual brand‐related information into a consumer's physical context. Grounded in the literature on AR, brand love, metaphor theory, and closeness as interpreted by neural theory of language, authors theorize that branded AR content can reduce perceived physical, spatial distance between consumer brand. This subsequently drives emotional relationship form love. Two empirical studies validate this framework. Study 1 shows using an app (vs. non‐AR) increases brand, which turn love (i.e., closeness). 2 replicates finding pre‐/post‐use design. Here, high levels local presence extent consumers perceive actually being present their environment) drive closeness, leads We also find AR's power generate when is already familiar with discuss managerial implications for marketing today metaverse future might be prevalent consumers' everyday perceptions real world.

Language: Английский

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The dark side of the metaverse: The role of gamification in event virtualization

International Journal of Information Management, Journal Year: 2023, Volume and Issue: unknown, P. 102726 - 102726

Published: Nov. 1, 2023

The virtualization of cultural events in the metaverse creates opportunities to generate valuable and innovative experiences that replicate extend in-person events; but process faces associated challenges. In absence relevant empirical studies, aim this article is analyze positive negative aspects user experience a event held metaverse. A mixed-methods approach employed test proposed hypotheses. results from three focus groups demonstrated difficulty users face focusing their attention on main elements metaverse, inability virtual sphere convey authenticity event. Based these findings, metaverse-focused quantitative study was conducted examine whether perceived gamification mitigate effects failing pay experiences. When increased levels, ability imagine real perceptions increased, which produced behavioral intentions. This one first studies empirically tourist metaverse; managers policymakers can benefit hold events.

Language: Английский

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The 4C framework: Towards a holistic understanding of consumer engagement with augmented reality

Computers in Human Behavior, Journal Year: 2023, Volume and Issue: 154, P. 108105 - 108105

Published: Dec. 23, 2023

Augmented reality (AR) is an emerging concept that impacts many disciplines, such as business, marketing, tourism, gaming, human–computer interaction, and manufacturing. Surprisingly, scholarly practical discussions overlook the fundamental primary factors distinguish AR from other concepts, namely, it involves a computing device integrates virtual content into consumer's perception of real world in specific context. The current article addresses this gap literature by proposing 4C framework (based on 4Cs: consumer, content, context, device; pronounced: foresee) highlights importance of, interplay among these four factors. Building configurational theory, calls for systematic identification additional AR-relevant across 4Cs. Scholars can use to systematically identify research gaps variables interest. Practitioners various disciplines employ assess, communicate, develop cases.

Language: Английский

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A holistic framework for consumer usage modes of augmented reality marketing in retailing

Journal of Retailing and Consumer Services, Journal Year: 2024, Volume and Issue: 80, P. 103924 - 103924

Published: May 25, 2024

Language: Английский

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Augmented and virtual reality in managing B2B customer experiences

Industrial Marketing Management, Journal Year: 2024, Volume and Issue: 119, P. 193 - 205

Published: May 1, 2024

Augmented reality (AR) and virtual (VR) are promising approaches that B2B companies consider to be part of their customer experience management. However, this area is largely unexplored academically, resulting in a lack theory practical guidance. Based on existing AR/ VR literature, we anticipate these technologies can expand touchpoints the journey, enhancing experiences professionals involved purchasing activities by providing them with empowerment support. Consequently, applied exploratory, theory-building research identify organize current industry practices into coherent framework theorize role shaping experiences. For example, marketing use cases include project product visualization, event-based engagement, remote support, employee training, particularly employed early stages journey. We also identified several benefits related branding, relationships, transactions, costs, sustainability. The theoretical contribution our study extends understanding AR It provides insights for strategic deployment enhance based real-world examples.

Language: Английский

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Exploring the impact of augmented reality smart glasses on worker well-being in warehouse order picking

Computers in Human Behavior, Journal Year: 2024, Volume and Issue: 155, P. 108153 - 108153

Published: Feb. 5, 2024

This paper examines the use of Augmented Reality Smart Glasses (ARSGs) in order-picking tasks warehouses and explores their impact on workers' well-being. While previous research has primarily focused performance advantages ARSGs, this study provides a new perspective by investigating human factor perceptions worker well-being two empirical studies. The results corroborate findings that ARSGs enhance efficiency improving speed reducing error rates. Additionally, reveal using directly increases compared to traditional support tools. However, contrary expectations, ARSG does not generally lead higher job satisfaction or perceived productivity enhancements for all workers. Technology savviness is identified as crucial individual shapes these effects, with tech-savvy workers benefiting more from use. Overall, underscores importance tailoring implementation specific needs characteristics workforce highlights need further investigation into beneficiaries technology.

Language: Английский

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