Analyzing the potential benefits and use cases of ChatGPT as a tool for improving the efficiency and effectiveness of business operations

BenchCouncil Transactions on Benchmarks Standards and Evaluations, Journal Year: 2023, Volume and Issue: 3(3), P. 100140 - 100140

Published: Sept. 1, 2023

The study addresses the potential benefits for companies of adopting ChatGPT, a popular chatbot built on large-scale transformer-based language model known as generative pre-trained transformer (GPT). Chatbots like ChatGPT may improve customer service, handle several client inquiries at once, and save operational costs. Moreover, automate regular processes order tracking billing, allowing human employees to focus more complex strategic responsibilities. Nevertheless, before deploying enterprises must carefully analyze its use cases restrictions, well strengths disadvantages. example, requires training data that is particular business domain might produce erroneous ambiguous findings. identifies areas deployment ChatGPT's possible in by drawing literature currently accessible massive models, artificial intelligence. Then, using PSI (Preference Selection Index) COPRAS (Complex Proportional Assessment) approaches, advantages are taken into account prioritized. By highlighting current trends industry, this editorial seeks provide insight present state employing research. also learn biases from create replies reinforce those biases. As result, train fine-tune specific operations, set explicit boundaries limitations use, implement appropriate security measures avoid malicious input. highlights research gap dearth outlining businesses, analyzing limits, offering insights how organizations capabilities enhance their operations.

Language: Английский

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Elucidating the role of consumer decision making style on consumers’ purchase intention: The mediating role of emotional advertising using PLS-SEM

Journal of Economy and Technology, Journal Year: 2023, Volume and Issue: 1, P. 108 - 118

Published: Oct. 11, 2023

The whole purpose of the present research was to advance comprehension mediating effect emotional advertising on consumer decision-making style and purchase intention. A conceptual framework showing linkages among variables, based past literature made which is tested with Partial Least Squares (PLS) procedure data acquired through a survey structured questionnaire that yielded 525 respondents across India. For stimulation purposes, we selected ten most watched advertisements YouTube in India month. It found customer inventory (CSI) influences decisions. also customers' responses towards attitude develop are More required find degree influence each consumer's advertising. necessary conduct separately different industries. findings propose relationship between seen purchasing Further, their response toward consequent develops mediate intention (PI) can be influenced mold consumers by using emotions Moreover, same both utilitarian hedonic products implies, if going respond positively advertisement, he will have positive brand show This study first written endeavor use PLS test mediation CSI PI.

Language: Английский

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Enhancing supply chain resilience and efficiency through internet of things integration: Challenges and opportunities

Internet of Things, Journal Year: 2024, Volume and Issue: 27, P. 101324 - 101324

Published: Aug. 8, 2024

Language: Английский

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A glimpse of the future sustainable digital omnichannel retailing emerges - A systematic literature review

Journal of Cleaner Production, Journal Year: 2024, Volume and Issue: 442, P. 141111 - 141111

Published: Feb. 1, 2024

Language: Английский

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Recent advances in multi-criteria decision analysis: A comprehensive review of applications and trends

International Journal of Knowledge-based and Intelligent Engineering Systems, Journal Year: 2023, Volume and Issue: 27(4), P. 367 - 393

Published: Dec. 27, 2023

In recent years, multi-criteria decision support methods have become widely used research tools by both scientists and practitioners. Theoretical works involving new developments of existing immediately find applications in areas business practice. This paper attempts to sort out the application MCDA methods. For this purpose, relevant literature from 2018–2023 was reviewed. The inclusion selection criteria were defined as addressing practical issues, open accessibility, comprehensive methodology findings, use an method evaluation process. Detailed identified that main are healthcare, energy management, supplier selection, transportation. Due timeliness importance problem, a detailed study sustainability issues separated. contributes contributions theory economic article provides series recommendations on methodological side problems be solved shows prism individual models, offering ready-to-use providing review advancements, fostering informed reliable decision-making. Additionally, sheds light latest MCDA, emphasizing trends Decision Support Systems (DSS) prominent contemporary research.

Language: Английский

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Achieving professional qualifications using micro-credentials: a case of small packages and big challenges in higher education

International Journal of Educational Management, Journal Year: 2024, Volume and Issue: 38(4), P. 916 - 947

Published: Jan. 8, 2024

Purpose This study examined the factors impeding implementation of micro-credentials and accepting it as a credible source earning professional qualifications certifications necessary for pursuing higher education or other career goals. Design/methodology/approach The were identified by reflecting on recent literature Internet resources coupled with in-depth brainstorming experts in field including educators, learners employers. Two ranking methods, namely Preference Ranking Organization Method Enrichment Evaluation (PROMETHEE) multi-objective optimization based ratio analysis (MOORA), are used together to rank major challenges. Findings results this present that lack clear definitions, ambiguous course descriptions, accreditation quality assurance, unclear remuneration policies, coordination between learning hours outcomes, inadequate volume learning, acceptance individuals organizations top-ranked most significant barriers micro-credentials. Research limitations/implications findings can be educational institutions, policymakers better understand issues develop strategies address them, making more recognized form qualifications. Originality/value novelty is identify primary influencing from educators', students' employers' perspectives prioritize those using methods such PROMETHEE MOORA.

Language: Английский

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Industry 4.0 readiness: the impact of effective implementation of I4.0 on marketing performance

Journal of Business and Industrial Marketing, Journal Year: 2024, Volume and Issue: 39(10), P. 2140 - 2154

Published: July 19, 2024

Purpose The purpose of this study is to examine how Industry 4.0 (I4.0) implementation might improve marketing performance (MP). Early adopters now have the chance capitalize on advantages successful owing transition I4.0. To MP, businesses must be able identify and manage their effective I4.0 technologies, which are essential industrial performance. Design/methodology/approach A survey was created sent 311 samples manufacturing companies. investigate hypothesis in context, includes a survey-based analysis. present study’s findings, partial least squares-structural equation modeling has been used. Findings According it can concluded that an efficient (EII) MP by positively impacting consumer loyalty increasing customer (CL) enhancing product customization (PC). key results, however, both PC CL affect MP. Research limitations/implications intensive production technologies at center will better understood professionals thanks study. Internet Things, artificial intelligence, additive manufacturing, sophisticated robots many more examples these technologies. I4.0’s application strengthens efficiency high-quality production. concept gaining popularity developed emerging countries due its higher Additionally, business people actively working implement make big success. Originality/value identifies adoption substantial impact businesses’ However, there lack noteworthy studies concentrate reach with deployment. As result, goal current research comprehend

Language: Английский

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Financial performance in Industry 4.0 agile supply chains: evidence from manufacturing companies

The TQM Journal, Journal Year: 2023, Volume and Issue: unknown

Published: Nov. 7, 2023

Purpose This study aims to examine the implementation of agile practices in Industry 4.0 assess financial performance measurements manufacturing firms. It also investigates relationship between supply chain and performance. Design/methodology/approach The is based on an experimental research design by collecting data from 329 responses key officials analyses are carried out explore this modern concept with help SPSS program, which used conduct a confirmatory factor reliability analysis Smart-partial least square (PLS) version structural equation modeling. Findings demonstrates positive effect strategies may have companies' as whole. Everything throughout 4.0, manufacturers end users, taken into account potential booster. values obtained model's show that it both dependable effective, surpassing threshold for such claims. supported factors like customer involvement (CUS), continuous improvement (CI), integration (INT), modularity (MOD), management style (MS) supplier (SI) but undermined including postponement (PPT). Research limitations/implications According findings study, firms' overall competitiveness significantly improved when their chains more agile. A helps businesses rapidly adapt shifts consumer demand, shorten amount time takes produce product, enhance product quality boost happiness. As consequence this, there will be increase revenue, profitability continued sustainable growth. Originality/value There literary works available various fields, current outlines need understand how perform financially under mediating contribute most organization's success. aid companies understanding further organization financially.

Language: Английский

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Assessing the e-commerce last-mile logistics’ hidden risk hurdles

Cleaner Logistics and Supply Chain, Journal Year: 2023, Volume and Issue: 10, P. 100131 - 100131

Published: Dec. 9, 2023

Due to increasing last-mile logistics complexity, the e-commerce business's delivery has emerged as an imperative issue that impedes advancement of contemporary practices. The paper attempts identify associated risk hurdles from literature and prioritize them on their significantly affecting operations. factors were identified by reflecting recent internet resources coupled with in-depth brainstorming experts in field Logistics Company including, practitioners, employers. Two ranking methods namely TODIM (TOmada de Decisao Interativa Multicriterio Portuguese "interactive multicriteria decision making" English) ARAS (Additive Ratio ASsessment method) are used together rank order major criteria. results this study present lack visibility (LV), low-efficiency levels (LEL), unpredictable elements (UE) ranked top three whereas real-time information a package's location (LV1), putting GPS tracking system track last- mile journey (OT3) users wants time package (LV2) most significant criteria practices modern businesses. findings can be firms, organizations, policymakers better understand issues develop strategies address them, making more efficient also form awareness for practitioners who engaged third-party firms. novelty is primary using such ARAS. This offers advice managers researchers consider how handle logistical uncertainty enterprises.

Language: Английский

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Strategic conceptualization and operationalization of digital orientation to support organizational TQM performance

Total Quality Management & Business Excellence, Journal Year: 2024, Volume and Issue: 35(7-8), P. 784 - 813

Published: April 15, 2024

A digital orientation in TQM performance brings about numerous advantages, including data-driven decision-making, enhanced efficiency, flexibility, improved customer experience, continuous improvement, effective communication, competitive advantage, and stimulated innovation. This research focuses on bridging the knowledge gap by exploring connection between organizational antecedents of orientation, considering lack empirical this domain. Using data gathered from surveys 310 small to medium-sized IT companies India, study evaluates a novel conceptual framework through structural equation modeling (SEM) analysis employing partial least squares (PLS) technique. The results underscore importance for businesses seize opportunity presented technologies ongoing trend digitalization their industries. involves committing adopting these technologies, taking into account maturity intensity, enhancing capabilities foster resourcefulness creativity, thereby improving performance. By providing deeper understanding pertinent how they should be strategically deployed within organizations, contributes body digital-oriented solutions. findings reveal positive impact maturity, ecosystem transformation Additionally, it is demonstrated that relationship capability mediated transformation.

Language: Английский

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