Young people’s views about the use of celebrities and social media influencers in gambling marketing

Health Promotion International, Journal Year: 2024, Volume and Issue: 39(1)

Published: Feb. 1, 2024

Abstract Young people’s exposure to gambling marketing has had a clear impact on their attitudes, risk perceptions and consumption intentions. Celebrities social media influencers (SMIs) are increasingly used by the industry in wide range of promotions. While there is evidence that these types promotions influential shaping young attitudes towards other harmful products, limited relation gambling. Qualitative focus groups (n = 22) with n 64, 12–17 year olds were conducted Australia. These investigated celebrity SMI for influence they perceived this attitudes. Reflexive thematic analysis was construct four themes from data. First, people celebrities SMIs created additional appeal recall advertisements because attention grabbing familiar. Second, thought increased trust, legitimacy acceptance Third, use lowered associated Lastly, suggestions reduce people, such as bans restrictions. This study highlights importance comprehensive approach preventing marketing, not only considers imposing stronger regulations restrict way allowed promote its but also aims counter novel ways attempts children people.

Language: Английский

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Electronic cigarette social norms among adolescents in New South Wales, Australia

Health Promotion International, Journal Year: 2024, Volume and Issue: 39(2)

Published: March 3, 2024

Abstract The use of electronic cigarettes (e-cigarettes) is common and increasing, especially among youth. In 2022/2023, 30% 12- to 17-year-olds reported ever using e-cigarettes in Australia—a >50% increase from 2017 (14%). Several adverse e-cigarette health effects have been identified most remain unknown. Social norms, rules that govern social behaviours, are associated with current future adolescent use. Understanding norms Australian adolescents critical the development targeted effective prevention activities. This study aims explore living New South Wales, Australia. A total 32 online single or paired semi-structured qualitative interviews were conducted involving 46 participants aged 14–17 years, as part Generation Vape project. Reflexive thematic analysis was applied within a constructivist perceptive. Adolescents perceived prolific their peers, considered common, acceptable normal. Fuelled by exposure e-cigarettes, ‘everyone’ generally thought be them (descriptive norms). E-cigarette so entrenched it identity, abstinence regarded atypical. Use driven an internalised desire fit (injunctive norm), rather than being attributed overt/external ‘peer-pressure’. Positive exist norm formation strongly influenced exposure, including promotion. Prevention efforts should include limiting marketing help redefine existing pro-e-cigarette protect health.

Language: Английский

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Young Adults’ Exposure to and Engagement With Tobacco-Related Social Media Content and Subsequent Tobacco Use

Nicotine & Tobacco Research, Journal Year: 2024, Volume and Issue: 26(Supplement_1), P. S3 - S12

Published: Feb. 1, 2024

Abstract Introduction Nicotine/tobacco social media content may increase young people’s risk for use. This study examined prospective associations between exposure to and engagement with nicotine/tobacco-related nicotine/tobacco use among adults. Aims Methods Young adults (N = 2080) originally recruited from Southern California high schools a cohort reported frequency of viewing posting on four platforms (Facebook, Instagram, Twitter, YouTube). Participants also seeing posts friends, influencers or celebrities, liking posts. Within subsamples never users (n 794), past 897) current 389), analyses baseline (May–October 2020) follow-up (January–June 2021) tobacco initiation (among users), resumption continuation adjusting sociodemographic socioenvironmental characteristics. Results Never who saw friends (Adjusted Odds Ratio [AOR] 2.91 [95% Confidence Interval [CI]: 1.46, 5.82], p .002) celebrities (AOR 2.77 [1.32, 5.84], .007) were significantly more likely initiate than their peers. Among users, at was associated 1.77 [1.12, 2.80], .014). Content not (p-values > .05). Conclusions Seeing influencers, greater odds initiation, but continuation, 6 months later. post about be elevated resuming Implications peers Past resume baseline, activity did predict follow-up. should restricted reduce chances resumption.

Language: Английский

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Evaluating The Real Cost Digital and Social Media Campaign: Longitudinal Effects of Campaign Exposure on E-cigarette Beliefs

Nicotine & Tobacco Research, Journal Year: 2024, Volume and Issue: 26(Supplement_1), P. S19 - S26

Published: Feb. 1, 2024

Abstract Introduction Over the past decade, youth e-cigarette use has risen exponentially. At same time, digital media increased markedly while of traditional broadcast TV declined. In response, U.S. Food and Drug Administration’s The Real Cost public education campaign shifted to communicating harms via primarily social platforms. This study evaluated longitudinal associations between exposure advertisements changes in campaign-specific beliefs among US youth. Methods A nationally representative cohort (aged 11–16 years at baseline) was surveyed five times. Building on earlier work, we analyzed data from last three waves (April–July 2020; January–April 2021; August–October N = 2625). We assessed self-reported six ads agreement with 11 that were each targeted by one or more ads. Eleven weighted panel regression models whether ad predicted over time. Results observed significant increases least belief for Across beliefs, 6 related e-cigarettes toxic metals, lung damage, dangerous ingredients, anxiety, cigarette use, disappointing important people. Conclusions found evidence this successful influencing youth, providing support effectiveness campaign’s adaption address youth’s tobacco habits. Implications educates about dangers use. evaluates Cost’s Considering evolving trends consumption, adapted its approach increase delivery across Our findings indicate reached intended audience around harm consequences offering prevention efforts within a fragmented environment.

Language: Английский

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Social media use, brand engagement, and tobacco product initiation among youth: Evidence from a prospective cohort study

Addictive Behaviors, Journal Year: 2024, Volume and Issue: 154, P. 108000 - 108000

Published: Feb. 28, 2024

Language: Английский

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Theory of Planned Behavior Factors Influencing E-cigarette Use Among Adolescents: A Systematic Review

Current Addiction Reports, Journal Year: 2025, Volume and Issue: 12(1)

Published: Jan. 30, 2025

Language: Английский

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Modification of Electronic Nicotine Delivery Systems Among Adolescents and Young Adults

PEDIATRICS, Journal Year: 2024, Volume and Issue: 154(1)

Published: June 17, 2024

OBJECTIVES We assessed awareness and perceptions of, information sources about, engagement in modifying electronic nicotine delivery systems (ENDS) among adolescents young adults (AYAs). METHODS AYAs (N = 1018) endorsing past-month ENDS use completed a survey on of the following modifications: (1) refilling rechargeable cartridges/pods or (2) disposable pods, (3) rewicking (4) recharging (5) e-liquids (eg, changing propylene glycol/vegetable glycerin, nicotine), (6) combining cannabis for simultaneous vaping, (7) putting designed vaping. Logistic regression how friends, social media, nonsocial media Web sites, vape shops) about modifications associated with modifications. RESULTS Refilling (69.0% heard, 40.1% tried) battery (66.4% 35.8% pods were most common. Friends (64.4%) (46.7%) common information. Notable significant associations between were: 1. sites shops devices e-liquid; 2. pods; 3. mixing liquids. Perceptions reduced harm “coolness” various DISCUSSION are aware modify purposes unintended by manufacturers. policies should consider to safeguard public health. Prevention efforts communicate potential harms

Language: Английский

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“Don’t Even Smoke But I’ll Buy That” Twitch as a New Venue for E-Cigarette Promotion

International Journal of Public Health, Journal Year: 2025, Volume and Issue: 69

Published: Jan. 20, 2025

Language: Английский

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Electronic Nicotine Delivery System Advertisement Trends After US Federal Policy Changes

JAMA Network Open, Journal Year: 2025, Volume and Issue: 8(2), P. e2459188 - e2459188

Published: Feb. 12, 2025

Importance The US has implemented several regulatory measures to govern the sale and marketing of electronic nicotine delivery systems (ENDS). A warning statement requirement became effective in September 2018, minimum legal age for tobacco sales was raised 21 years (Tobacco Act [T21]) December 2019, a January 2020 enforcement policy limited cartridge-based ENDS only menthol flavors. Objective To track presence statement, youth appeals, flavor cues advertisements 3 brands with authorization during implementation federal policies. Design, Setting, Participants In this qualitative study, content analysis conducted on market from November 18, 2015, June 26, 2022. All mobile, online display, outdoor, print granted orders as 2022 were collected through Vivvix, commercial advertisement intelligence company. Advertisements excluded if they targeted businesses rather than consumers, contained display errors that unretrievable, or duplicates. Data completed March 2024. Exposure requirement, T21, policy. Main Outcomes Measures Nicotine compliance youth-appealing features (eg, young models, sports, sex appeal) nonmenthol, nontobacco images food, characterizing words like sweet fruity ) before after implementation. Results Of 614 analyzed, proportion containing increased 18 83 (21.7%) year preceding 147 152 (96.7%) subsequent (χ 2 1 = 144.5; P < .001). any 35 171 (20.5%) T21 64 143 (44.8%) 21.28; There no significant difference (30 161 [18.6%]) those following (38 149 [25.5%]) 2.13; .14). Conclusions Relevance This study found immediate statements but reduction use an increase first measures. findings suggest need continued close monitoring appeals all platforms inform potential policies interventions can be used counter reach, appeal, impact these advertisements.

Language: Английский

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Exploring the Impact of Social Media on E-Cigarette Usage Among Adolescents: A Scoping Review

Published: April 11, 2025

Language: Английский

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