Jurnal ABDINUS Jurnal Pengabdian Nusantara,
Journal Year:
2025,
Volume and Issue:
9(1), P. 58 - 66
Published: Jan. 1, 2025
Ketatnya
persaingan
bisnis
di
era
globalisasi
menuntut
UMKM
untuk
melakukan
transformasi
digital.
Pengrajin
Batu
Bata
Lan
Kabupaten
Banyuasin
merupakan
salah
satu
yang
tengah
berusaha
menerapkan
digitalisasi
dalam
bisnisnya
meningkatkan
penjualan.
Kegiatan
ini
bertujuan
mentransfer
pengetahuan,
menyediakan
Website
sebagai
alat
bantu
pemasaran
digital,
serta
memberikan
pelatihan
dan
pendampingan
agar
proses
adopsi
khususnya
berjalan
dengan
efektif.
Program
mencakup
literasi
digital
dasar,
e-commerce,
Berdasarkan
umpan
balik
dari
Lan,
sangat
membantunya
memahami
mengimplementasikan
sebelumnya
kurang
mitra
PKM
pahami.
Hasil
penerapan
ialah
Penjualan
produk
meningkat
sebesar
25%.
Psychology and Marketing,
Journal Year:
2023,
Volume and Issue:
40(12), P. 2588 - 2611
Published: Sept. 25, 2023
Abstract
As
modern
marketing
environments
become
increasingly
data‐intensive,
the
role
of
analytics
in
illuminating
dynamics
customer
psychology
to
inform
decision‐making
becomes
critical.
This
study
conducts
a
systematic
literature
review
using
bibliometric
analysis
122
studies
identified
and
retrieved
from
Scopus,
focusing
on
expansive
domain
analytics.
Our
serves
as
conduit
binding
fragmented
past,
present,
future
analytics,
presenting
an
organized
framework
that
highlights
characteristic
theoretical
underpinnings
associated
with
it.
Beyond
offering
panoramic
perspective
key
resources—encompassing
journals,
authors,
countries/territories,
institutions—we
delve
deeply
into
predominant
themes
These
underscore
its
vital
applications,
decision‐making,
forecasting,
capability
building,
understanding
journeys
gaining
competitive
edge.
Central
our
discourse
is
study's
implication,
emphasizing
bridge
more
informed
grasp
today's
customer‐centric,
data‐driven
environment.
Through
this
lens,
potent
tool
capture
psychological
nuances,
uncovering
facets
might
be
bypassed
by
traditional
marketing,
thereby
empowering
enriched
strategies.
Journal of Retailing and Consumer Services,
Journal Year:
2023,
Volume and Issue:
77, P. 103663 - 103663
Published: Dec. 8, 2023
Shifting
towards
a
more
data-driven
culture
is
key
antecedent
of
business
success
in
today's
digital
era.
Previous
research
has
paid
attention
to
exploring
the
influence
marketing
analytics
on
performance,
and
rarely
examined
how
use
influences
customer
agility
satisfaction.
According
dynamic
capabilities
view
using
previous
studies,
we
developed
conceptual
framework
explore
effect
In
Study
1,
utilised
cross-sectional
data
collected
from
468
managers
various
industries.
study
2,
employed
longitudinal
three-wave
utilising
cross-lagged
panel
model.
1
indicated
that
acquisition
tool
are
drivers
adopting
analytics.
Marketing
stronger
when
market
turbulence
high.
They
also
revealed
satisfaction
such
conditions
stronger.
2
at
time
point
T1
significant
positive
T2,
while
T2
T3.
These
findings
indicate
strong
temporal
effects
between
use,
agility,
The
suggest
researchers
should
look
beyond
direct
shift
their
can
be
leveraged
enable
support
Management Decision,
Journal Year:
2024,
Volume and Issue:
unknown
Published: June 12, 2024
Purpose
This
study
investigates
the
profound
impact
of
artificial
intelligence
(AI)
capabilities
on
decision-making
processes
and
organizational
performance,
addressing
a
crucial
gap
in
literature
by
exploring
mediating
role
speed
quality.
Design/methodology/approach
Drawing
upon
resource-based
theory
prior
research,
this
constructs
comprehensive
model
hypotheses
to
illuminate
influence
AI
within
organizations
speed,
decision
quality,
and,
ultimately,
performance.
A
dataset
comprising
230
responses
from
diverse
forms
basis
analysis,
with
employing
partial
least
squares
structural
equation
(PLS-SEM)
for
robust
data
examination.
Findings
The
results
demonstrate
pivotal
shaping
capability
significantly
positively
affects
overall
Notably,
is
critical
factor
contributing
enhanced
further
uncovered
mediation
effects,
suggesting
that
partially
mediate
relationship
between
performance
through
speed.
Originality/value
contributes
existing
body
providing
empirical
evidence
multifaceted
Elucidating
advances
our
understanding
complex
mechanisms
which
drive
success.
Industrial Marketing Management,
Journal Year:
2024,
Volume and Issue:
117, P. 92 - 113
Published: Jan. 2, 2024
Artificial
Intelligence
(AI)
is
a
game-changing
capability
in
industrial
markets
that
can
accelerate
humanity's
race
against
climate
change.
Positioned
resource-hungry
and
pollution-intensive
industry,
this
study
explores
AI-powered
service
innovation
capabilities
their
overall
effects.
The
develops
validates
an
AI
model,
identifying
three
primary
dimensions
nine
subdimensions.
Based
on
dataset
the
fast
fashion
findings
show
significantly
influence
both
environmental
market
performance,
which
performance
acts
as
partial
mediator.
Specifically,
results
identify
key
elements
of
AI-informed
framework
for
action
how
be
used
to
develop
range
mitigation,
adaptation
resilience
initiatives
response
