Sustainability,
Journal Year:
2025,
Volume and Issue:
17(3), P. 1323 - 1323
Published: Feb. 6, 2025
Societies
across
the
globe
are
growing
increasingly
environmentally
aware,
resulting
in
more
and
consumers
demanding
eco-friendly
product
alternatives.
This
phenomenon
is
also
evident
beauty
industry,
with
many
brands
striving
to
add
green
products
their
range
new
continuously
emerging
markets.
Despite
increased
popularity
of
products,
there
a
paucity
published
research
concerning
antecedents
consumers’
brand
purchase
intentions.
As
such,
goal
this
study
was
apply
an
extended
version
theory
planned
behavior
ascertain
factors
that
predict
Following
explanatory
design,
data
were
gathered
from
500
South
Africa.
Data
analysis
comprised
structural
equation
modeling.
Confirmatory
factor
revealed
reliable
valid
seven-factor
measurement
model
good
fit.
The
path
results
indicate
collectively
perceived
environmental
knowledge,
control,
ethicality
beliefs,
attitudes,
socio-altruistic
values,
subjective
norms
account
for
77
percent
variance
intentions
toward
brands.
findings
provide
comprehensive
view
intentions,
which
will
be
significant
value
marketers
or
seeking
enter
market.
In
addition,
psychometric
properties
strong
predictive
power
reflect
instrument
can
used
future
into
products.
Social Responsibility Journal,
Journal Year:
2024,
Volume and Issue:
20(9), P. 1697 - 1723
Published: June 25, 2024
Purpose
Drawing
on
the
theory
of
planned
behavior
and
value-belief
norms
theory,
this
study
aims
to
explore
causes
pro-environmental
behavioral
intentions
in
context
Sri
Lanka.
Design/methodology/approach
Data
were
garnered
from
503
subjects
with
aid
self-reported
questionnaires.
The
formulated
hypotheses
examined
using
a
variance-based
statistical
approach
(PLS-SEM).
Findings
findings
revealed
that
personal
values,
particularly
altruistic
biosphere
significantly
strengthen
psychological
drivers
intentions.
further
found
religiosity
enhances
association
between
place
attachment
augments
relationship
attitude
Practical
implications
This
suggests
instilling
values
individuals
can
boost
Campaigns
educational
programs
could
focus
these
foster
responsibility
empathy.
Recognizing
influence
behaviors
attitudes,
collaborative
efforts
organizations
religious
institutions.
Religious
leaders
integrate
environmental
stewardship
into
teachings,
emphasizing
ethical
responsibilities.
Originality/value
pushes
back
frontiers
consciousness
literature
by
highlighting
importance
factors
contextual
variables
such
as
fostering
within
specific
an
emerging
country
–
Sustainable Futures,
Journal Year:
2024,
Volume and Issue:
8, P. 100251 - 100251
Published: July 15, 2024
This
interdisciplinary
study
addresses
a
critical
gap
in
environmental
behavior
research
by
focusing
on
Gen
Z's
engagement
with
tree
planting,
key
yet
underexplored
activity
the
context
of
achieving
sustainable
development
goals.
Motivated
need
to
understand
how
cultural
practices
and
policies
influence
young
people's
participation
sustainability
efforts,
this
examines
integrating
psychological
theories
sociocultural
dynamics
can
enhance
our
understanding
proactive
engagement.
Leveraging
frameworks
from
psychology,
sociology,
science,
studies,
integrates
Value-Belief-Norm
theory
Theory
Planned
Behavior
analyze
values,
beliefs,
perceived
behavioral
control
their
intentions
actions
toward
planting.
The
methodology
involves
two-phase
empirical
investigation:
initially
developing
validating
measurement
items
141
Z
participants,
followed
second
phase
203
participants
validate
proposed
model
using
partial
least
squares
structural
equation
modeling.
findings
highlight
that
value
significantly
shapes
its
attitudes
Additionally,
reveals
crucial
role
personal
norms
steering
individuals'
pro-environmental
behaviors.
Vishu
Thaineetham
initiative,
which
has
global
footprint
transformed
tradition
into
tree-planting
movement,
is
case
for
innovative
ecological
preservation.
initiative
demonstrates
potential
culturally
adapted
foster
collective
promote
cleaner
production
strategies.
implications
practice,
emphasizing
insights
models,
are
also
provided.
Sustainability,
Journal Year:
2025,
Volume and Issue:
17(6), P. 2474 - 2474
Published: March 12, 2025
This
study
examines
the
influence
of
environmental
concerns
on
water
conservation
behaviors
among
Gen
Z
tourists
in
Iranian
desert
regions
by
extending
Norm
Activation
Theory
(NAT).
Adopting
a
quantitative
approach,
data
were
collected
through
structured
questionnaire
from
330
(born
between
1997
and
2012)
who
visited
four
villages
(Qale
Bala,
Mesr,
Abyaneh,
Rezaabad)
April
July
2023.
Using
systematic
sampling,
every
fifth
tourist
was
selected.
Data
analyzed
using
Partial
Least
Squares
Structural
Equation
Modeling
(PLS-SEM).
Results
show
that
concerns,
situational
responsibility,
personal
norms
positively
impact
behaviors,
while
denial
responsibility
negatively
affects
them.
Personal
pride
guilt
emotions,
which
turn
promote
behaviors.
The
extended
model,
incorporating
demonstrated
improved
explanatory
power
over
original
NAT.
research
contributes
to
sustainable
tourism
literature
integrating
moral
emotions
into
NAT
framework,
offering
insights
psychological
mechanisms
driving
pro-environmental
environments.
Buildings,
Journal Year:
2024,
Volume and Issue:
14(2), P. 349 - 349
Published: Jan. 26, 2024
In
contrast
to
the
extensive
research
on
impact
of
green
buildings
character,
property
values,
energy
efficiency,
and
environmental
quality,
less
emphasis
has
been
placed
understanding
factors
driving
users’
selection
real
estate
projects,
an
essential
element
for
future
business
sustainability
such
buildings.
This
study
investigates
connection
between
various
user
motivations,
as
perceived
usefulness,
usability,
a
sense
responsibility,
awareness
consequences,
behavioral
control,
their
Asian
willingness
pay
projects.
These
users
include
those
who
have
already
invested
in
are
considering
long-term
investment
An
empirical
methodology,
integrating
these
motivations
with
technology
acceptance
model,
is
proposed
assess
either
through
renting
or
buying.
The
applies
structural
equation
modeling
analyze
sample
data
against
hypothetical
thereby
testing
hypotheses.
It
concludes
that,
influencing
following
apply:
(1)
usefulness
control
significantly
shape
attitudes
towards
financial
commitment;
(2)
usability
directly
influences
usefulness;
(3)
consequences
acts
mediating
factor
relationship
among
users.
Moreover,
offers
strategic
design
recommendations
informed
by
diverse
motivational
users,
guide
purchasing
decisions.