Factors affecting consumer purchases of natural foods: Prioritizing health consciousness and environmental sustainability DOI
Subhajit Pahari, Debarun Chakraborty, Aruna Polisetty

et al.

Business Strategy and the Environment, Journal Year: 2024, Volume and Issue: unknown

Published: Aug. 15, 2024

Abstract To date, there are still limited studies that have devoted their attention to the customers' demand for natural food products. Notwithstanding, best of authors' knowledge, no articles integrate theory consumption values with stimuli‐organism‐behavior‐consequence framework, explore intricate connections between values, purchase intentions, and actual buying behaviors Primary data were gathered from 793 survey respondents, a covariance‐based structural equations modeling approach was used evaluate robustness proposed model. The findings indicate various benefits products significant impact on how consumers perceive these results also suggest consumer greatly influenced by environmental concerns health considerations. Furthermore, they underline significance consumers' incomes education levels causal paths attitudes, intentions purchase, behaviors. This contribution advances novel theoretical model is empirically tested, as well reasonable implications industry practitioners.

Language: Английский

Barriers of food delivery applications: A perspective from innovation resistance theory using mixed method DOI
Anuj Verma, Debarun Chakraborty, Meenakshi Verma

et al.

Journal of Retailing and Consumer Services, Journal Year: 2023, Volume and Issue: 73, P. 103369 - 103369

Published: April 17, 2023

Language: Английский

Citations

47

Use of metaverse in socializing: Application of the big five personality traits framework DOI

G. Sowmya,

Debarun Chakraborty, Aruna Polisetty

et al.

Psychology and Marketing, Journal Year: 2023, Volume and Issue: 40(10), P. 2132 - 2150

Published: July 5, 2023

Abstract Social media sites, such as Twitter, Instagram, and Facebook, are increasingly interconnected with the metaverse, which has forged a new digital connection between users community‐building platforms. The increased accessibility of social via smartphones provides opportunities for greater interaction facilitates users’ online. As metaverse sites become connected it presents to make connections socialize virtually. This study employs Big Five personality theory empirically test how traits Generation‐Z impact on their intentions using innovative technology (metaverse). With Personal Innovation Hedonic Motivation moderators, we use mixed‐methods approach that qualitative ( n = 24) quantitative 436) understand why is inclined socializing. Confirmatory factor analysis structural equation modeling analyse data statistically. Results show Openness highest intention adopt followed by Extraversion Agreeableness. variables present evidence positive moderation traits. Further, generation differences cohorts personalities affects willingness metaverse.

Language: Английский

Citations

47

Metaverse mingle: Discovering dating intentions in metaverse DOI
Debarun Chakraborty, Smruti Patre, Devisha Arunadevi Tiwari

et al.

Journal of Retailing and Consumer Services, Journal Year: 2023, Volume and Issue: 75, P. 103509 - 103509

Published: July 27, 2023

Language: Английский

Citations

43

Watching is valuable: Consumer views – Content consumption on OTT platforms DOI
Debarun Chakraborty, Mujahid Siddiqui, Aaliyah Siddiqui

et al.

Journal of Retailing and Consumer Services, Journal Year: 2022, Volume and Issue: 70, P. 103148 - 103148

Published: Sept. 28, 2022

Language: Английский

Citations

56

Over-the-top (OTT) retailing in the post pandemic world. Unveiling consumer drivers and barriers using a qualitative study DOI
Reeti Agarwal, Ankit Mehrotra, Veenu Sharma

et al.

Journal of Retailing and Consumer Services, Journal Year: 2023, Volume and Issue: 75, P. 103529 - 103529

Published: Aug. 14, 2023

Language: Английский

Citations

41

Technology-enabled cure and care: An application of innovation resistance theory to telemedicine apps in an emerging market context DOI
Pradeep Kautish, Mujahid Siddiqui, Aaliyah Siddiqui

et al.

Technological Forecasting and Social Change, Journal Year: 2023, Volume and Issue: 192, P. 122558 - 122558

Published: April 11, 2023

Language: Английский

Citations

32

From fear to faith in the adoption of medicine delivery application: An integration of SOR framework and IRT theory DOI
Debarun Chakraborty,

Hari Babu Singu,

Arpan Kumar Kar

et al.

Journal of Business Research, Journal Year: 2023, Volume and Issue: 166, P. 114140 - 114140

Published: July 1, 2023

Language: Английский

Citations

28

Understanding dark side of online community engagement: an innovation resistance theory perspective DOI Open Access
Aman Kumar, Amit Shankar, Aviral Kumar Tiwari

et al.

Information Systems and e-Business Management, Journal Year: 2023, Volume and Issue: unknown

Published: March 17, 2023

Language: Английский

Citations

24

Using a Unified Model of TPB, NAM, and SOBC to Investigate the Energy-Saving Behaviour of Urban Residents in Vietnam: Moderation Role of Cultural Values DOI Open Access
Vu Ngoc Xuan, Thi Loan Le, Nguyen Minh Hoa

et al.

Sustainability, Journal Year: 2023, Volume and Issue: 15(3), P. 2225 - 2225

Published: Jan. 25, 2023

This study integrated the theory of planned behaviour (TPB), norm activation model (NAM), and stimulus–organism–behaviour–consequences (SOBC) to determine how external (subjective injunctive norm, subjective descriptive perceived behavioural control) internal stimuli (ascription responsibility, awareness consequences) stimulate organisms (attitude towards energy saving personal norms), which in turn drives responses (energy-saving intentions behaviours) their consequences habits). A sample 1514 residents five large cities Vietnam a multiple linear regression analysis were used test hypothesised model. The results show that positively shaped favourable energy-saving attitude, while aroused individuals’ norms. In addition, intention, behaviours, habits serial mediators impacted by both stimuli. also indicate long-term orientation moderated relationship between habits, but collectivism only nexus behaviours habits. These findings imply policymakers should focus on conveying information related conservation among surrounding people, increasing citizens’ consequences, responsibilities, moral obligations regarding energy, not neglect informative role cultural values practices.

Language: Английский

Citations

18

Factors affecting innovation resistance of fast-food employees’ usage intention of robots: an integrative perspective DOI
Salman Khan, Shafaqat Mehmood

Journal of Hospitality and Tourism Insights, Journal Year: 2024, Volume and Issue: 7(3), P. 1456 - 1474

Published: April 5, 2024

Purpose Robots have been adopted in numerous tourism and hospitality sectors, including restaurants. This study aims to investigate fast-food employees' use of service robots (SRs) Pakistan. Design/methodology/approach used a conceptual model based on innovation resistance theory (IRT). By employing structural equation modeling (SEM) Smart-PLS 3.2.8, we evaluated data from 247 valid respondents. Findings The findings demonstrated that drivers robot adaptation significantly influenced image barriers, risk traditional usage barriers value barriers. results also revealed usage, affect intention. Originality/value enhances the research robotics acceptance subsequently aids planning for post-COVID-19 resumption. offers several practical theoretical insights further investigation.

Language: Английский

Citations

6