International Journal of Contemporary Hospitality Management,
Journal Year:
2024,
Volume and Issue:
unknown
Published: Sept. 13, 2024
Purpose
This
study
aims
to
apply
the
theory
of
consumption
value
analyze
utilization
Metaverse
technologies
within
hospitality
and
tourism
while
examining
factors
that
impact
consumer
intentions
use
Metaverse.
Design/methodology/approach
paper
consider
an
extensive
spanning
period
October
2021
March
2023
was
conducted
understand
shifts
in
individual's
intention
hospitality.
Findings
The
findings
this
confirm
individual
attitudes
trust
significantly
their
Practical
implications
provide
fresh
insights
into
how
individuals
perceive
context
choosing
hotels
resorts,
which
enriches
understanding
behaviors
around
technology
Originality/value
not
only
tourist
but
also
diverse
values
user
attitudes,
area
currently
underresearched.
Journal of Business Research,
Journal Year:
2024,
Volume and Issue:
180, P. 114737 - 114737
Published: May 24, 2024
Generative
Artificial
Intelligence
(GAI)
is
witnessing
a
lot
of
adoption
across
industries,
but
literature
yet
to
fully
document
the
nuances
these
applications.
We
develop
comprehensive
framework
for
understanding
factors
that
affect
trust
in
online
grocery
shopping
(OGS)
using
GAI
chatbots.
Our
exploratory
study
was
conducted
via
interviews,
which
helped
build
our
model.
integrate
Elaboration
Likelihood
Model
(ELM)
and
Status
Quo
Bias
(SQB)
theory
Unified
Framework
Trust
on
Technology
Platforms.
In
confirmatory
study,
by
analyzing
372
responses
from
users,
structural
equation
modelling
(SEM),
we
initially
validate
path
Subsequently,
used
fuzzy
set
qualitative
comparative
analysis
(fsQCA)
check
causal
combinations
explain
different
levels.
Apart
perceived
regret
avoidance,
all
other
had
significant
effect
attitude
trust.
Perceived
anthropomorphism
moderated
associations
between
interaction
quality,
credibility,
threat,
attitude.
Advances in e-business research series,
Journal Year:
2024,
Volume and Issue:
unknown, P. 155 - 173
Published: May 13, 2024
The
chapter
thoroughly
examines
the
various
barriers
that
affect
how
entrepreneurial
endeavours
develop
in
ever-changing
metaverse.
Entrepreneurs
face
never-before-seen
obstacles
as
metaverse,
defined
by
virtual
surroundings
and
cutting-edge
technology
like
augmented
reality
reality,
develops
a
revolutionary
platform
for
business.
explores
these
issues,
which
include
social
cultural
factors,
economic
complexity,
ethical
problems,
technical
limitations.
last
section
of
offers
forward-looking
outlook
on
potential
developments
breakthroughs
highlighting
need
ongoing
collaboration
adaptation
between
engineers,
entrepreneurs,
legislators,
legal
experts
to
traverse
this
rapidly
changing
digital
landscape
successfully.
It
emphasizes
critical
it
is
resolve
issues
fully
realize
metaverse's
creative
prosperous
enterprise.
Journal of Consumer Behaviour,
Journal Year:
2024,
Volume and Issue:
23(5), P. 2217 - 2233
Published: April 10, 2024
Abstract
Metaverse
is
portrayed
as
the
next
significant
technology
innovation
with
an
estimated
market
opportunity
of
US
$800
billion.
offers
numerous
opportunities
and
unmatchable
user
experience,
yet
its
acceptance
among
masses
still
a
long
way
off.
Moreover,
within
2
years
existence
grandiose
hype
about
huge
potential,
current
business
sentiments
are
not
so
hopeful.
Despite
positive
encouraging
feedback,
reasons
behind
limited
success
metaverse
need
scientific
exploration.
This
study
uses
netnography
to
collect
online
data
from
751
articles
(news
articles,
expert
opinions,
perspectives,
blogs).
Further,
we
use
text‐mining
method
structural
topic
modeling
generate
insights
text
perform
sentiment
analysis.
The
identified
topics
mapped
explained
using
behavioral
reasoning
theory
highlight
“reasons
for”
against”
adoption.
study's
findings
identify
flexibility,
brand
human
centricity,
virtual
retail
experience
enablers
metaverse,
while
regulatory
issues,
usage
barriers,
financial
investment,
skepticism
act
barriers
adopting
metaverse.
social
adventure
influence
were
categorized
under
subjective
norms.
contributes
scarce
literature
on
adoption
actionable
marketers
craft
marketing
strategies
benefit
Journal of Consumer Behaviour,
Journal Year:
2023,
Volume and Issue:
23(4), P. 1720 - 1738
Published: Dec. 28, 2023
Abstract
The
rising
interest
in
the
marketing
potential
of
metaverse
and
its
influence
on
consumer
behavior
is
undeniable.
Experts
field
have
identified
gaps
understanding
highlighted
need
further
research
domain.
This
study
addresses
this
void
by
focusing
Gen
Z
their
interactions
within
metaverse.
Gathering
qualitative
data
through
semi‐structured
interviews
with
63
participants,
employs
a
deductive
thematic
analysis,
using
Engel‐Kollat‐Blackwell
(EKB)
model
as
theoretical
framework.
findings
align
stages
EKB
model–
awareness,
information
search,
engagement,
post‐engagement
evaluation.
We
find
that
despite
facing
initial
challenges,
participants
display
eagerness
to
access
actively
seek
engagement
opportunities,
even
encouraging
others
join.
provides
empirical
insights
into
challenges
opportunities
exist
for
consumers
brands
Further,
it
also
enhances
our
immersive
time
elucidates
digital
technologies.
Finally,
offers
practical
implications
managers,
tech
developers,
policymakers
looking
enhance
involvement
