Industrial Management & Data Systems,
Journal Year:
2025,
Volume and Issue:
unknown
Published: Jan. 24, 2025
Purpose
In
the
practice
of
live
streaming
e-commerce,
consumer
demand
is
usually
uncertain,
and
inventory
prices
can
be
decided
by
brand
owners
or
streamers.
To
this
end,
study
examines
pricing
decisions
owner
streamer
in
a
e-commerce
supply
chain
under
uncertainty.
Design/methodology/approach
study,
four
scenarios
are
considered,
i.e.
determines
price
(Scenario
BB),
BS),
SB),
SS).
Findings
The
results
show
that
prices,
as
well
profits
increase
with
sensitivity
to
streamer’s
sales
effort
level
scenarios.
(price)
highest
Scenario
SS
(SB),
while
lowest
BB
(BS).
addition,
when
low,
owner’s
profit
BB,
otherwise,
SS.
Regardless
sensitivity,
always
Originality/value
Few
studies
focused
on
streamers
chains
uncertainty,
work
bridges
research
gap.
This
provide
theoretical
basis
decision
support
for
Behavioral Sciences,
Journal Year:
2024,
Volume and Issue:
14(4), P. 320 - 320
Published: April 12, 2024
Over
the
last
few
years,
livestreaming
e-commerce
has
shown
rapid
growth
and
become
an
important
form
of
e-commerce.
However,
potential
mechanisms
interpersonal
interaction’s
influence
on
purchase
intention
in
have
yet
to
be
fully
investigated.
Based
SOR
(Stimulus-Organism-Response)
framework,
this
study
reveals
association
between
interaction
(consumer–anchor
consumer–consumer
interaction),
psychological
distance,
consumer
intention,
positive
role
brand
identification
time
pressure
context
influential
relationships.
The
results
analyzing
603
questionnaires
show
that
distance
consumers
products
plays
a
mediating
effect
intention.
Meanwhile,
found
consumers’
with
live
room
was
effective
enhancing
direct
model.
Additionally,
associated
limited-time
sales
also
effects
reveal
interactions
various
identities
e-commerce,
providing
theoretical
guidance
practical
insights
for
practitioners
field.
Asia Pacific Journal of Marketing and Logistics,
Journal Year:
2024,
Volume and Issue:
36(8), P. 1871 - 1897
Published: Feb. 12, 2024
Purpose
As
live
streaming
becomes
a
widely
used
online
sales
mode,
previously
content-centred
anchors
are
attempting
to
switch
e-commerce
streaming.
The
purpose
of
this
research
was
explore
the
mechanisms
that
prompt
consumers
stay
or
leave
after
content
transfer
broadcasts.
In
addition,
we
explored
factors
affecting
consumption
from
perspectives
anchors,
and
external
environment.
Design/methodology/approach
We
distributed
questionnaires
group
fans
who
had
experienced
transition
received
back
375
valid
questionnaires.
Using
psychological
contract
theory,
constructed
theoretical
model
for
scenario
in
which
broadcasting
analysed
data
using
partial
least
squares
structural
equation
modelling
(PLS-SEM).
Findings
results
show
circle
culture,
mainstream
initial
trust
all
positively
influenced
consumers’
attitudes,
whilst
past
shopping
experiences
negatively
attitudes.
personal
charm
did
not
have
significant
effect
on
Additionally,
found
only
with
culture
good
levels
amongst
were
able
successfully.
Originality/value
This
study
extends
application
theory
field
describes
transformation
different
types
contracts.
paper’s
conclusions
provide
reference
decision-making
implementation
by
content-based
streaming,
helping
them
coordinate
their
relationships
more
effectively.
Heliyon,
Journal Year:
2024,
Volume and Issue:
10(9), P. e29895 - e29895
Published: April 21, 2024
While
immersive
shopping
has
injected
new
vitality
into
China's
e-commerce,
it
also
resulted
in
consumers'
over-reliance
on
online
shopping.
Psychological
studies
have
linked
addiction
with
depression,
but
business
practices
challenge
this
conclusion.
This
study,
grounded
theory,
developed
a
theoretical
model,
and
conducted
an
survey
214
live-streaming
shoppers
using
structural
equation
modeling
for
validation.
The
primary
focus
was
determining
whether
consumers
truly
become
addicted
to
the
four
stages
of
model.
study
unveils
process
becoming
It
explores
moderating
role
perceived
risk
relationship
between
utilitarian
hedonic
purchases
addiction.
findings
suggest
that
through
tactics
such
as
traffic
promotion,
trapping,
anchor
feature
utilization,
incorporation
consumer
aesthetics,
merchants
may
induce
purchases,
leading
among
consumers.
Furthermore,
significantly
negatively
moderates
Our
research
indicates
intentionally
create
external
stimuli,
enticing
indulge
shopping,
suggesting
is
not
merely
simple
psychological
state
be
influenced
by
factors.
provides
novel
insights
phenomenon
while
offering
valuable
recommendations
seeking
avoid
succumbing
its
allure.
Mathematics,
Journal Year:
2024,
Volume and Issue:
12(16), P. 2446 - 2446
Published: Aug. 6, 2024
With
the
rapid
development
of
information
technology,
live-streaming
e-commerce
has
risen
rapidly
as
a
new
business
model.
However,
product
quality
problems
that
exist
in
continue
to
emerge.
The
influence
strategic
interactions
between
social
media
influencers,
platforms,
and
consumers
on
deserves
be
studied.
Therefore,
this
paper
constructs
tripartite
game
model
“social
influencers–the
platform–consumers”
analyzes
dynamic
evolution
process
strategy
selection
among
subjects
influencing
factors
by
using
evolutionary
theory.
This
study
shows
products
with
high
functional
value
are
more
likely
stimulate
consumer
rights
protection
behavior,
prompting
influencers
shift
from
lax
strict
control.
But
when
emotional
is
high,
inclined
give
up
defending
their
rights,
which
leads
maintenance
control,
platform
supervision
will
weakened
accordingly.
Moreover,
less
differences
motivate
choose
An
increase
promote
an
equilibrium
if
penalty
platforms
not
strong
enough,
happen.
In
addition,
percentage
commissions
can
encourage
implement
while
maintain
weak
supervision.
study’s
findings
provide
valuable
guidance
for
understanding
managing
issues
e-commerce.
future,
government
considered
player
studying
impact
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