Navigating the metaverse: A technical review of emerging virtual worlds DOI
H.M.K.K.M.B. Herath, Mamta Mittal, Aman Kataria

et al.

Wiley Interdisciplinary Reviews Data Mining and Knowledge Discovery, Journal Year: 2024, Volume and Issue: 14(4)

Published: March 29, 2024

Abstract The metaverse, a burgeoning virtual reality realm, has garnered substantial attention owing to its multifaceted applications. Rapid advancements and widespread acceptance of metaverse technologies have birthed dynamic intricate digital landscape. As various platforms, worlds, social networks within the increase, there is growing imperative for comprehensive analysis implications across societal, technological, business dimensions. Notably, existing review studies have, past decade, primarily overlooked metaverse‐based multidomain approach. A meticulous examination encompassing 207 research delves into technological innovation elucidating future trajectory ethical imperatives. Additionally, article introduces term “ MetaWarria ” conceptualize potential conflicts arising from dynamics. study discerns that healthcare (45%) education (22%) are pivotal sectors steering developments, while entertainment sector (9%) reshapes corporate Artificial intelligence (AI) plays 9% role in enhancing metaverse's marketing user experience. Security, privacy, policy concerns (11%) addressed due escalating threats, yielding practical solutions. underscores profound influence (57%) on phenomenon accelerated by COVID‐19 pandemic. culminates contemplating warfare national security, introducing as conceptual framework such discussions. This categorized under: Application Areas > Health Care Science Technology Fundamental Concepts Data Knowledge Human Centricity User Interaction

Language: Английский

“You are a virtual influencer!”: Understanding the impact of origin disclosure and emotional narratives on parasocial relationships and virtual influencer credibility DOI
Rachel Esther Lim, So Young Lee

Computers in Human Behavior, Journal Year: 2023, Volume and Issue: 148, P. 107897 - 107897

Published: July 28, 2023

Language: Английский

Citations

68

Investigating metaverse marketing-enabled consumers’ social presence, attachment, engagement and (re)visit intentions DOI
Zohra Ghali, Raouf Ahmad Rather, Imran Khan

et al.

Journal of Retailing and Consumer Services, Journal Year: 2023, Volume and Issue: 77, P. 103671 - 103671

Published: Dec. 27, 2023

Language: Английский

Citations

58

Proposing a metaverse engagement model for brand development DOI
Anil Bilgihan, Wai Yie Leong, Fevzi Okumuş

et al.

Journal of Retailing and Consumer Services, Journal Year: 2024, Volume and Issue: 78, P. 103781 - 103781

Published: March 2, 2024

Language: Английский

Citations

26

Analysing the impact of coupled domestic demand dynamics of green and low-carbon consumption in the market based on SEM-ANN DOI
Kaisheng Di, Weidong Chen, Qiumei Shi

et al.

Journal of Retailing and Consumer Services, Journal Year: 2024, Volume and Issue: 79, P. 103856 - 103856

Published: April 16, 2024

Language: Английский

Citations

26

Nitty-gritties of customer experience in metaverse retailing DOI
Ankit Mehrotra, Reeti Agarwal, Ashraf Khalil

et al.

Journal of Retailing and Consumer Services, Journal Year: 2024, Volume and Issue: 79, P. 103876 - 103876

Published: April 30, 2024

Language: Английский

Citations

25

Retailing in the metaverse: A framework of managerial considerations for success DOI
Matthias Eggenschwiler, Marc Linzmajer, Anne L. Roggeveen

et al.

Journal of Retailing and Consumer Services, Journal Year: 2024, Volume and Issue: 79, P. 103791 - 103791

Published: March 12, 2024

Language: Английский

Citations

21

Is digital fashion the future of the metaverse? Insights from YouTube comments DOI Creative Commons
Van Ha Luong, Annalisa Tarquini,

Yaprak Anadol

et al.

Journal of Retailing and Consumer Services, Journal Year: 2024, Volume and Issue: 79, P. 103780 - 103780

Published: March 12, 2024

Language: Английский

Citations

17

Building a sustainable future with enterprise metaverse in a data-driven era: A technology-organization-environment (TOE) perspective DOI
Aman Kumar, Amit Shankar

Journal of Retailing and Consumer Services, Journal Year: 2024, Volume and Issue: 81, P. 103986 - 103986

Published: July 31, 2024

Language: Английский

Citations

17

Drivers and Barriers Affecting Metaverse Adoption: A Systematic Review, Theoretical Framework, and Avenues for Future Research DOI
Mohammed A. Al‐Sharafi, Mostafa Al‐Emran, Noor Al-Qaysi

et al.

International Journal of Human-Computer Interaction, Journal Year: 2023, Volume and Issue: 40(22), P. 7043 - 7064

Published: Oct. 2, 2023

AbstractThe Metaverse holds immense potential for individuals, organizations, and society, providing immersive innovative experiences. However, its adoption is a complex process influenced by various factors yet to be thoroughly understood. Therefore, this systematic review aims identify classify the drivers barriers affecting adoption. Of 279 papers gathered from Web of Science Scopus databases, 29 studies fulfilled eligibility requirements underwent detailed analysis. The identified in selected were classified into distinct categories, including motivational psychological factors, social technological Metaverse-related characteristics, learning experience-related inhibitors, privacy security conditional quality economic-related personalization immersion-related factors. We have then proposed comprehensive framework based on taxonomy guide future empirical studies. also suggested several agendas as road map research Based these findings, presents theoretical contributions practical implications developers marketers.Keywords: DriversbarriersMetaversetechnology adoptionsystematic reviewtheoretical frameworkresearch agenda AcknowledgementsThis work was supported Tenaga Nasional Berhad (TNB) UNITEN through BOLD Refresh Postdoctoral Fellowships under project code J510050002-IC-6 BOLDREFRESH2025-Centre Excellence.Disclosure statementNo conflict interest reported author(s).Additional informationFundingThis Excellence.Notes contributorsMohammed A. Al-SharafiMohammed Al-Sharafi PhD holder Information Systems, currently working at Institute Informatics Computing Energy Universiti Nasional. His current explores impacts emerging technologies socio-economic environmental sustainability, he proficient applying Quantitative Methods IS research.Mostafa Al-EmranMostafa Al-Emran an Assistant Professor British University Dubai. He among top 2% scientists world, according reports published Stanford October 2020, 2021, 2022. has over 135 publications, journal articles, books, conferences, book chapters, editorials.Noor Al-QaysiNoor Al-Qaysi Technology Education, fellow Her interests include educational technology human–computer interaction.Mohammad IranmaneshMohammad Iranmanesh Associate attached La Trobe Business School, University. more than 100 articles range leading academic journals. Mohammad named Top 40 Australia's early achievers (Rising Stars) 2020.Nazrita IbrahimNazrita Ibrahim Visual Informatics, serving senior lecturer She specializes user experience design information visualization. exploring focusing energy decarbonization association with human behavior.

Language: Английский

Citations

39

The adoption of metaverse in the retail industry and its impact on sustainable competitive advantage: moderating impact of sustainability commitment DOI
Rabab Ali Abumalloh, Mehrbakhsh Nilashi, Keng‐Boon Ooi

et al.

Annals of Operations Research, Journal Year: 2023, Volume and Issue: 342(1), P. 5 - 46

Published: Sept. 27, 2023

Language: Английский

Citations

38