The role of communication in environmental awareness according to circular economy stakeholders

Journal of Environmental Management, Journal Year: 2025, Volume and Issue: 374, P. 124112 - 124112

Published: Jan. 16, 2025

Language: Английский

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Determinants of Generative AI in Promoting Green Purchasing Behavior: A Hybrid Partial Least Squares–Artificial Neural Network Approach

Business Strategy and the Environment, Journal Year: 2025, Volume and Issue: unknown

Published: Feb. 11, 2025

ABSTRACT In the era of rapid technological advancement, generative artificial intelligence (AI) has emerged as a transformative force in various sectors, including environmental sustainability. This research investigates factors and consequences using AI to access information influence green purchasing behavior. It integrates theories such adoption model, value–belief–norm theory, elaboration likelihood cognitive dissonance theory pinpoint prioritize determinants usage for Data from 467 participants were analyzed hybrid methodology that blends partial least squares (PLS) with neural networks (ANN). The PLS outcomes indicate interactivity, responsiveness, knowledge acquisition application, concern, ascription responsibility are key predictors use information. Furthermore, concerns, values, personal norms, responsibility, individual impact, emerge ANN analysis offers unique perspective discloses variations hierarchy these predictors. provides valuable insights stakeholders on harnessing promote sustainable consumer behaviors

Language: Английский

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Big-data AI analytics in value-chain innovation and international marketing strategy: insights from SMEs in cultural and creative industries

International Marketing Review, Journal Year: 2025, Volume and Issue: unknown

Published: Jan. 22, 2025

Purpose Despite great consensus on the positive impact of big-data-driven artificial intelligence (AI) analytics (BDAI) a firm’s performance, it still appears to be black box mechanism through which small and medium-sized enterprises (SMEs) strengthen their dynamic competencies innovate expand global footprint. To fill this theoretical empirical gap we examine relationship between BDAI affordances, digital marketing capabilities (DMCs), value-chain innovation international market goals. Design/methodology/approach The study incorporates capability view an extension resource-based knowledge-based empirically primary data collected from managers executives SMEs in cultural creative industries utilizing Structural Equation Modeling (SEM) analysis. Findings highlights significant role affordances such as intelligent process recommendations, customer DMCs, where DMCs significantly affect strategy both directly indirectly. Research limitations/implications minimizes identifying drive context industries. Marketing can incorporate these findings enhance for competitive advantages markets. Originality/value proposes holistic framework strategic use resources knowledge transform into new forms value market. These insights are robust grounded provided by practitioners.

Language: Английский

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An Integrated SEM-ESG Framework for Understanding Consumer’s Green Technology Adoption Behavior

Journal of the Knowledge Economy, Journal Year: 2024, Volume and Issue: unknown

Published: Aug. 12, 2024

Language: Английский

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Does climate change stimulate citizens' responses to conserving urban forest? Insights from stimulus-organism-response theory

Ecological Modelling, Journal Year: 2024, Volume and Issue: 501, P. 111000 - 111000

Published: Dec. 18, 2024

Language: Английский

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Give me a second life! Extending the life-span of luxury products through repair

Journal of Retailing and Consumer Services, Journal Year: 2024, Volume and Issue: 82, P. 104055 - 104055

Published: Sept. 4, 2024

Language: Английский

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Millennial behavioral intentions toward socially responsible investment: an application of norm activation model in a developing country

Journal of Global Responsibility, Journal Year: 2025, Volume and Issue: unknown

Published: Jan. 15, 2025

Purpose Sustainable financial practices are integral to achieving the United Nation’s development goals that necessitates collaborative efforts of both corporate and investors. This study focuses on investors’ pro-environmental personal norms (PN) along with hedonic values socially responsible investment (SRI) intentions, which could help in understanding responsiveness Environmental, Social Governance efforts. Design/methodology/approach The sample for this included 415 responses from young millennial investors, using a cross-sectional research design. A two-step structural equation model was used analyze construct reliability validity test hypotheses overall predictability. mediating role ascribed responsibility (AR) between awareness consequence (AOC) PNs investigated. Findings These results indicate AOC AR substantially affect PNs. based found be significant but scored lower than considerations SRI. In addition, relationship exhibited full mediation effect AR. Practical implications findings suggest investors environmentally conscious when aware repercussions their actions. They feel accountable, even making choices. Fund managers might include more companies portfolios government offer tax incentives attract active economic participation an increasing number can improve macroeconomic climate. Originality/value is first use norm activation behavior setting. Most previous studies have focused social showcase individuals’ obligation good cause. However, demonstrates importance moral shaping societal norms. Hedonism new dimension context investment.

Language: Английский

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Willingness to Donate Islamic Endowment Fund (Cash-Waqf) for Forest Conservation in Indonesia: Extending the Norm Activation Model

Published: Jan. 1, 2025

Language: Английский

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“I gave in and I’m not proud . . . ”: When responsible consumers transgress their personal norms

Recherche et Applications en Marketing (English Edition), Journal Year: 2025, Volume and Issue: unknown

Published: Jan. 31, 2025

Being a responsible consumer represents daily challenge and there are many obstacles to implementing behaviors. Past research has underlined the gap between pro-environmental attitudes effective behaviors, highlighting adoption of However, it hitherto not looked at transgressions consumers who adopt behaviors in their lives. To address this gap, our adopts qualitative approach, based on semi-directive interviews conducted using critical incident technique. Our analysis revealed several reasons why transgress personal norms, how these “consumer green transgressions” managed by consumers. We also established typology double categorization: anticipated versus impulsive repetitive exceptional transgressions. Finally, we highlighted two “cause(s) → transgression consequence(s)” trajectories. The results offer theoretical contributions managerial implications, including discussing literature “green gap.”

Language: Английский

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Fostering sustainable consumption: the interplay of pro-social behavior and social norms in reducing food waste in India

British Food Journal, Journal Year: 2025, Volume and Issue: unknown

Published: Feb. 4, 2025

Purpose Food waste constitutes a critical global dilemma, presenting substantial environmental, economic and social challenges, with around one-third of all food intended for human use being discarded annually. This depletes essential resources, increases greenhouse gas emissions intensifies poverty. Comprehending the factors contributing to is crucial formulating effective methods alleviate this issue. Design/methodology/approach The responses have been collected from Indian households using longitudinal techniques. In Study 1, 481 respondents responded questions, in 2, finally, 453 responded. Findings study examines relationship between attitudes about waste, intents mitigate several influencing like price sensitivity, altruistic behavior, awareness societal norms. Originality/value seeks elucidate consumer behavior by analyzing these relationships identify practical interventions that can encourage more sustainable consumption approach, thereby aiding reduction promotion responsible practices.

Language: Английский

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