The Media Spatial Diffusion Effect and Distribution Characteristics of AI in Education: An Empirical Analysis of Public Sentiments Across Provincial Regions in China DOI Creative Commons
Bowen Chen, Jinqiao Zhou, Hongfeng Zhang

et al.

Applied Sciences, Journal Year: 2025, Volume and Issue: 15(6), P. 3184 - 3184

Published: March 14, 2025

With the rapid integration of artificial intelligence (AI) technologies in field education, public sentiment towards this development has gradually emerged as an important area research. This study focuses on analysis online opinions regarding application AI education. Python was used to scrape relevant comments from various provinces China. Using SnowNLP algorithm, sentiments were classified into three categories: positive, neutral, and negative. The primarily analyzes spatial distribution characteristics positive negative sentiments, with a visualization results through Geographic Information Systems (GIS). Additionally, Moran’s I Getis-Ord Gi* are introduced detect autocorrelation attitudes. Furthermore, by constructing multivariable geographical detector model MGWR, explores impact factors such digital economy, construction smart cities, local government policy attention, literacy residents, level education infrastructure research will reveal regional disparities education-related its driving mechanisms, providing data support empirical references for optimizing

Language: Английский

The Interplay of Browsing Behaviors, Social Identity, and Benign Envy in Shaping Impulse Buying on E-Commerce Platforms: Evidence from France DOI

Felicito Jabutay,

Andrianasolo Ravalisaona Dera Nirina,

Ambre-Elise Cetaire

et al.

Journal of Internet Commerce, Journal Year: 2025, Volume and Issue: unknown, P. 1 - 32

Published: March 19, 2025

Language: Английский

Citations

1
Influencing mechanisms of live streamer's language strategies on product sales DOI
Xiangyang Ma,

Jiawen Ren,

Xianghui Khor

et al.

Journal of Retailing and Consumer Services, Journal Year: 2025, Volume and Issue: 85, P. 104291 - 104291

Published: March 23, 2025

Language: Английский

Citations

1
How influencer characteristics drive Gen Z behavioural intentions of selecting fast-food restaurants: mediating roles of consumer emotions and self-construal DOI
Pratik Ghosh,

Sonali Upadhyay,

Vimal Srivastava

et al.

British Food Journal, Journal Year: 2024, Volume and Issue: 126(12), P. 4072 - 4092

Published: July 2, 2024

Purpose This study measured influencer characteristics, consumer emotions, self-construal, and behavioural intentions of Gen Z consumers for selecting fast-food restaurants in India. A behaviour model was conceptualized based on established theories. Design/methodology/approach cross-sectional design employed hypothesis testing. Influencer characteristic perceptions, were Tier 1 cities India using structural equation modelling. Findings characteristics significantly influenced intentions, self-construal consumers. Self-construal also a significant predictor intentions. Consumer emotions had negative effect mediator between However, did not mediate the relationship Practical implications Marketers can leverage these insights to campaigns that resonate with Microinfluencers align target demographic’s self-perception be strategically chosen. Originality/value Only limited number studies have investigated influence social media marketing within industry, specifically sheds new light intention predicted through conceptual model. The results support choosing microinfluencers investing them judiciously promote businesses.

Language: Английский

Citations

7
Renewable energy and CO2 emissions in developing and developed nations: a panel estimate approach DOI Creative Commons
Jie Wang,

Khan Rabnawaz

Frontiers in Environmental Science, Journal Year: 2024, Volume and Issue: 12

Published: Aug. 9, 2024

Emerging economies and ecosystems are critically dependent on fossil fuels, a country’s energy dependence is significant measure of its reliance foreign suppliers. This study evaluates the impact intensity, CO 2 emission utilization renewable resources in 35 developing 20 developed nations, as well connection between (REN), GDP growth, emissions. employs generalized linear model (GLM) robust least squares (RLS) method to assess inverse association economy policymakers, utilizing unique panel estimate approaches (1970–2022). The response variable economic consumption, emissions across four continents investigated this study. findings indicate that countries experience rise per capita if their use exceeds capacity. finding remains even when other proxies for introduced using modified approaches. Furthermore, it particularly relevant industrialized nations possess more institutions. Even surprisingly, terms intensity required has accelerated all components. regional analysis revealed spillover most areas, suggesting consequences essentially same neighboring countries. growth sector decrease greenhouse gas depend ability exchange unions mitigate negative environmental impacts dependency. These underdeveloped need spend research development catch up technologically.

Language: Английский

Citations

7
Understanding the effects of live streamers’ appearance and abilities in shaping consumer purchase: A cross-cultural empirical research DOI

Zerong Wang,

Zeen Wang,

Denisa Rinprasertmeechai

et al.

Journal of Retailing and Consumer Services, Journal Year: 2024, Volume and Issue: 81, P. 104031 - 104031

Published: Aug. 7, 2024

Language: Английский

Citations

5
Social‐oriented versus task‐oriented streamer interaction styles on live streaming e‐commerce: Empirical research in China DOI Open Access
Depeng Zhang, Lihong Fu,

Jiaxin Ma

et al.

Journal of Consumer Behaviour, Journal Year: 2024, Volume and Issue: 23(4), P. 1995 - 2008

Published: Feb. 28, 2024

Abstract Live streaming commerce has seen significant growth in recent years. While the interaction style of streamers with consumers is crucial influencing engagement behaviour, there limited understanding how a streamer's affects consumer engagement. This study, based on epistemic vigilance mechanisms, explores effect streamers' styles (social‐oriented versus task‐oriented) It also investigates mediating role and moderating expertise. The study's findings, derived from three experiments, are as follows. First, social‐oriented styles, compared task‐oriented more likely to boost Second, lead increased vigilance, which subsequently decreases their Third, enhance intentions among high expertise those low These insights will provide live managers better consumers' psychological activities, enabling them effectively design strategies for marketing activities.

Language: Английский

Citations

4
Is online shopping addiction still a depressive illness? —— the induced consumption and traffic trap in live E-commerce DOI Creative Commons
Chengyu Li,

Zhongming Xia,

Liu Yi-qing

et al.

Heliyon, Journal Year: 2024, Volume and Issue: 10(9), P. e29895 - e29895

Published: April 21, 2024

While immersive shopping has injected new vitality into China's e-commerce, it also resulted in consumers' over-reliance on online shopping. Psychological studies have linked addiction with depression, but business practices challenge this conclusion. This study, grounded theory, developed a theoretical model, and conducted an survey 214 live-streaming shoppers using structural equation modeling for validation. The primary focus was determining whether consumers truly become addicted to the four stages of model. study unveils process becoming It explores moderating role perceived risk relationship between utilitarian hedonic purchases addiction. findings suggest that through tactics such as traffic promotion, trapping, anchor feature utilization, incorporation consumer aesthetics, merchants may induce purchases, leading among consumers. Furthermore, significantly negatively moderates Our research indicates intentionally create external stimuli, enticing indulge shopping, suggesting is not merely simple psychological state be influenced by factors. provides novel insights phenomenon while offering valuable recommendations seeking avoid succumbing its allure.

Language: Английский

Citations

4
Tripartite Evolutionary Game Analysis of Product Quality Supervision in Live-Streaming E-Commerce DOI Creative Commons
Yang Song,

Yijun Kong

Mathematics, Journal Year: 2024, Volume and Issue: 12(16), P. 2446 - 2446

Published: Aug. 6, 2024

With the rapid development of information technology, live-streaming e-commerce has risen rapidly as a new business model. However, product quality problems that exist in continue to emerge. The influence strategic interactions between social media influencers, platforms, and consumers on deserves be studied. Therefore, this paper constructs tripartite game model “social influencers–the platform–consumers” analyzes dynamic evolution process strategy selection among subjects influencing factors by using evolutionary theory. This study shows products with high functional value are more likely stimulate consumer rights protection behavior, prompting influencers shift from lax strict control. But when emotional is high, inclined give up defending their rights, which leads maintenance control, platform supervision will weakened accordingly. Moreover, less differences motivate choose An increase promote an equilibrium if penalty platforms not strong enough, happen. In addition, percentage commissions can encourage implement while maintain weak supervision. study’s findings provide valuable guidance for understanding managing issues e-commerce. future, government considered player studying impact its policies

Language: Английский

Citations

4
Examining the influence of streamer source characteristics on viewers’ continuous viewing intentions in tourism live-streaming: A SEM and fsQCA approach DOI
Bo Pu,

Qiong Zhou,

Ian Phau

et al.

Asia Pacific Journal of Tourism Research, Journal Year: 2025, Volume and Issue: unknown, P. 1 - 16

Published: Jan. 20, 2025

Language: Английский

Citations

0
Research on the influence of anchor characteristics on consumer purchase intention—a case study of selected anchors on Dong Yuhui’s “With Hui” Live-stream account DOI Creative Commons

R. K. Li,

Yaoyuan Cui,

Xue Mei

et al.

Frontiers in Communication, Journal Year: 2025, Volume and Issue: 9

Published: Jan. 21, 2025

Based on previous research and combined with the S-O-R theoretical model, this study examines characteristics of anchors Dong Yuhui’s “With Hui” Live-stream account as independent variables. The characteristics, measured by professionalism, high interactivity, fame, attractiveness, are analyzed to determine their impact consumer purchase intention. Perceived trust is set a mediating variable, anticipated regret moderating intention dependent variable construct model for reference account. Results show that anchor significantly positively influence intention; attractiveness all have notable positive And perceived trust, influencing trust. affects partially mediates relationship between intention, partial mediation observed Anticipated moderates upward showing negative effect, while downward shows effect trust-purchase relationship.

Language: Английский

Citations

0