Journal of Hospitality and Tourism Management, Journal Year: 2022, Volume and Issue: 54, P. 152 - 165
Published: Dec. 15, 2022
Language: Английский
International Journal of Information Management, Journal Year: 2022, Volume and Issue: 66, P. 102542 - 102542
Published: July 16, 2022
The metaverse has the potential to extend physical world using augmented and virtual reality technologies allowing users seamlessly interact within real simulated environments avatars holograms. Virtual immersive games (such as, Second Life, Fortnite, Roblox VRChat) have been described as antecedents of offer some insight socio-economic impact a fully functional persistent cross platform metaverse. Separating hype "meta…" rebranding from current is difficult, "big tech" paints picture transformative nature how it will positively people in their work, leisure, social interaction. on way we conduct business, with brands others, develop shared experiences likely be transformational distinct lines between digital are somewhat blurred perceptions. However, although technology infrastructure does not yet exist allow development new worlds at scale - one that our could transcend across platforms, researchers increasingly examining Impacted sectors include marketing, education, healthcare well societal effects relating interaction factors widespread adoption, issues trust, privacy, bias, disinformation, application law psychological aspects linked addiction vulnerable people. This study examines these topics detail by combining informed narrative multi-perspective approach experts varied disciplinary backgrounds many its impact. paper concludes proposing future research agenda valuable for researchers, professionals policy makers alike.
Language: Английский
Citations
1740
Tourism Management, Journal Year: 2023, Volume and Issue: 97, P. 104724 - 104724
Published: Jan. 17, 2023
Metaverse is the next disruptive technology that will impact society in coming decades, by enabling immersive experiences both virtual and physical environments. Although still conceptual, converges digital universe, allowing users to seamlessly traverse between them. Digital immersion offers opportunities for people travel time, supporting experience virtually ancient encounters, space explorations or dangerous natural phenomena, such as volcano eruptions. Users can explore environments working, learning, transacting, exploring interests socialising with others. This already evident gaming ecosystems, where gamers effectively interact metaverse. experimental, expected revolutionize tourism management marketing. It empowers destination awareness, positioning branding, well coordination management, through twins. provides support trip planning, interaction engagement, transforming consumer behaviour. Visiting engaging destinations motivate real travel, rather than replace it. paper a vision of how transform Drawing on systematic review scholarly works, articles from media industry reports, this study defines conceptualizes ecosystem travel. explores foundations disruptions brings organisations identifies building blocks tourism. The outlines research directions so take full advantage capabilities emerging identify challenges future.
Language: Английский
Citations
487
Current Issues in Tourism, Journal Year: 2022, Volume and Issue: 26(20), P. 3268 - 3274
Published: Sept. 19, 2022
Language: Английский
Citations
167
International Journal of Information Management Data Insights, Journal Year: 2022, Volume and Issue: 2(2), P. 100085 - 100085
Published: June 6, 2022
Humanizing the tourism experience with virtual and augmented reality has gained traction, but fragmented literature delimits holistic view. Present study bridges this knowledge gap through a comprehensive review of 1652 articles published between 2000-2021. The present is an integrative that encapsulates quantitative (science mapping) qualitative (intellectual structure methodologies. Findings suggest interaction among elements like smartphones, reality, big data, AI/ML are recasting experience. paper also offers conceptual framework to unfold future research directions.
Language: Английский
Citations
130
Journal Of Vacation Marketing, Journal Year: 2022, Volume and Issue: 30(3), P. 479 - 488
Published: Dec. 21, 2022
The metaverse, defined as an interoperated persistent network of shared virtual environments, engenders perception holistic presence for audiences through avatar embodiment well psychological and physiological immersion in synchronous interaction with other agents objects. Metaverse tours is a newly emerged phenomenon requiring deepened understanding the travel tourism industry. current study, applying pertinent concepts enactive cognition positive psychology, proposes verifies theoretical framework. As research result suggests, concomitant effect exercised by containing subdimensions spatial-presence, social-presence, self-presence alongside happiness comprising hedonia eudaimonia serves to reinforce actual visit intention towards destination metaverse context. study contributes explicating effective avenue conducive bringing out optimal impact marketing.
Language: Английский
Citations
85
Journal of Hospitality & Tourism Research, Journal Year: 2023, Volume and Issue: unknown
Published: March 31, 2023
The metaverse is expected to be a game changer that starts new epoch for digital commons and content creation in all aspects of tourism. Both opportunities challenges will ensue. Current tourism research remains minimal with regard this “next generation the Internet,” logic its applications still unknown. does not only enhance customer experiences; it also, as reality virtuality converge, changes paradigms, norms, rules, way we define experiences. To fill gap, conceptual paper scrutinize past, present, future metaverse, focus on domain. In particular, sorts out key technologies pioneers exploration virtuality–reality amalgamation by theorizing “4Is” taxonomy tourism: imitation, intensification, interaction, integration. An agenda set research.
Language: Английский
Citations
66
International Journal of Hospitality Management, Journal Year: 2023, Volume and Issue: 116, P. 103631 - 103631
Published: Nov. 21, 2023
Augmented reality (AR) and virtual (VR) have emerged as transformative technologies, revolutionizing the way tourists engage with hospitality service providers. A prime application is facilitating hotel bookings. Employing quantitative methods, this study establishes validates a conceptual model that deciphers tourists' inclinations towards reservations returns via AR VR. Findings indicate perceived ease of use, innovativeness, usefulness VR positively influence satisfaction, driving them to embrace these technologies for While there might be underlying concerns about associated risks, risks do not significantly deter repeat visits. Consequently, illuminates immense potential in elevating tourist experiences promoting revisits. Hoteliers marketers are advised leverage findings, fine-tuning their strategies synchronize tech evolution cater evolving expectations.
Language: Английский
Citations
55
Journal of Hospitality Marketing & Management, Journal Year: 2023, Volume and Issue: 32(4), P. 454 - 476
Published: Feb. 27, 2023
Owing to its unparalleled transparency and disintermediation characteristics, blockchain technology has a huge potential transform the tourism hospitality industry. Airlines hotel companies are now turning for multifaceted applications, yet holistic value realization in sector is far from reality. The existing literature terms of theoretical methodological underpinnings concerning integrated Smart Tourism 4.0 remains limited fragmented across lifecycle. With structured, systematic review approach, study aims conduct an in-depth 56 selected papers obtained specific search criterion employed widespread repositories Scopus, Web Science, EBSCOhost databases, capturing period Jan 2012 May 2022. identifies critical research gaps awareness, particularly around maturity index BCT-integrated digitized business model. emerging themes based on primary focus areas summarized extended further provide future directions basis theory, context, method (TCM) framework. To advance readers' understanding next level, few case examples linked context methodology also provided.由于其无与伦比的透明度和非中介化特征,区块链技术具有巨大的潜力来改变旅游业和酒店业. 航空公司和酒店公司现在正转向区块链, 以实现其多方面的应用, 但其在该领域的整体价值实现远未实现. 关于区块链技术集成智能旅游4.0的理论和方法基础方面的现有文献在其整个生命周期中仍然有限且支离破碎. 该研究采用结构化、系统的文献综述方法, 旨在对从Scopus、科学之网和EBSCO宿主数据库的广泛存储库中采用的特定搜索标准获得的56篇论文进行深入审查, 涵盖2012年1月至2022年5月这段时间. 该研究确定了技术意识方面的关键研究差距, 特别是围绕BCT集成数字化业务模型的成熟度指数. 基于主要关注领域的新兴主题被进一步总结和扩展, 以在理论、背景和方法(TCM)框架的基础上提供未来的研究方向. 为了将读者的理解提升到一个新的层次, 还提供了一些相关理论、背景和方法的案例.
Language: Английский
Citations
48
Spanish Journal of Marketing - ESIC, Journal Year: 2023, Volume and Issue: 28(3), P. 287 - 309
Published: Nov. 21, 2023
Purpose The purpose of this paper is to investigate how previous literature has analyzed the role augmented reality and virtual in field tourism, distinguishing between studies focused on one technology or other as both have characteristics that profoundly differentiate them. Design/methodology/approach This study carries out a critical review assess synthesize tourism. Literature searches are conducted using various keywords, resulting selection 84 articles (19 65 reality) from 39 indexed journals. Findings research findings demonstrate an increasing scholarly focus exploring application within realm These results highlight noticeable progression recent years with respect different matters, such methodologies, used theories considered variables, among others. Based these results, it proposed future agenda seeks establish cohesive framework drive development Originality/value By conducting individual comparative helps elucidate specific lines for each while providing better understanding can be generate effective tourist experiences.
Language: Английский
Citations
44
International Journal of Consumer Studies, Journal Year: 2024, Volume and Issue: 48(2)
Published: Feb. 13, 2024
Abstract Digital transformation has had an unprecedented influence on all sectors of business over the last decade. We are now entering era characterized by extensive digital businesses, society, and consumers. Therefore, become a pivotal focus for organizations across various in recent years. Despite differing scholarly perspectives concept elements transformation, consensus exists that it significantly impacts consumer decisions necessitates organizational adaptation. Recent challenges such as COVID‐19 pandemic have further accelerated need its effects This editorial perspective this most important topic to establish future research agenda encompassing dimensions transformation. The purpose is review from multidisciplinary viewpoint provide insights into several key domains—Internet‐of‐Things, social media, mobile apps, artificial intelligence, augmented virtual reality, metaverse, corporate responsibility—that poised fuel pace Each domain analyzed through lens introduction, role, importance, multifaceted impact, conclusions. Future directions suggested.
Language: Английский
Citations
43