From tourism in the Darkverse to tourism with digital detox: designing responsible Metaverse tourism experiences DOI
Mahmoud Ibraheam Saleh

Current Issues in Tourism, Journal Year: 2024, Volume and Issue: unknown, P. 1 - 21

Published: Feb. 28, 2024

The rapid adoption of immersive technologies such as the Metaverse promises to transform tourism industry. However, some experiences fail elicit positive feelings about corresponding authentic destinations or motivate in-person visitation. Unless redesigned, risks becoming a 'Darkverse' that displaces – rather than complements actual travel. This study provides human-centered approach by applying technology acceptance model through mixed methods, including content analysis and scenario-based experiments. Strategies limiting duration mitigate cybersickness, providing exit controls, carefully crafting prove critical harnessing sustainably. By optimising complement not replace wellbeing-focused travel, this novel presents new opportunities for industry responsibly leverage technologies. proposed design principles guide innovators policymakers seeking maximise benefits while avoiding virtual dystopia.

Language: Английский

Metaverse as a disruptive technology revolutionising tourism management and marketing DOI Creative Commons
Dimitrios Buhalis, Daniel Leung,

Michael S. Lin

et al.

Tourism Management, Journal Year: 2023, Volume and Issue: 97, P. 104724 - 104724

Published: Jan. 17, 2023

Metaverse is the next disruptive technology that will impact society in coming decades, by enabling immersive experiences both virtual and physical environments. Although still conceptual, converges digital universe, allowing users to seamlessly traverse between them. Digital immersion offers opportunities for people travel time, supporting experience virtually ancient encounters, space explorations or dangerous natural phenomena, such as volcano eruptions. Users can explore environments working, learning, transacting, exploring interests socialising with others. This already evident gaming ecosystems, where gamers effectively interact metaverse. experimental, expected revolutionize tourism management marketing. It empowers destination awareness, positioning branding, well coordination management, through twins. provides support trip planning, interaction engagement, transforming consumer behaviour. Visiting engaging destinations motivate real travel, rather than replace it. paper a vision of how transform Drawing on systematic review scholarly works, articles from media industry reports, this study defines conceptualizes ecosystem travel. explores foundations disruptions brings organisations identifies building blocks tourism. The outlines research directions so take full advantage capabilities emerging identify challenges future.

Language: Английский

Citations

487
Rethinking Metaverse Tourism: A Taxonomy and an Agenda for Future Research DOI
Fiona X. Yang, Kanye Ye Wang

Journal of Hospitality & Tourism Research, Journal Year: 2023, Volume and Issue: unknown

Published: March 31, 2023

The metaverse is expected to be a game changer that starts new epoch for digital commons and content creation in all aspects of tourism. Both opportunities challenges will ensue. Current tourism research remains minimal with regard this “next generation the Internet,” logic its applications still unknown. does not only enhance customer experiences; it also, as reality virtuality converge, changes paradigms, norms, rules, way we define experiences. To fill gap, conceptual paper scrutinize past, present, future metaverse, focus on domain. In particular, sorts out key technologies pioneers exploration virtuality–reality amalgamation by theorizing “4Is” taxonomy tourism: imitation, intensification, interaction, integration. An agenda set research.

Language: Английский

Citations

66
Blockchain and its derived technologies shape the future generation of digital businesses: a focus on decentralized finance and the Metaverse DOI Creative Commons
Saeed Banaeian Far, Azadeh Imani Rad, Maryam Rajabzadeh Asaar

et al.

Data Science and Management, Journal Year: 2023, Volume and Issue: 6(3), P. 183 - 197

Published: June 16, 2023

Without a doubt, the blockchain is one of most valuable technological advancements to have been introduced over past decade and has played significant role in industrial revolution. The emergence technologies derived from blockchain, such as decentralized finance (DeFi) Metaverse, fundamentally transformed people's daily lives profoundly impacted future versions digital businesses. This study explored evolution businesses near future, with specific focus on two primary mentioned above. First, we reviewed DeFi-based technologies, including GameFi, SciFi, SocialFi, others, which serve foundational building blocks for jobs Second, examined Metaverse-based jobs, academies markets, are expected be launched commonly used Ultimately, this provides several guidelines, how use DeFi 2.0 apply centralized (CeDeFi)-based platforms. Additionally, it offers directions launching these businesses, controlling progress artificial intelligence (AI) practical applications, utilizing cloud-assisted models providing conditional privacy

Language: Английский

Citations

58
Investigating metaverse marketing-enabled consumers’ social presence, attachment, engagement and (re)visit intentions DOI
Zohra Ghali, Raouf Ahmad Rather, Imran Khan

et al.

Journal of Retailing and Consumer Services, Journal Year: 2023, Volume and Issue: 77, P. 103671 - 103671

Published: Dec. 27, 2023

Language: Английский

Citations

58
How does the metaverse travel experience influence virtual and actual travel behaviors? Focusing on the role of telepresence and avatar identification DOI Open Access
Hakseung Shin, Juhyun Kang

Journal of Hospitality and Tourism Management, Journal Year: 2024, Volume and Issue: 58, P. 174 - 183

Published: Jan. 9, 2024

Language: Английский

Citations

32
Beyond boundaries: exploring the Metaverse in tourism DOI
Zhisheng Chen

International Journal of Contemporary Hospitality Management, Journal Year: 2024, Volume and Issue: unknown

Published: March 11, 2024

Purpose This study aims to investigate the engagement gap between Metaverse and in-person travel, influence of tourism on tourists industry challenges responses associated with technology. The presents practical cases highlights implications this research for practice, society future research. Design/methodology/approach uses a literature review explore concerns about technology in tourism. It analyzes difference travel tourism, impact Metaverse. shows rising trend Findings These findings suggest differences travel. By providing personalized options, social interaction, immersive experiences soliciting visitor feedback, it is possible enhance tourist experience. Additionally, opportunities that industry. provides Practical study’s are practical, societal research-related. can experience through feedback. inclusivity promote equity cultural exchange. Further needed effects its long-term impacts local communities, economies environment. Originality/value contributes by exploring supporting academic practice. fills knowledge analyzing application insights researchers practitioners. offers guidance identifying fostering innovation. informs policymakers development.

Language: Английский

Citations

28
Exploring the impact of metaverse tourism experiences on actual visit intentions: An integrated model of presence, the Technology Acceptance Model, and the Theory of Planned Behavior DOI
Hengyu Liu,

Keun‐Soo Park

International Journal of Tourism Research, Journal Year: 2024, Volume and Issue: 26(1)

Published: Jan. 1, 2024

Abstract This study seeks to understand the impact of tourist experience metaverse on users' actual visit intentions by proposing an integration Technology Acceptance Model (TAM) and Theory Planned Behavior (TPB), using construct Presence . We developed a questionnaire‐based experiment in which 478 responses were collected via online survey achieve objectives study. Structural equation modeling was used test relationships among proposed constructs. The results indicate that presence is positively associated with perceived ease use, usefulness, attitude, respectively. In addition relationship between use six other hypotheses within model merged TAM TPB statistically supported. Furthermore, implications recommendations based are valuable contributions development tourism.

Language: Английский

Citations

23
Transforming metaverse marketing into strategic agility in SMEs through mediating roles of IMT and CI: theoretical framework and research propositions DOI
Kwabena Abrokwah-Larbi

Journal of Contemporary Marketing Science, Journal Year: 2024, Volume and Issue: 7(1), P. 56 - 83

Published: March 13, 2024

Purpose This study aims to explore the conversion of metaverse marketing (MVM) into strategic agility among SMEs based on dynamic capabilities (DC) and management (DMC) theories. paper discusses how constructs such as immersive technologies (IMT), customer immersion (CI) managerial (MC) play critical role in transformation MVM (SA). Design/methodology/approach A theoretical framework DC DMC theories, a comprehensive review literature MVM, IMT, CI, MC SA, was developed order theoretically investigate relationships between SA. In this framework, is independent variable, while dependent variable Also, IMT CI both mediate association moderate SA one stream; another stream. Findings research develops that recommends nine set important propositions MVM. An extensive conducted examine effect The proposed suggests brand community development communication, experiential personalisation once accessed through (i.e. VR, AR, MR) engagement, absorption-customer acquisition assimilation knowledge, presence) can produce significant experience management, value co-creation process innovation. Originality/value current theorise relationship rooted also perspective. moderating hand, other, provides support mediators insight SME adoption it generates Lastly, contributes body knowledge

Language: Английский

Citations

17
Investigating Users’ Acceptance of the Metaverse with an Extended Technology Acceptance Model DOI
Rong Wu, Zhonggen Yu

International Journal of Human-Computer Interaction, Journal Year: 2023, Volume and Issue: 40(19), P. 5810 - 5826

Published: Aug. 6, 2023

AbstractThe Metaverse, characterized as an interactive and immersive 3D virtual world, is widely recognized for its considerable potential across a range of industries. However, the long-term viability success Metaverse are contingent upon extent to which users accept adopt it. Despite this critical aspect, there scarcity research that investigates factors influencing user acceptance Metaverse. To address gap, present study expands technology model by integrating social psychological constructs such interaction, presence, conformity, emotional attachment, flow, perceived enjoyment. The data were obtained through online survey. A total 418 responses collected from users, with response rate 84%. Partial least squares structural equation modeling was used analyze survey data. Results showed that: (1) ease use (β = 0.214, p < 0,001), attachment 0.375 enjoyment 0.194, 0,001) could have positive effect on usefulness; (2) 0.142, 0.018), 0.179, 0.008), presence 0.183, 0.008) use; (3) usefulness 0.432, 0.106, 0.011), 0.209, interaction attitudes toward using Metaverse; (4) 0.174, 0.001), 0.35, flow 0.128, 0.015) positively influence users' intention not significantly 0.078, 0.141). These results offer important implications developers practitioners looking design promote utilization Metaverse.Keywords: Metaversetechnology acceptancesocial interactionsocial presenceflowperceived enjoymentemotional attachmentconformity AcknowledgmentsWe would like extend our gratitude anonymous reviewers funding.Informed consentAll participants voluntarily signed consent form before answering questionnaire.Disclosure statementWe no conflicts interest declare relevant content article.Data availability statementThe support findings available request corresponding author. publicly due privacy or ethical restrictions.Additional informationFundingThis work supported Key Research Application Project Laboratory Technologies Localization Language Services State Administration Press Publication, "Research Intelligent Education Technology 'Belt Road Initiative" (Project Number: CSLS 20230012), Special fund Beijing Co-construction Project-Research reform "Undergraduate Teaching Reform Innovation Project" higher education in 2020-innovative "multilingual +" excellent talent training system (202010032003), Culture University Excellent Doctoral Dissertation Cultivation Program Funding Project, Fundamental Funds Central Universities, [23YCX004].Notes contributorsRong WuRong Wu doctoral student at Department English Studies, Faculty Foreign University. She has already participated six scientific projects published over ten academic papers. Her includes educational technologies, language acquisition, translation.Zhonggen YuZhonggen Yu, Professor University, Fellow Academy International Services, Director Center Research, National Base Service Export, 150 He focuses technologies.

Language: Английский

Citations

41
Metaverse in tourism: drivers and hindrances from stakeholders’ perspective DOI
Sirong Chen, Irene Cheng Chu Chan, Shaogui Xu

et al.

Journal of Travel & Tourism Marketing, Journal Year: 2023, Volume and Issue: 40(2), P. 169 - 184

Published: Feb. 12, 2023

Although the transformative impact of metaverse on tourism and its marketing has been widely discussed, little is known about in marketing. In this study, in-depth interviews with 19 representative stakeholders from multiple categories are conducted. Based a modified conceptual model destination competitiveness stakeholder theory, study reveals that factors driving development planning management; economic, sociocultural, technological factors; recognition acceptance, whereas hindrances stem mainly government, industry, tourists, local communities, educational institutions. Accordingly, theoretical practical contributions provided.

Language: Английский

Citations

40