Exploring non‐immersive virtual reality experiences in tourism: Empirical evidence from a world heritage site

International Journal of Tourism Research, Journal Year: 2023, Volume and Issue: 25(3), P. 372 - 383

Published: Feb. 7, 2023

Abstract With the popularization of concept metaverse, non‐immersive virtual reality (VR) has become a focus tourism destination marketing. Drawing upon telepresence theory, this study identifies antecedents and consequences to help interpret tourist behavior in context VR experience. Results revealed that mental imagery vividness positively predict satisfaction; Telepresence predicts satisfaction intention during experiences. Our work enriches theory by identifying VR, provides meaningful practical insights for similar attractions adopt technology.

Language: Английский

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Why people use augmented reality in heritage museums: a socio-technical perspective

Heritage Science, Journal Year: 2024, Volume and Issue: 12(1)

Published: April 2, 2024

Abstract With the development of digital technologies, use augmented reality in tourism sector has received increasing attention. However, understanding factors influencing tourists’ post-experience intention with devices is incomplete and there a lack empirical research. This study explores impact AR technical factors, individual situational on users’ usage destination revisit through satisfaction based socio-technical perspective. The survey data collected from 254 visitors who visited Liangzhu Museum using corresponding glasses were analysed, results showed that novelty aspect, technology trust aspect aesthetics, education authenticity influenced visitors’ satisfaction. an future research application to heritage museums.

Language: Английский

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Technological evolution in tourism: a Horizon 2050 perspective

Tourism Review, Journal Year: 2024, Volume and Issue: unknown

Published: Feb. 6, 2024

Purpose This study aims to chart the impact of technological advancements on tourism from post–Second World War era present and forecast their influence until 2050. It assesses how technologies have reshaped travel experiences operations, with a focus upcoming innovations such as metaverse, Web 3.0 AI, implications for sustainable ethical tourism. Design/methodology/approach uses hybrid approach, combining historical analysis future projections. analyzes archival data, industry reports academic literature. Findings identifies crucial milestones that significantly impacted tourism, including rise commercial aviation, internet AI. Future trends suggest emerging will further transform sector. Challenges in sustainability, ethics inclusivity are highlighted critical considerations development. Originality/value paper offers unique longitudinal perspective technology’s bridging past

Language: Английский

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Digital destination storytelling: Narrative persuasion effects induced by story satisfaction in a VR context

Journal of Hospitality and Tourism Management, Journal Year: 2024, Volume and Issue: 58, P. 184 - 196

Published: Jan. 11, 2024

Language: Английский

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Exploring the impact of metaverse tourism experiences on actual visit intentions: An integrated model of presence, the Technology Acceptance Model, and the Theory of Planned Behavior

International Journal of Tourism Research, Journal Year: 2024, Volume and Issue: 26(1)

Published: Jan. 1, 2024

Abstract This study seeks to understand the impact of tourist experience metaverse on users' actual visit intentions by proposing an integration Technology Acceptance Model (TAM) and Theory Planned Behavior (TPB), using construct Presence . We developed a questionnaire‐based experiment in which 478 responses were collected via online survey achieve objectives study. Structural equation modeling was used test relationships among proposed constructs. The results indicate that presence is positively associated with perceived ease use, usefulness, attitude, respectively. In addition relationship between use six other hypotheses within model merged TAM TPB statistically supported. Furthermore, implications recommendations based are valuable contributions development tourism.

Language: Английский

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AI-powered ChatGPT in the hospitality and tourism industry: benefits, challenges, theoretical framework, propositions and future research directions

Tourism Recreation Research, Journal Year: 2024, Volume and Issue: unknown, P. 1 - 11

Published: Jan. 5, 2024

Generative artificial intelligence (AI) and smart/e-tourism provide imperative opportunities to service industries; however, the implementation of ChatGPT in tourism hospitality industry is limited, which extends different considerations/challenges that need vigilant reflection. Based on this significance research gap, we thus develop a theoretical framework suggests sets key propositions AI technology-powered ChatGPT. A widespread literature review practices were conducted investigate conceptual advancements/developments generative AI-powered technologies including ChatGPT, chatbot marketing, tourism, information management. The proposed develops customer's interaction-based conditions experience, engagement/trust, attachment, satisfaction/service quality, attitude change operational efficiency, consequently affect their strategic outcomes behaviours, subjective/psychological well-being, happiness performance. Thus, note theoretical/practical implications an extensive future-research roadmap also recommends transformative opportunities, challenges benefits marketing

Language: Английский

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Transforming metaverse marketing into strategic agility in SMEs through mediating roles of IMT and CI: theoretical framework and research propositions

Journal of Contemporary Marketing Science, Journal Year: 2024, Volume and Issue: 7(1), P. 56 - 83

Published: March 13, 2024

Purpose This study aims to explore the conversion of metaverse marketing (MVM) into strategic agility among SMEs based on dynamic capabilities (DC) and management (DMC) theories. paper discusses how constructs such as immersive technologies (IMT), customer immersion (CI) managerial (MC) play critical role in transformation MVM (SA). Design/methodology/approach A theoretical framework DC DMC theories, a comprehensive review literature MVM, IMT, CI, MC SA, was developed order theoretically investigate relationships between SA. In this framework, is independent variable, while dependent variable Also, IMT CI both mediate association moderate SA one stream; another stream. Findings research develops that recommends nine set important propositions MVM. An extensive conducted examine effect The proposed suggests brand community development communication, experiential personalisation once accessed through (i.e. VR, AR, MR) engagement, absorption-customer acquisition assimilation knowledge, presence) can produce significant experience management, value co-creation process innovation. Originality/value current theorise relationship rooted also perspective. moderating hand, other, provides support mediators insight SME adoption it generates Lastly, contributes body knowledge

Language: Английский

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From metaverse experience to physical travel: the role of the digital twin in metaverse design

Tourism Review, Journal Year: 2024, Volume and Issue: 79(5), P. 1076 - 1087

Published: April 2, 2024

Purpose Designing an effective metaverse experience through a tourism digital-twin platform is crucial to the success of tourism. How such should appeal target users, however, lacks exploration. The study aims advance conceptual contribution by successfully creating well-designed platform. It also show how design science approach in can enrich our understanding elements introduced design. Design/methodology/approach Guided tourism, this research conceptualizes role and proposes one-factor between-subject experimental examine effect. Findings This eight unique configurations design, which are embellished two or three dimensions, shape tourists’ physical travel intention. Practical implications results offer operators clear strategic guidance on designing Originality/value not only identifies impact but clarifies affect customers’ experiences.

Language: Английский

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The effect of virtual tourism experience on tourist responses: the lens from cognitive appraisal theory

Asia Pacific Journal of Tourism Research, Journal Year: 2024, Volume and Issue: 29(7), P. 885 - 899

Published: May 13, 2024

Virtual reality (VR) can enhance a tourist's travel experience and the effectiveness of destination marketing. Drawing on cognitive appraisal theory, this study developed theoretical framework that examined VR tourism interaction, immersion, sense presence in relation to pleasure arousal, effect these emotional responses behavioral intention. Our results showed interactivity, influence users' responses, however, interactive has no positive arousal contributes development theory suggests valuable practical recommendations for marketing managers.

Language: Английский

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Cyber Shopping Beyond Boundaries: The Metaverse Revolution in e‐Commerce and Consumer Behavior

Human Behavior and Emerging Technologies, Journal Year: 2025, Volume and Issue: 2025(1)

Published: Jan. 1, 2025

The metaverse is swiftly flattering an important player in the e‐commerce domain. It provides innumerable opportunities and indicates a revolutionary paradigm shift e‐commerce. Online businesses can now create virtual storefronts that enable immersive, lifelike product exploration within metaverse, contrast to traditional brick‐and‐mortar stores cater local customers. Current research offers novel conceptual framework based on theories of interactive media effects stimulus–organism–response understand consumer purchase intentions metaverse. Carefully gathered data from 342 survey participants were then examined using analytical tools structural equation modelling (SEM) importance–performance map analysis (IPMA). results study shed light how much perceived augmentation interaction affect consumers’ cognitive emotive reactions, including feelings realism, immersion, telepresence. Remarkably, these reactions have significant influence customers behave. study’s distinctive worth found its creative recommendations, which help tech firms developers improve purchasing experience this dynamic digital environment.

Language: Английский

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