Advances in electronic commerce (AEC) book series/Advances in electronic commerce series,
Journal Year:
2024,
Volume and Issue:
unknown, P. 127 - 148
Published: Dec. 6, 2024
This
chapter
delves
into
the
transformative
impact
of
Augmented
Reality
(AR)
on
e-commerce
cosmetics
industry
in
India.
AR
technology
revolutionizes
consumer
engagement
by
offering
immersive
virtual
try-on
experiences,
enabling
real-time
product
visualization,
and
empowering
informed
purchasing
decisions.
It
strengthens
brand
connections
through
advanced
algorithms
that
provide
personalized
beauty
recommendations
skincare
analyses,
enhancing
satisfaction
optimizing
routines
via
consultations.
Furthermore,
reshapes
cosmetic
retailing
delivering
interactive
tutorials
educational
content,
fostering
deeper
consumer-brand
interactions,
building
a
sense
community
among
users.
bridges
gap
between
physical
digital
realms,
allowing
brands
to
innovate
redefine
discovery
experience.
The
explores
AR's
effectiveness
boosting
engagement,
trust,
loyalty
examines
role
features
shaping
behavior
European Journal of Operational Research,
Journal Year:
2024,
Volume and Issue:
318(3), P. 979 - 999
Published: May 16, 2024
We
investigate
a
supply
chain
(SC)
that
is
composed
of
manufacturer
and
live
broadcasting
platform,
examine
whether
the
latter
should
adopt
artificial
intelligence
(AI)
considering
sales
effort.
consider
several
important
factors
affect
SC
partners'
decision-making
including
power,
consumer
expectations
product,
unfit
probability
unsatisfied
with
bought
product.
Specifically,
"live
power"
refers
to
power
influencers'
personal
influence
fans
group
enhance
product
sales.
The
results
are
as
follows:
First,
optimal
production
quantity
offline
channel
(platform)
exhibits
positive
(negative)
correlation
retail
price
in
agency
mode
AI.
Nevertheless,
resale
mode,
has
no
on
two
channels'
quantities.
Second,
low
marginal
cost
adopting
AI,
platform
(not)
AI
under
high
(low)
power.
With
or
(moderate)
In
addition,
without
select
(resale
mode)
while
always
collaborate
implementing
mode.
Finally,
modes
can
make
coordination
be
achieved
between
firms.
also
partial
probability,
hybrid
"webrooming"
behavior
extend
our
study,
numerically
demonstrate
analytical
findings'
robustness.
Information,
Journal Year:
2024,
Volume and Issue:
15(6), P. 346 - 346
Published: June 12, 2024
In
addressing
the
nuanced
interplay
between
consumer
attitudes
and
Artificial
Intelligence
(AI)
use
readiness
in
physical
retail
stores,
main
objective
of
this
study
is
to
test
impacts
prior
experience,
as
well
perceived
risks
with
AI
technologies,
self-assessment
consumers’
ability
manage
moderator
role
gender
relationship.
Using
a
quantitative
cross-sectional
survey,
data
from
243
consumers
familiar
technologies
were
analyzed
using
structural
equation
modeling
(SEM)
methods
explore
these
dynamics
context
stores.
Additionally,
moderating
tested
after
invariance
analysis
across
both
groups.
Key
findings
indicate
that
positive
experience
positively
influences
while
serve
deterrent.
Gender
differences
significantly
moderate
effects,
more
negatively
impacting
women’s
showing
stronger
impact
on
men’s
readiness.
The
concludes
retailers
must
consider
gender-specific
perceptions
toward
develop
effective
strategies
for
technology
integration.
Our
research
also
highlights
need
address
barriers
biases
when
adopting
technology.
International Journal of Retail & Distribution Management,
Journal Year:
2025,
Volume and Issue:
unknown
Published: March 5, 2025
Purpose
This
study
explores
how
artificial
intelligence
(AI)
has
been
intertwined
with
rhetoric
and
the
journey
of
institutionalization
in
selected
case
firms.
The
mechanism
institutionalizing
AI
into
organizational
processes,
future
technology
transformation
driving
forces
behind
implementation
is
being
explored.
Design/methodology/approach
It
adopts
qualitative
methodology
multiple
approach,
drawing
evidence
from
ten
leading
retail
sector
organizations
that
have
practicing
for
over
a
decade.
main
data
collection
method
was
face-to-face
in-depth
interviews,
supplemented
by
focus
group
discussion
documentary
reviews.
From
theoretical
stance,
paper
draws
on
notions
institutionalism.
Findings
Empirical
findings
revealed
rhetorical
power
word
convinces
management
firm
to
embrace
AI.
In
contrast
hype
media,
real
application
not
lived
up.
Therefore,
delves
noticeable
discrepancy
between
buzz
surrounding
its
actual
use
sectors.
Originality/value
contributes
research
postulating
even
though
carries
prompt
implementation,
far
excitements.
Foregrounding
institutionalism,
it
extends
existing
institutional
theory-inspired
research.
also
offers
learning
points
practitioners
illustrating
rise
fall
story.
further
showcases
tools
techniques
could
be
used
business,
gets
implicated
firm’s
business
excellence
ensuing
control
ramifications.
Journal of theoretical and applied electronic commerce research,
Journal Year:
2024,
Volume and Issue:
19(3), P. 1848 - 1868
Published: July 18, 2024
As
the
e-commerce
landscape
diversifies,
suppliers
are
faced
with
critical
decision
of
how
to
effectively
launch
their
products
through
channels
varying
business
models.
This
study
aims
explore
strategic
considerations
for
a
supplier
launching
two
distinct
channels:
one
based
on
direct
sale
model
and
other
reselling
model.
It
builds
theoretical
examine
supplier’s
decision-making
across
three
options:
simultaneous
both
channels,
sequential
starting
followed
by
model,
vice
versa.
The
equilibria
those
options
derived
game
analysis
further
compared.
results
reveal
that
under
non-alliance
pricing
contract,
product
is
most
advantageous
approach.
Conversely,
in
scenarios
where
an
alliance
contract
place,
optimal
strategy
shifts
towards
launch.
which
channel
ally
with—whether
or
model—hinges
critically
difference
service
efficiency
intensity
competition
between
channels.
nuanced
highlights
importance
flexibility
alignment
dynamics
maximizing
success
evolving
environment.
