The next chapter of the New Zealand story: Storytelling as an export promotion tool in the international business policy context DOI Open Access

Ella Halstead

Published: May 12, 2022

<p><b>We live in a world of narratives. Storytelling has become increasingly prominent across marketing and management disciplines recent decades, due, part, to its ability incorporate both rational emotional appeals. However, despite the proven success storytelling as corporate branding strategy, potential an export promotion tool is yet be explored within international business (IB) discipline. Based on literature, important at internal level, for constructing organisational identity, external building brand equity through identity value alignment with consumers. In years, nation literature shown that many stakeholders can managed similar way brands. Mirroring brands, involves development country image. Set against context New Zealand IB policymaking, this research three key aims: (1) explore how support performance nation’s goods services markets, (2) ascertain elements techniques best utilised (3) look resources capabilities needed policymaking level part strategy.</b></p> <p>To answer these questions, I propose conceptual framework integrating existing knowledge from storytelling, literatures. The was tested using qualitative approach drawing expert interviews. interviewed nine experts government agencies involved Zealand’s agency, NZ Story group. then analysed gathered data developed understand experts’ practical experience, supported by relevant theory. findings showed there are levels consideration when implementing promotion: setting, discourse story. setting narrative brand, including brand’s values, vision, resource stocks capabilities. where values story tailored target consumer, process co-creation between teller audience. considers engage consumers includes considerations cultural nuances, such consumers’ propensity and/or stimuli. Export narratives informed strategy will have positive influence (and subsequently performance).</p> <p>This theoretical implications, especially policy implications. study explores previously untapped intersection promotion. It presents potential, unexplored tool, so-called indirect strategies. Additional should further extend field knowledge. terms several policymakers. reveal critical roles agency managing power dynamics various entities stakeholders, developing meta-narrative, acquiring sharing information about foreign markets attitudes them towards Zealand. also provides implications develop effective culturally greatest impact performance.</p>

Language: Английский

Resilience in hospitality and tourism: issues, synthesis and agenda DOI
C. Michael Hall, Alexander Safonov, Sara Naderi Koupaei

et al.

International Journal of Contemporary Hospitality Management, Journal Year: 2022, Volume and Issue: 35(1), P. 347 - 368

Published: Sept. 26, 2022

Purpose This paper aims to identify research approaches and issues in relation the main paradigms of resilience: engineering resilience, ecological resilience socio-ecological resilience. provides a synthesis core elements each approach their implications. Design/methodology/approach A critical thematic review was undertaken hospitality tourism literature. Findings Resilience is contested boundary object with different understandings according conceptual disciplinary position. The dominant studies primarily informed by focus at organizational level. ontological epistemological understanding change concepts appears limited leading lack appreciation multi-scaled nature importance slow change. Research/limitations/implications has important implications for key Practical may help improve strategy policymaking, including indicator selection. Social notes relationship sustainability, potential learning decision-making practices. Originality/value In addition analysis, model provided three theory practice.

Language: Английский

Citations

71
The six faces of globalization: who wins, who loses, and why it matters DOI Creative Commons

Vera Kunczer

Journal of International Business Policy, Journal Year: 2024, Volume and Issue: 7(3), P. 391 - 394

Published: Feb. 20, 2024

Language: Английский

Citations

36
Chip War: The Fight for the World's Most Critical Technology DOI
Sorin Krammer

Journal of International Business Policy, Journal Year: 2023, Volume and Issue: 6(4), P. 541 - 545

Published: Oct. 5, 2023

Language: Английский

Citations

41
Resilience to the pandemic: The role of female management, multi-unit structure, and business model innovation DOI Creative Commons
Jaime Gómez, Sorin Krammer, Beatriz Pérez-Aradros

et al.

Journal of Business Research, Journal Year: 2023, Volume and Issue: 172, P. 114428 - 114428

Published: Nov. 30, 2023

In this study, we analyse organisational resilience in the context of recent COVID-19 pandemic. Combining arguments from resource-based view and ergodicity, theorise that depends on certain key characteristics firms their ability to innovate business models. Specifically, focus female leadership multi-unit structure as two may condition resource availability during pandemic consider firms' innovative actions response We test our hypotheses using data more than 11,000 34 countries. Our results confirm female-led are less resilient, while those introduced model innovations resilient shock. Based these findings, suggest management policy implications for building a firm’s future disruptions.

Language: Английский

Citations

13
Lessons from Two Decades of Research about Successful School Leadership in England: A Humanistic Approach DOI Creative Commons
Monica Mincu,

Alyson Colman,

Christopher Day

et al.

Education Sciences, Journal Year: 2024, Volume and Issue: 14(2), P. 187 - 187

Published: Feb. 13, 2024

This paper reviews the research on successful school principalship carried out in England over last 20 years. Drawing evidence synthesized from International Successful School Principalship Project (ISSPP) and related English leadership conducted by ISSPP scholars, this review aims to answer a conceptual question: How do principalship’s moral purposes contextual understanding shape time-sensitive, informed adoption of combinations accumulations strategies that lead sustained success? identifies five insights derived case studies elaborates complex, values-led layered web interactions between principal key stakeholders within outside context frequent social changes policy interventions England. Whilst pace has been greater more intense than many other countries, direction been, remains, similar. The body scholarship here reviewed engages with national policies as filtered then enacted principals. While ‘effective’ principals students’ success measured performance tests examinations, our focus is upon an empirically founded definition ‘successful’ located complexity theory encompasses enactment core education include but go beyond functional. In doing so, it avoids ‘what do’ formulae limitations certain theoretical ‘leadership’ models, finding leaders’ work embodies broader humanistic view student learning achievement, which implies preordinance personal Taken together, these contribute ISSPP’s continued effort refine advance knowledge base across different countries.

Language: Английский

Citations

5
Taming wicked problems through international business policy: recommendations for addressing modern slavery DOI
Matevž Rašković

Critical Perspectives on International Business, Journal Year: 2023, Volume and Issue: 20(3), P. 297 - 320

Published: Aug. 23, 2023

Purpose The paper frames modern slavery as a global wicked problem and aims to provide set of international business (IB) policy recommendations for taming it. outlined approach can also guide IB policymaking address other kinds problems. Design/methodology/approach This is conceptual that reviews existing literature on problems integrates it with an double helix framework. focuseses the role multinational enterprises (MNEs) play in moderl globally, either through value chains or within factory modes operation. Findings As problem, will never be solved, but re-solved time over. Understanding social reproduction help shift focus from labor governance narrow supply chain toward transnational need institutional, market organizational failures. Originality/value contributes gap overarching theory systematically applies concept wickedness slavery. Drawing framework, addresses nexus between slavery, which turn advance research theory.

Language: Английский

Citations

11
Embedding Diversity, Equity, and Inclusion (DEI) in International Business Education DOI
Aušrinė Šilenskytė, Matevž Rašković

˜The œAcademy of International Business, Journal Year: 2024, Volume and Issue: unknown, P. 299 - 318

Published: Jan. 1, 2024

Language: Английский

Citations

4
Transcending the DEI contradictions: a Bourdieusian path to social justice in international business DOI
Anastas Vangeli

Critical Perspectives on International Business, Journal Year: 2024, Volume and Issue: unknown

Published: Aug. 12, 2024

Purpose This study aims to critically discuss and reorient the diversity, equity inclusion (DEI) debate toward idea of addressing rectifying pervasive structural inequalities that DEI, in its undiluted form rooted social justice (SJ), combat. Drawing on Bourdieu, first examines diffusion contestation DEI into international business (IB). It then proposes a Bourdieu-inspired agenda advance transposition SJ principles IB. Design/methodology/approach The interpretively reconstructs process DEI’s ideational diffusion. how interplay between ideas field dynamics IB shapes processes outcomes. Findings In response rising global – which multinational enterprises (MNEs) have significantly contributed movements propelled wider political arena, including corporate boardrooms. Within IB, diluted version IB-DEI emerged as paradigm improve MNEs’ performance, but failed address underlying inequalities. As impacts, utility legitimacy been challenged, has come flux. conceptual contextual extension within advancing socially engaged research practice help reinforce core purpose tackling Originality/value is one few openly tackle SJ-IB contradictions while application Bourdieu critical studies

Language: Английский

Citations

4
Co-creating inclusive work-integrated learning opportunities: insights for stakeholders DOI Creative Commons

H. E. Wilkinson,

Swati Nagar

Critical Perspectives on International Business, Journal Year: 2025, Volume and Issue: unknown

Published: Feb. 26, 2025

Purpose This study aims to position work-integrated learning (WIL) as a transformative pedagogy for international business (IB) education. By embedding diversity, equity and inclusion (DEI) into WIL, the authors demonstrate how universities can better prepare IB students navigate global challenges thrive in multicultural, dynamic environments. WIL brings together students, industry higher education providers meet needs of labour market, where DEI increasingly matter from both case social justice perspective. Building on over 30 years cumulative experience engagement discuss key forces, trends, opportunities co-creating inclusive an diverse group learners. Design/methodology/approach Drawing illustrative examples institutional best practices experiences posit that practically driven pedagogical approach co-create environment. Findings Embedding within not only enhances inclusivity but also equips with critical skills such cultural intelligence adaptability emotional resilience. These capabilities enable learners effectively complexities contexts connections unique field. The argue systematic DEI-driven foster integration academic knowledge real-world practices. Originality/value Existing literature discusses practice-based limited research examines its intersection context viewpoint bridges this gap showcasing specific strategies enhance students’ readiness industries. propose framework informed by initiatives theoretical insights improve employability competence diversity co-creation inclusion.

Language: Английский

Citations

0
Developing resilience: Multinational enterprise business model transformation to mitigate major disruptions DOI
Giovanna Magnani, Francesca Sanguineti, S. Tamer Çavuşgil

et al.

Journal of Business Research, Journal Year: 2024, Volume and Issue: 175, P. 114549 - 114549

Published: Feb. 8, 2024

Language: Английский

Citations

3