Journal of Resilient Economies (ISSN 2653-1917),
Journal Year:
2024,
Volume and Issue:
4(2)
Published: Dec. 30, 2024
The
consumption
and
production
of
household
goods
services
is
a
significant
contributor
to
climate
change,
which
has
led
the
rise
more
sustainable
brands.
aim
this
paper
offer
an
analysis
advantages,
practical
applications,
limitations
ethical
risks
GenAI
within
realm
marketing.
contributes
literature
since
there
scarcity
scholarly
research
that
explores
what
could
mean
for
findings
show
double-edged
sword:
it
potential
foster
creativity,
support
brand
activism,
increase
public
‘green’
policies,
improve
efficiencies,
however
‘ethics-washing’
harm
Many
countries
have
developed
voluntary
principles
frameworks
ensure
AI
practiced
in
safe
responsible
manner.
A
comprehensive
classification
these
provided.
Five
key
are
summarised
such
as
benefiting
society,
avoiding
harm,
autonomy,
justice,
explainability.
concludes
with
recommendations
bridging
gap
between
practices
context
marketing,
including
selective
disclosure,
design
inclusive
chatbots,
use
visualizations
achieve
sustainability
goals,
third
party
certification
schemes,
training
education.
Recommendations
future
outlined.
Systems,
Journal Year:
2025,
Volume and Issue:
13(2), P. 71 - 71
Published: Jan. 21, 2025
This
study
examines
users’
perceptions
of
Chatbots
in
China,
with
a
particular
focus
on
the
factors
influencing
their
acceptance
and
usage.
Grounded
Technology
Acceptance
Model
(TAM),
we
analyze
data
from
542
online
responses
to
explore
roles
Perceived
Authenticity,
usefulness,
risk
shaping
user
behavior
toward
AI-driven
Chatbots.
Using
linear
regression
mediation
analyses,
our
findings
indicate
that
both
Authenticity
Usefulness
positively
impact
behavioral
intentions,
while
Risk
has
negative
influence.
Notably,
serves
as
mediator
between
intentions
Risk.
These
results
contribute
growing
body
research
AI
e-commerce
by
providing
empirical
evidence
key
affecting
Chatbot
adoption.
The
offers
valuable
implications
for
developers
marketers,
suggesting
enhancing
usefulness
addressing
Risks
can
improve
acceptance.
insights
are
particularly
pertinent
practitioners
aiming
refine
technology
expand
its
application
across
various
sectors.
Business Strategy and the Environment,
Journal Year:
2025,
Volume and Issue:
unknown
Published: Feb. 11, 2025
ABSTRACT
In
the
era
of
rapid
technological
advancement,
generative
artificial
intelligence
(AI)
has
emerged
as
a
transformative
force
in
various
sectors,
including
environmental
sustainability.
This
research
investigates
factors
and
consequences
using
AI
to
access
information
influence
green
purchasing
behavior.
It
integrates
theories
such
adoption
model,
value–belief–norm
theory,
elaboration
likelihood
cognitive
dissonance
theory
pinpoint
prioritize
determinants
usage
for
Data
from
467
participants
were
analyzed
hybrid
methodology
that
blends
partial
least
squares
(PLS)
with
neural
networks
(ANN).
The
PLS
outcomes
indicate
interactivity,
responsiveness,
knowledge
acquisition
application,
concern,
ascription
responsibility
are
key
predictors
use
information.
Furthermore,
concerns,
values,
personal
norms,
responsibility,
individual
impact,
emerge
ANN
analysis
offers
unique
perspective
discloses
variations
hierarchy
these
predictors.
provides
valuable
insights
stakeholders
on
harnessing
promote
sustainable
consumer
behaviors
Service Industries Journal,
Journal Year:
2024,
Volume and Issue:
unknown, P. 1 - 27
Published: Aug. 14, 2024
As
online
opinion
leaders
and
persuaders,
livestreamers
enable
the
widespread
success
of
livestreaming
e-commerce
by
substantially
impacting
viewers'
purchase
intention.
Yet,
extant
studies
have
overlooked
leadership
styles
exhibited
how
these
influence
We
explore
this
issue
developing
a
comprehensive
framework
livestreamers'
styles,
comprising
authentic,
ethical,
servant,
participative
dimensions,
based
on
both
literature.
Then,
drawing
regulatory
focus
theory,
partial
least
square-structural
equal
modeling
analysis
survey
data
collected
from
321
Chinese
viewers
revealed
that
with
authentic
ethical
promote
prevention
focus.
Next,
servant
promotion
Finally,
propel
their
Our
findings
contribute
to
development
in
computer-mediated
e-commerce.
Information Development,
Journal Year:
2025,
Volume and Issue:
unknown
Published: March 20, 2025
This
paper
examined
the
adoption
of
e-commerce
systems
in
Ghana
under
influence
integrated
UTAUT
and
TOE
frameworks.
The
bridges
gaps
literature
context
understanding
how
framework
constructs
moderate
core
on
EC
among
SMEs.
data
generated
(362)
via
an
online
questionnaire
from
a
cross-section
Ghanaian
SMEs
was
analyzed
with
Smart
PLS
using
structural
equation
model
methods.
results
demonstrate
that
both
performance
effort
expectancy
drive
intention
to
use
systems.
Behavioral
found
be
significant
influencing
behavior
However,
organizational
factors
failed
significantly
intent
Additionally,
moderating
demonstrated
importance
technological
aspects
reducing
impact
utilize.
Also,
environmental
were
substantial
implications
these
including
theoretical
managerial
are
discussed
thoroughly
aid
researchers
policymakers
when
it
comes
Service Industries Journal,
Journal Year:
2024,
Volume and Issue:
unknown, P. 1 - 59
Published: July 17, 2024
Green
innovation
(GI)
has
become
a
popular
topic
in
the
literature
as
it
contributes
to
environmental
sustainability
and
competitive
advantage.
However,
no
consensus
been
reached
on
its
conceptualization,
measurement
theorization
among
researchers
field.
Therefore,
main
purpose
of
this
research
is
develop
seminal
perspectives
GI
field
hospitality
tourism
(H&T).
In
way,
attempts
theorize
green
for
H&T
This
provides
measurement-related
suggestions
theoretical
considering
shortcomings.
short,
offers
new
opportunities,
directions
future
contribute
progress
solid
foundations.
Business Strategy and the Environment,
Journal Year:
2024,
Volume and Issue:
unknown
Published: Sept. 14, 2024
Abstract
Corporate
stakeholders
are
intrigued
by
the
potential
collaboration
between
AI
and
environmental
reporting
to
maintain
competitiveness
in
digital
sustainable
economy.
This
exploration
is
crucial
given
persistent
pressures
driving
companies
engage
greenwashing
practices
for
legitimacy.
Aiming
shed
light
on
function
of
reducing
prevalence
Chinese
businesses,
findings,
derived
from
panel
data
estimation
A‐share
firms,
suggest
that
implementation
has
a
positive
impact
fight
against
greenwashing.
The
investigation
presents
compelling
evidence
mechanism
control
can
be
accelerated
technologies.
Organizations
invest
strategically
artificial
intelligence
exhibit
diminished
propensity
obfuscate
performance
means
AI‐enabled
automation
enhanced
data‐driven
decision‐making.
Intriguingly,
study
demonstrates
substantial
disparate
depends
ownership
structure.
In
comparison
non‐SOEs,
state‐owned
enterprises
(SOEs)
demonstrate
over
Significantly,
research
utilizes
variety
validation
methods,
such
as
instrumental
variable
approach,
score
matching,
two‐stage
least
squares,
ensure
validity
primary
findings.
