Can Generative Artificial Intelligence Drive Sustainable Behavior? A Consumer Adoption Model for Ai-Driven Recommendations DOI

Andri Dayarana K. Silalahi

Published: Jan. 1, 2024

Language: Английский

To whom does service robot anthropomorphism appeal? The roles of customer social context, power, and perceived social connectedness DOI
Bin Wang, Yao Han, Fengyuan Xie

et al.

Service Industries Journal, Journal Year: 2025, Volume and Issue: unknown, P. 1 - 34

Published: Feb. 5, 2025

Language: Английский

Citations

3
The Impact of Artificial Intelligence Marketing on E-Commerce Sales DOI Creative Commons
Mitra Madanchian

Systems, Journal Year: 2024, Volume and Issue: 12(10), P. 429 - 429

Published: Oct. 12, 2024

This review explores the influence of AI marketing on e-commerce sales, examining how AI-driven strategies affect key metrics such as customer acquisition and conversion rates. Given growing importance in online retail, this paper employs a critical methodology, analyzing 50 documents from Scopus database. The analysis reveals that tools like chatbots, personalization engines, predictive analytics significantly enhance performance. study provides practical theoretical contributions, offering recommendations for businesses suggesting future research directions.

Language: Английский

Citations

6
Artificial Intelligence Social Responsibility in the Consumer Market: Dimension Exploration and Scale Development DOI
Shen Peng-yi, Jinxiong Li, Demin Wan

et al.

International Journal of Consumer Studies, Journal Year: 2025, Volume and Issue: 49(3)

Published: April 21, 2025

ABSTRACT This study explored the conceptualization, dimensional structure, and measurement of artificial intelligence (AI) social responsibility in consumer market. Data were collected through semi‐structured in‐depth interviews with 32 respondents. A grounded theory research approach was employed to construct a structural model AI that included dimensions ethics, safety, applicability, credibility, reflexivity. Subsequently, an exploratory factor analysis conducted on 305 questionnaire data online survey as well confirmatory 325 data. The analyses led development scale consisting 18 items demonstrating good reliability validity. Moreover, using equation modeling, strong nomological validity demonstrated. results indicated its significantly predicted flow experience satisfaction. findings enhance understanding conceptual meaning structure market, provide psychometrically reliable valid tool for use future research. Furthermore, not only facilitate design implementation technologies, but they also offer crucial insights companies their stakeholders devise refine strategies other marketing tactics—thereby augmenting CSR 3.0 management practices.

Language: Английский

Citations

0
The dark side of robot anthropomorphism: cognitive load, stress, and dysfunctional customer behavior DOI
Taeshik Gong

Service Industries Journal, Journal Year: 2025, Volume and Issue: unknown, P. 1 - 29

Published: May 7, 2025

Language: Английский

Citations

0
Is the Anthropomorphic Virtual Anchor Its Optimal Form? An Exploration of the Impact of Virtual Anchors’ Appearance on Consumers’ Emotions and Purchase Intention DOI Creative Commons
Shizhen Bai,

Luwen Cao,

Jiamin Zhou

et al.

Journal of theoretical and applied electronic commerce research, Journal Year: 2025, Volume and Issue: 20(2), P. 110 - 110

Published: May 20, 2025

In recent years, virtual anchors have become vital in live marketing due to their anthropomorphic features and interactive advantages. However, are the best option? This study employs neuromarketing tools examine impact of anchor appearance on consumer purchase intention, investigating mediating role emotional response moderating product type. The findings reveal following: (1) anthropomorphism level is significantly positively correlated with intention; (2) exhibits a positive U-shaped relationship response, while inhuman images rapidly trigger arousal, but this does not directly translate into behavior; (3) for hedonic products, high increases whereas utilitarian products more likely be purchased when low. These provide theoretical foundation design, address empirical gap regarding interaction between type, offer scientific guidance digital strategies.

Language: Английский

Citations

0
How to make consumers tolerate robotic service failures DOI
Chundong Zheng, Shuqin Liu,

Lingyu Zhao

et al.

International Journal of Hospitality Management, Journal Year: 2024, Volume and Issue: 126, P. 104059 - 104059

Published: Dec. 18, 2024

Language: Английский

Citations

1
Can Generative Artificial Intelligence Drive Sustainable Behavior? A Consumer Adoption Model for Ai-Driven Recommendations DOI

Andri Dayarana K. Silalahi

Published: Jan. 1, 2024

Language: Английский

Citations

0