Italian Gen Z and sustainable coastal tourism: a segmentation analysis of knowledge, attitudes and pro-environmental behaviours DOI Creative Commons
Maria Bonaventura Forleo, Marilena Bredice

Journal of Tourism Futures, Journal Year: 2025, Volume and Issue: unknown

Published: Feb. 19, 2025

Purpose Coastal and marine tourism (CMT) is facing environmental challenges that may prove critical in the near future. A shift towards sustainable approaches required. Investigating approach of today’s youth, who represent an important segment general tourist populations, can foster this change. The aim study to investigate knowledge, opinions, attitudes behaviour among Italian Gen Z relation coastal environments sustainability CMT perform a segmentation young people’s profiles. Design/methodology/approach survey 778 students was performed. Descriptive statistics, tests cluster analyses were applied. Findings Two-thirds participants are convinced activities interfere with protection environments. Likewise, they largely quality these could affect tourism. respondents’ mainly related issues litter single-use plastics. Gender area residence significantly knowledge topics, some their behavioural future perspectives. educational field significant for many phenomena. analysis detected five groups, ranging from distant profile one more interested whose members involved have strong attitude. Originality/value gives original contribution literature on generational cohorts perspectives scenarios

Language: Английский

Gen Z’s Attitude towards Green Image Destinations, Green Tourism and Behavioural Intention Regarding Green Holiday Destination Choice: A Study in Poland and India DOI Open Access
Marek Nowacki, Joanna Kowalczyk‐Anioł, Yash Chawla

et al.

Sustainability, Journal Year: 2023, Volume and Issue: 15(10), P. 7860 - 7860

Published: May 11, 2023

Using PLS-SEM, this article proposes and verifies a model among Gen Z that captures the relationship between attitudes towards environmental ecosystem green tourism, personal social norms regarding pro-environmental behaviour, perceived behavioural control, image of destinations (PGID), intentions holiday (GHD), willingness to pay (WTP) more for visiting them. The paper also whether intercultural differences exist in relationships these variables. most important results indicate (1) Z, has strongest impact on intention travel destinations; (2) proposed variables explain visit much greater extent than WTP higher price such trips. This study contributes literature concerning generational changes (transition) planning, growing economy marketing.

Language: Английский

Citations

27
Examining social media influence's role in the TPB model for young Vietnamese visiting green hotels DOI
The‐Bao Luong, Dang Thuan An Nguyen

Journal of Ecotourism, Journal Year: 2024, Volume and Issue: unknown, P. 1 - 23

Published: March 20, 2024

This research investigates the moderating impact of social media influence within Theory Planned Behavior (TPB) model for 636 young Vietnamese participants' desire to visit green hotels. The findings validate all assumptions in TPB model, suggesting that subject norms and perceived values positively affect views toward hotels intention. However, attitudes about were found have a detrimental on intent. Social was moderate these relationships. In particular, negatively moderates relationships between hotels, values, These provide valuable insights into interplay tourists' intention results suggest need marketers policymakers leverage promote positive enhance

Language: Английский

Citations

9
Beyond carbon footprints: the ‘Greta Thunberg Effect’ and tourist hotel preferences DOI
Praveen Srivastava, Niraj Mishra, Nripendra Singh

et al.

Journal of Travel & Tourism Marketing, Journal Year: 2024, Volume and Issue: 41(4), P. 578 - 595

Published: April 1, 2024

This study investigates how tourists' Green Environmental Knowledge, Hotel and environment concern impact pro-environmental (PE) attitudes. Using mixed methods, it examines PE attitudes influence the intention to stay at eco-friendly hotels, based on theory of planned behavior. The further explores moderating role "Greta Effect" in connecting hotel choice. utilizes a mixed-methods approach enhance comprehension quantitative findings, exploring Effect". findings highlight important environmental activism inspiring action for green

Language: Английский

Citations

9
An Investigation into the Formation of Tourists’ Pro-Environmental Behavior in Geotourism: Balancing Tourism and Ecosystem Preservation DOI Open Access

Xinjie Zheng,

Ya-Wen Lin, Xin Cheng

et al.

Sustainability, Journal Year: 2025, Volume and Issue: 17(4), P. 1422 - 1422

Published: Feb. 9, 2025

Tourists’ pro-environmental behavior (TPEB) is crucial in promoting the sustainable development of tourism worldwide. It has received increased attention from scholars different fields tourism, but relevant research on normative activation and formation process TPEB geotourism lacking. Given complexity behavioral causes norm activation, this study grounded multiple theories, including model (NAM), reasoning theory (BRT), theory, to illustrate geotourism. The Zhangye National Geopark, which located Gansu Province, China, was chosen as case for study. In total, 502 valid survey responses were utilized data analysis using partial least squares structural equation modeling (PLS-SEM) fuzzy set qualitative comparative (fsQCA). PLS-SEM results showed that tourist intention behaviors linearly affected by moral norms, attitude, social perceived control, are key components NAM BRT. fsQCA identified six causal recipes influence behaviors, confirming principle theory. Among these, environmental awareness, anticipated emotion pride, norms considered core variables. These findings provide significant management guidance strategies protection geoparks

Language: Английский

Citations

1
Environmental Concerns and Water Conservation Behavior in Desert Tourism: Applying the Extended Norm Activation Theory for Gen Z Tourists DOI Open Access
Zabih-Allah Torabi, C. Michael Hall,

Nazanin azarniou

et al.

Sustainability, Journal Year: 2025, Volume and Issue: 17(6), P. 2474 - 2474

Published: March 12, 2025

This study examines the influence of environmental concerns on water conservation behaviors among Gen Z tourists in Iranian desert regions by extending Norm Activation Theory (NAT). Adopting a quantitative approach, data were collected through structured questionnaire from 330 (born between 1997 and 2012) who visited four villages (Qale Bala, Mesr, Abyaneh, Rezaabad) April July 2023. Using systematic sampling, every fifth tourist was selected. Data analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Results show that concerns, situational responsibility, personal norms positively impact behaviors, while denial responsibility negatively affects them. Personal pride guilt emotions, which turn promote behaviors. The extended model, incorporating demonstrated improved explanatory power over original NAT. research contributes to sustainable tourism literature integrating moral emotions into NAT framework, offering insights psychological mechanisms driving pro-environmental environments.

Language: Английский

Citations

1
Young peoples’ environmentally sustainable tourism attitude and responsible behavioral intention DOI Creative Commons
Sarah Schönherr, Birgit Pikkemaat

Tourism Review, Journal Year: 2023, Volume and Issue: 79(4), P. 939 - 952

Published: July 10, 2023

Purpose Environmental tourism impacts are considered to be unbalanced. The implementation of environmental sustainability focuses on restoring a balance through environmentally responsible behavior. As Generation Z was found in recent studies exhibit divergent levels behavior compared other generations, but also have intra-generational differences, this study aims explore the underlying reasons and explanations behind their attitudes behavioral attempts. Design/methodology/approach Four focus group discussions with young people belonging allow probe deep into orientation. Findings results demonstrate that Z’s attitude is triggered by social pressure, media, as well COVID-19 pandemic. For touristic intention, they concentrate predominantly climate-friendly travel on-site mobility, waste avoidance emphasizing economic sustainability. By furthermore highlighting responsibility ascription supply demand side, addition illustrating for framework conditions created from governments destinations, knowledge scope expanded. Originality/value In particular, enriches research incorporating perspective Z, while it deepens understanding. Furthermore, derive implications policymakers.

Language: Английский

Citations

22
Modelling the significance of health values, beliefs and norms on the intention to consume and the consumption of organic foods DOI Creative Commons
Qing Yang, Abdullah Al Mamun, Farzana Naznen

et al.

Heliyon, Journal Year: 2023, Volume and Issue: 9(6), P. e17487 - e17487

Published: June 1, 2023

The present research aims to extend the value-belief-norm model by including health values, consciousness, healthy eating beliefs, and trust in organic food as impelling factors. This study empirically tested holistic framework understand important factors consumers' decision-making processes concerning consumption. A web-based survey was performed collect data from a convenience sample of 571 consuming university students China. hypotheses were using partial least square structural equation modelling (PLS-SEM). Based on findings, values consciousness had substantial impacts which turn positively affected personal norms awareness consequences. Additionally, consequences ascription responsibility major effects norms. Likewise, profound influence intention consume foods, significantly induced actual findings not only provide novel insights for researchers aspects consumption but guideline marketers develop appropriate marketing tactics grow business. recommends that policymakers should focus increasing knowledge food, encouraging production, prioritising campaigns showcasing unique benefits stimulate increased

Language: Английский

Citations

21
A mediated moderation model of eco-guilt, personal and social norms and religiosity triggering pro-environmental behavior in tourists DOI
Sami Ullah, Bei Lyu, Tooba Ahmad

et al.

Current Psychology, Journal Year: 2023, Volume and Issue: 43(8), P. 6830 - 6839

Published: June 26, 2023

Language: Английский

Citations

20
Exploring the factors that influence customers’ willingness to switch from traditional hotels to green hotels DOI
Lanji Quan, Bonhak Koo, Heesup Han

et al.

Journal of Travel & Tourism Marketing, Journal Year: 2023, Volume and Issue: 40(3), P. 185 - 202

Published: March 24, 2023

This research is designed to illustrate the process of customers’ switching behavior from a traditional hotel green by applying pull-push-mooring theory and an exploratory mixed methods design. The push factors, including environmental policy, social media effects, norms, drive customers away hotels, while pull personal perceived health benefits, emotional well-being, attract hotels. mooring inertia cost, show vital moderating effect. study provides conceptual mechanism that clarifies factors in industry.

Language: Английский

Citations

20
Flipping the script: how awareness of positive consequences outweigh negative in encouraging tourists’ environmentally responsible behavior? DOI
Muhammed Sajid,

K.A. Zakkariya,

Mukul Dev Surira

et al.

Journal of Sustainable Tourism, Journal Year: 2023, Volume and Issue: 32(7), P. 1350 - 1369

Published: June 27, 2023

The role of awareness positive consequences in nurturing environmentally responsible intention among tourists has been explored this study and explains the indirect link between tourists' intention, mediated by moral elevation personal norms. sample consists 387 from a popular tourist destination India. data have analyzed using structural equation modeling multiple regression. Results indicate that negative influences ascription responsibility, which turn norms, ultimately leads to intentions. Moreover, induces elevation, positively affects More significantly, found influence on is stronger than consequences, highlighting importance emphasizing outcomes behavior promoting sustainable tourism. present makes distinctive contribution unraveling paramount significance over influencing engage behaviors.

Language: Английский

Citations

18