Exploring the mutual relationships of brand equity in the tourism and hospitality sector DOI
Yung‐Chuan Huang

Management Decision, Journal Year: 2024, Volume and Issue: unknown

Published: Aug. 20, 2024

Purpose The purpose of current study aims to provide a different perspective on customer-based brand equity (CBBE) and integrate this with previous theory contribute the literature. Design/methodology/approach Proposed hypotheses were verified using structural equation modelling (SEM) multiple datasets. Study 1 collected data from 574 foreign tourists 624 domestic culinary tourism. 2 used 1,020 customers anti-epidemic restaurants, 3 investigated 464 hotel customers’ perceptions equity. Findings Building mediation-moderation model, present posits that perceived quality relates loyalty through image awareness 2,682 participants. Specifically, we argue indirect relationship exhibits difference moderated pattern in which motivation hedonic function are most likely benefit revisit destinations for when they moderate. We further explored new concepts COVID-19 identified restaurant operation as an important moderator influences customer revisit. Originality/value Until now, no tourism hospitality studies have addressed these unsolved problems integrated manner. This was investigate development process.

Language: Английский

Environmentally responsible behaviors in hospitality and tourism service employees: an application of complexity theory DOI
Heesup Han, Nancy Grace Baah, Seongseop Kim

et al.

Journal of Service Theory and Practice, Journal Year: 2025, Volume and Issue: unknown

Published: Jan. 11, 2025

Purpose Hospitality and tourism businesses often face environmental criticism as they rely heavily on natural resources to operate. Therefore, a recent trend, hospitality companies are trying adopt an environmentally friendly approach. Thus, this study sought investigate the determinants of employee intention engage in responsible actions workplace, drawing theory planned behavior (TPB) value-belief norm (VBN) theory. Design/methodology/approach This employed fuzzy-set qualitative comparative analysis (fsQCA) discover sufficient configurations for predicting employees’ intentions. Findings The result has provided recipes with efficient combination factors that can influence undertake behaviors. Originality/value contributes body knowledge regarding sustainable among employees sustainability travel sector. findings research also provide managers operators guidance how enhance their staff members' behaviors at work.

Language: Английский

Citations

1
A complexity theory in geotourism: traveler environmentally sustainable behaviors in global geoparks DOI
Mengru Xie, Xiaoting Chi, Heesup Han

et al.

Journal of Travel & Tourism Marketing, Journal Year: 2024, Volume and Issue: 41(8), P. 1021 - 1037

Published: July 4, 2024

The importance of environmentally sustainable behavioral intentions (ESBI) in tourism is widely acknowledged, yet its role geotourism uncertain. Based on norm activation theory, reasoning and complexity this study used structural equation modeling fuzzy set qualitative comparative analysis (fsQCA) to analyze data from 455 tourists at global geoparks China. Results indicated that responsibility ascription, attitude, values, place attachment influence ESBI. fsQCA identified four configuration combinations, confirming theory principles. This paper addressed gaps the literature provided practical implications for geoparks.

Language: Английский

Citations

8
Investigation on driving mechanism of heritage tourism consumption: a multi-method analytical approach DOI
Xiaoting Chi, Xin Cheng, Heng Zhou

et al.

Journal of Travel & Tourism Marketing, Journal Year: 2024, Volume and Issue: 41(8), P. 1141 - 1160

Published: July 25, 2024

In the heritage tourism consumption, it is essential to investigate how tourist motivation and perceived authenticity affect their approach behavioural intentions through destination image satisfaction. This study combined quantitative qualitative approaches, involving covariance-based structural equation modelling (CB-SEM), fuzzy-set comparative analysis (fsQCA), event-based narrative inquiry technique (EBNIT) evaluate antecedents for driving mechanism of consumption. Meanwhile, moderating role inconveniences was identified in formation process behaviours. A sample 646 Chinese travelers who visited Emperor Qinshihuang's Mausoleum Site Museum used data analysis.

Language: Английский

Citations

8
Tourists’ ethically responsible participation in animal-based tourism: A configurational impact assessment DOI
Xiaoting Chi, Seongseop Kim, Amare Yaekob Chiriko

et al.

Journal Of Vacation Marketing, Journal Year: 2024, Volume and Issue: unknown

Published: Aug. 6, 2024

Ethical concerns about animal-based tourism are raising ongoing attention from the international community, and investigation of tourists’ ethically responsible behaviors in animal eco-tourism is limited. This study investigated formation by integrating constituents value-belief-norm (VBN) theory, norm-activation model (NAM), theory planned behavior (TPB), including biospheric value, altruistic ethical beliefs, awareness issues, ascribed responsibility, personal norm, attitude, social behavioral intentions with regard to tourism. The cultural involvement Confucian harmony media coverage were found positively influence issues. proposed research framework was further optimized identifying a moderator, described as perceptions protection. Methodologically, along structural equation modeling (SEM) analysis, this also used fuzzy-set qualitative comparative analysis (fsQCA) evaluate asymmetric configurations (causal recipes) necessary conditions for predicting different levels

Language: Английский

Citations

6
Promoting individual and organization-oriented sustainable behaviors among employees in tourism and hospitality DOI
Bee‐Lia Chua, Xiaoting Chi, Surarak Wichupankul

et al.

Journal of Retailing and Consumer Services, Journal Year: 2024, Volume and Issue: 79, P. 103822 - 103822

Published: March 20, 2024

Language: Английский

Citations

4
Influencing factor analysis and marketing performance evaluation of tourist attractions on China TikTok: a PFN-BWM approach DOI
Suizhi Luo, Qian Li

Journal of Travel & Tourism Marketing, Journal Year: 2025, Volume and Issue: 42(2), P. 248 - 266

Published: Feb. 9, 2025

Language: Английский

Citations

0
Can short video promote festival marketing? Empirical evidence from Macau DOI
Manrong Gan, Christy Ying Ni Liu, C. Michael Hall

et al.

Asia Pacific Journal of Marketing and Logistics, Journal Year: 2025, Volume and Issue: unknown

Published: March 26, 2025

Purpose Drawing upon attachment theory, this work examines the antecedents (cognitive image, affective image and conative image) consequences (festival identity) of place (place dependence, identity, affect social bonding) in short video presenting Macau festival marketing. Design/methodology/approach SmartPLS software is a suitable data analysis tool for handling complex models predicting outcomes structural equation modeling (SEM) research. Therefore, study utilized version 3 to conduct analysis. Findings Through online survey collection, PLS found that all hypotheses were accepted except impact cognitive on bonding effect dependence identity. Originality/value This research applied theory short-video The results assist promotion festivals using videos.

Language: Английский

Citations

0
AI enhancing prefabricated aesthetics and low carbon coupled with 3D printing in chain hotel buildings from multidimensional neural networks DOI Creative Commons
Gangwei Cai, Yin Lou,

Feidong Lu

et al.

Scientific Reports, Journal Year: 2025, Volume and Issue: 15(1)

Published: April 17, 2025

Abstract There are approximately 70,000 economy chain hotels worldwide, generating about 300 million tons of carbon dioxide annually. While reducing emissions can lower energy consumption, these must also continually attract guests to ensure revenue growth and achieve sustainable development. This study focuses on the application Artificial Intelligence (AI) in prefabricated renovation hotels, investigating how AI plays a crucial role coupling low-carbon construction aesthetic design. Using multidimensional algorithms within machine learning (ML), neural networks (NN), statistical modeling (SM), this paper analyzes impact AI-driven room renovations tourist satisfaction emissions. The results indicate that not only optimize consumption structural efficiency process but goals while maintaining high-quality designs. offers new theoretical insights into integration design, filling gaps current literature, providing pathway for achieving development (SDG 7, 8, 12), offering valuable implications robotic intelligent 3D printing buildings industry.

Language: Английский

Citations

0
Investigation on Festival Consumption Promotion Mechanism in the Post-Pandemic Period: The Case of the Qingdao International Beer Festival DOI Open Access

Xinjie Zheng,

Xiaoting Chi

Sustainability, Journal Year: 2024, Volume and Issue: 16(15), P. 6286 - 6286

Published: July 23, 2024

As governments in various countries and regions issue tourism-friendly policies the post-pandemic period, voices for tourism consumption recovery innovative transformation have attracted great attention. Many scholars, experts industry professionals field of festivals are actively exploring efficient solutions festival marketing sustainability. It is worth rethinking tourists’ psychology perceived image regarding exiting products as well antecedents that affect loyalty. The Qingdao International Beer Festival, one most influential China, was selected research case this study. main goal study to investigate promotion mechanisms by proposing a conceptual framework which associations between destination familiarity, product familiarity loyal intentions (re-patronage recommendation) were examined with mediators overall image, value satisfaction. moderating role visitor involvement proposed also adequately demonstrated. Moreover, causal recipes loyalty been identified employing fuzzy-set qualitative comparative analysis (fsQCA) necessary condition (NCA). findings expected provide significant reference improvement competitiveness entire industry.

Language: Английский

Citations

2
Developing Destination Brand Equity for Achieving Sustainable Destination Environment: S-O-R Theory to Influence Tourists’ Environment Responsible Behavior DOI

Sadia Aziz,

Muhammad Abdullah Khan Niazi

Tourism Review International, Journal Year: 2024, Volume and Issue: 28(3), P. 183 - 201

Published: Aug. 20, 2024

The excessive use of natural resources and irresponsible behavior tourists have posed severe threats to sustainable destination environment. In response, managers been paying more attention environmental protection focusing on strategic ways achieve a Objective the study is analyze influence brand equity (DBE) tourists’ environmentally responsible (ERB). considered four dimensions DBE, including perceived awareness, quality, image, loyalty. Further, explored interrelationship among DBE loyalty (PDL) as mediator. Further explained ERB with serial mediation trust (PDT) moderation green (DGE). employed self-administrative survey method, data were gathered from 911 respondents who attended selected nature parks. Results for indicated insignificant effect awareness (PDA) ERB, while quality (PDQ) image (PDI) significant impact ERB. results that PDL has significantly mediated all three DBE. also revealed PDT serially PDA, PAQ, PDI Finally, DGE moderated PDQ, PDI, enhanced existing literature branding through Stimuli‐Organism‐Response (S‐O‐R) model. proposed strategies management suggested policymakers tourism departments.

Language: Английский

Citations

1