An integrative framework enhancing perceived e-banking service value: A moderating impact of e-banking experience

Journal of Open Innovation Technology Market and Complexity, Journal Year: 2024, Volume and Issue: 10(3), P. 100336 - 100336

Published: June 28, 2024

Language: Английский

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Predictors of Online Buying Behaviour

Advances in marketing, customer relationship management, and e-services book series, Journal Year: 2024, Volume and Issue: unknown, P. 268 - 283

Published: May 13, 2024

This study creates a framework by looking into various research on customer acceptance of new self-service technologies and internet purchasing behaviour systems. According to this research, customers' attitudes towards online are initially influenced the direct impacts relevant characteristics shopping. These include functional, utilitarian usefulness, emotional hedonic characteristics. It looks at technology theory (TAM) established David in 1989 reasoned action (TRA) understand factors determining users shopping for using technology. also provides conceptual models brand image platform, past experiences buyers, information related product, convenience shoppers trust customers

Language: Английский

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Marketing Campaigns Leading to the Purchase of Accommodation Products: A Content Analysis

Journal of Namibian Studies History Politics Culture, Journal Year: 2023, Volume and Issue: 33

Published: March 20, 2023

Social commerce revolutionized the marketing of accommodations through online campaigns, social media promotions, and development landing pages. Marketing, at its core, induced customers to buy products, while establishment internet shaped different strategies. The aim this study was develop a consumer-centered analysis that focused on their initial perception accommodation products in campaign. This exploratory analyzed narratives 8 who availed Content revealed most appealing characteristic for presence, which showed information need convincing them purchase products. Promoting price points location were also remarkable customers. thought presentation-wise, prices enabled make purchasing decision. These characteristics allowed compare visualize differences services offered by other accommodations. Other components such as convenience, security, cleanliness had notable influence customer intention. results new opportunity hoteliers hospitality industry set up uses targeted promotion quality highlighting. constructed perspectives how approach management competitive scale.

Language: Английский

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Individual and product-related antecedents of electronic word-of-mouth

Aslib Journal of Information Management, Journal Year: 2024, Volume and Issue: unknown

Published: Dec. 12, 2024

Purpose This research investigates the antecedents of positive and negative electronic word-of-mouth (eWOM) propensity, as well impact eWOM propensity on intention to repurchase product. Design/methodology/approach Two types predictors were considered: product related variables personal factors. The data collected through an online survey conducted a sample 335 Romanian subjects, analysis method was Structural Equation Modelling. Findings Our findings show that factors – social media usage behaviour, marketing mavenism need evaluate are most important write reviews comments online, either or negative. From factors, only brand trust influences provide eWOM. Furthermore, both intentions associated with intention. Originality/value major theoretical contribution this study consists revealing traits stronger than variables. In light our results, people will likely not share their opinions about products brands, no matter how good bad experience was, satisfied dissatisfied they are. high levels presence some inner characteristics push customers voice feelings thoughts in networks.

Language: Английский

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Perceived service quality and electronic word-of-mouth on food delivery services: extended theory of planned behaviour

British Food Journal, Journal Year: 2025, Volume and Issue: unknown

Published: Jan. 8, 2025

Purpose This study proposed an extended theory of planned behaviour (TPB), that is, considering behavioural beliefs, normative beliefs and control (beliefs) will influence perceived service quality (PSQ) on food delivery services. PSQ (behavioural intention) electronic word-of-mouth (EWOM) (behaviour). In addition, exogenous variables including information from online ratings consumer groups affect the strength relationship between received EWOM service. Design/methodology/approach aimed to investigate mediation moderation (Online groups) effects TPB for Taiwanese consumers ( n = 823). Findings first found a positive different intention). there is EWOM. Online rating has moderating effect Consumer group Originality/value three stages beliefs-intention-behaviour are reciprocal with two paths, starting offline-to-online in terms generating individual belies PSQ. Next, it can generate power return enhance strengthen

Language: Английский

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New experiences in the medical industry: online-to-offline (O2O) commerce usage intentions

International Journal of Pharmaceutical and Healthcare Marketing, Journal Year: 2025, Volume and Issue: unknown

Published: Jan. 29, 2025

Purpose This study aims to propose a research framework grounded in the technology acceptance model (TAM) assess new service experiences medical industry through examining intention use online-to-offline (O2O) platforms. It focuses on connections between immediacy of connection, context-based affordability, reliability and perceived convenience usefulness. also looks at how these determinants affect users’ intentions O2O platforms, with particular emphasis moderating effect customer online reviews. Design/methodology/approach was quantitative endeavour TAM that analysed usage Conducted Sarawak, within Borneo region, total 251 rows data were collected by questionnaire underwent initial analysis using SPSS, followed more in-depth two-stage partial least squares structural equation conducted SmartPLS4. Findings According this study’s findings, usefulness are significantly impacted proposed predictors – affordability reliability. Furthermore, platforms discovered have positive significant impact from convenience. is noteworthy association among which leads did not show Research limitations/implications The findings suggested connection need be focused information communication developers, policymakers professionals, as variables can influence usefulness, will further Originality/value formulated holds significance comprehending consumers Sarawak. experienced global growth; however, limited studies found Malaysian context. Hence, objective examine relatively understudied area, specifically an island located Borneo, Malaysia.

Language: Английский

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How brand experience and perceived value drive word-of-mouth and repurchase intention in F&B industry

British Food Journal, Journal Year: 2025, Volume and Issue: unknown

Published: April 10, 2025

Purpose This study evaluates the factors affecting customers' repurchase intention and affirms importance of BE in creating competitive advantage, especially fierce competition between domestic foreign enterprises operating Vietnam F&B Industry. It provides insights into why remains underdeveloped compared to international standards offers strategic recommendations for senior middle managers foster deeper consumer-brand connections. Design/methodology/approach employed a quantitative methodology, 200 valid responses were collected final data was incorporated SEM analysis using SmartPLS ver. 4.0. Findings The revealed that direct relationship Brand experience Repurchase insignificant. However, indirectly influences RI through its profound effects on PV, CS WOM. A positive engaging brand creates emotional connections enhances overall perception value, which encourages repeat purchases addresses. Practical implications research emphasizes is an important starting point increasing clear strategy focusing core values such as authenticity, quality customer service. can be reflected both “Brand Behavior” Signature.” In addition, also increased by improving PV organizing events, experiences customers with brand. Originality/value context highlight influence cultural economic consumer behavior. understanding industry demonstrating indirect impact CS, challenging BE-RI emphasizing pathways decision-making. Exploring these relationships Vietnam’s emerging market adds unique contribution enhance loyalty while guiding future research.

Language: Английский

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Key determinants of product value for business sustainability in glove industry: A moderating impact of technological competency

Sustainable Futures, Journal Year: 2024, Volume and Issue: 8, P. 100263 - 100263

Published: Aug. 8, 2024

With the technological progress of market globalization and post COVID-19 pandemic, protective gloves made from latex have been required to significant upgrades by using antimicrobial technology coat glove layer so that it can effectively prevent users' hands getting infected cross-transmissions microorganisms viruses. As industry aims maintain its business sustainability, understanding perceived value merits closer attention because has direct associations with user trust, loyalty, retention allowing producers estimate produce sufficient supply responding current needs. This research investigate how product attributes (convenience risk) influence quality value. Furthermore, this also examines competency moderates an association between Researchers collected data 720 Thai users via survey questionnaires. a path analysis technique was used analyze data. Findings indicated convenience (β=0.32, p<0.001) risk (β=-0.51, p>0.001) significantly influenced quality. Next, (β=0.49, (β=0.74, p<0.001), except (β=-0.03, p>0.05), Meanwhile, mediated relationship Finally, moderated

Language: Английский

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Influence of return convenience on young buyers’ repurchase intentions

Young Consumers Insight and Ideas for Responsible Marketers, Journal Year: 2023, Volume and Issue: 25(2), P. 149 - 169

Published: Oct. 5, 2023

Purpose With the growth in online purchasing, return of distressed shipments also increased. The experience shopper has a huge impact on their next purchase decision-making. This explanatory research aims to identify and empirically explain factors related buyer’s that influence repurchase intention young buyers. Design/methodology/approach Primary data were collected from 235 active buyers who have experienced returning goods through structured questionnaire. Structural equation modeling is used for analyzing data. Findings study reveals an policy leniency strongly supports service recovery quality, expected convenience, buyer trust satisfaction, which lead intentions. Moreover, satisfaction positively impacts while mediating trust. Originality/value one few relevant pieces would benefit e-tailers improve product compel buyers’ make repeat purchase.

Language: Английский

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Navigating on Mobile Shopping Applications: Examining the Interplay among Online Customer Experience, Customer Brand Relationships and Customer Citizenship Behavior

Services Marketing Quarterly, Journal Year: 2024, Volume and Issue: 45(3), P. 256 - 295

Published: May 21, 2024

Online customer experience is now a crucial business component. The present study examines the association between Customer Experience (OCE), Brand Relationships (CBR) and Citizenship Behavior (CCB) in context of mobile shopping applications (MSAs) through survey 410 Indian consumers MSAs, following judgment sampling. Subsequently, CB-SEM was used. OCE's pragmatic affective dimension significantly impacts CBR outcomes satisfaction, loyalty repurchase intention toward MSAs. exert different on CCB components, being most predictor these components. findings provide strategic implications for e-retailers operating promoting CCB.

Language: Английский

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