How do virtual streamers affect purchase intention in the live streaming context? A presence perspective

Journal of Retailing and Consumer Services, Journal Year: 2023, Volume and Issue: 73, P. 103356 - 103356

Published: April 8, 2023

Language: Английский

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Antecedents of trustworthiness of social commerce platforms: A case of rural communities using multi group SEM & MCDM methods

Electronic Commerce Research and Applications, Journal Year: 2023, Volume and Issue: 62, P. 101322 - 101322

Published: Oct. 10, 2023

Language: Английский

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The era of Instagram expansion: matching social media marketing activities and brand loyalty through customer relationship quality

Journal of Marketing Communications, Journal Year: 2021, Volume and Issue: 29(1), P. 1 - 25

Published: Sept. 30, 2021

The social media revolution has massively transformed marketing plans and practices in the business world. Moreover, marketers can reinforce customer–brand relationships through companies’ (SMM) gain a clear understanding of consumer perspective more quickly than ever before. Using stimulus–organism–response (SOR) framework, this study developed model to examine how SMM activities (SMMAs) affect dimensions customer relationship quality (CRQ) – that is, commitment, trust, satisfaction brand loyalty (BL). This study, which investigated CRQ as mediation effects between SMMAs BL telecommunications brands on Instagram, adopted structural equation modeling obtained data from sample 290 Instagram users Palestine who are customers. findings show positively stronger predictor commitment trust satisfaction. Additionally, had positive effect BL. results confirmed significant three components building. also revealed act mediators contributes literature by examining underlying mechanism promote service industry.

Language: Английский

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Differences between the formation of tourism purchase intention and the formation of actual behavior: A meta-analytic review

Tourism Management, Journal Year: 2022, Volume and Issue: 91, P. 104527 - 104527

Published: March 25, 2022

Language: Английский

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Role of smart technology use behaviour in enhancing tourist revisit intention: the theory of planned behaviour perspective

European Journal of Innovation Management, Journal Year: 2022, Volume and Issue: 27(3), P. 872 - 893

Published: Sept. 19, 2022

Purpose This study examines the influencing factors of smart technology use behaviour (STUB), tourist satisfaction and enhancing revisit intention for Chinese tourism destination. Further, moderating role place attachment on relationship between STUB, has been examined. Design/methodology/approach The employs quantitative methodology by incorporating planned theory to develop hypotheses. Using an online survey link, 409 responses were collected from tourists employing a non-probability convenience random sampling technique. Findings partial least squire-structural equation modelling (PLS-SEM) results show that social influence significantly affects intention. Also, anticipated positive STUB Finally, findings in destinations China. Research limitations/implications A research design was applied, technique, surveys conducted with only current research. However, future can incorporate wide range collecting data other stakeholders have in-depth evaluation repeat visitation behaviour. Future enhance conceptual framework including relevant variables like negative emotions at locations, as context. Originality/value adds value destination formulate Implications are provided more nuanced understanding effective planning while considering use.

Language: Английский

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Adoption, satisfaction, trust, and commitment of over-the-top platforms: An integrated approach

Journal of Retailing and Consumer Services, Journal Year: 2023, Volume and Issue: 76, P. 103574 - 103574

Published: Sept. 25, 2023

Language: Английский

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The role of empowering leadership and psychological empowerment on nurses’ work engagement and affective commitment

International journal of organizational analysis, Journal Year: 2022, Volume and Issue: 31(6), P. 2536 - 2560

Published: April 26, 2022

Purpose This study aims to investigate role of empowering leadership and psychological empowerment on nurses' work engagement affective commitment. Design/methodology/approach Self-administered questionnaire data from 231 nurses working in a university hospital Saudi Arabia were analysed using cross-sectional research design structural equation modelling (SEM) assess the relationship between (EL), commitment (AC) (WE) while testing for mediating (PE). Findings SEM analysis demonstrated that EL significantly relates AC. AC similarly WE. Further, results showed PE substantially mediates There is no significant direct found Practical implications The findings are essential nursing managers. They illustrate become more committed their organisation and, return, engaged with when they receive EL. Therefore, managers could train leaders practice as increased WE has been result other positive attitudes such reduced turnover intention. Originality/value corroborates relationships EL, WE, well PE. However, this unique long-established was not supported. It shows propositions leader-member exchange theory may hold non-Western contexts, case, Arabia.

Language: Английский

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Functionality and usability features of ubiquitous mobile technologies: the acceptance of interactive travel apps

Journal of Hospitality and Tourism Technology, Journal Year: 2023, Volume and Issue: 14(2), P. 188 - 207

Published: Jan. 20, 2023

Purpose Customers are increasingly using mobile applications (apps) to compare prices of travel and hospitality services purchase their itineraries, tours stays. This study aims explore key factors affecting the individuals’ perceptions on usefulness apps sheds light causal paths predicting dispositions use them. Design/methodology/approach Quantitative data was gathered from 1,320 research participants, who were members popular social media groups. They analyzed through a composite-based partial least squares approach. Findings The results confirm that information quality, source credibility functionality significantly about as well intentions continue them in future. also indicate there highly significant indirect effects within technology adoption model. Research limitations/implications integrates quality model (IAM) with construct drawn electronic service quality. examines acceptance (TAM)’s perceived behavioral intentions. Practical implications implies is scope for providers enhance improve consumers’ utilitarian value these ubiquitous technologies. Originality/value contribution raises awareness importance incorporating addition IAM and/or TAM “usability” better understand avail themselves online content adopt interactive innovations. In this case, it certain features apps, including responsiveness technical capabilities, can trigger users increase engagement technologies habitual basis.

Language: Английский

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Empowering pro-environmental behavior in tourists through digital media: the influence of eco-guilt and empathy with nature

Frontiers in Psychology, Journal Year: 2024, Volume and Issue: 15

Published: May 9, 2024

In the digital economy era, leveraging media to foster tourists' pro-environmental behavioral intention (TPEBI) has become crucial in field of sustainable tourism. While existing studies have mainly focused on driving mechanism TPEBI within physical tourism contexts, correlation between information sharing and remains unclear. Our study employs cognitive-affective-conative framework construct a theoretical model, considering eco-guilt empathy with nature as mediating variables. It aims explore influencing destination environmental through from presence perspective. Thereby, two scenario experiments were designed: Study 1 examined impact different formats threat presentation sense presence, while 2 explored based conclusions 1. Results indicate that (1) vivid visible enhance individuals' presence; (2) positively influences TPEBI; (3) mediate TPEBI. These findings not only contribute empirical research but also offer guidance for governments destinations effectively stimulate media, achieve development destinations.

Language: Английский

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How to Use Live Streaming Platforms to Elicit Impulse Purchases of Tourism and Hospitality Products from Consumers?

Journal of Open Innovation Technology Market and Complexity, Journal Year: 2025, Volume and Issue: unknown, P. 100477 - 100477

Published: Jan. 1, 2025

Language: Английский

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