Investigating Antecedents of Intention to Use Green Agri-Food Delivery Apps: Merging TPB with Trust and Electronic Word of Mouth DOI Open Access
Kamel Mouloudj, Maria Carmela Aprile, Ahmed Chemseddine Bouarar

et al.

Sustainability, Journal Year: 2025, Volume and Issue: 17(8), P. 3717 - 3717

Published: April 20, 2025

The rapid expansion of digital platforms has significantly influenced consumer purchasing behaviors, particularly in the agri-food sector. Therefore, this paper investigates key factors driving customers’ intention to use green delivery apps (GAFDAs) by integrating trust and electronic word mouth (eWOM) into Theory Planned Behavior (TPB) framework. Additionally, study examines gender as a moderating variable, assessing whether its influence alters relationships between determinants behavioral intention. Data were collected from 252 Algerian consumers, proposed model was tested using SmartPLS 4 SPSS 26.0. results confirm that attitude, subjective norms, perceived control (PBC), trust, eWOM positively GAFDAs, with PBC emerging strongest predictor. Moreover, moderates effect on intention, influencing men’s adoption decisions but not those females. In contrast, norms are stronger predictors for female consumers. These findings highlight importance gender-specific marketing strategies enhance GAFDA adoption. This contributes literature extending TPB eWOM, moderation, offering valuable insights marketers, policymakers, app developers promoting sustainable food consumption.

Language: Английский

Determinants of customer loyalty to online food service delivery: evidence from Indonesia, Taiwan, and New Zealand DOI Creative Commons
Meike Rombach, Ani Kartikasari, David Dean

et al.

Journal of Hospitality Marketing & Management, Journal Year: 2023, Volume and Issue: 32(6), P. 818 - 842

Published: May 16, 2023

This study is dedicated to m-commerce and examines the key factors determining loyalty online food delivery (OFD) services in Indonesia, Taiwan, New Zealand, as these countries have faced varying degrees of pandemic severity. The data analysis using Partial Least Square Structural Equation Modeling (PLS-SEM) shows that quality both e-service, satisfaction, perceived value, trust are significant predictors all countries. Food drives consumer loyalty, contentment, value Indonesia but e-service main determinant Zealand. These differences can be attributed status quo OFD service market three pre-Covid, cultural factors, severity, access other distribution channels. Best practice recommendations for marketing managers associated with presented.

Language: Английский

Citations

24
Fitness Apps's purchase behaviour: Amalgamation of Stimulus-Organism-Behaviour-Consequence framework (S–O–B–C) and the innovation resistance theory (IRT) DOI
Debarun Chakraborty,

Hari Babu Singu,

Smruti Patre

et al.

Journal of Retailing and Consumer Services, Journal Year: 2022, Volume and Issue: 67, P. 103033 - 103033

Published: June 3, 2022

Language: Английский

Citations

36
Using the consumption values to investigate consumer purchase intentions towards natural food products DOI
Debarun Chakraborty, Ganesh Dash

British Food Journal, Journal Year: 2022, Volume and Issue: 125(2), P. 551 - 569

Published: April 18, 2022

Purpose Natural food products are becoming more popular, and their health-related benefits widely acknowledged. The authors wanted to see the influence of different consumption values on purchase intention natural products. To address this gap, current study proposes use theory explain customers towards Design/methodology/approach used (TCV), attitude develop a comprehensive model. About 464 respondents have responded structured questionnaire which was floated through email WhatsApp. Finally, structural equation modelling moderation analysis arrive at final results. Findings Except for social value, all constructs named conditional, functional, emotional epistemic were found favourable significant impact consumers’ shows that has moderating effect association between value intention. Research limitations/implications This research illuminates TCV enable long-term In addition, importance as moderator intent provides deep understanding customer behaviour. Originality/value model is first its kind in literature, using from with regulate theoretical advancements pave path future research.

Language: Английский

Citations

33
The consumer purchase intention toward hybrid electric car: A utilitarian-hedonic attitude approach DOI Creative Commons
Ahmad M. A. Zamil, Saqib Ali, Minhas Akbar

et al.

Frontiers in Environmental Science, Journal Year: 2023, Volume and Issue: 11

Published: Feb. 10, 2023

Environmental conditions are rapidly changing with every passing day worldwide. Degradation of ecological hurts human health. Carbon emission severely destroys greenhouse gases, CO 2 is generated from different sectors, but the major portion transport sector. This environmental deterioration stimulates academicians and practitioners to study consumption behaviour. Protecting environment by reducing carbon emissions a shared responsibility. In current era, world shifting conventional vehicles electric or hybrid control emissions. examines factors in predicting consumers’ purchase intention toward cars through S-O-R model theory values (functional non-functional values). will help academics policymakers expand penetration this new favourable green technology terms protecting environment. For our study, we collected data three big cities Punjab, i.e., (Multan, Sahiwal, Lahore). 500 questionnaires were distributed, which 245 returned. first step, provide detailed information about demographic variables. The structural equation (SEM) used for evaluating impact identified constructs. results conclude that functional (except conditional value) social value responsibility) positively influence consumer’s attitude adopt vehicles. reasons behind implications discussed. Furthermore, directions future research have also been suggested.

Language: Английский

Citations

20
Cannabis-infused food: Uncovering effective conditions for achieving well-being perception and choice behavior among young adult consumers DOI
Supawat Meeprom,

Pongphan Sathatip,

Chichaya Leruksa

et al.

Food Quality and Preference, Journal Year: 2023, Volume and Issue: 109, P. 104915 - 104915

Published: June 12, 2023

Language: Английский

Citations

19
What will make Generation Y and Generation Z to continue to use online food delivery services: a uses and gratifications theory perspective DOI
Trieu Nguyen, Dung Minh Nguyen

Journal of Hospitality Marketing & Management, Journal Year: 2023, Volume and Issue: 33(4), P. 415 - 442

Published: Nov. 7, 2023

The rapid growth of online food delivery (OFD) services presents new opportunities and challenges for OFD stakeholders, emphasizing the strategic importance retaining customers. However, existing continuance literature lacks diverse theoretical approaches customer segment-specific knowledge, limiting a comprehensive understanding post-pandemic behavior. This study leverages uses gratifications (U&G) theory to delve into customers' expectations motivations continuing use OFD, with particular focus on possible differences between Generation Y Z By applying mixed-method approach, results identified six usage, classified three groups: utilitarian, hedonic, social gratifications. assign varying levels enriches current by demonstrating explanatory prowess U&G phenomenon provides practical suggestions stakeholders cultivate competitiveness sustainable growth.

Language: Английский

Citations

19
The dark side of applying Unified Theory of Acceptance and Use of Technology: behavioral intentions toward food addiction and food waste among food delivery applications’ users in China DOI
Rongbin Yang, Santoso Wibowo, Peter O’Connor

et al.

Journal of Sustainable Tourism, Journal Year: 2024, Volume and Issue: unknown, P. 1 - 22

Published: Feb. 12, 2024

The "Unified Theory of Acceptance and Use Technology" (UTAUT) has been extensively employed to discover the factors driving positive adoption new technologies. However, there is a lack research on potential adverse effects UTAUT user behavior. This study aims fill this gap by investigating negative behavioral intentions food delivery application (FDA) users based questionnaire administered in China (n = 428). Using structural-equation-modeling analysis, confirms direct or indirect various factors, including "performance expectancy", "effort "social influence", "facilitating conditions", "price value", "hedonic motivation", "habit", FDA users' addiction waste intentions. Furthermore, it also highlights effect waste. reveals more comprehensive that have not adequately explored existing literature, illustrating elements commonly linked with technology can profoundly strengthen rewarding associated These findings suggest value applying predicting behaviors, presenting avenues for studies practices responsible management within IT-enabled hospitality tourism businesses.

Language: Английский

Citations

7
Why do consumers choose online food delivery services? A meta-analytic review DOI
Amit Shankar, Charles Jebarajakirthy, Haroon Iqbal Maseeh

et al.

International Journal of Hospitality Management, Journal Year: 2024, Volume and Issue: 123, P. 103921 - 103921

Published: Sept. 25, 2024

Language: Английский

Citations

6
Purchase Behavior of Consumers Toward GSAs: A Longitudinal Assessment DOI
Debarun Chakraborty

Journal of Computer Information Systems, Journal Year: 2022, Volume and Issue: 63(5), P. 1031 - 1056

Published: Sept. 29, 2022

This study aims to examine the purchase behaviour decision like drivers and barriers for Grocery Shopping Apps (GSAs) as well discover role of customer involvement in order explain both reasons why people refrain from purchasing GSAs what motivates them buy groceries GSAs. The used Stimulus-Organism-Response framework Innovation Resistance Theory learn about intentions towards A longitudinal has been conducted with 418 first phase 392 second same set respondents. Results show that who are willing switch traditional stores enjoy new experiences ways use products. should think how get users interested their apps keep interested, personalise experience, make features care apps.

Language: Английский

Citations

23
Understanding customer attitudes and behaviors towards drone food delivery services: An investigation of customer motivations and challenges DOI
Khuram Shahzad, Qingyu Zhang, Muhammad Ashfaq

et al.

Journal of Hospitality Marketing & Management, Journal Year: 2023, Volume and Issue: 32(8), P. 1025 - 1047

Published: June 22, 2023

Drones in food delivery (DFD) have been getting significant attention recent years owing to their ability deliver quickly without being affected by traffic, enhancing business practices. Therefore, this study attempts understand consumer desires and intentions adopt DFD the shed of behavioral reasoning theory. The proposed framework was examined using data from 394 users via an online survey. findings established that perceived environmental effectiveness impacts reasons for, against, desire. reason for adoption positively influences desire intention. In contrast, against negatively affect Furthermore, we found personal innovativeness technology moderates association between tradition barrier also DFD. Consequently, platforms should resolve consumers' concerns conduct awareness programs promote potential benefits drone deliveries attract consumers.

Language: Английский

Citations

16