Data vulnerability and privacy risk among hotel guests who share personal data DOI
Pipatpong Fakfare, Noppadol Manosuthi, Jin‐Soo Lee

et al.

Journal Of Vacation Marketing, Journal Year: 2024, Volume and Issue: unknown

Published: Sept. 9, 2024

This research explores the guests’ perception toward data vulnerability and its impact on privacy risk, concern, perceived benefits of sharing personal with hotels, which is in response to rising concerns about collection for service facilitation hotels. A proposed framework that explains antecedents outcomes hotel risk concern related was examined using generalized structured component analysis measurement errors incorporated (GSCA M ), necessary condition (NCA), a fuzzy-set qualitative comparative (fsQCA). The results expand → (APCO) model by determining set salient variables, such as access, breach vulnerabilities, regards data. study provides valuable insights into dynamics, enabling professionals develop targeted marketing strategies prioritizing both utilization guest privacy. It also suggests enhancing security measures mitigate foster trust among guests.

Language: Английский

Eliciting small island tourists’ ecological protection, water conservation, and waste reduction behaviours DOI
Pipatpong Fakfare, Noppadol Manosuthi, Jin‐Soo Lee

et al.

Journal of Destination Marketing & Management, Journal Year: 2024, Volume and Issue: 32, P. 100900 - 100900

Published: May 8, 2024

Language: Английский

Citations

9

Marine tourism and environmental preservation: determinants of tourists’ ecofriendly behavior and promotion through word-of-mouth DOI
Pipatpong Fakfare, Noppadol Manosuthi, Jin‐Soo Lee

et al.

Asia Pacific Journal of Tourism Research, Journal Year: 2024, Volume and Issue: 29(7), P. 769 - 789

Published: May 7, 2024

This study aims to explore the factors that impact tourists' engagement in environmentally friendly behaviors (BI) and their promotion of a destination through word-of-mouth (WOM) while attending marine tourism. The research uses stringent methodology, including sufficient/necessary condition analysis fsQCA, examine essential sufficient conditions for presence BI WOM. By comparing established theory with proposed model, this also identifies combination factors, such as moral norm absence social norm, influence holds potential theoretical expansion future tourism studies.

Language: Английский

Citations

6

Investigating the Formation of Ethical Animal-Related Tourism Behaviors: A Self-Interest and Pro-Social Theoretic Approach DOI
Pipatpong Fakfare, Noppadol Manosuthi, Jin‐Soo Lee

et al.

Journal of Hospitality & Tourism Research, Journal Year: 2024, Volume and Issue: unknown

Published: Feb. 20, 2024

Grounded in the theory of reasoned action, this research aims to integrate self-interest and pro-social motive variables identify effective conditions that influence tourists’ ethical behaviors when participating animal-related tourism activities. Innovative statistical methods, specifically Generalized Structured Component Analysis Measurement Errors Incorporated Necessary Condition Analysis, were used verify a theoretical framework necessary and/or sufficient contribute behavioral intentions (BIs) for animal tourism. To provide comprehensive understanding, study considered welfare literacy concern abuse as moderators. A subgroup analysis was conducted using rigorous methodological procedure, revealing four categories predictive variables: sufficient, but insufficient, unnecessary insufficient. The results demonstrated sense moral obligation engage condition BI among tourists.

Language: Английский

Citations

5

Customer word-of-mouth for generative AI: Innovation and adoption in hospitality and tourism DOI
Pipatpong Fakfare, Noppadol Manosuthi, Jin‐Soo Lee

et al.

International Journal of Hospitality Management, Journal Year: 2024, Volume and Issue: 126, P. 104070 - 104070

Published: Dec. 17, 2024

Language: Английский

Citations

5

A Systematic Literature Review and Future Research Agenda to Study Consumer Acceptance of Novel Foods and Beverages DOI Creative Commons

Syuzanna Mosikyan,

Rebecca Dolan, Armando Maria Corsi

et al.

Appetite, Journal Year: 2024, Volume and Issue: 203, P. 107655 - 107655

Published: Sept. 4, 2024

Language: Английский

Citations

4

Understanding Generation Z customers’ citizenship behaviour in relation to cannabis-infused food and beverage experiences DOI
Supawat Meeprom,

Pongphan Sathatip,

Chichaya Leruksa

et al.

Young Consumers Insight and Ideas for Responsible Marketers, Journal Year: 2025, Volume and Issue: 26(2), P. 332 - 351

Published: Jan. 23, 2025

Purpose This study aims to examine the impact of customer experience cannabis-infused food and beverage perception (sensory experience, novelty health concerns restaurant experience) on favouring these products subsequent citizenship behaviour. Design/methodology/approach Using a purposive sampling approach, an onsite survey was administered Thai Gen Z customers in consuming foods and/or beverages. Subsequently, sample consisted 330 respondents. Partial least squares structural equation modelling used for analyses. Findings The results indicated that sensory had significant positive effects favourability, turn, positively affected In addition, beverages partially mediated relationships between behaviour experience. Originality/value provides new contribution literature with first empirical examination showing among young consumers Thailand. It practical insights managers emerging markets leverage as part enhancement global industry. also offers example how move forward through unknown territory regarding perceptions consumer experiences.

Language: Английский

Citations

0

Unveiling the Flavorful Brew: Analyzing the Asymmetric Effects of Smart Coffee Vending Machines DOI
Ekkarat Suwannakul, Aswin Sangpikul, Pipatpong Fakfare

et al.

Journal of Quality Assurance in Hospitality & Tourism, Journal Year: 2025, Volume and Issue: unknown, P. 1 - 26

Published: Jan. 29, 2025

Language: Английский

Citations

0

Small island tourism and visitors’ pro-environmental behaviors: an optimum combination impact assessment DOI
Pipatpong Fakfare, Noppadol Manosuthi, Jin‐Soo Lee

et al.

Asia Pacific Journal of Tourism Research, Journal Year: 2025, Volume and Issue: unknown, P. 1 - 19

Published: Feb. 28, 2025

Through a combination of variable- and case-based analyses, this research examines the factors influencing pro-environmental behaviors (PB) among tourists visiting small islands. Using advanced analytical techniques, including Necessary Condition Analysis (NCA) Fuzzy-Set Qualitative Comparative (fsQCA), we identify necessary conditions, explore sufficient elaborate on potential configurations resulting from intricate interactions between constructs, such as value–belief–norm, evaluation, experience. By categorizing influential tourists' PB into four exhaustive groups, study provides fresh perspectives existence multiple conditions. Specifically, highlight concept Sufficient but Unnecessary parts that are Insufficient (SUIN conditions), which helps uncover complex dependencies variables in explaining PB. leveraging SUIN framework, two particularly stemming experience construct, play crucial role manifestation

Language: Английский

Citations

0

Cultivating ethical culinary practices and sustainability awareness in culinary education: Fostering responsible future chefs DOI

Pongphan Sathatip,

Prarawan Senachai,

Chichaya Leruksa

et al.

Journal of Hospitality Leisure Sport & Tourism Education, Journal Year: 2024, Volume and Issue: 36, P. 100531 - 100531

Published: Dec. 15, 2024

Language: Английский

Citations

3

Triggers for Reducing Waste and Disposable Packaging: Insights from Food Truck Consumers in Thailand DOI Open Access

Pongphan Sathatip

ABAC Journal, Journal Year: 2024, Volume and Issue: 44(2)

Published: March 8, 2024

This study was intricately crafted to explore the decision-making processes of customers at sustainable food truck venues. The aimed examine customers’ pro-responsible intentions by utilizing Norm Activation Model (NAM) as a foundational framework. framework extended incorporating key factors such anticipated feelings pride and guilt, reduce disposable packaging waste within unique context trucks. Using GSCAM, validity measurements confirmed. net-effect analysis necessary condition (NCA) generally supported hypothesized relationships theoretical Notably, NAM variables, ascription responsibility moral norms, emotions, emerged significant critical influencers customer intentions, particularly in terms waste. comprehensive approach enhances both understanding practical applications for promoting sustainability these distinct environments.

Language: Английский

Citations

1