Leveraging ChatGPT and other generative artificial intelligence (AI)-based applications in the hospitality and tourism industry: practices, challenges and research agenda

International Journal of Contemporary Hospitality Management, Journal Year: 2023, Volume and Issue: 36(1), P. 1 - 12

Published: June 5, 2023

Purpose The hospitality and tourism sector has witnessed phenomenal growth in customer numbers during the postpandemic times. This been accompanied by use of technologies interface backend activities, including adoption self-serving technologies. study aims to analyze existing practices challenges establish a research agenda for implementation generative artificial intelligence (AI) (such as ChatGPT) similar tools industry. Design/methodology/approach analyzes literature practices. draws upon these outline novel scholars practitioners working this domain. Findings integration AI technologies, such ChatGPT, will have transformational impact on highlights potential implementing from perspectives companies, customers regulators. Research limitations/implications serves reference material those who are planning like ChatGPT their businesses. also pitfalls that ChatGPT-enabled systems may encounter service delivery processes. Originality/value is pioneering work assesses applications within

Language: Английский

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Autonomous travel decision-making: An early glimpse into ChatGPT and generative AI

Journal of Hospitality and Tourism Management, Journal Year: 2023, Volume and Issue: 56, P. 253 - 263

Published: July 10, 2023

Language: Английский

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Generative artificial intelligence in innovation management: A preview of future research developments

Journal of Business Research, Journal Year: 2024, Volume and Issue: 175, P. 114542 - 114542

Published: Feb. 14, 2024

This study outlines the future research opportunities related to Generative Artificial Intelligence (GenAI) in innovation management. To this end, it combines a review of academic literature with results Delphi involving leading management scholars. Ten major themes emerged that can guide developments at intersection GenAI and management: 1) Gen AI types; 2) GenAI, dominant designs technology evolution; 3) Scientific artistic creativity GenAI-enabled innovations; 4) innovations intellectual property; 5) new product development; 6) Multimodal/unimodal outcomes; 7) agency ecosystems; 8) Policymakers, lawmakers anti-trust authorities regulation innovation; 9) Misuse unethical use biased 10) Organizational design boundaries for innovation. The paper concludes by discussing how these inform theoretical development studies.

Language: Английский

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Decisions with ChatGPT: Reexamining choice overload in ChatGPT recommendations

Journal of Retailing and Consumer Services, Journal Year: 2023, Volume and Issue: 75, P. 103494 - 103494

Published: July 13, 2023

This research examines how individuals respond differently to recommendation options generated by ChatGPT, an AI-powered language model, in five studies. In contrast previous on choice overload, Studies 1 and 2 demonstrate that people tend positively a large number of (60 options), revealing diverse consumer perceptions AI-generated recommendations. 3 4 further illustrate the moderating effect agents indicate overload elicits distinct patterns reactions depending whether recommendations are from human or AI agent. Lastly, Study 5 directly measures preferences for agents, general preference particularly when available. These findings have significant implications system design user regarding

Language: Английский

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Analyzing the potential benefits and use cases of ChatGPT as a tool for improving the efficiency and effectiveness of business operations

BenchCouncil Transactions on Benchmarks Standards and Evaluations, Journal Year: 2023, Volume and Issue: 3(3), P. 100140 - 100140

Published: Sept. 1, 2023

The study addresses the potential benefits for companies of adopting ChatGPT, a popular chatbot built on large-scale transformer-based language model known as generative pre-trained transformer (GPT). Chatbots like ChatGPT may improve customer service, handle several client inquiries at once, and save operational costs. Moreover, automate regular processes order tracking billing, allowing human employees to focus more complex strategic responsibilities. Nevertheless, before deploying enterprises must carefully analyze its use cases restrictions, well strengths disadvantages. example, requires training data that is particular business domain might produce erroneous ambiguous findings. identifies areas deployment ChatGPT's possible in by drawing literature currently accessible massive models, artificial intelligence. Then, using PSI (Preference Selection Index) COPRAS (Complex Proportional Assessment) approaches, advantages are taken into account prioritized. By highlighting current trends industry, this editorial seeks provide insight present state employing research. also learn biases from create replies reinforce those biases. As result, train fine-tune specific operations, set explicit boundaries limitations use, implement appropriate security measures avoid malicious input. highlights research gap dearth outlining businesses, analyzing limits, offering insights how organizations capabilities enhance their operations.

Language: Английский

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Is ChatGPT the right technology for service individualization and value co-creation? evidence from the travel industry

Journal of Travel & Tourism Marketing, Journal Year: 2023, Volume and Issue: 40(5), P. 383 - 398

Published: June 13, 2023

This paper aims to outline the influences of ChatGPT on service individualization and value co-creation in travel industry. Data were collected from managers experts agencies Turkey. Hypotheses tested via independent sample t-tests, enter regression analysis, bootstrapping approach. It is found that empowered internalizing information, which turn positively impacts co-creation. The study also finds has a significant moderating impact relationship between information as well

Language: Английский

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Role and Challenges of ChatGPT and Similar Generative Artificial Intelligence in Business Management

SSRN Electronic Journal, Journal Year: 2023, Volume and Issue: unknown

Published: Jan. 1, 2023

The incorporation of ChatGPT and other Large Language Models (LLMs) has transformed the landscape Business Management across various sectors. This research delves into multifaceted roles these advanced AI technologies play in optimizing different aspects business management. facilitates smooth communication, automates customer support, generates leads, offers personalized experiences, enhancing relationship management from relations to market analysis. Additionally, financial analysis forecasting, LLMs assist businesses interpreting data, enabling data-driven decision-making precise planning. study explores challenges faced by when integrating areas Ethical concerns, such as data privacy algorithmic biases, necessitate careful consideration, urging maintain transparency fairness their AI-driven interactions. Moreover, human resource management, aid talent acquisition, employee training, performance analysis, revolutionizing HR processes. Furthermore, investigates transformative potential similar fostering innovation creativity within By automating routine tasks supply chain logistics, employees can concentrate on strategic planning innovation, thereby operational efficiency competitiveness. highlights significant impact diverse fields While emphasizing benefits, it underscores importance for navigate challenges, promote ethical practices, empower workforce fully utilize an ever-evolving landscape.

Language: Английский

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Multidisciplinary collaboration: key players in successful implementation of ChatGPT and similar generative artificial intelligence in manufacturing, finance, retail, transportation, and construction industry

Published: Oct. 17, 2023

The emergence of generative artificial intelligence (AI), exemplified by ChatGPT, has fundamentally transformed numerous sectors amplifying operational efficiency, output, and customer satisfaction. However, effectively integrating such sophisticated AI systems, especially in manufacturing, finance, retail, transportation, construction, demands concerted efforts from cross-functional teams. This investigation delves into the indispensable role played these teams ensuring seamless integration ChatGPT akin technologies across diverse fields. In research underscores vital significance collaboration between specialists, industrial engineers, production managers to optimize manufacturing processes, preemptive maintenance, quality assurance. finance sector, study highlights essential synergy data scientists, regulatory experts, financial analysts harness ChatGPT's complete potential automating tasks, detecting fraud, providing personalized interactions. For retail industry, this accentuates necessity collaborative marketing strategists, user experience designers, developers utilizing for targeted campaigns, virtual shopping assistants, instantaneous support. It explores how can facilitate assimilation boost engagement, inventory management, predict consumer trends, thereby propelling business growth competitive advantage. transportation imperative planners, software developers, experts leveraging efficient route planning, predictive vehicle real-time logistics oversight. construction importance cohesive among architects, civil programmers project design enhancement, risk mitigation. By promoting collaboration, effective communication, cross-domain expertise, are instrumental harnessing transformative AI, industries toward a more efficient, sustainable, technologically advanced future.

Language: Английский

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Professionals' perspectives on ChatGPT in the tourism industry: Does it inspire awe or concern?

Journal of Tourism Theory and Research, Journal Year: 2023, Volume and Issue: 9(2), P. 61 - 77

Published: June 20, 2023

The tourism industry has witnessed significant transformations in recent years with the integration of artificial intelligence (AI) technologies. This study explores echoes surrounding use ChatGPT industry, focusing on balance between convenience and challenges. findings presented this are based interviews conducted professionals from various fields within industry. brings both challenges to forefront. It become apparent that discussions regarding ChatGPT's advantages, such as value creation for businesses customers, well its disadvantages, lack human touch potential data security risks, will persist

Language: Английский

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When ChatGPT Gives Incorrect Answers: The Impact of Inaccurate Information by Generative AI on Tourism Decision-Making

Journal of Travel Research, Journal Year: 2023, Volume and Issue: unknown

Published: Nov. 29, 2023

This study investigates how inaccurate information provided by ChatGPT impacts travelers’ acceptance of recommendations. Six experiments were conducted based on the accessibility-diagnosticity framework. These examined moderating role prominence and type incorrect their effects decision-making. The results show that participants perceived more accuracy trustworthiness, leading to stronger intentions visit when was absent. However, there a decline in present prominent or same domain. effect diminished multiple domains involved focused initial task. research highlights both are boundary conditions provides insights into AI applications tourism. Furthermore, it offers practical implications for online travel agencies terms user interface experience design planning.

Language: Английский

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