The Stackelberg duel between Central Bank Digital Currencies and private payment titans in China

Technological Forecasting and Social Change, Journal Year: 2024, Volume and Issue: 200, P. 123169 - 123169

Published: Jan. 4, 2024

Language: Английский

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Determinants in adopting cashless payments in Europe: a multilevel analysis

Financial Innovation, Journal Year: 2025, Volume and Issue: 11(1)

Published: Feb. 6, 2025

Abstract The use of electronic currency for transactions, denoting a cashless paradigm, has become increasingly common. However, this financial innovation is not prevalent in all countries. This study aims to explain the discrepancies across countries, including individual and country factors. It may be superficially posited that lag development stems from or microlevel usage challenges. application Technology Acceptance Model highlights presence overarching characteristics conducive extensive adoption. Thus, an additional stratum, multilevel perspective, needs examined. analytical framework incorporates only attributes but also sociotechnical meso-level factors which they operate. A econometric model used. results these analyses show impact on adoption payments extends beyond (attitude technology use, perceived usefulness, ease use). Our primary contribution, conceptually empirically, broaden analysis vision. comprehensive revealed broader contextual elements, such as infrastructure national skills, exert significant influence transactions. Consequently, widespread acceptance payment methods contingent choices collective phenomenon surrounding environment plays crucial role catalyst end users economy.

Language: Английский

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Examining the Mediating Role of Social Media Engagement on Brand Loyalty: A Case Study of iPhone Users

Data & Metadata, Journal Year: 2025, Volume and Issue: 4, P. 612 - 612

Published: Feb. 13, 2025

This study investigates the mediating role of social media engagement on relationship between brand-related factors and brand loyalty among iPhone users in Saudi Arabia. Specifically, it examines how perceived quality, customer satisfaction, trust influence loyalty, both directly indirectly through engagement. Using a quantitative approach, data was collected from 344 analyzed using Smart PLS-SEM. The findings support all ten proposed hypotheses, demonstrating that positively affect loyalty. Furthermore, these also engagement, which turn strengthens their with confirms significant highlighting its importance building maintaining users. These offer valuable insights for marketers seeking to leverage strategies enhance Arabian market.

Language: Английский

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Understanding customer loyalty in mobile wallet apps: A post-pandemic analysis with customer involvement as moderator

Innovative Marketing, Journal Year: 2025, Volume and Issue: 21(1), P. 338 - 349

Published: March 31, 2025

The adoption of mobile-based payments, particularly mobile wallets, increased significantly during the pandemic, especially in cash-reliant low-income economies. In post-pandemic era, customers have greater flexibility choosing their preferred payment methods, making customer retention vital for businesses. Therefore, it is essential to identify factors influencing loyalty wallet apps. This study, conducted Pakistan, seeks toward apps post-COVID-19 era. Using data from 298 customers, study uses Smart PLS examine relationships within proposed model. outcomes revealed that perceived usefulness (β = 0.201, p 0.000), ease use 0.177, information quality –0.094, 0.001), user satisfaction 0.367, hedonic motivations 0.168, and involvement 0.141, 0.000) are primary determine whether or not a becomes loyal wallets. Moreover, moderates association between –0.146, 0.125, 0.195, –0.151, loyalty. conclusion, usefulness, use, satisfaction, motivations, key determinants new normal.

Language: Английский

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Determinants of mobile wallet usage among Gen Z: Extending the UTAUT2 model with moderating effects of personal innovativeness and gender

International Journal of Information Management Data Insights, Journal Year: 2025, Volume and Issue: 5(1), P. 100336 - 100336

Published: April 6, 2025

Language: Английский

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Investigating Dark Patterns on Social Media: Implications for User Engagement and Impulse Buying Behavior

Journal of Internet Commerce, Journal Year: 2024, Volume and Issue: 23(4), P. 469 - 502

Published: Oct. 1, 2024

With the increasing use of social media and proliferation digital applications, dark patterns have become a significant concern due to their potential impact on user behavior. These aim influence engagement impulse buying in ways that are often subtle undesired. Despite importance this issue, there is lack research examining effects behavior, particularly Middle East. This study investigates key factors associated with A Google Forms survey was conducted 492 participants from PSUT Jordan, SEM employed for hypothesis testing. The found time, effort, pleasure, acceptance significantly positively engagement, while non-routine behavior exerts negative influence. Furthermore, demonstrated positive effect Marketers should prioritize genuine connections ethical practices maintain trust respect autonomy. Dark can erode harm long-term relationships, emphasizing need transparency, proof, data handling. addresses gap understanding consumer

Language: Английский

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Is perceived value enough to create loyalty for m-wallets? Exploring the role of trust and satisfaction

Cogent Business & Management, Journal Year: 2023, Volume and Issue: 10(3)

Published: Nov. 15, 2023

This study explores the role of perceived customer value and loyalty relationships in mobile wallet (M-wallet). The further investigates trust satisfaction as drivers examines traditional value-satisfaction-loyalty relationship. A total 214 responses from M-wallet users were captured using a structured questionnaire cross-sectional survey design. data collected was analyzed with help structural equation modeling. Trust are both found to be mediating Furthermore, results also confirm sequential mediation impact between findings practitioners tailoring their relationship strategies promote loyalty. Finally, this recommends that managers should emphasize leveraging shape addition value. They focus on initiatives win trust, satisfy customers, enhance long-term relationships.

Language: Английский

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Examining the Ethical Implications of Data Privacy and Targeted Advertising in Digital Marketing: Consumer Perceptions

Published: Nov. 21, 2023

Purpose: Examining the Ethical Implications of Data Privacy and Targeted Advertising in Digital Marketing: Consumer Perceptions" is to investigate analyze ethical considerations surrounding utilization consumer data for targeted advertising digital marketing landscape. Design/Methodology/Approach: This approach combines both qualitative quantitative methods provide a holistic understanding perspectives attitudes. Findings: The research "Examining reveals concerns regarding privacy marketing. Participants are apprehensive about personal information use, emphasizing trade-off between personalization privacy. Conclusion: study highlights intricate relationship privacy, advertising, perceptions transparency trust pivotal responsible practices. Practical Contribution Literature: offers practical insights marketers balance ethically. It contributes theliterature by addressing perceptions, guiding strategies.

Language: Английский

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An evaluation of the determinants affecting students’ satisfaction and intention to use e-learning tools: A study based on the technology acceptance model

Journal of Infrastructure Policy and Development, Journal Year: 2024, Volume and Issue: 8(8), P. 6218 - 6218

Published: Aug. 22, 2024

The study’s goal was to investigate the impact of e-learning determinants on student satisfaction and intention use tools. dependent independent variables in this study were based technological acceptance model. examines three determinants, including usefulness, ease use, facilitating conditions, as variables, while used variables. Additionally, is unique by adding a variable mediator examine relationship between use. A questionnaire prepared distributed 324 undergraduate students from Jordan’s private universities basis convenience sample. proposed hypotheses investigated using quantitative techniques regression SPSS SEM AMOS. findings revealed that positively impacted determinants. It found satisfaction. Furthermore, be via Universities other educational institutions are advised identify appropriate satisfy students’ demands motivate them tools light findings. Private can accomplish their goals, stay ahead competition, obtain competitive advantage properly understanding satisfaction, application successful solutions.

Language: Английский

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Exploring the Impact of E-WOM Information via Social Media on Customer Purchasing Decision: A Mediating Role of Customer Satisfaction

Data & Metadata, Journal Year: 2024, Volume and Issue: 3

Published: Oct. 9, 2024

The study investigates the impact of E-WOM information on purchasing decisions, using customer satisfaction as a mediator. It examines independent variables, such quality, quantity, and credibility, dependent consumer with serving mediator to investigate relationship between decisions. A questionnaire was issued 307 social media-active clients, hypotheses were tested quantitative methods. Data analysis comprised descriptive statistics, Cronbach's alpha, skewness kurtosis, Pearson correlation coefficient, well fit model for measuring reliability validity, regression sub-hypotheses, path evaluating main hypotheses. findings revealed that all three dimensions had positive purchase both individually jointly. Customer has influence Furthermore, been shown positively decisions via satisfaction. suggests organizations should understand in order fulfill their goals, remain ahead competition, obtain competitive advantage. Proper tracking media reviews, comments, recommendations may help deliver answers, increase satisfaction, aid making

Language: Английский

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