Journal of Services Marketing,
Journal Year:
2007,
Volume and Issue:
21(6), P. 410 - 423
Published: Sept. 18, 2007
Purpose
This
study
aims
to
examine
the
applicability
of
key
measures
service
quality
and
customer
satisfaction
in
a
cross‐cultural
setting,
first
establishing
measurement
equivalence
then
investigating
impact
culture
on
these
measures.
Design/methodology/approach
Using
scenarios
involving
visit
dentist's
office,
respondents
from
Germany,
Japan,
USA
participated
2
×
factorial
experiment
which
authors
manipulated
both
expectations
(low/high)
performance
(low/high).
Findings
Regardless
expectations,
when
was
low,
low‐context
(USA
Germany)
perceived
lower
than
did
high‐context
country
(Japan),
but
gave
higher
ratings
Japanese
high.
Practical
implications
The
findings
this
highlight
necessity
considering
interpreting
ratings.
Originality/value
research
adds
credence
paramount
role
plays
consumers'
satisfaction.
Journal of Services Marketing,
Journal Year:
2008,
Volume and Issue:
22(7), P. 568 - 577
Published: Oct. 10, 2008
Purpose
This
study
aims
to
investigate
the
effects
of
age
on
mobile
service
quality
perceptions
and
its
impact
perceived
value,
satisfaction
loyalty
between
two
significant
user
segments
–
Generation
Y
baby
boomers.
Design/methodology/approach
A
multiple
group
structural
equation
modeling
approach
is
utilized
assess
proposed
model.
Findings
The
results
identify
attributes
that
are
important
Y‐ers
also
finds
differences
groups
in
terms
effect
economic
emotional
value
satisfaction.
Research
limitations/implications
limitation
lies
measurement
quality.
Another
different
methods
data
collection
groups.
Future
research
recommended
examine
other
generations,
ethnic
groups,
demographic
variables.
Practical
implications
strongly
suggest
decisions.
It
suggested
marketers
appeal
for
Gen
while
placing
an
emphasis
Originality/value
role
gender
decisions
provides
insights
how
promote
their
services
diverse
consumer
segments.
Journal of Consumer Research,
Journal Year:
2013,
Volume and Issue:
40(4), P. 726 - 739
Published: July 25, 2013
Journal
Article
“Wii
Will
Rock
You!”
The
Use
and
Effect
of
Figurative
Language
in
Consumer
Reviews
Hedonic
Utilitarian
Consumption
Get
access
Ann
Kronrod,
Kronrod
Search
for
other
works
by
this
author
on:
Oxford
Academic
PubMed
Google
Scholar
Shai
Danziger
Research,
Volume
40,
Issue
4,
1
December
2013,
Pages
726–739,
https://doi.org/10.1086/671998
Published:
25
July
2013
