Journal of Global Marketing,
Journal Year:
2023,
Volume and Issue:
36(4), P. 245 - 267
Published: April 30, 2023
The
extant
literature
on
dark
side
of
consumer-brand
relationship
is
still
growing.
Recently,
researchers
have
given
it
notable
concentration,
yet
some
gaps
exist
specifically
in
context
social
media
brand
communities.
present
work
adds
to
the
understanding
negative
sides
via
empirically
investigating
hate
based
anti-brand
communities
an
emerging
market
India.
This
study
makes
use
survey
method
approach
387
users
platforms
test
integrated
model
precursors
and
consequents
data
was
analyzed
using
structural
equation
modeling
its
findings
confirm
positively
stronger
association
symbolic
incongruity
past
experience
with
hate.
Brand
hate;
turn,
strongly
affect
non-purchase
intention,
word-of
mouth
retaliation.
Results
managerial
useful
implications
for
managers.
Asia-Pacific Journal of Business Administration,
Journal Year:
2023,
Volume and Issue:
16(3), P. 655 - 676
Published: Jan. 3, 2023
Purpose
When
a
company
practices
greenwashing,
it
violates
consumers'
expectations
by
deliberately
deceiving
them
about
their
environmental
or
the
benefits
of
products/services.
This
study
investigated
effects
greenwashing
on
corporate
reputation
and
brand
hate.
Furthermore,
this
explored
mediating
perceived
performance
green
risk.
Design/methodology/approach
A
survey
design
using
cross-sectional
primary
data
from
420
Portuguese
consumers
who
identified
recognized
brands
engaged
in
was
employed.
The
proposed
hypotheses
were
tested
structural
equation
modeling
techniques.
Findings
study's
findings
show
that
consumer
perceptions
may
damage
brands.
results
has
negative
effect
through
Additionally,
positive
direct
hate
Therefore,
reducing
can
improve
performance,
buffer
risk,
ultimately
enhance
reputation.
lead
to
relationships
with
customers.
Originality/value
Based
signaling
expectancy
violation
theories,
develops
new
framework
highlighting
detrimental
combination
these
theories
provides
right
understand
how
extreme
feelings
like
reputation,
thus
advancing
current
research
lacks
studies
association
between
constructs.
International Journal of Consumer Studies,
Journal Year:
2024,
Volume and Issue:
48(2)
Published: Feb. 4, 2024
Abstract
Consumers
often
rely
on
electronic
word‐of‐mouth
(eWOM)
interaction
as
a
source
of
information
about
brands.
It
helps
them
in
making
decisions
their
purchases.
This
study
aimed
to
assess
word
mouth
and
identifies
its
relationship
with
various
brand
characteristics.
279
research
articles
examining
eWOM
were
systematically
identified
extracted
from
Scopus‐based
peer‐reviewed
literature.
A
bibliometric
analysis
was
conducted
these
using
bibliometrix‐R
VOSviewer.
review
highlighted
the
most
frequently
cited
co‐cited
domain
evolution
SPAR‐4‐SLR
methodology.
Additionally,
based
Antecedent–Decisions–Outcome
(ADO)
framework,
comprehensive
done
which
most‐studied
attributes
antecedents,
decisions,
outcomes
investigation
revealed
that
attitude
studied
followed
by
image,
engagement,
so
forth.
Further,
ADO
framework
is
used
summarize
this
study's
scholarly
contributions,
practical
applications,
future
prospects.
Furthermore,
hate,
authenticity,
activism,
congruence,
personality,
co‐creation,
identity
deduced
trends
domain.
Journal of Internet Commerce,
Journal Year:
2024,
Volume and Issue:
23(2), P. 144 - 171
Published: March 25, 2024
Dark
patterns
and
digital
nudging
are
persuasive
techniques
that
influence
customer
decision-making
in
the
world.
This
study
analyzed
80
articles
published
reputed
peer-reviewed
journals
international
conferences
using
Theory-Context-Characteristics-Methods
(TCCM)
framework.
The
paper
offers
five
significant
contributions.
First,
it
adds
to
theoretical
understanding
of
area.
Second,
identifies
various
contexts
which
dark
employed.
Third,
elucidates
characteristics
(key
variables)
nudging.
Fourth,
determines
methodologies
used
prior
studies
field.
Lastly,
proposes
future
research
areas
By
presenting
a
comprehensive
overview
field,
could
stimulate
scholarly
serve
as
valuable
base
for
researchers.
Furthermore,
insights
into
will
educate
online
customers
allow
managers
devise
strategies
mitigate
pain
points.
Journal of Promotion Management,
Journal Year:
2024,
Volume and Issue:
30(5), P. 811 - 841
Published: Feb. 27, 2024
The
paper
investigates
the
impact
of
negative
online
word-of-mouth
(OWOM)
generated
from
consumer-run
communities
on
brand
hate
and
activism
moderating
role
collectivism
in
cultural
orientation.
Specifically,
authors
used
Stimulus-organization-response
cognitive
dissonance
theories
to
develop
research
model.
Data
were
collected
337
valid
responses
customers
who
are
members
groups
support
constructed
hypotheses.
Smart-PLS
was
analyze
data.
Negative
OWOM
found
be
a
driver
psychological
discomfort,
which,
turn,
generates
hate.
formation
can
lead
anti-brand
activism.
results
highlighted
that
collectivist
orientation
significantly
moderates
relationship
between
discomfort
consumers,
as
well
This
study
enriches
existing
literature
by
further
understanding
virtual
emphasizing
behavioral
outcomes.
Our
takeaways
provide
valuable
implications
for
promotion
practitioners
understand
users'
mechanisms
select
appropriate
tool
such
emphasize
KOC
(key-opinion-consumers)
KOL
(key-opinion-leaders)
interaction
handle
consequences
within
time
limits,
reducing
contradicting
affective
states
before
escalate.
Measuring Business Excellence,
Journal Year:
2024,
Volume and Issue:
28(2), P. 177 - 192
Published: Jan. 29, 2024
Purpose
E-commerce
companies
use
different
types
of
dark
patterns
to
manipulate
choices
and
earn
higher
revenues.
This
study
aims
evaluate
prioritize
used
by
e-commerce
determine
which
are
the
most
profitable
risky.
Design/methodology/approach
The
analytic
hierarchy
process
(AHP)
prioritizes
observed
categories
based
on
literature.
Several
corporate
academic
specialists
were
consulted
create
a
comparison
matrix
assess
elements
detected
pattern
types.
Findings
Economic
indicators
significant
aspect
every
business.
Consequently,
many
manipulative
methods
such
as
boost
their
revenue.
revealed
that
revenue
generated
varies
greatly.
It
was
found
exigency,
social
proof,
forced
action
sneaking
generate
highest
revenues,
whereas
obstruction
misdirection
only
marginal
revenues
for
an
company.
Research
limitations/implications
limitation
AHP
is
rating
scale
in
analysis
conceptual.
Consequentially,
pairwise
comparisons
may
induce
bias
results.
Practical
implications
paper
suggests
methodical
operational
techniques
choose
priority
drive
profits
with
minimum
tradeoffs.
ranking
technique
might
be
carried
out
once
year
understand
any
new
used.
Originality/value
advantages
understanding
trade-offs
implementing
massive.
can
optimize
spent
time
resources
beneficial
avoiding
ones
annoy
consumers.
Journal of Travel & Tourism Marketing,
Journal Year:
2024,
Volume and Issue:
41(2), P. 208 - 220
Published: Feb. 7, 2024
This
paper
explores
how
destination
brand
hate
develops
over
time
after
a
negative
experience.
Drawing
on
the
trajectory
method,
participants
were
asked
to
graphically
trace
course
of
their
feelings
toward
destinations
and
discuss
drivers
consequences
those
feelings.
study
identifies
four
types
trajectories
hate:
"revenge
for
destination's
complete
failure,"
"avoidance
due
environmental
discontent,"
"forgiveness
beyond
control,"
"resilient
devotion."
These
differ
in
factors
that
lead
hate,
duration
as
well
hate.
