Empowering the Engagement of Digital Marketing Delivery Services Innovation Apps DOI Open Access
Rozita Naina Mohamed, Mohd Saifullah Rusli, Halimahton Borhan

et al.

˜The œEuropean Proceedings of Social & Behavioural Sciences, Journal Year: 2023, Volume and Issue: 131, P. 29 - 41

Published: Nov. 14, 2023

Middle East, Türkiye, Malaysia, and Thailand have more than ten online food distributors.Food delivery service apps (FDS) use digital tools to engage retain the countries' foodies.This project improves marketing, technology, social media app practices.The speed of services, prices, rates, selections, deals, user interface, UI, user-friendliness, etc. distinguish them.Thus, this study examines main factors influencing customers' engagement using services.The collected 512 responses.The examined most important affecting customer for services (FDS).We are focusing on four independent variables: types tools, selection in terms technique, time, price, convenience motivation factor, illustration engaging customers sustaining business competitive advantage.The research will reveal exogenous variable directly sequentially engagement.Customers want fast, easy, convenient transactions.Time factor consuming significantly affected (FDS).This novel improve FDS businesses, entrepreneurs, industry.

Language: Английский

Unpacking AI for hospitality and tourism services: Exploring the role of perceived enjoyment on future use intentions DOI
Arthur Huang, Ahmet Öztürk, Tingting Zhang

et al.

International Journal of Hospitality Management, Journal Year: 2024, Volume and Issue: 119, P. 103693 - 103693

Published: Feb. 10, 2024

Language: Английский

Citations

28

What will make Generation Y and Generation Z to continue to use online food delivery services: a uses and gratifications theory perspective DOI
Trieu Nguyen, Dung Minh Nguyen

Journal of Hospitality Marketing & Management, Journal Year: 2023, Volume and Issue: 33(4), P. 415 - 442

Published: Nov. 7, 2023

The rapid growth of online food delivery (OFD) services presents new opportunities and challenges for OFD stakeholders, emphasizing the strategic importance retaining customers. However, existing continuance literature lacks diverse theoretical approaches customer segment-specific knowledge, limiting a comprehensive understanding post-pandemic behavior. This study leverages uses gratifications (U&G) theory to delve into customers' expectations motivations continuing use OFD, with particular focus on possible differences between Generation Y Z By applying mixed-method approach, results identified six usage, classified three groups: utilitarian, hedonic, social gratifications. assign varying levels enriches current by demonstrating explanatory prowess U&G phenomenon provides practical suggestions stakeholders cultivate competitiveness sustainable growth.

Language: Английский

Citations

19

Exploring post-usage behaviour in app-based ride-sourcing services: Evidence from Egypt DOI Creative Commons
Moustafa Elnadi,

Ciro Troise,

Paul R. Jones

et al.

Technological Forecasting and Social Change, Journal Year: 2024, Volume and Issue: 207, P. 123643 - 123643

Published: Aug. 7, 2024

Despite numerous studies focusing on ride-sourcing services, most have concentrated users' pre-usage behaviour. This study explores post-usage behaviour, aiming to identify significant factors affecting existing intentions continue using app-based services in Egypt. Integrating the Expectation-Confirmation Model (ECM), Technology Acceptance (TAM), and Readiness (TRM), this research identifies key determinants influencing perceptions continued usage intentions. An online questionnaire collected empirical data from 381 respondents, analysed partial least squares structural equation modelling (PLS-SEM). The results highlight essential roles of optimism, innovativeness, discomfort, insecurity shaping apps' usefulness. Additionally, perceived ease use is determined by innovativeness discomfort. Furthermore, continuance intention significantly associated with satisfaction level, usefulness, use. study's findings offer valuable insights for service providers, aiding their understanding variables decisions apps enabling them retain satisfy current users effectively.

Language: Английский

Citations

8

Are you hungry for play? Investigating the role of emotional attachment on continuance intention to use food delivery apps DOI Open Access
Xuan Tai, Thu Thi Trinh, Chris Ryan

et al.

Journal of Hospitality and Tourism Insights, Journal Year: 2024, Volume and Issue: 7(5), P. 2968 - 2991

Published: Jan. 12, 2024

Purpose Food delivery apps (FDAs) have rapidly developed due to mobile technologies, changes in modern consumption and increased online use during the COVID-19 pandemic. Despite this, platforms are struggling build a stable customer base make profit. This study combined tech-driven motivators an information system success model (ISSM) emotional attachment operated by affect transfer theory (ATT) explain why people might continue FDA. Design/methodology/approach An quantitative cross-sectional survey was carried out via Prolific platform. Data were collected from 416 FDA users analyzed test hypotheses using partial least squares based structural equation modeling. Findings The found that quality, quality directly influence continued of Moreover, results suggest perceived social interactivity playfulness significant antecedents attachment. Research limitations/implications findings this enrich current literature on continuance intention food services integrating technology- affective-based factors. also provide various practical implications for app designers marketers foster bond with users, resulting high retention rate. Originality/value proposes integrated framework ISSM ATT enhancing understanding consumer behaviors post-adoption stage

Language: Английский

Citations

7

Ascertaining the impact of e-service quality on e-loyalty for the e-commerce platform of liner shipping companies DOI
Shih-Liang Chao, Ming‐Miin Yu,

Sin-Yi Wei

et al.

Transportation Research Part E Logistics and Transportation Review, Journal Year: 2024, Volume and Issue: 184, P. 103491 - 103491

Published: March 23, 2024

Language: Английский

Citations

7

Aligning restaurants and artificial intelligence computing of food delivery service with product development DOI
Shu-Hua Wu, Edward C.S. Ku

Journal of Hospitality and Tourism Technology, Journal Year: 2024, Volume and Issue: 15(3), P. 379 - 396

Published: March 20, 2024

Purpose This study aims to analyze how restaurants' collaboration with mobile food delivery applications (MFDAs) affects product development efficiency and argues that technological capabilities moderate relational ties impact the joint decision-making of restaurant products. Design/methodology/approach A model was formulated using a resource-based view real options theory. In all, 472 samples were collected from restaurants collaborating MFDAs, partial least squares structural equation modeling applied proposed model. Findings The findings this indicate three factors are critical between MFDAs; must develop strong connection latter ensure meals consistently served promptly. Developers MFDAs should use artificial intelligence analysis, such as order records different genders ages or various consumption attributes, collaborate restaurants. Originality/value To best authors’ knowledge, is one few considers role strategy for operations, authors found can enhance restaurants’ efficiency. Second, strategic adaptation changes, firms help consumers identify

Language: Английский

Citations

5

What factors drive consumers’ desire to continue using food delivery apps (FDA) in Taiwan after the COVID-19 pandemic? DOI

Yi-Man Teng,

Kun‐Shan Wu,

Wen-Cheng Wang

et al.

Journal of Hospitality and Tourism Technology, Journal Year: 2023, Volume and Issue: 14(5), P. 878 - 892

Published: Aug. 4, 2023

Purpose This study aims to establish a comprehensive model integrating variables from the updated unified theory of acceptance and use technology (UTAUT), expectation-confirmation (ECM) trust determine what factors influence consumers’ decision continue using food delivery apps (FDA) after COVID-19 outbreak in Taiwan. Design/methodology/approach Data was collected 350 respondents living Taiwan via Line Google Forms link. A total 333 valid responses were analyzed 17 invalid questionnaires eliminated. To test suggested paradigm, partial least squares-structural equation modeling used as data analysis approach. Findings The results indicate FDA users’ continuance intention (CI) is directly significantly affected by performance expectancy, satisfaction habit. All constructs UTAUT theory, confirmation FDA, positively impacts CI. Originality/value Although intentions toward have previously been topic research, there paucity literature that discusses connections between CI pandemic By focusing on relationships multiple antecedents CI, this contributes reducing existing gap. Explanation surrounding elements influencing provided examining several aspects usage, including technological psychological postadoption issues.

Language: Английский

Citations

11

Investigating Antecedents of Intention to Use Green Agri-Food Delivery Apps: Merging TPB with Trust and Electronic Word of Mouth DOI Open Access
Kamel Mouloudj, Maria Carmela Aprile, Ahmed Chemseddine Bouarar

et al.

Sustainability, Journal Year: 2025, Volume and Issue: 17(8), P. 3717 - 3717

Published: April 20, 2025

The rapid expansion of digital platforms has significantly influenced consumer purchasing behaviors, particularly in the agri-food sector. Therefore, this paper investigates key factors driving customers’ intention to use green delivery apps (GAFDAs) by integrating trust and electronic word mouth (eWOM) into Theory Planned Behavior (TPB) framework. Additionally, study examines gender as a moderating variable, assessing whether its influence alters relationships between determinants behavioral intention. Data were collected from 252 Algerian consumers, proposed model was tested using SmartPLS 4 SPSS 26.0. results confirm that attitude, subjective norms, perceived control (PBC), trust, eWOM positively GAFDAs, with PBC emerging strongest predictor. Moreover, moderates effect on intention, influencing men’s adoption decisions but not those females. In contrast, norms are stronger predictors for female consumers. These findings highlight importance gender-specific marketing strategies enhance GAFDA adoption. This contributes literature extending TPB eWOM, moderation, offering valuable insights marketers, policymakers, app developers promoting sustainable food consumption.

Language: Английский

Citations

0

Price or quality? Consumers' preferences and willingness to pay (WTP) for online food delivery services in the COVID-19 era DOI

Satender Pal Singh,

Bishnu Prasad Dash, Amit Sachan

et al.

The TQM Journal, Journal Year: 2023, Volume and Issue: 36(8), P. 2449 - 2468

Published: Aug. 11, 2023

Purpose This article investigates the impact of COVID-19 pandemic on consumer preference for attributes online food delivery (OFD) services in India. It also shows how order size influences consumer's willingness to pay (WTP) OFD services. Design/methodology/approach work incorporates a conjoint analysis-based approach determine OFDs such as price, time, restaurant rating and packing quality during pandemic. The fractional factorial design is applied data collection. relative importance part-worth utility attributes' levels have been determined. Further, associated with used find WTP different attributes. Findings has changed from price When small, consumers exhibit higher time than quality. In contrast, show increase size. attains highest level case quality, followed by convenience rises Practical implications insights highlight need industry redesign business framework post-pandemic era. hygiene safety measures maintained significantly their purchasing behaviour, raising service (food quality) apart price. Originality/value determines consumers' each attribute OFDs, along importance. Moreover, this study contributes existing literature exhibiting

Language: Английский

Citations

10

An empirical study on the use of artificial intelligence in the banking sector of Indonesia by extending the TAM model and the moderating effect of perceived trust DOI Creative Commons
Ridho Bramulya Ikhsan, Yudi Fernando,

Hartiwi Prabowo

et al.

Digital Business, Journal Year: 2024, Volume and Issue: unknown, P. 100103 - 100103

Published: Dec. 1, 2024

Language: Английский

Citations

3