Exploring affiliate marketing's impact on customers' brand engagement and vulnerability in the online banking service sector DOI
Δαμιανός Π. Σακάς, Nikolaos T. Giannakopoulos, Panagiotis Trivellas

et al.

International Journal of Bank Marketing, Journal Year: 2023, Volume and Issue: 42(6), P. 1282 - 1312

Published: April 8, 2023

Purpose The purpose of this paper is to examine the impact affiliate marketing strategies as a tool for increasing customers' engagement and vulnerability over financial services. This attempted by examining connection between factors brand metrics. Design/methodology/approach authors developed three-staged methodological context, based on 7 most known centralized payment network (CPN) firms' website analytical data, which begins with linear regression analysis, followed hybrid modeling (agent-based dynamic models), so simulate factors' variation in 180-day period. deployed context ends applying cognitive method producing heatmaps facial analysis CPN websites selected 47 vulnerable customers, gathering more insights into their engagement. Findings Throughout simulation results study, it becomes clear that higher number backlinks referral domains tend increase brand-engaged customers. Research limitations/implications From process, implication enhance has been highlighted. A customers could mean categories would be impacted CPNs' marketing. Improving those knowledge services utility utmost importance. Practical implications outcomes research indicate online banking service providers can brands adopting techniques. To avoid vulnerability, marketers should aim apply relevant provided Originality/value paper's provide new approach literature, where customer's comes out valuable metric estimating sector vulnerability.

Language: Английский

Factors affecting green purchase behavior: A systematic literature review DOI Creative Commons
Kavita Sharma,

Chandni Aswal,

Justin Paul

et al.

Business Strategy and the Environment, Journal Year: 2022, Volume and Issue: 32(4), P. 2078 - 2092

Published: Sept. 5, 2022

Abstract The worldwide increased consumption of goods and services squeezes natural resources, thus causing severe damage to the environment. In backdrop growing affirmative reaction people, inclination buy green products is on rise. Therefore, we explore extant literature identify factors established for their role in determining purchase having a less damaging impact A systematic review was conducted following Theory‐Context‐Characteristics‐Methodology framework covering 151 empirical studies intention behavior, published between years 2000 2021. This paper identifies influencing consumers' behavior provides strategic insights marketers create better marketing opportunities products.

Language: Английский

Citations

149
Impact of COVID‐19 on changing consumer behaviour: Lessons from an emerging economy DOI
Debadyuti Das, Ashutosh Sarkar, Arindam Debroy

et al.

International Journal of Consumer Studies, Journal Year: 2022, Volume and Issue: 46(3), P. 692 - 715

Published: Feb. 5, 2022

The present study investigates the impact of COVID-19 on Consumers' changing way life and buying behaviour based their socio-economic backgrounds. A questionnaire survey was carried out to understand consumers' affordability, lifestyle, health awareness how these effects influenced behaviour. total 425 usable responses were analysed using structural equation modelling considering background as exogenous variables Adaptation in endogenous variables. reveals that has affected consumers unorganised sectors more than others induced an increase demand for affordable substitutes daily necessities. wellness entertainment products is found depend upon occupation family earning status which jointly mediated by affordability lifestyle changes. Further, findings show hygiene depends current employment towards hygiene. model developed allows decision-makers identify segments population with certain backgrounds could be targeted ones products. In addition, provides rich insights managers what kind product substitution would viable market during pandemic.

Language: Английский

Citations

83
Visual merchandising and store atmospherics: An integrated review and future research directions DOI Creative Commons
Rituparna Basu, Justin Paul, Kandarp Singh

et al.

Journal of Business Research, Journal Year: 2022, Volume and Issue: 151, P. 397 - 408

Published: July 15, 2022

Visual merchandising has gained importance in contemporary retail research and practice. Initially considered as an essential element of store atmospherics, the scope visual now extended well beyond usual reference a stimulus. As on atmospherics continues to converge, this systematic literature review aims identify gaps overlaps help researchers with directions formulating original ideas cross-over domain. A framework-based using Theory, Context, Characteristics, Methods (TCCM) typology integrated analysis 88 articles published between 2000 2020 was carried out. It found that product-driven display function been closely related atmosphere store-wide function. Hence framework becomes imperative understand their interplay evolving traditional e-tailers' environments. The paper contributes first most comprehensive substitutable domain- atmospherics.

Language: Английский

Citations

76
Like it or not! Brand communication on social networking sites triggers consumer‐based brand equity DOI
Vikas Arya, Justin Paul, Deepa Sethi

et al.

International Journal of Consumer Studies, Journal Year: 2021, Volume and Issue: 46(4), P. 1381 - 1398

Published: Nov. 17, 2021

Abstract This study examines how brand communication influences consumer‐based equity (BEQ) through social networking sites in the presence of attachment (BAT) as a mediator. The outcomes related to consumer‐BEQ, such consumers’ pay intention and loyalty brand’s vocal ability, are also explored this study. An empirical investigation for 498 responses was carried using Smart‐PLS, Process‐macro & artificial neural network modeling based hybrid approach. analysis indicates that consumer‐BEQ is high when on media platforms positive. A strong mediating role BAT confirmed. unique terms explaining its impact While focusing Millennials’ tech‐savvy characteristics considering SNSs an advanced tool communication, brands should refine their marketing strategy.

Language: Английский

Citations

80
Why do consumers prefer a hometown geographical indication brand? Exploring the role of consumer identification with the brand and psychological ownership DOI

Gangren Zhang,

Cheng Lu Wang, Jiaojiao Liu

et al.

International Journal of Consumer Studies, Journal Year: 2022, Volume and Issue: 47(1), P. 74 - 85

Published: March 18, 2022

Abstract This research investigates the consumer purchase intention of products with geographic indications (GIs) based on a sample 351 valid responses in three representative regions that are well known for their GIs navel orange brands. Drawing theories consumer‐brand relationship, social identity or identification brand, and psychological ownership, our empirical results support hypotheses. Specifically, it is found consumers tend to have higher hometown GI brands than non‐hometown Meanwhile, impact brand origin, is, versus be mediated by In addition, ownership moderates high enhances origin intention, whereas low negates this effect. Theoretical contributions managerial implications provided.

Language: Английский

Citations

68
Effect of customer's perception on service robot acceptance DOI
Yi Li, Chongli Wang

International Journal of Consumer Studies, Journal Year: 2021, Volume and Issue: 46(4), P. 1241 - 1261

Published: Oct. 19, 2021

Abstract A service robot is a physical entity integrated with information technology (IT) which can autonomously provide customized services to people. While the use of robots regarded as one most important trends in marketing, customer acceptance still major barrier their application scenarios. This study examines characteristics (anthropomorphism, autonomy) and (role clarity, ability) antecedents affecting from perspective encounters. Subsequently, develops conceptual model based on (TAM). sample 406 respondents an online survey China was used test proposed model. The results show that anthropomorphism, autonomy, ability are positively related perceived usefulness, while ability, role clarity ease use. Both usefulness significant attitude. Customer attitude determines Our findings have implications for both researchers practitioners.

Language: Английский

Citations

65
Augmented reality generalizations: A meta-analytical review on consumer-related outcomes and the mediating role of hedonic and utilitarian values DOI
Valter Afonso Vieira, Diego Rafael, Raj Agnihotri

et al.

Journal of Business Research, Journal Year: 2022, Volume and Issue: 151, P. 170 - 184

Published: July 6, 2022

Language: Английский

Citations

63
Migration of skilled professionals across the border: Brain drain or brain gain? DOI
Bhawana Bhardwaj, Dipanker Sharma

European Management Journal, Journal Year: 2022, Volume and Issue: 41(6), P. 1021 - 1033

Published: Dec. 19, 2022

Language: Английский

Citations

61
Understanding digital consumer: A review, synthesis, and future research agenda DOI
Ayşegül Sağkaya Güngör, Tuğçe Ozansoy Çadırcı

International Journal of Consumer Studies, Journal Year: 2022, Volume and Issue: 46(5), P. 1829 - 1858

Published: March 25, 2022

Abstract In the last 20 years, proliferation of digital technologies has significantly impacted both businesses' operations and how consumers get information, engage, buy. Through analysis 74 marketing journals, this article identifies current situation possible gaps within consumer behavior research. By combining bibliometric machine learning algorithms, authors have identified key topics in 5‐year intervals their evolution over time. The study results show that digitalization overreached its original subsistence become an essential aspect mainstream consumption patterns. reveals three domains behavior: (1) use classical theories application to context; (2) transactional subjects consumers’ digitalization; (3) marketing's impact on specific product groups. Regression‐based time series applied 42 discovered by text mining define future research directions. Within topics, significant growth is expected mobile channel use, sustainable consumption, user‐generated content, social media engagement. general, exhibit a shift from point view more theoretical strategic perspective. Possible are emerge from: interactive immersive practices; outcomes pandemic patterns; enhancing brand engagement through consumer‐to‐consumer interactions; (4) understanding issues like collaboration, trust, service satisfaction.

Language: Английский

Citations

58
Predicting the antecedents of consumers' intention toward purchase of mutual funds: A hybrid PLS‐SEM‐neural network approach DOI
Anand Kumar Mishra, Rohit Bansal, Prince Kumar Maurya

et al.

International Journal of Consumer Studies, Journal Year: 2022, Volume and Issue: 47(2), P. 563 - 587

Published: July 12, 2022

Abstract The current study intends to identify the behavioural antecedents of investors' attitude and investment intention toward mutual funds using a robust SEM‐ANN approach. It focuses on novel factors in purview COVID‐19 pandemic, increasing digitalization social media usage. research outcome indicates that (ATB), awareness (AW) decision involvement (IDI) have significant positive relation with (BI). In contrast, perceived barrier (PBR) negatively relates intention. Herd behaviour (HB) influence (SMI) do not funds. Moreover, all tested predictors share direct fund investment, barring risk (PR), which has an inverse relationship. As per ANN sensitivity analysis, is most crucial determinant followed by (AW), barriers (IDI). Among determinants attitude, self‐efficacy (SE) important determinant, usefulness (PU), emergency (PEMER), subjective norms (SN) (PR).

Language: Английский

Citations

56