SEO vs. UX in Web Design DOI Creative Commons
David Juárez Varón,

Manuel Ángel Juárez-Varón

International Journal of Software Science and Computational Intelligence, Journal Year: 2024, Volume and Issue: 16(1), P. 1 - 26

Published: April 24, 2024

This work addresses a research gap in digital marketing by attempting to compare the effort achieving best organic search engine ranking with providing user experience web navigation. The objective is validate companies' efforts world, and study focused on toy sector Spain, specifically Google engine, measuring browsing through neuromarketing biometrics. top 30 results for each were collected 638 keywords related toys Spain. Subsequently, three best-positioned websites determined, their was measured using biometrics, triangulated qualitative research. approach allows contrasting brand authority world (visibility search) navigation (trust ease of purchase decision-making). Results indicate that do not necessarily correspond experiences.

Language: Английский

Theory generation from literature reviews: A methodological guidance DOI
Rodoula H. Tsiotsou, Bernadett Köles, Justin Paul

et al.

International Journal of Consumer Studies, Journal Year: 2022, Volume and Issue: 46(5), P. 1505 - 1516

Published: Sept. 1, 2022

Abstract This article aims to assist researchers in navigating the path theory creation by investigating how they might build through literature reviews. In particular, we propose and elaborate upon Theory Generation from Literature Review (TGLR) process, capturing different methods techniques be applied depending on level of development saturation characterizing focal area inquiry. second part article, briefly present 21 articles conducting systematic reviews consumer research topics selected for this special issue IJCS.

Language: Английский

Citations

30

Virtual reality: A review and a new framework for integrated adoption DOI Creative Commons
Omar H. Fares, Joseph Aversa, Seung Hwan Lee

et al.

International Journal of Consumer Studies, Journal Year: 2024, Volume and Issue: 48(2)

Published: March 1, 2024

Abstract Scholarly research on virtual reality (VR) is characterized by a dynamic tension between VR's potential and the challenges impeding its adoption. Grounded in mixed‐methods systematic review, this examines drivers influencing consumer VR adoption rigorously combining qualitative quantitative analyses of 158 scholarly articles ranging from 1996 to 2023. Based an extensive analysis literature, we introduce Virtual Reality Integrated Adoption Framework (VRIAF), which first review focusing exclusively This empirically substantiated model integrates key determinants such as attitudes, perceived enjoyment, ease use, social influences, previous user experiences. The identifies four pivotal themes through exploration, further elucidated meta‐analyses weight analyses. These encompass experience environments, role construction design, immersive attributes technologies, ongoing technological advancements patterns. contributes significantly theoretical understanding provides practical insights for professionals. By delineating future directions, study bridges gap exploration application, offering valuable resource both scholars practitioners field VR.

Language: Английский

Citations

9

Social media influencers and immersive technologies for dynamic consumer behavior DOI
George S. Spais, Varsha Jain, John B. Ford

et al.

Journal of Consumer Behaviour, Journal Year: 2024, Volume and Issue: 23(5), P. 2390 - 2394

Published: May 6, 2024

Language: Английский

Citations

9

Omnichannel shopping habit development DOI Creative Commons
Neeru Sharma, Johra Kayeser Fatima, S Sharma

et al.

International Journal of Consumer Studies, Journal Year: 2024, Volume and Issue: 48(4)

Published: June 27, 2024

Abstract Given the growing importance of habit development in omnichannel literature, this study aims to explore factors contributing shopping and subsequent impact on usage word‐of‐mouth. Data from 512 shoppers via an online survey were analysed using structural equation modelling. Results show that in‐store employee interactions strongly affect cognitive engagement, while digital predominantly influence affective engagement. Affective engagement is key for value consciousness, which, along with drives development. Significant moderation income relationship length also suggest higher longer foster stronger due consciousness. Additional analysis reveals a significant moderating between consciousness its outcomes. This research advances retail literature by illustrating how mode interaction (digital or personal) can various types works as mediator moderator driving Retailers cultivate habitual enhancing positive across channels monitoring

Language: Английский

Citations

7

Analysis of Factors Influencing Digital Transformation of Tourism Villages: Evidence from Bogor, Indonesia DOI Creative Commons
Isbandriyati Mutmainah, Iis Anisa Yulia, Foni Agus Setiawan

et al.

Tourism and Hospitality, Journal Year: 2025, Volume and Issue: 6(2), P. 57 - 57

Published: March 28, 2025

This study examines the main determinants influencing commitment of tourism village managers and business stakeholders to implement digital transformation. It will test impact perceived benefits, attitudes towards change, consumer behavior technological context on intentions commitments enterprises in Bogor Regency, Indonesia. The Causal Step multiple linear regression analysis examined 146 respondents selected through saturated sampling. findings indicated that significantly influenced a transformation, mediated by intention transformation became perfect part partial mediator influence change Perceived benefits only directly affected research has at least two novelties, conceptual contextual novelties. Conceptual novelty is studied focusing villages. offer more thorough understanding conditions stages embraced

Language: Английский

Citations

1

Fuzzy‐set qualitative comparative analysis in consumer research: A systematic literature review DOI
Vaibhav Shwetangbhai Diwanji

International Journal of Consumer Studies, Journal Year: 2022, Volume and Issue: 47(6), P. 2767 - 2789

Published: Nov. 25, 2022

Abstract The traditional symmetrical methods may not be sufficient for effectively examining the asymmetries that are evident in real‐world complex consumption context form of pandemic, and other technological, sociocultural, environmental, geo‐political factors. As a result, use innovative asymmetrical such as fuzzy‐set qualitative comparative analysis (fsQCA), which draws from complexity theory could help better predict explain consumer decisions age disruptions. Through comprehensive method‐based systematic literature review 129 research articles published behavior literature, this study helps to identify key trends, leading publication sources contributors, current knowledge structure using fsQCA. In doing so, also sheds light on state diversity within particular area research. findings future avenues utilizing fsQCA This is useful resource practitioners gain direct access scholars identifying constructs (e.g., antecedents, mediators, moderators, enablers, inhibitors) shaping behaviors inform strategic decisions.

Language: Английский

Citations

25

Device‐mediated customer behaviour on the internet: A systematic literature review DOI Creative Commons
Lukas Wolf

International Journal of Consumer Studies, Journal Year: 2023, Volume and Issue: 47(6), P. 2270 - 2304

Published: March 7, 2023

Abstract The proliferation of smartphones, tablets and other digital devices in addition to traditional computers has transformed the Internet into a device‐mediated environment. While these provide immediate access similar sources, they differ significantly their characteristics, such as screen size, operation mode context use. As consequence, behaviours on along customer journey vary substantially depending device used. To summarize fast‐growing body research behaviour, systematic, framework‐based literature review 59 articles from last decade was conducted. Through an examination antecedents, decisions outcomes investigated publications, presents conceptual framework that highlights relation between decision processes behavioural outcomes. further summarizes theories, contexts methods employed studies sets extensive future agenda. We found extant lacks comprehensive theories clear definitions omnichannel Furthermore, existing findings should be generalized for (e.g. industries countries) validated via introduction designs methods. understanding behaviour consequently arising marketing measures remains scarce. Thus, this advances comprehension provides researchers practitioners with information implications experience management.

Language: Английский

Citations

15

Fifty‐two years of consumer research based on social exchange theory: A review and research agenda using topic modeling DOI
Manit Mishra, Pallabi Mund

International Journal of Consumer Studies, Journal Year: 2024, Volume and Issue: 48(4)

Published: June 29, 2024

Abstract Social exchange theory (SET) is a leading sociopsychological that has enriched understanding of consumers' behavior. In this study, we examine application SET in consumer research over last 52 years (1971–2022) terms predominant topics, publications, outlets, networks, and clusters. We adopt holistic approach by amalgamating systematic literature review (SLR) using Scientific Procedures Rationales for SLRs protocol; scientometric analysis utilizing bibliographic coupling betweenness centrality; topic modeling employing latent Dirichlet allocation. Based on text 215 full papers, the study extracts five areas extant leveraging SET: (1) relationship marketing, (2) collaborative consumption, (3) gifting behavior, (4) brand experience, (5) tourism hospitality. Scientometric mapping reveals six cohesive clusters identifies seminal studies SET‐based research. Building upon insights, article concludes presenting agenda future

Language: Английский

Citations

6

A digital cohort analysis of consumers' mobile banking app experience DOI Creative Commons
Neeru Sharma

International Journal of Consumer Studies, Journal Year: 2023, Volume and Issue: 48(1)

Published: Sept. 19, 2023

Abstract The literature on mobile banking has extensively explored various mechanisms underlying service acceptance and continuation. However, there is a lack of research how the experience outcomes differ between digital natives (users born after age) immigrants before age). This study aims to fill this gap by investigating application experience, satisfaction continued use intention interrelationships immigrants. posits that four components (pragmatic, ease use, emotional sensorial) drive directly indirectly through satisfaction. hypothesized relationships are analysed using sample 215 203 employing multi‐group analysis in partial least squares structural equation modelling technique. finds while pragmatic, experiences significantly predict pattern associations varies across cohorts. Sensorial was consistently found be insignificant. Satisfaction mediated dimensions use. findings suggest bank managers should recognize relevant achieve

Language: Английский

Citations

12

The impact of shared value proposition on consumer engagement through a sense of brand community DOI
Jing Lin,

Chengzhi Long,

Bo Liu

et al.

International Journal of Consumer Studies, Journal Year: 2024, Volume and Issue: 48(2)

Published: March 1, 2024

Abstract Creating shared value (CSV) literature has heralded enterprises generating economic benefit while simultaneously adding to society. Existing research predominantly employs the case study method show that adopting CSV strategies have achieved commercial success. However, empirical investigations are still rarely undertaken examine effect of on consumers. This argues a proposition generates consumer engagement (CE) and fosters in customers sense brand community. To this end, moderated mediation model is constructed delineate relationship between proposition, community, engagement. The results positive impact engagement, which fully mediated by consumers' also discovered self‐construal does not moderate We hope our evidence it provides help shed more lights understanding support application strategy enterprise.

Language: Английский

Citations

5