International Journal of Software Science and Computational Intelligence,
Год журнала:
2024,
Номер
16(1), С. 1 - 26
Опубликована: Апрель 24, 2024
This
work
addresses
a
research
gap
in
digital
marketing
by
attempting
to
compare
the
effort
achieving
best
organic
search
engine
ranking
with
providing
user
experience
web
navigation.
The
objective
is
validate
companies'
efforts
world,
and
study
focused
on
toy
sector
Spain,
specifically
Google
engine,
measuring
browsing
through
neuromarketing
biometrics.
top
30
results
for
each
were
collected
638
keywords
related
toys
Spain.
Subsequently,
three
best-positioned
websites
determined,
their
was
measured
using
biometrics,
triangulated
qualitative
research.
approach
allows
contrasting
brand
authority
world
(visibility
search)
navigation
(trust
ease
of
purchase
decision-making).
Results
indicate
that
do
not
necessarily
correspond
experiences.
International Journal of Consumer Studies,
Год журнала:
2022,
Номер
46(5), С. 1505 - 1516
Опубликована: Сен. 1, 2022
Abstract
This
article
aims
to
assist
researchers
in
navigating
the
path
theory
creation
by
investigating
how
they
might
build
through
literature
reviews.
In
particular,
we
propose
and
elaborate
upon
Theory
Generation
from
Literature
Review
(TGLR)
process,
capturing
different
methods
techniques
be
applied
depending
on
level
of
development
saturation
characterizing
focal
area
inquiry.
second
part
article,
briefly
present
21
articles
conducting
systematic
reviews
consumer
research
topics
selected
for
this
special
issue
IJCS.
International Journal of Consumer Studies,
Год журнала:
2024,
Номер
48(2)
Опубликована: Март 1, 2024
Abstract
Scholarly
research
on
virtual
reality
(VR)
is
characterized
by
a
dynamic
tension
between
VR's
potential
and
the
challenges
impeding
its
adoption.
Grounded
in
mixed‐methods
systematic
review,
this
examines
drivers
influencing
consumer
VR
adoption
rigorously
combining
qualitative
quantitative
analyses
of
158
scholarly
articles
ranging
from
1996
to
2023.
Based
an
extensive
analysis
literature,
we
introduce
Virtual
Reality
Integrated
Adoption
Framework
(VRIAF),
which
first
review
focusing
exclusively
This
empirically
substantiated
model
integrates
key
determinants
such
as
attitudes,
perceived
enjoyment,
ease
use,
social
influences,
previous
user
experiences.
The
identifies
four
pivotal
themes
through
exploration,
further
elucidated
meta‐analyses
weight
analyses.
These
encompass
experience
environments,
role
construction
design,
immersive
attributes
technologies,
ongoing
technological
advancements
patterns.
contributes
significantly
theoretical
understanding
provides
practical
insights
for
professionals.
By
delineating
future
directions,
study
bridges
gap
exploration
application,
offering
valuable
resource
both
scholars
practitioners
field
VR.
International Journal of Consumer Studies,
Год журнала:
2024,
Номер
48(4)
Опубликована: Июнь 27, 2024
Abstract
Given
the
growing
importance
of
habit
development
in
omnichannel
literature,
this
study
aims
to
explore
factors
contributing
shopping
and
subsequent
impact
on
usage
word‐of‐mouth.
Data
from
512
shoppers
via
an
online
survey
were
analysed
using
structural
equation
modelling.
Results
show
that
in‐store
employee
interactions
strongly
affect
cognitive
engagement,
while
digital
predominantly
influence
affective
engagement.
Affective
engagement
is
key
for
value
consciousness,
which,
along
with
drives
development.
Significant
moderation
income
relationship
length
also
suggest
higher
longer
foster
stronger
due
consciousness.
Additional
analysis
reveals
a
significant
moderating
between
consciousness
its
outcomes.
This
research
advances
retail
literature
by
illustrating
how
mode
interaction
(digital
or
personal)
can
various
types
works
as
mediator
moderator
driving
Retailers
cultivate
habitual
enhancing
positive
across
channels
monitoring
International Journal of Consumer Studies,
Год журнала:
2022,
Номер
47(6), С. 2767 - 2789
Опубликована: Ноя. 25, 2022
Abstract
The
traditional
symmetrical
methods
may
not
be
sufficient
for
effectively
examining
the
asymmetries
that
are
evident
in
real‐world
complex
consumption
context
form
of
pandemic,
and
other
technological,
sociocultural,
environmental,
geo‐political
factors.
As
a
result,
use
innovative
asymmetrical
such
as
fuzzy‐set
qualitative
comparative
analysis
(fsQCA),
which
draws
from
complexity
theory
could
help
better
predict
explain
consumer
decisions
age
disruptions.
Through
comprehensive
method‐based
systematic
literature
review
129
research
articles
published
behavior
literature,
this
study
helps
to
identify
key
trends,
leading
publication
sources
contributors,
current
knowledge
structure
using
fsQCA.
In
doing
so,
also
sheds
light
on
state
diversity
within
particular
area
research.
findings
future
avenues
utilizing
fsQCA
This
is
useful
resource
practitioners
gain
direct
access
scholars
identifying
constructs
(e.g.,
antecedents,
mediators,
moderators,
enablers,
inhibitors)
shaping
behaviors
inform
strategic
decisions.
International Journal of Consumer Studies,
Год журнала:
2023,
Номер
47(6), С. 2270 - 2304
Опубликована: Март 7, 2023
Abstract
The
proliferation
of
smartphones,
tablets
and
other
digital
devices
in
addition
to
traditional
computers
has
transformed
the
Internet
into
a
device‐mediated
environment.
While
these
provide
immediate
access
similar
sources,
they
differ
significantly
their
characteristics,
such
as
screen
size,
operation
mode
context
use.
As
consequence,
behaviours
on
along
customer
journey
vary
substantially
depending
device
used.
To
summarize
fast‐growing
body
research
behaviour,
systematic,
framework‐based
literature
review
59
articles
from
last
decade
was
conducted.
Through
an
examination
antecedents,
decisions
outcomes
investigated
publications,
presents
conceptual
framework
that
highlights
relation
between
decision
processes
behavioural
outcomes.
further
summarizes
theories,
contexts
methods
employed
studies
sets
extensive
future
agenda.
We
found
extant
lacks
comprehensive
theories
clear
definitions
omnichannel
Furthermore,
existing
findings
should
be
generalized
for
(e.g.
industries
countries)
validated
via
introduction
designs
methods.
understanding
behaviour
consequently
arising
marketing
measures
remains
scarce.
Thus,
this
advances
comprehension
provides
researchers
practitioners
with
information
implications
experience
management.
International Journal of Consumer Studies,
Год журнала:
2024,
Номер
48(4)
Опубликована: Июнь 29, 2024
Abstract
Social
exchange
theory
(SET)
is
a
leading
sociopsychological
that
has
enriched
understanding
of
consumers'
behavior.
In
this
study,
we
examine
application
SET
in
consumer
research
over
last
52
years
(1971–2022)
terms
predominant
topics,
publications,
outlets,
networks,
and
clusters.
We
adopt
holistic
approach
by
amalgamating
systematic
literature
review
(SLR)
using
Scientific
Procedures
Rationales
for
SLRs
protocol;
scientometric
analysis
utilizing
bibliographic
coupling
betweenness
centrality;
topic
modeling
employing
latent
Dirichlet
allocation.
Based
on
text
215
full
papers,
the
study
extracts
five
areas
extant
leveraging
SET:
(1)
relationship
marketing,
(2)
collaborative
consumption,
(3)
gifting
behavior,
(4)
brand
experience,
(5)
tourism
hospitality.
Scientometric
mapping
reveals
six
cohesive
clusters
identifies
seminal
studies
SET‐based
research.
Building
upon
insights,
article
concludes
presenting
agenda
future
International Journal of Consumer Studies,
Год журнала:
2023,
Номер
48(1)
Опубликована: Сен. 19, 2023
Abstract
The
literature
on
mobile
banking
has
extensively
explored
various
mechanisms
underlying
service
acceptance
and
continuation.
However,
there
is
a
lack
of
research
how
the
experience
outcomes
differ
between
digital
natives
(users
born
after
age)
immigrants
before
age).
This
study
aims
to
fill
this
gap
by
investigating
application
experience,
satisfaction
continued
use
intention
interrelationships
immigrants.
posits
that
four
components
(pragmatic,
ease
use,
emotional
sensorial)
drive
directly
indirectly
through
satisfaction.
hypothesized
relationships
are
analysed
using
sample
215
203
employing
multi‐group
analysis
in
partial
least
squares
structural
equation
modelling
technique.
finds
while
pragmatic,
experiences
significantly
predict
pattern
associations
varies
across
cohorts.
Sensorial
was
consistently
found
be
insignificant.
Satisfaction
mediated
dimensions
use.
findings
suggest
bank
managers
should
recognize
relevant
achieve
International Journal of Consumer Studies,
Год журнала:
2024,
Номер
48(2)
Опубликована: Март 1, 2024
Abstract
Creating
shared
value
(CSV)
literature
has
heralded
enterprises
generating
economic
benefit
while
simultaneously
adding
to
society.
Existing
research
predominantly
employs
the
case
study
method
show
that
adopting
CSV
strategies
have
achieved
commercial
success.
However,
empirical
investigations
are
still
rarely
undertaken
examine
effect
of
on
consumers.
This
argues
a
proposition
generates
consumer
engagement
(CE)
and
fosters
in
customers
sense
brand
community.
To
this
end,
moderated
mediation
model
is
constructed
delineate
relationship
between
proposition,
community,
engagement.
The
results
positive
impact
engagement,
which
fully
mediated
by
consumers'
also
discovered
self‐construal
does
not
moderate
We
hope
our
evidence
it
provides
help
shed
more
lights
understanding
support
application
strategy
enterprise.