Understanding Metaverse Adoption in Education: The Extended UTAUMT Model

Heliyon, Journal Year: 2024, Volume and Issue: 10(19), P. e38741 - e38741

Published: Sept. 30, 2024

The metaverse, an immersive virtual environment enabling users to engage with digital experiences, has the potential revolutionize education. However, research pertaining this area is still in its early stages. This study investigates variables that influence acceptance of educational metaverses and intention use them. It also presents expanded model called Unified Theory Acceptance Use Metaverse Technology (UTAUMT) provide guidance educators decision-makers. involved 253 Vietnamese teachers students who had experience selected through purposive sampling. UTAUMT provides a comprehensive framework encompasses various factors, including metaverse performance expectancy (MPE), effort (MEE), social (MSI), hedonic motivation (MHM), price value (MPC), self-efficacy (MSE), facilitating conditions (MFC). These factors were assessed using self-administered questionnaire. findings indicate MEE, MSI, MFC, MSE, MBI have considerable impact on MUB. extended makes theoretical contribution by metaverse-specific elements into technology framework. managerial implications focus integration training users, providing support enhance adoption rate. explores contribute education contributes existing literature technology.

Language: Английский

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They misused me! Digital literacy’s dual role in AI marketing manipulation and unethical young consumer behavior

Young Consumers Insight and Ideas for Responsible Marketers, Journal Year: 2025, Volume and Issue: unknown

Published: Jan. 17, 2025

Purpose Artificial intelligence (AI)-driven marketing has transformed the landscape of consumer interactions, but it also raises ethical concerns regarding perceived manipulation and subsequent unethical young behavior. This study aims to investigate direct indirect effects AI-driven on behavior, with digital literacy as a moderating variable. The authors introduce conceptualize construct that influences how consumers perceive react manipulative tactics. Design/methodology/approach Using Elaboration Likelihood Model (ELM) Persuasion Knowledge (PKM), this research explores reception moderates adopts three-wave, time-lagged survey method among in urban Pakistan, integrating measures techniques, manipulation, Findings results reveal mediates relationship between Digital significantly effect, indicating higher levels can mitigate negative impacts manipulation. Conversely, lower amplifies Practical implications findings underscore need for marketers foster transparency practices strategies. Enhancing serve protective factor against practices. Originality/value contributes understanding literacy’s role It extends existing models persuasion response by demonstrating reshapes traditional frameworks context environments.

Language: Английский

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The Impact of Artificial Intelligence Marketing on E-Commerce Sales

Systems, Journal Year: 2024, Volume and Issue: 12(10), P. 429 - 429

Published: Oct. 12, 2024

This review explores the influence of AI marketing on e-commerce sales, examining how AI-driven strategies affect key metrics such as customer acquisition and conversion rates. Given growing importance in online retail, this paper employs a critical methodology, analyzing 50 documents from Scopus database. The analysis reveals that tools like chatbots, personalization engines, predictive analytics significantly enhance performance. study provides practical theoretical contributions, offering recommendations for businesses suggesting future research directions.

Language: Английский

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Hooked on Livestreaming: What Drives Customer Repurchase Intention in E-Commerce?

Journal of Creative Communications, Journal Year: 2025, Volume and Issue: unknown

Published: Feb. 15, 2025

This research investigates the psychological mechanisms underlying customers repurchase behavioural intention on e-commerce livestreaming, framed by theory of customer inspiration (CIT) and social cognitive (SCT). Based SCT CIT, study identifies factors influencing livestreaming from three key perspectives: technical environment (i.e., interactivity), personal perceived value, self-efficacy), experience hedonic outcome expectation, utilitarian expectation), which in turn drive intention. A structural equation model examined a standpoint. The was tested using Partial Least Squares Structural Equation Modeling (PLS-SEM) based data collected an online survey 158 participants. found that value expectation) favourably affect customers’ ‘inspired-by’ livestreaming. ‘inspired-to’ stage follows, causing shows connection between inspiration, offering novel perspective for understanding Furthermore, it examines antecedents via lens SCT, initial evidence linking to consumer behaviour.

Language: Английский

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Bridging psychological distance in Vlog News: How content characteristics influence user stickiness through emotional attachment and Uses and Gratifications

Entertainment Computing, Journal Year: 2025, Volume and Issue: unknown, P. 100939 - 100939

Published: March 1, 2025

Language: Английский

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The future of non-contact commerce: the role of voice payments

Journal of Financial Services Marketing, Journal Year: 2024, Volume and Issue: unknown

Published: Sept. 17, 2024

Language: Английский

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Acceptance and use of live streaming on metaverse in Vietnam: An analysis with the UTAUT2

Journal of Infrastructure Policy and Development, Journal Year: 2024, Volume and Issue: 8(8), P. 6069 - 6069

Published: Aug. 23, 2024

Virtual environments like the Metaverse have been gaining popularity in recent years. Live streaming has gained as a favorite way to entertain among social network users, thanks its real-time authenticity. This study will utilize Extended Unified Theory of Acceptability and Use Technology (UTAUT2) examine factors influencing adoption live Metaverse, new platform with greater immersion, citizens Vietnam. The research used quantitative approach, collected data from sample participants through structured questionnaire including Performance Expectancy (PEE), Effort (EEF), Social Influence (SCI), Hedonic Motivation (HEM), Experience (EXP). Additionally, technological Self-Efficacy (TSE) an extended alternative is thought influence that relationship well. Results PLS-SEM technique was perception, acceptance, differences demographic groups. Remarkably, results show experience remarkable impact on between behavioral intention use for livestreaming. contributes theoretical value investors researchers entertainment technology sectors due abilities live-streaming industry advanced features metaverse this digital world.

Language: Английский

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Seeing isn't always believing: Exploring the influence of misleading photos on consumer responses in hotel industry

International Journal of Hospitality Management, Journal Year: 2024, Volume and Issue: 123, P. 103934 - 103934

Published: Sept. 27, 2024

Language: Английский

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Metaverse: The Future for Immersive Logistics and International Business Education

Journal of Teaching in International Business, Journal Year: 2024, Volume and Issue: unknown, P. 1 - 33

Published: Dec. 26, 2024

This study seeks to elucidate the motivations for students in Ho Chi Minh City, Vietnam, a developing nation, adopt metaverse technology studying logistics and international business courses. aimed develop an innovative educational environment educators by linking these courses with technology, examining virtual reality pedagogies, analyzing students' engaging metaverses. By augmenting UTAUT framework telepresence incorporating metaverse-specific elements, we improve comprehension of engagement, motivation, trust, learning outcomes. Utilizing partial least squares structural equation modeling (PLS-SEM), collected data from 355 users Vietnam validate our proposed model. The findings emphasize importance performance expectancy as primary determinant users' intention engage metaverse-based courses, followed telepresence, social influence, effort expectancy. influence hedonic motivation on participate such within group is deemed minimal. Adopting offers businesses institutions means enhance global education, equipping both instructors vital competencies success progressively digital age.

Language: Английский

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