Sustainable pathways: the intersection of CSR, hospitality and the United Nations’ sustainable development goals

Current Issues in Tourism, Journal Year: 2024, Volume and Issue: 27(22), P. 3924 - 3943

Published: Feb. 11, 2024

This research investigates the relationship between corporate social responsibility (CSR) and consumer green advocacy behaviour (CGAB) in context of hospitality industry a developing nation within framework United Nations' sustainable development goals (UN-SDGs). study takes on an all-inclusive approach as it involves three major aspects customer behaviour, emotional, cognitive value-based. It specifically points out how factors like gratitude trust boost CSR–CGAB nexus with altruism's role being very important. work not only bridges academic gap this sphere but also extends pragmatic insights, underlining potent CSR can play galvanising CGAB, thus promoting consumption proactive environmental stewardship. Adding to its merit, stands for unique geographic focus integrative model, rendering seminal discourse CSR, CGAB their interconnectedness fostering sustainability alignment UN-SDGs. Through research, there are actionable pathways follow which advocate practices consistent global agenda thereby enhancing pertinence applicability.

Language: Английский

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Charting new terrains: How CSR initiatives shape employee creativity and contribute to UN-SDGs in a knowledge-driven world

Journal of Innovation & Knowledge, Journal Year: 2024, Volume and Issue: 9(4), P. 100557 - 100557

Published: Sept. 20, 2024

Language: Английский

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Elevated emotions, elevated ideas: the CSR-employee creativity nexus in hospitality

Journal of Service Theory and Practice, Journal Year: 2024, Volume and Issue: 34(6), P. 891 - 914

Published: Aug. 3, 2024

Purpose The competitive nature of the hospitality industry necessitates continual adaptation and innovation. While standardization can stifle creativity, CSR has potential to enhance employee extra-role behaviors, including creativity. existing literature on relationship between creativity is sparse, especially in developing countries, tends overlook importance emotions. This research was designed investigate sector an emerging economy, with a focus mediating effects emotions like admiration happiness moderating role employees' altruistic values. Design/methodology/approach Data were collected from 428 employees using questionnaires. Analysis conducted SMART-PLS software. Findings notable influence Emotions, specifically happiness, along personal values, found play significant roles CSR-employee relationship. Practical implications findings provide valuable insights for managers, suggesting that initiatives be leveraged advantages by promoting study underscores understanding emotional value-based dimensions about initiatives. Originality/value fills critical gap literature, particularly context economies, examining facets study’s emphasis mediators values as moderators said adds unique dimension discourse, enriching how creative outcomes.

Language: Английский

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Impact of metaverse and corporate social responsibility on agriculture production and accounting firm performance output of nigerian firms

Metaverse Basic and Applied Research, Journal Year: 2024, Volume and Issue: 3

Published: Sept. 29, 2024

The study objective is to examine the impact of metaverse and corporate social responsibility (CSR) on agriculture production accounting firm performance output Nigerian firms. ascertained that described as a communal virtual shared environment produced when physically persistent reality (VR) virtually augmented physical collide while CSR assists firms in becoming socially responsible public, their stakeholders, themselves. findings recognized effectively use technology showcase dedication ethical practices will likely draw investors who support Sustainable Development Goals (SDGs). Thus, agricultural products businesses within are significantly impacted by both CSR. Their integration improves community ties, stimulates creativity, increases productivity, supports sustainability, eventually results stronger economic framework Nigeria's crucial industry. It was concluded synergistic initiatives combined with technologies. Businesses can create creative solutions address concerns farmers confront, including market access or teaching about sustainable practices, utilizing included frameworks

Language: Английский

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From screen to service: how corporate social responsibility messages on social media shape hotel consumer advocacy

Journal of Hospitality Marketing & Management, Journal Year: 2023, Volume and Issue: 33(3), P. 384 - 413

Published: Nov. 12, 2023

This research attempts to investigate corporate social responsibility (CSR) and consumers' advocacy behavior (CAB) association in the hotel services sector of a developing economy. Furthermore, this study explores how emotions values mediate moderate their CAB. is accomplished by introducing two mediating variables, consumer happiness warm glow, altruistic as moderator. The data were obtained from consumers with help an adapted questionnaire. structural analysis indicated that CSR communication on media organizations positively predicted CAB, while glow served mediators explain relationship. Our results also confirmed moderating effect values. Several theoretical practical implications can be drawn study. For example, our highlights important role effective medium communicate CSR-related information bolster intentions.

Language: Английский

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Travel and Tourism Marketing in the age of the conscious tourists: a study on CSR and tourist brand advocacy

Journal of Travel & Tourism Marketing, Journal Year: 2023, Volume and Issue: 40(7), P. 551 - 567

Published: Sept. 2, 2023

ABSTRACTRecognizing the power of consumer-led dialogue over traditional company-led marketing, travel and tourism organizations increasingly appreciate role consumer advocacy. This study explored advocacy as an outcome corporate social responsibility (CSR) through brand admiration attitude evaluated conditional indirect influence altruistic values. Our findings revealed that CSR directly impacts advocacy, significantly mediated by attitude. The also demonstrated significant research suggests effective strategy in a tourims organization offers competitive edge cultivating consumers into advocates.KEYWORDS: Tourism Marketing strategiesCSR Tourismdestination advocacyPakistan growthsustainable practiceshotel behaviortourism communication channelsethical choicescompetitive positioning Tourismtourism Disclosure statementNo potential conflict interest was reported author(s).Additional informationFundingThis is supported Princess Nourah bint Abdulrahman University Researchers Supporting Project number [PNURSP2023R4], University, Riyadh, Saudi Arabia.

Language: Английский

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Beyond self‐interest: how altruistic values and human emotions drive brand advocacy in hospitality consumers through corporate social responsibility

Corporate Social Responsibility and Environmental Management, Journal Year: 2023, Volume and Issue: 31(3), P. 2439 - 2453

Published: Dec. 19, 2023

Abstract Tourism and hospitality are at a critical crossroads that offer great economic potential but also pose significant challenges, including market complexity intense competition. Recognizing consumers' pivotal role in achieving service excellence, this study emphasizes the importance to understand how corporate social responsibility (CSR) shapes their behavior, especially concerning brand advocacy behavior (BADB), factor of excellence. As primary objective, seeks bridge existing literature gap on relationship between CSR BADB context developing country. Furthermore, research expands its focus emotions values mediate moderate BADB. This includes an examination two mediating variables: admiration (BAD) engagement (CENG), altruistic (ALVS) as moderator. Through comprehensive data collection via self‐administered questionnaire from consumers subsequent structural model analysis, provides compelling evidence positively influences Also, BAD CENG established mediators, ALVS is confirmed moderating factor. The practical implications far‐reaching, suggesting efforts sector can significantly shape positive consumer psychology bolster intentions. These findings vital for decision‐makers practitioners seeking improve strategies establish competitive advantage. Further, illuminates path towards more sustainable consumer‐centric approach industry.

Language: Английский

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Eco-engagement: Tracing CSR communication's ripple effect on consumer hospitality loyalty

Journal of Retailing and Consumer Services, Journal Year: 2024, Volume and Issue: 79, P. 103879 - 103879

Published: May 1, 2024

Language: Английский

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Navigating health-care excellence: unravelling the nexus of corporate social responsibility, service quality, corporate reputation and brand preference

International Journal of Pharmaceutical and Healthcare Marketing, Journal Year: 2025, Volume and Issue: unknown

Published: Feb. 3, 2025

Purpose The purpose of this study is that researchers have widely explored and associated corporate social responsibility (CSR) with firm success. Measuring the relationship between CSR, service quality, reputation brand preference by drawing on stakeholder theory in developing countries remains a substantial research gap. Design/methodology/approach data were collected using survey method. was performed 387 respondents who undergone treatments hospitals. authors analysed Smart PLS 3.0 structural equation modelling technique. Findings revealed quality CSR are positively linked reputation, leading to health-care sector. Research limitations/implications context industry; however, additional studies necessary extrapolate findings other fields, such as education food. This helps guide policymakers, administrators, managers highlighting contribution role achieving hospital’s performance. Originality/value contributes literature introducing concept CSR. To best authors’ knowledge, also extends diverse examining illustrating

Language: Английский

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Green sustainability in the hotel sector: The role of CSR, intrinsic green motivation, and personal environmental norms

PLoS ONE, Journal Year: 2024, Volume and Issue: 19(6), P. e0295850 - e0295850

Published: June 27, 2024

In the context of United Nations Sustainable Development Goals (UN-SDGs), this study accentuates role tourism and hospitality sector in promoting sustainability. The primary purpose is to unravel relationship between corporate social responsibility (CSR) energy-specific sustainable behavior employees (ESBE), with particular emphasis on mediating roles green intrinsic motivation personal environmental norms. Utilizing a three-wave data collection approach, we secured 325 valid responses from at various levels (manager-non managers) applied Structural Equation Modeling through SMART-PLS tool assess hypothesized relationships. findings highlight pronounced interconnection CSR, ESBE, designated variables. These results not only augment academic literature by illustrating psychological underpinnings bridging CSR but also equip industry actionable insights. Through informed initiatives aligned employee values, can galvanize behaviors create business models that resonate aspirations UN-SDGs, pointing way more industry.

Language: Английский

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