Unraveling the Determinants of Platform Economy Adoption in Developing Countries: An Extended Application of the UTAUT2 Model with a Privacy Calculus Perspective DOI Creative Commons
Mounir Dahmani, Adel Ben Youssef

Platforms, Journal Year: 2023, Volume and Issue: 1(1), P. 34 - 52

Published: June 15, 2023

The platform economy has emerged as a transformative force in various industries, reshaping consumer behavior and the way businesses operate digital age. Understanding factors that influence adoption of these platforms is essential for their continued development widespread use. This study examines determinants economic Tunisia by extending widely used unified theory acceptance use technology 2 (UTAUT2) model with privacy calculus model. By applying partial least squares structural equation modeling (PLS-SEM) technique, research provides significant insight. results highlight critical such performance expectancy, habit formation, trust technology, perceived risk, concerns, price value on users’ behavioral intentions actual usage platforms. These findings provide deeper understanding dynamics surrounding developing countries offer valuable insight stakeholders. leveraging this knowledge, stakeholders can foster an inclusive ecosystem, drive growth, create environment conducive to countries.

Language: Английский

ChatGPT in higher education learning: Acceptance and use DOI Creative Commons
Akhmad Habibi, Muhaimin Muhaimin,

Bernadus Kopong Danibao

et al.

Computers and Education Artificial Intelligence, Journal Year: 2023, Volume and Issue: 5, P. 100190 - 100190

Published: Jan. 1, 2023

This paper examines the determinants that drive ChatGPT use in learning among Indonesian Higher Education Institutions (HEIs) students. A proposed model based on unified theory of acceptance and technology model-2 (UTAUT2) was used context study. pilot study done prior to main data collection examine reliability instrument. For structural assessment, 1117 responses were analyzed through Partial Least Square Structural Equation Modeling (PLS-SEM) Importance-Performance Analysis (IPMA). Most hypotheses are confirmed by significant results reported PLS-SEM. The strongest determinant Behavioral Intention (BI) Facilitating Conditions (FC). (GPTU) most significantly predicted BI. However, one hypothesis not supported; insignificant role Effort Expectancy (EE) BI revealed. Through IPMA, FC had importance for BI, while important GPTU. Besides, obtains highest performance IPMA procedure. addresses a UTAUT evaluating HEIs students Indonesia. Findings could facilitate policymakers with insights into initiate effective efficient policies improve artificial intelligence education, specifically ChatGPT.

Language: Английский

Citations

56
Examining the influence of trust and perceived risk on customers intention to use NFC mobile payment system DOI Creative Commons
Mahmaod Alrawad, Abdalwali Lutfi, Mohammed Amin Almaiah

et al.

Journal of Open Innovation Technology Market and Complexity, Journal Year: 2023, Volume and Issue: 9(2), P. 100070 - 100070

Published: June 1, 2023

The current study investigates how perceived risks and trust factors affect customers' intentions to use mobile payment applications that utilize near-field communication (NFC) technology. author created a conceptual model includes five elements: intention use, risk, process-based trust, characteristics-based institution-based trust. Data was gathered through an online survey of 469 participants analyzed using partial least squares structural equation modeling techniques. results indicate only three the four tested constructs significantly impact decisions NFC payments: Additionally, found age gender do not play significant role in influencing constructs; therefore, findings research highlight risk have pivotal shaping as can substantially mitigate risk. Hence, this knowledge aid developing effective strategies for promoting adoption among consumers.

Language: Английский

Citations

53
What are the leading factors for using Spanish peer-to-peer mobile payment platform Bizum? The applied analysis of the UTAUT2 model DOI Creative Commons
María García de Blanes Sebastián, Arta Antonovica, José Ramón Sarmiento Guede

et al.

Technological Forecasting and Social Change, Journal Year: 2022, Volume and Issue: 187, P. 122235 - 122235

Published: Dec. 12, 2022

The main goal of this paper is to determine the underlying factors that drive adoption Bizum mobile peer-to-peer payment system by users. It empirically proven included in extended Unified Theory Acceptance and Use Technology (UTAUT2) model are precursors adoption. proposed modifies set constructs adding trust, security, perceived risk. sample consist 334 platform users who mainly young people between 18 22 years old. Obtained data was analyzed a Structural Equation Modeling (SEM) through Confirmatory Factor Analysis (CFA). results show strongest predictor for adopting use habit, with 75 % acceptance online banking But habit social influence 82.5 intention among In contrary, performance expectancy, effort facilitating conditions, price-value, hedonic motivation, risk do not platform. Banks, financial entities, as well developers, can benefit from study understanding these platforms consequently successfully implement them.

Language: Английский

Citations

60
Exploring intention and actual use in digital payments: A systematic review and roadmap for future research DOI Creative Commons
Rizka Ramayanti, Nurul Aisyah Rachmawati, Zubir Azhar

et al.

Computers in Human Behavior Reports, Journal Year: 2023, Volume and Issue: 13, P. 100348 - 100348

Published: Nov. 13, 2023

Language: Английский

Citations

29
User acceptance intention of mobile financial services: an application of gender moderating effect DOI
Razia Sultana Sumi,

Imranul Hoque,

Mahjabeen Ahmed

et al.

Journal of Financial Services Marketing, Journal Year: 2025, Volume and Issue: 30(1)

Published: Jan. 23, 2025

Language: Английский

Citations

1
Factors influencing the adoption of e-government by female university students DOI Creative Commons
Paula Andrea Rodríguez-Correa,

Carlos Alberto Méndez-Rivera,

Orfa Nidia Patiño-Toro

et al.

PLoS ONE, Journal Year: 2025, Volume and Issue: 20(1), P. e0317685 - e0317685

Published: Jan. 24, 2025

The primary purpose of electronic government (e-government) is to promote transparency, facilitate access services, and strengthen the accountability public institutions in digital transformation age. However, few studies have explored factors that affect women’s adoption e-government, especially emerging economies. Consequently, this study aims identify influence e-government services by young women Medellín, Colombia. To achieve objective, a questionnaire was administered sample 223 women, focusing on proposed Technology Acceptance Model (TAM). results were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). findings confirmed validity both measurement structural models, providing evidence for their predictive power. In addition, seven out eight hypotheses confirmed, particularly highlighting positive ease use perceived usefulness, as well relationship between intention actual system. underscore importance reaching more equitable empowering participation sphere. Moreover, they provide valuable insights formulating policies strategies effective demographic group under study.

Language: Английский

Citations

1
A Study on the Acceptance of Mobile-Banking Applications in India—Unified Theory of Acceptance and Sustainable Use of Technology Model (UTAUT) DOI Open Access
Vishal Samartha, Samarth Shenoy Basthikar, Iqbal Thonse Hawaldar

et al.

Sustainability, Journal Year: 2022, Volume and Issue: 14(21), P. 14506 - 14506

Published: Nov. 4, 2022

This research makes an attempt to understand various factors that influence the adoption of mobile applications. Within context “Unified theory acceptance and use technology” (UTAUT) modified model, considering upcoming demand increase in for mobile-banking applications, researcher tried explore theoretical concept between random people states India. The primary data was collected by preparing a questionnaire circulating it using Google Forms. further coded into Smart PLS 4 model structural equation with reference technological had significant impact. conclusions derived from study is social influence, “effort expectancy”, “trust” very strong on “purchase intention”, whereas “effort” “risk” negligible impact purchase intent. It also found UTAUT appropriate evaluating With advent many players market their unique banking management applications platforms, consumers are moving towards different third-party app than origin bank which they hold account. has forced institutions up pace competition, introducing lot new features. important that, as customer, there attributes he would be looking adoption. paper advancements variables look at area

Language: Английский

Citations

30
ChatGPT-powered chatbot as a green evangelist: an innovative path toward sustainable consumerism in E-commerce DOI
Muhammad Waqas Sadiq, Muhammad Waheed Akhtar, Chunhui Huo

et al.

Service Industries Journal, Journal Year: 2023, Volume and Issue: 44(3-4), P. 173 - 217

Published: Dec. 6, 2023

The purpose of the current article is to propose construction ChatGPT as a green evangelist (CGGE) and develop validate CGGE scale using two independent studies. Study 1 mainly adopted exploratory factor analysis test whether twenty items construct eight consumer equilibrium can represent these constructs statistically via analysis. Furthermore, through 2, this study primarily tested convergent discriminant validity equilibrium. Finally, further explains relationship between purchase intentions at different levels brand credibility, including high low levels, structural equational modeling. showed that initial are appropriately loaded on four factors single factors. 2 demonstrated could significantly predict credibility levels. This contributes advancement unified theory acceptance use technology (UTAUT) research provides valuable tool for future empirical ChatGPT.

Language: Английский

Citations

18
Neobanking adoption – An integrated UTAUT-3, perceived risk and recommendation model DOI Creative Commons
Puneett Bhatnagr, Anupama Rajesh

South Asian Journal of Marketing, Journal Year: 2023, Volume and Issue: 5(2), P. 93 - 112

Published: May 2, 2023

Purpose The authors aim to study a conceptual model based on behavioural theories (UTAUT-3 model) evaluate the adoption, usage and recommendation for neobanking services in India. Design/methodology/approach propose this UTAUT-3 integrated with perceived risk constructs. Hypotheses were developed determine relationships empirically validated using PLSs-SEM method. Using survey method, 680 Delhi NCR respondents participated survey. Findings Empirical results suggested that intention (BI) usage, adoption affects positively. research observed performance expectancy (PE), effort (EE), privacy (PYR) (PPR) are essential constructs influencing of services. Research limitations/implications Limited by geographic Covid-19 constraints, cross-sectional was conducted. It highlights BI users tested during period. Originality/value study's outcome offers valuable insights into Indian Neobanking researchers have not studied earlier. These will help bank managers, professionals, IT Developers, regulators, financial intermediaries Fintech companies planning invest or develop similar Additionally, provides significant insight how determinants may impact independently service.

Language: Английский

Citations

17
Users’ fintech services acceptance: A cross-sectional study on Malaysian Insurance & takaful industry DOI Creative Commons
Md. Sharif Hassan, Md. Aminul Islam, Mohd Faizal Yusof

et al.

Heliyon, Journal Year: 2023, Volume and Issue: 9(11), P. e21130 - e21130

Published: Oct. 18, 2023

The emergence of fintech services in the insurance industry has been a transformative force, reshaping how companies operate, policies are sold, and customers interact with their insurers. Financial technology developments, also known as "fintech," changing financial offered, presenting novel possibilities for worldwide. However, Malaysian takaful good number still dependent on conventional channels like agents brokers continue to be important sources purchases payments related instead using Fintech services. industry's success growth highly adopting technological offered by make process efficient profitable. So, this study aimed empirically identify determinants influencing Malaysia's accept insurance-related transactions activities. research combined two prominent adoption models UTAUT2, Delone Mclean IS Success, proposed new framework. data collected from through Google Forms. Finally, 350 responses were received. PLS-SEM method was utilized investigate Smart PLS 3.2.9 software. result revealed that effort expectancy, information quality, service system perceived risk impact behavioral intention use (BI). In addition, actual is impacted intention. Nevertheless, no found case performance expectancy social influence BI. findings helpful academicians, researchers, explore acceptance.

Language: Английский

Citations

17