The Impact of Virtual Reality and Augmented Reality Service Technologies on Consumer Purchase Intention for Fashion Brands DOI Open Access
Chih‐Wen Wu

Published: Oct. 11, 2023

The rapid growth of virtual reality (VR) and augmented (AR) services in various industries has stimulated innovation. This study proposes a research framework theoretical model based on self-determination theory (SDT) to examine consumers’ purchase intentions for VR AR service technologies. scope includes fashion brands that use employs in-depth interviews identify the key drivers technologies brands. design uses an online survey 675 brand consumers collect questionnaire data employing structural equation modeling (SEM) fuzzy set qualitative comparative analysis fuzzy-set (fsQCA) test hypotheses answer questions. contributes understanding consumer technology psychological perceptions about implementing with future marketing. findings show perceived value, enjoyment, informativeness, presence, experience affect intention positively when using AR/VR Further, results highlight informativeness experience. FsQCA causal conditions are sufficient necessary higher context.

Language: Английский

Understanding post-pandemic market segmentation through perceived risk, behavioural intention, and emotional wellbeing of consumers DOI
Sukanlaya Sawang, Chia-Chi Lee, Cindy Yunhsin Chou

et al.

Journal of Retailing and Consumer Services, Journal Year: 2023, Volume and Issue: 75, P. 103482 - 103482

Published: June 30, 2023

Language: Английский

Citations

23
Impact of AI-Oriented Live-Streaming E-Commerce Service Failures on Consumer Disengagement—Empirical Evidence from China DOI Creative Commons

Yuhong Peng,

Yedi Wang, Jingpeng Li

et al.

Journal of theoretical and applied electronic commerce research, Journal Year: 2024, Volume and Issue: 19(2), P. 1580 - 1598

Published: June 17, 2024

Despite the popularity of AI-oriented e-commerce live-streaming, service failures that can result from real-time interaction and instant transactions have not been taken seriously. This study aims to assess failure live-streaming services help retailers identify various risks. Based on expectancy disconfirmation theory a stressor–strain–outcome framework, this identified comprehensive framework including information, functional, system, interaction, aesthetic failures. The structural equation modeling (SEM) method is used further examine its effect consumers’ discontinuance behavior. Further research reveals mediating role consumer disappointment emotional exhaustion, as well moderating platform type. These results shed light negative influence contribute literature commerce, failure, virtual streamers.

Language: Английский

Citations

7
Bibliometric insights into the evolution of digital marketing trends DOI Creative Commons
Nguyễn Minh Sáng

Innovative Marketing, Journal Year: 2024, Volume and Issue: 20(2), P. 1 - 14

Published: April 1, 2024

This bibliometric analysis aims to delineate the progression of research in domain digital marketing by examining 513 English-language articles published Scopus during period 2003–2024. An examination scholarly productivity indicates an upward trend, as evidenced increase publications from one 2003 115 2022 and citations 79 1131 2021, determined keyword, citation, authorship analyses. A review citation patterns reveals that with significant impact are primarily found prestigious academic journals, such Industrial Marketing Management International Journal Research Marketing. Prominent contributors hail Jordan, Finland, Spain, United Arab Emirates, Saudi Arabia; among other regions – States, Middle East, Europe, Asia. Keyword revealed emphasis on emerging technologies artificial intelligence traditional techniques (e.g., social media, content marketing, internet marketing). Co-occurrence theme highlighted strategy, audiences, transformation business acceleration adoption a result COVID-19. Further areas investigation encompass optimizing utilization emergent media platforms, implementing virtual augmented reality enhance customer experience, capitalizing potential machine learning augment efficacy marketing. By utilizing data-driven insights, this study offers guidance for curricular enhancements, agendas, practice. AcknowledgmentThe author thanks everyone who helped make possible, but especially those at Ho Chi Minh University Banking, Vietnam.

Language: Английский

Citations

4
Research on Visualization and Interactivity of Virtual Reality Technology and Digital Media in Interior Space Design DOI Open Access

Ke Zhang,

Ratanachote Thienmongkol

Scalable Computing Practice and Experience, Journal Year: 2024, Volume and Issue: 25(5), P. 3952 - 3961

Published: Aug. 1, 2024

The combination of digital media and Virtual Reality (VR) technology has become a disruptive force in the interior space design industry, changing way that is explored augmenting its experiential aspects. Examining substantial effects deep visualization technological interaction on conception with environments, this research explores junction these dynamic domains. This study intends to uncover interactions drive internal designing spaces into new era creativity engagement users through thorough investigation state-of-the-art VR tools multimedia services technologies. approach entails examination popular virtual reality systems strategies used industry. We’ll carry out user feedback surveys real-world case studies see how well work at communicating ideas encouraging group decision-making. Considering aspects like accessibility, visual dedication, real-time interaction, aims identify main opportunities obstacles associated electronic inside design. will lead proposal framework for best possible use intended serve as guide designers, architects, other relevant parties they fully utilize technologies improve visualization, collaboration, experience. Furthermore, provide insightful information larger conversation emerging are reshaping disciplines.

Language: Английский

Citations

4
Drivers of VR Adoption by Generation Z: Education, Entertainment, and Perceived Marketing Impact DOI Creative Commons
Camelia Surugiu, Cătălin Grădinaru, Marius-Răzvan Surugiu

et al.

Administrative Sciences, Journal Year: 2025, Volume and Issue: 15(2), P. 41 - 41

Published: Feb. 2, 2025

Virtual reality (VR) can influence people’s lives and business development. It bring immersive experiences for people strengthen the relationships between customers companies. In this paper, Generation Z (Gen Z) members’ interest in VR is analyzed various domains, like education, entertainment, marketing. This study considers Technology Acceptance Model (TAM) theoretical framework explores factors influencing Gen Z’s perceptions of potential. The approach based on hypotheses a survey-based investigation, followed by logistic regression modeling. results show that attracts members to educational entertainment activities. Also, they believe important marketing importance investments VR, all three adapting strategies leverage VR’s potential effectively.

Language: Английский

Citations

0
Why Engagement? The Role of Tourism Short Video in Driving Customer Engagement DOI
Yuexian Zhang, Xueying Wang

International Journal of Tourism Research, Journal Year: 2025, Volume and Issue: 27(1)

Published: Jan. 1, 2025

ABSTRACT As a novel marketing approach, tourism short videos have gained popularity among consumers; however, research on how these stimulate consumer psychological and behavioral engagement remains limited. This study aims to reveal which elements of can effectively trigger engagement. Based informational ecosystems, resonance theory, stimulus–organism–response (SOR) this used SPSS 26.0 AMOS analyze data from an online survey conducted with 712 participants. The analysis revealed that information quality, perceived similarity, decision support tool, recommendation signal, community atmosphere motivate cognitive emotional resonances, in turn triggers Furthermore, the moderates above effects. These findings contribute understanding spreading provide valuable insights for marketers.

Language: Английский

Citations

0
Transforming Interior Design Through Internet Thinking DOI Creative Commons

Jing Wang

International Journal of e-Collaboration, Journal Year: 2025, Volume and Issue: 21(1), P. 1 - 17

Published: March 22, 2025

In the digital era, internet thinking has emerged as a pivotal concept reshaping traditional industries, including interior design. This study explores how principles—being user-centric, data-driven, and fostering cross-disciplinary collaboration—are transforming design processes. By leveraging advanced technologies such Virtual Reality (VR), Augmented (AR), Artificial Intelligence (AI), cloud computing, designers can now more accurately capture user needs, optimize solutions, enhance participation. The research adopts comparative case methodology, analyzing both quantitative qualitative data from diverse projects incorporating these technologies. Results indicate significant improvements in efficiency, engagement, overall satisfaction. Online platforms notably reduce project completion times while increasing accuracy personalization.

Language: Английский

Citations

0
The antecedents of customer satisfaction in the live-streaming commerce of green agricultural products DOI Creative Commons

Ying Wang,

Lin Fang,

Jialing Pan

et al.

PLoS ONE, Journal Year: 2024, Volume and Issue: 19(7), P. e0305527 - e0305527

Published: July 12, 2024

Live-streaming technology has been widely adopted to promote the sale of green agricultural products. Based on literature regarding electronic commerce and customer satisfaction, this article integrates expectation-disconfirmation theory SERVQUAL model investigate antecedents satisfaction routes along which former drives latter in live-streaming Our results demonstrate that most consumers are satisfied with products, an overall degree medium high. In addition, a total four identified, namely commodity, platforms, contents supporting services. Among variables relevant "commodity brand building" highest weight. Meanwhile, corresponding for services "interface design", "live-streaming atmosphere" "privacy protection", respectively. Furthermore, platforms found have strongest direct influence while commodity is indirect satisfaction. The theoretical managerial implications discussed at conclusion article.

Language: Английский

Citations

2
Empirical Research of Cold-Chain Logistics Service Quality in Fresh Product E-Commerce DOI Creative Commons
Ling Wang, Yuk Ming Tang, Ka Yin Chau

et al.

Journal of theoretical and applied electronic commerce research, Journal Year: 2024, Volume and Issue: 19(3), P. 2543 - 2556

Published: Sept. 23, 2024

Logistics service quality (LSQ) plays a vital role in providing excellent customer experience, particularly e-commerce. Using mobile devices for food and fresh product orders is very common, but delivering these products challenging. In this study, we aim to evaluate the factors influencing logistics context of The relevant literature was reviewed preliminary survey among field experts conducted establish proposed LSQ scale. A qualitative study carried out on e-commerce customers. involving 222 participants analyzed, an evaluation scale formed evaluated scientifically empirically. Research results showed that reliability, convenience, freshness, personnel contact are four key dimensions platform perishable items. can help managers companies understand criteria determine satisfaction consequently make appropriate improvements.

Language: Английский

Citations

2
Technological Adoption in Emerging Economies: Insights from Latin America and the Caribbean with a Focus on Low-Income Consumers DOI Creative Commons
Silvana Dakduk, David van der Woude,

Camilo Alarcon Nieto

et al.

IntechOpen eBooks, Journal Year: 2023, Volume and Issue: unknown

Published: Aug. 30, 2023

This chapter delves into the dynamics of technological adoption in emerging economies, specifically focusing on Latin America and Caribbean region. Understanding technical patterns drivers is crucial for researchers practitioners promoting inclusive development. While previous studies have explored these regions, there a need deeper examination low-income consumers, who represent significant segment population. Uncovering insights their behavior decision-making processes can illuminate challenges opportunities bridging digital divide. Drawing rich body empirical evidence, this investigates factors influencing technologies, such as mobile phones, internet access, services, among consumers Caribbean. In addition, it explores role affordability, infrastructure, literacy, social networks, cultural shaping patterns. The findings provide valuable policymakers, businesses, organizations seeking to enhance inclusion ultimately fostering sustainable economic growth

Language: Английский

Citations

6