Drivers of Purchase Intention in E-Commerce Live Streaming in China: Assessing the Mediating Role of Perceived Value Using the Modified Vam Model DOI Creative Commons
Hanchao Feng, Yi Wei

Journal of Law and Sustainable Development, Journal Year: 2023, Volume and Issue: 11(12), P. e1983 - e1983

Published: Dec. 5, 2023

Objectives: This study primarily aims to develop an integrated framework, integrating technological and socio-psychological dimensions while highlighting the mediating role of perceived value, evaluate predictors in influencing purchase intention E-commerce live streaming. Theoretical framework: Using a quantitative approach guided by value-based adoption model, assessed effects usefulness enjoyment, attachment streamers, value on intention, along with effect perceive value. Method: SPSS 24.0 Smart PLS 4 were employed for data analysis. Within SPSS, carries out descriptive statistics understand basic characteristics respondents, reliability analysis examine consistency our measurements. PLS, research conducts measurement model evaluation assess validity constructs, structural test relationships between constructs hypotheses. Result: The findings reveal that all antecedents significantly influence directly, but only streamers enjoyment notably impact Additionally, exert indirect mediated Conclusion: In summary, this suggests importance genuine streamer-viewer bonds enhancement entertainment boosting triggering purchasing decisions contemporary e-commerce milieu, dominated sophisticated digital marketing strategies. Keywords: streaming, usefulness, enjoyment.

Language: Английский

Impact of Corporate Social Responsibility, Business Ethics and Corporate Reputation on the Retention of Users of Third-Sector Institutions DOI Open Access

Samuel Leroy Cabrera-Luján,

David Josías Sánchez-Lima,

Segundo Alberto Guevara-Flores

et al.

Sustainability, Journal Year: 2023, Volume and Issue: 15(3), P. 1781 - 1781

Published: Jan. 17, 2023

Third-sector organizations have achieved an important place in the world due to multiple social and humanitarian activities they carry out, generating a high impact on society. Maintaining their sustainability basically depends retention of users, but what factor could contribute this retention? To dispel question, purpose study is understand corporate responsibility (CSR), business ethics (BE) reputation (CR), connections with user (RT). Using structural equation analysis (SEM) non-probabilistic sampling, 501 users third-sector (199 Uruguay 302 Peru) were surveyed. The results show positive significant CSR CR, influence BE effect RT, CR RT. It highlighted that would greater RT BE, followed by CSR. concluded represents very sensitive value at same time, which characteristic takes long time achieve, so it manage properly, being one contributes most

Language: Английский

Citations

27

Environmentally Responsible Purchase Intention in Pacific Alliance Countries: Geographic and Gender Evidence in the Context of the COVID-19 Pandemic DOI Creative Commons
Elizabeth Emperatriz García-Salirrosas, Juan Carlos Niño de Guzmán Miranda, Ledy Gómez-Bayona

et al.

Behavioral Sciences, Journal Year: 2023, Volume and Issue: 13(3), P. 221 - 221

Published: March 3, 2023

The objectives of this research were: (1) to examine the influence environmental awareness (EA), sustainable consumption (SC) and social responsibility (SR) on environmentally responsible purchase intention (ERPI) consumers in member countries Pacific Alliance, namely, Chile, Colombia, Mexico Peru; (2) analyze whether there is a moderating effect related country residence gender consumer. study was conducted under quantitative cross-sectional approach. sample consisted 1646 consumers: 24.4% from Peru (n = 402), 25.4% 418), 26.1% Colombia 401) 24.1% Chile 397). Data analysis hypothesis testing were performed using multigroup Structural Equation Model (SEM). results show positive among (ERPI). Gender also shown be variables these relationships. In conclusion, it can affirmed that participants recognize importance acquiring friendly products. Among them, female population more aware issue. It recommended new business models created provide products services oriented market according consumers’ tastes, desires purchasing preferences; proposals they have should environment society.

Language: Английский

Citations

19

The recovery plans at the time of COVID-19 foster the journey toward smart city development and sustainability: a narrative review DOI
Ebrahim Navid Sadjadi

Environment Development and Sustainability, Journal Year: 2024, Volume and Issue: unknown

Published: Jan. 8, 2024

Language: Английский

Citations

5

Determinants of consumers’ purchase intention on digital business model platform: evidence from Ethiopia using partial least square structural equation model (PLS-SEM) technique DOI Creative Commons
Mulatu Tilahun Gelaw, Eshetie Berhan, Gezahegn Tesfaye

et al.

Journal of Innovation and Entrepreneurship, Journal Year: 2023, Volume and Issue: 12(1)

Published: Aug. 29, 2023

Abstract Online digital market platform business model designers, marketers, and retailers can further expand their marketing strategies to draw in keep customers gain a competitive edge globally if they are aware of the elements influencing consumers' purchasing intentions. The purpose this research is identify crucial variables impacting Addis Ababa University, Graduating Engineering Students’ desire purchase on online platforms, narrow gap determinants intention Ethiopian consumers. This study adopted descriptive inferential survey design, epistemology assumption, employed positivism philosophy approach test hypotheses. primary technique used collect relevant data was closed-ended 5-point Likert scale questionnaire. information gathered from 100 Ethiopian, graduating engineering students. With use SPSS version 23 SmartPLS 3.0 software, were examined using statistics partial least square structural equation modeling (PLS-SEM) technique. results highlighted five useful decision-making that have an impact selected buy platforms including Website Design, Perceived Usefulness, Ease Use, Trust, Subjective Norms. Practical Implication with clear understanding key consumers’ platforms; manufacturers, create effective strategies, enhance technology, make smart choices will help them global advantage. unique it uses new conceptual framework analyze relationships between determinant platforms. major finding provides empirical evidence towards small sample size one limitations generalize research. Future studies should focus enlarging assessing more get generalizable result.

Language: Английский

Citations

13

Online shopping consumer perception analysis and future network security service technology using logistic regression model DOI Creative Commons

Lu Feng

PeerJ Computer Science, Journal Year: 2024, Volume and Issue: 10, P. e1777 - e1777

Published: Jan. 15, 2024

In order to understand consumer perception, reduce risks in online shopping, and maintain security, this study employs data envelopment analysis (DEA) confirm the relationship between evaluation stimuli. It establishes a model of stimuli-organism response uses regression explore relationships among negative shopping evaluations, perception risk, behavior. This attribution theory analyze impact evaluations on behavior assesses role perceived risk as mediator. The independent variable is comments, dependent behavior, logistic used empirically factors influencing security. results indicate positive correlation number comments consumers’ delayed purchase with coefficient 41%. intensity significantly impacts refusal make purchase, 38%. length substantially influences opposition purchasing, also There close 41% 4% coefficients, respectively. Perceived has relatively smaller 27%. length, intensity, are correlated opposition, refusal, consumption, negatively affecting intent. Additionally, related causally while convenience minor Factors like delivery speed, buyer reviews, brand, price, Consumer most significant balancing secure fast consumption under guarantee user experience. Strengthening enhances ability process information, helping them better identify avoid using hazardous network software, tools, or technologies, thereby reducing potential security risks.

Language: Английский

Citations

4

Bibliometric Analysis of Customer Service in Purchase Intention DOI Creative Commons
A Hernandez

Región Científica, Journal Year: 2025, Volume and Issue: unknown

Published: Jan. 3, 2025

Customer service and purchase intention represent two constructs of interest for companies. The objective this research was to examine the scientific production customer in intention. A bibliometric study used as a method evaluate activity impact by searching articles Scopus database published during period from 2013 2023, using programs such Excel VOSviewer version 1.6.19 data processing. results show that most productive years were 2016, 2017, 2019, 2020, with five simultaneous publications. countries highest output are India USA. main journal these investigations Journal Retailing Consumer Services. authors number citations Anna Mattila, Wan Yang, Cyril Foropon. trending keywords include quality, satisfaction, experience. In conclusion, there is significant community developing on

Language: Английский

Citations

0

Antecedents and consequences of satisfaction regarding apparel bought online during the COVID-19 pandemic DOI
Anne‐Françoise Audrain‐Pontevia,

Reine Fortunée Alohomin Gantoli,

Julien François

et al.

International Journal of Retail & Distribution Management, Journal Year: 2025, Volume and Issue: unknown

Published: Jan. 23, 2025

Purpose Although well documented for physical stores, consumer motives buying apparel online have been poorly investigated. Drawing on the social exchange theory (SET), authors tested a framework that relates time savings, effort savings and money to satisfaction, e-loyalty e-word-of-mouth (e-WOM). Design/methodology/approach A cross-sectional, web-based survey was conducted in Canada during coronavirus (COVID-19) pandemic. Data were collected from 247 participants who made clothing purchases analysed using partial least-squares structural equation modelling. The reliability validity of measurement model assessed, path coefficients estimated. Findings Money strong effect e-satisfaction, which turn determines e-WOM. Time also found influence whereas no influence. Finally, results indicate e-satisfaction competitively mediates relationship between both Originality/value Utilising SET, this study contributes deepening knowledge purchase context COVID-19 provide comprehensive view mechanisms through are strongest drivers customer loyalty e-WOM when clothes online.

Language: Английский

Citations

0

Analysis of Consumer Behavioral Factors Between Online Shopping and Physical Store Experience in the M-Commerce Era DOI Creative Commons
Ovidiu-Aurel Ghiuță, Andreea Nistor

Telecom, Journal Year: 2025, Volume and Issue: 6(1), P. 17 - 17

Published: March 6, 2025

Consumer behavior has changed considerably over time. In recent decades, people have used resources at a rate that exceeds the total consumed throughout history. This paper aims to address determinants of smartphone purchase decision, emphasizing gender differences, price influence, and previous online shopping experience. The methodology combines bibliometric review literature identify major trends in consumer research quantitative survey provides insight into process. highlights brand preferences, patterns, product selection criteria, influence socioeconomic factors on identifying versus physical store decisions among young consumers northeastern, east, southeastern regions Romania. Thus, our analysis variables influencing preferences assess statistical significance these differences using methods relevant tests. collected data came from valid sample 456 respondents for general 271 cases analysis. shows is significant predictor decisions, with men being 2.65 times more likely than women. were analyzed t-tests, Chi-square tests, logistic regression intention.

Language: Английский

Citations

0

Determinantes de la intención de compra en línea a través del modelo UTAUT2: un análisis del riesgo percibido en los consumidores en línea DOI Creative Commons

Jhon Henrry Solano Mejía,

Andrea Marcela Méndez Sánchez

Revista CEA, Journal Year: 2025, Volume and Issue: 11(25), P. e3187 - e3187

Published: Jan. 30, 2025

Objetivo: el objetivo del presente estudio fue analizar los factores determinantes en la intención de compras línea consumidores municipio Valledupar, mediante aplicación teoría UTAUT2 con inclusión variable riesgo percibido.Diseño/metodología: metodología empleada tipo explicativo, un enfoque cuantitativo, y diseño no experimental, transeccional campo. Los datos se recopilaron cuestionario analizaron 387 encuestas que habían comprado al menos una vez. El análisis realizado a partir modelamiento ecuaciones estructurales (SEM), técnica multivariante modelos mínimos cuadrados parciales (PLS-SEM).Resultados: investigación evidenció las variables expectativa desempeño, esfuerzo, motivación hedónica, valor precio hábito influyen línea; mientras influencia social, condiciones facilitadoras percibido alcanzaron tener efecto intención.Conclusiones: relaciones entre constructos tienden variar según contexto cultural; este caso, más significativa para compra es hábito, demostrando cuanto integrada esté acción comprar rutina diaria, mayor será hacerlo.Originalidad: aporta información sobre comportamiento e-commerce, como también extiende población poco estudiada contexto.

Citations

0

e-RetailTest: Scale to Assess the Attitude of Consumers towards E-Commerce in the Retail Sector DOI Open Access
Elizabeth Emperatriz García-Salirrosas, Rafael Fernando Rondon-Eusebio, Dany Yudet Millones-Liza

et al.

Sustainability, Journal Year: 2023, Volume and Issue: 15(6), P. 4964 - 4964

Published: March 10, 2023

Changes in consumer behavior are driven by tastes and preferences that change over time as their socioeconomic conditions change. The objective of this study was to validate the psychometric characteristics e-RetailTest scale, created measure attitudes towards online shopping developing countries, particularly Peruvian market. evaluates five variables present purchase process: (a) quality web design, (b) risk when making a purchase, (c) customer service, (d) security (e) satisfaction, with total twenty items using Likert scale. A 422 valid responses were collected from consumers who had experience retail sector. Statistically, we worked AFE exploratory factor analysis AFC confirmatory analysis. results suggest first version presents adequate evidence attitude purchases sector Thus, it seeks contribute advancement these important Latin American behavior.

Language: Английский

Citations

9