Journal of Law and Sustainable Development,
Journal Year:
2023,
Volume and Issue:
11(12), P. e1983 - e1983
Published: Dec. 5, 2023
Objectives:
This
study
primarily
aims
to
develop
an
integrated
framework,
integrating
technological
and
socio-psychological
dimensions
while
highlighting
the
mediating
role
of
perceived
value,
evaluate
predictors
in
influencing
purchase
intention
E-commerce
live
streaming.
Theoretical
framework:
Using
a
quantitative
approach
guided
by
value-based
adoption
model,
assessed
effects
usefulness
enjoyment,
attachment
streamers,
value
on
intention,
along
with
effect
perceive
value.
Method:
SPSS
24.0
Smart
PLS
4
were
employed
for
data
analysis.
Within
SPSS,
carries
out
descriptive
statistics
understand
basic
characteristics
respondents,
reliability
analysis
examine
consistency
our
measurements.
PLS,
research
conducts
measurement
model
evaluation
assess
validity
constructs,
structural
test
relationships
between
constructs
hypotheses.
Result:
The
findings
reveal
that
all
antecedents
significantly
influence
directly,
but
only
streamers
enjoyment
notably
impact
Additionally,
exert
indirect
mediated
Conclusion:
In
summary,
this
suggests
importance
genuine
streamer-viewer
bonds
enhancement
entertainment
boosting
triggering
purchasing
decisions
contemporary
e-commerce
milieu,
dominated
sophisticated
digital
marketing
strategies.
Keywords:
streaming,
usefulness,
enjoyment.
Sustainability,
Journal Year:
2023,
Volume and Issue:
15(3), P. 1781 - 1781
Published: Jan. 17, 2023
Third-sector
organizations
have
achieved
an
important
place
in
the
world
due
to
multiple
social
and
humanitarian
activities
they
carry
out,
generating
a
high
impact
on
society.
Maintaining
their
sustainability
basically
depends
retention
of
users,
but
what
factor
could
contribute
this
retention?
To
dispel
question,
purpose
study
is
understand
corporate
responsibility
(CSR),
business
ethics
(BE)
reputation
(CR),
connections
with
user
(RT).
Using
structural
equation
analysis
(SEM)
non-probabilistic
sampling,
501
users
third-sector
(199
Uruguay
302
Peru)
were
surveyed.
The
results
show
positive
significant
CSR
CR,
influence
BE
effect
RT,
CR
RT.
It
highlighted
that
would
greater
RT
BE,
followed
by
CSR.
concluded
represents
very
sensitive
value
at
same
time,
which
characteristic
takes
long
time
achieve,
so
it
manage
properly,
being
one
contributes
most
Behavioral Sciences,
Journal Year:
2023,
Volume and Issue:
13(3), P. 221 - 221
Published: March 3, 2023
The
objectives
of
this
research
were:
(1)
to
examine
the
influence
environmental
awareness
(EA),
sustainable
consumption
(SC)
and
social
responsibility
(SR)
on
environmentally
responsible
purchase
intention
(ERPI)
consumers
in
member
countries
Pacific
Alliance,
namely,
Chile,
Colombia,
Mexico
Peru;
(2)
analyze
whether
there
is
a
moderating
effect
related
country
residence
gender
consumer.
study
was
conducted
under
quantitative
cross-sectional
approach.
sample
consisted
1646
consumers:
24.4%
from
Peru
(n
=
402),
25.4%
418),
26.1%
Colombia
401)
24.1%
Chile
397).
Data
analysis
hypothesis
testing
were
performed
using
multigroup
Structural
Equation
Model
(SEM).
results
show
positive
among
(ERPI).
Gender
also
shown
be
variables
these
relationships.
In
conclusion,
it
can
affirmed
that
participants
recognize
importance
acquiring
friendly
products.
Among
them,
female
population
more
aware
issue.
It
recommended
new
business
models
created
provide
products
services
oriented
market
according
consumers’
tastes,
desires
purchasing
preferences;
proposals
they
have
should
environment
society.
Journal of Innovation and Entrepreneurship,
Journal Year:
2023,
Volume and Issue:
12(1)
Published: Aug. 29, 2023
Abstract
Online
digital
market
platform
business
model
designers,
marketers,
and
retailers
can
further
expand
their
marketing
strategies
to
draw
in
keep
customers
gain
a
competitive
edge
globally
if
they
are
aware
of
the
elements
influencing
consumers'
purchasing
intentions.
The
purpose
this
research
is
identify
crucial
variables
impacting
Addis
Ababa
University,
Graduating
Engineering
Students’
desire
purchase
on
online
platforms,
narrow
gap
determinants
intention
Ethiopian
consumers.
This
study
adopted
descriptive
inferential
survey
design,
epistemology
assumption,
employed
positivism
philosophy
approach
test
hypotheses.
primary
technique
used
collect
relevant
data
was
closed-ended
5-point
Likert
scale
questionnaire.
information
gathered
from
100
Ethiopian,
graduating
engineering
students.
With
use
SPSS
version
23
SmartPLS
3.0
software,
were
examined
using
statistics
partial
least
square
structural
equation
modeling
(PLS-SEM)
technique.
results
highlighted
five
useful
decision-making
that
have
an
impact
selected
buy
platforms
including
Website
Design,
Perceived
Usefulness,
Ease
Use,
Trust,
Subjective
Norms.
Practical
Implication
with
clear
understanding
key
consumers’
platforms;
manufacturers,
create
effective
strategies,
enhance
technology,
make
smart
choices
will
help
them
global
advantage.
unique
it
uses
new
conceptual
framework
analyze
relationships
between
determinant
platforms.
major
finding
provides
empirical
evidence
towards
small
sample
size
one
limitations
generalize
research.
Future
studies
should
focus
enlarging
assessing
more
get
generalizable
result.
PeerJ Computer Science,
Journal Year:
2024,
Volume and Issue:
10, P. e1777 - e1777
Published: Jan. 15, 2024
In
order
to
understand
consumer
perception,
reduce
risks
in
online
shopping,
and
maintain
security,
this
study
employs
data
envelopment
analysis
(DEA)
confirm
the
relationship
between
evaluation
stimuli.
It
establishes
a
model
of
stimuli-organism
response
uses
regression
explore
relationships
among
negative
shopping
evaluations,
perception
risk,
behavior.
This
attribution
theory
analyze
impact
evaluations
on
behavior
assesses
role
perceived
risk
as
mediator.
The
independent
variable
is
comments,
dependent
behavior,
logistic
used
empirically
factors
influencing
security.
results
indicate
positive
correlation
number
comments
consumers’
delayed
purchase
with
coefficient
41%.
intensity
significantly
impacts
refusal
make
purchase,
38%.
length
substantially
influences
opposition
purchasing,
also
There
close
41%
4%
coefficients,
respectively.
Perceived
has
relatively
smaller
27%.
length,
intensity,
are
correlated
opposition,
refusal,
consumption,
negatively
affecting
intent.
Additionally,
related
causally
while
convenience
minor
Factors
like
delivery
speed,
buyer
reviews,
brand,
price,
Consumer
most
significant
balancing
secure
fast
consumption
under
guarantee
user
experience.
Strengthening
enhances
ability
process
information,
helping
them
better
identify
avoid
using
hazardous
network
software,
tools,
or
technologies,
thereby
reducing
potential
security
risks.
Región Científica,
Journal Year:
2025,
Volume and Issue:
unknown
Published: Jan. 3, 2025
Customer
service
and
purchase
intention
represent
two
constructs
of
interest
for
companies.
The
objective
this
research
was
to
examine
the
scientific
production
customer
in
intention.
A
bibliometric
study
used
as
a
method
evaluate
activity
impact
by
searching
articles
Scopus
database
published
during
period
from
2013
2023,
using
programs
such
Excel
VOSviewer
version
1.6.19
data
processing.
results
show
that
most
productive
years
were
2016,
2017,
2019,
2020,
with
five
simultaneous
publications.
countries
highest
output
are
India
USA.
main
journal
these
investigations
Journal
Retailing
Consumer
Services.
authors
number
citations
Anna
Mattila,
Wan
Yang,
Cyril
Foropon.
trending
keywords
include
quality,
satisfaction,
experience.
In
conclusion,
there
is
significant
community
developing
on
International Journal of Retail & Distribution Management,
Journal Year:
2025,
Volume and Issue:
unknown
Published: Jan. 23, 2025
Purpose
Although
well
documented
for
physical
stores,
consumer
motives
buying
apparel
online
have
been
poorly
investigated.
Drawing
on
the
social
exchange
theory
(SET),
authors
tested
a
framework
that
relates
time
savings,
effort
savings
and
money
to
satisfaction,
e-loyalty
e-word-of-mouth
(e-WOM).
Design/methodology/approach
A
cross-sectional,
web-based
survey
was
conducted
in
Canada
during
coronavirus
(COVID-19)
pandemic.
Data
were
collected
from
247
participants
who
made
clothing
purchases
analysed
using
partial
least-squares
structural
equation
modelling.
The
reliability
validity
of
measurement
model
assessed,
path
coefficients
estimated.
Findings
Money
strong
effect
e-satisfaction,
which
turn
determines
e-WOM.
Time
also
found
influence
whereas
no
influence.
Finally,
results
indicate
e-satisfaction
competitively
mediates
relationship
between
both
Originality/value
Utilising
SET,
this
study
contributes
deepening
knowledge
purchase
context
COVID-19
provide
comprehensive
view
mechanisms
through
are
strongest
drivers
customer
loyalty
e-WOM
when
clothes
online.
Telecom,
Journal Year:
2025,
Volume and Issue:
6(1), P. 17 - 17
Published: March 6, 2025
Consumer
behavior
has
changed
considerably
over
time.
In
recent
decades,
people
have
used
resources
at
a
rate
that
exceeds
the
total
consumed
throughout
history.
This
paper
aims
to
address
determinants
of
smartphone
purchase
decision,
emphasizing
gender
differences,
price
influence,
and
previous
online
shopping
experience.
The
methodology
combines
bibliometric
review
literature
identify
major
trends
in
consumer
research
quantitative
survey
provides
insight
into
process.
highlights
brand
preferences,
patterns,
product
selection
criteria,
influence
socioeconomic
factors
on
identifying
versus
physical
store
decisions
among
young
consumers
northeastern,
east,
southeastern
regions
Romania.
Thus,
our
analysis
variables
influencing
preferences
assess
statistical
significance
these
differences
using
methods
relevant
tests.
collected
data
came
from
valid
sample
456
respondents
for
general
271
cases
analysis.
shows
is
significant
predictor
decisions,
with
men
being
2.65
times
more
likely
than
women.
were
analyzed
t-tests,
Chi-square
tests,
logistic
regression
intention.
Revista CEA,
Journal Year:
2025,
Volume and Issue:
11(25), P. e3187 - e3187
Published: Jan. 30, 2025
Objetivo:
el
objetivo
del
presente
estudio
fue
analizar
los
factores
determinantes
en
la
intención
de
compras
línea
consumidores
municipio
Valledupar,
mediante
aplicación
teoría
UTAUT2
con
inclusión
variable
riesgo
percibido.Diseño/metodología:
metodología
empleada
tipo
explicativo,
un
enfoque
cuantitativo,
y
diseño
no
experimental,
transeccional
campo.
Los
datos
se
recopilaron
cuestionario
analizaron
387
encuestas
que
habían
comprado
al
menos
una
vez.
El
análisis
realizado
a
partir
modelamiento
ecuaciones
estructurales
(SEM),
técnica
multivariante
modelos
mínimos
cuadrados
parciales
(PLS-SEM).Resultados:
investigación
evidenció
las
variables
expectativa
desempeño,
esfuerzo,
motivación
hedónica,
valor
precio
hábito
influyen
línea;
mientras
influencia
social,
condiciones
facilitadoras
percibido
alcanzaron
tener
efecto
intención.Conclusiones:
relaciones
entre
constructos
tienden
variar
según
contexto
cultural;
este
caso,
más
significativa
para
compra
es
hábito,
demostrando
cuanto
integrada
esté
acción
comprar
rutina
diaria,
mayor
será
hacerlo.Originalidad:
aporta
información
sobre
comportamiento
e-commerce,
como
también
extiende
población
poco
estudiada
contexto.
Sustainability,
Journal Year:
2023,
Volume and Issue:
15(6), P. 4964 - 4964
Published: March 10, 2023
Changes
in
consumer
behavior
are
driven
by
tastes
and
preferences
that
change
over
time
as
their
socioeconomic
conditions
change.
The
objective
of
this
study
was
to
validate
the
psychometric
characteristics
e-RetailTest
scale,
created
measure
attitudes
towards
online
shopping
developing
countries,
particularly
Peruvian
market.
evaluates
five
variables
present
purchase
process:
(a)
quality
web
design,
(b)
risk
when
making
a
purchase,
(c)
customer
service,
(d)
security
(e)
satisfaction,
with
total
twenty
items
using
Likert
scale.
A
422
valid
responses
were
collected
from
consumers
who
had
experience
retail
sector.
Statistically,
we
worked
AFE
exploratory
factor
analysis
AFC
confirmatory
analysis.
results
suggest
first
version
presents
adequate
evidence
attitude
purchases
sector
Thus,
it
seeks
contribute
advancement
these
important
Latin
American
behavior.